| An examination of moderator effects in the four-stage loyalty model H Evanschitzky, M Wunderlich Journal of service research 8 (4), 330-345, 2006 | 971 | 2006 |
| The relative strength of affective commitment in securing loyalty in service relationships H Evanschitzky, GR Iyer, H Plassmann, J Niessing, H Meffert Journal of business research 59 (12), 1207-1213, 2006 | 960 | 2006 |
| Success factors of product innovation: An updated meta‐analysis H Evanschitzky, M Eisend, RJ Calantone, Y Jiang Journal of product innovation management 29, 21-37, 2012 | 800 | 2012 |
| Customer equity drivers and future sales V Vogel, H Evanschitzky, B Ramaseshan Journal of marketing 72 (6), 98-108, 2008 | 768 | 2008 |
| Consequences of customer loyalty to the loyalty program and to the company H Evanschitzky, B Ramaseshan, DM Woisetschläger, V Richelsen, M Blut, ... Journal of the academy of marketing science 40 (5), 625-638, 2012 | 693 | 2012 |
| E-satisfaction: a re-examination H Evanschitzky, GR Iyer, J Hesse, D Ahlert Journal of retailing 80 (3), 239-247, 2004 | 611 | 2004 |
| Internal branding: an enabler of employees' brand‐supporting behaviours K Punjaisri, H Evanschitzky, A Wilson Journal of service management 20 (2), 209-226, 2009 | 602 | 2009 |
| Customer inspiration: Conceptualization, scale development, and validation T Böttger, T Rudolph, H Evanschitzky, T Pfrang Journal of Marketing 81 (6), 116-131, 2017 | 519 | 2017 |
| Identification and analysis of moderator variables: Investigating the customer satisfaction‐loyalty link G Walsh, H Evanschitzky, M Wunderlich European Journal of Marketing 42 (9/10), 977-1004, 2008 | 468 | 2008 |
| Replication research's disturbing trend H Evanschitzky, C Baumgarth, R Hubbard, JS Armstrong Journal of Business Research 60 (4), 411-415, 2007 | 379 | 2007 |
| Exploring the influences of internal branding on employees' brand promise delivery: implications for strengthening customer–brand relationships K Punjaisri, A Wilson, H Evanschitzky Journal of relationship marketing 7 (4), 407-424, 2008 | 305 | 2008 |
| Consumer ethnocentrism in the German market H Evanschitzky, F v. Wangenheim, D Woisetschläger, M Blut International Marketing Review 25 (1), 7-32, 2008 | 268 | 2008 |
| Does the employee–customer satisfaction link hold for all employee groups? F Wangenheim, H Evanschitzky, M Wunderlich Journal of Business research 60 (7), 690-697, 2007 | 261 | 2007 |
| The impact of service characteristics on the switching costs–customer loyalty link M Blut, SE Beatty, H Evanschitzky, C Brock Journal of Retailing 90 (2), 275-290, 2014 | 246 | 2014 |
| How habits, social ties, and economic switching barriers affect customer loyalty in contractual service settings DM Woisetschläger, P Lentz, H Evanschitzky Journal of Business Research 64 (8), 800-808, 2011 | 240 | 2011 |
| Consumer trial, continuous use, and economic benefits of a retail service innovation: The case of the personal shopping assistant H Evanschitzky, GR Iyer, KG Pillai, P Kenning, R Schütte Journal of product innovation management 32 (3), 459-475, 2015 | 225 | 2015 |
| Service & solution innovation: Overview and research agenda H Evanschitzky, FV Wangenheim, DM Woisetschläger Industrial Marketing Management 40 (5), 657-660, 2011 | 207 | 2011 |
| Internal branding to influence employees' brand promise delivery: a case study in Thailand K Punjaisri, A Wilson, H Evanschitzky Journal of Service Management 20 (5), 561-579, 2009 | 202 | 2009 |
| E-Services H Evanschitzky, G Iyer E-Services, 2007 | 195* | 2007 |
| Switching barriers in the four-stage loyalty model. M Blut, H Evanschitzky, V Vogel, D Ahlert Advances in Consumer Research 34, 2007 | 184 | 2007 |
David M. WoisetschlägerProfessor of Services Management, Technische Universität BraunschweigVerified email at tu-braunschweig.de
