| Marketing Strategy and Competitive Positioning G Hooley, B Nicoulaud, JM Rudd, N Lee Pearson, 2020 | 1784* | 2020 |
| Factor analysis and discriminant validity: A brief review of some practical issues AM Farrell, JM Rudd Anzmac, 2009 | 488 | 2009 |
| Strategic planning and performance: Extending the debate JM Rudd, GE Greenley, AT Beatson, IN Lings Journal of business research 61 (2), 99-108, 2008 | 453 | 2008 |
| The influence of context on the strategic decision‐making process: A review of the literature NG Shepherd, JM Rudd International journal of management reviews 16 (3), 340-364, 2014 | 415 | 2014 |
| Revolution in sales: The impact of social media and related technology on the selling environment GW Marshall, WC Moncrief, JM Rudd, N Lee Journal of Personal Selling & Sales Management 32 (3), 349-363, 2012 | 393 | 2012 |
| The impact of brand value on brand competitiveness S Gupta, D Gallear, J Rudd, P Foroudi Journal of business research 112, 210-222, 2020 | 382 | 2020 |
| Market orientation in a multiple stakeholder orientation context: implications for marketing capabilities and assets GE Greenley, GJ Hooley, JM Rudd Journal of Business Research 58 (11), 1483-1494, 2005 | 292 | 2005 |
| Determining consumer satisfaction and commitment through self-service technology and personal service usage A Beatson, LV Coote, JM Rudd Journal of Marketing Management 22 (7-8), 853-882, 2006 | 282 | 2006 |
| Frontline employees’ collaboration in industrial service innovation: routes of co-creation’s effects on new service performance ML Santos-Vijande, JÁ López-Sánchez, J Rudd Journal of the Academy of Marketing Science 44 (3), 350-375, 2016 | 192 | 2016 |
| Antecedents to strategic flexibility: Management cognition, firm resources and strategic options IA Combe, JM Rudd, PSH Leeflang, GE Greenley European Journal of Marketing 46 (10), 1320-1339, 2012 | 160 | 2012 |
| Strategic planning differences among different multiple stakeholder orientation profiles GE Greenley, GJ Hooley, AJ Broderick, JM Rudd Journal of Strategic Marketing 12 (3), 163-182, 2004 | 136 | 2004 |
| Social media and related technology: Drivers of change in managing the contemporary sales force WC Moncrief, GW Marshall, JM Rudd Business horizons 58 (1), 45-55, 2015 | 125 | 2015 |
| Securing business-to-business relationships: The impact of switching costs M Blut, H Evanschitzky, C Backhaus, J Rudd, M Marck Industrial Marketing Management 52, 82-90, 2016 | 110 | 2016 |
| Aligning employee service recovery performance with brand values: The role of brand-specific leadership K Punjaisri, H Evanschitzky, J Rudd Journal of marketing management 29 (9-10), 981-1006, 2013 | 93 | 2013 |
| Service innovation management in a modern economy: Insights on the interplay between firms’ innovative culture and project-level success factors ML Santos-Vijande, JÁ López-Sánchez, P Pascual-Fernández, JM Rudd Technological Forecasting and Social Change 165, 120562, 2021 | 88 | 2021 |
| Role of innovation and architectural marketing capabilities in channelling entrepreneurship into performance ML Santos-Vijande, JA Lopez-Sanchez, E Loredo, J Rudd, ... Journal of Innovation & Knowledge 7 (2), 100174, 2022 | 86 | 2022 |
| Social control in online communities of consumption: A framework for community management O Sibai, K De Valck, AM Farrell, JM Rudd Psychology & Marketing 32 (3), 250-264, 2015 | 74 | 2015 |
| (Re) defining salesperson motivation: Current status, main challenges, and research directions R Khusainova, A De Jong, N Lee, GW Marshall, JM Rudd Journal of Personal Selling & Sales Management 38 (1), 2-29, 2018 | 68 | 2018 |
| Deciding fast: Examining the relationship between strategic decision speed and decision quality across multiple environmental contexts NG Shepherd, EA Mooi, S Elbanna, JM Rudd European Management Review 18 (2), 119-140, 2021 | 63 | 2021 |
| Political behavior does not (always) undermine strategic decision making: Theory and evidence NG Shepherd, GP Hodgkinson, EA Mooi, S Elbanna, JM Rudd Long Range Planning 53 (5), 101943, 2020 | 59 | 2020 |
Neil ShepherdAssociate Professor of Strategic ManagementVerified email at lancaster.ac.uk
