| Marketing actions can modulate neural representations of experienced pleasantness H Plassmann, J O'doherty, B Shiv, A Rangel Proceedings of the national academy of sciences 105 (3), 1050-1054, 2008 | 1687 | 2008 |
| Orbitofrontal cortex encodes willingness to pay in everyday economic transactions H Plassmann, J O'doherty, A Rangel Journal of neuroscience 27 (37), 9984-9988, 2007 | 1239 | 2007 |
| Branding the brain: A critical review and outlook H Plassmann, TZ Ramsøy, M Milosavljevic Journal of consumer psychology 22 (1), 18-36, 2012 | 982 | 2012 |
| The relative strength of affective commitment in securing loyalty in service relationships H Evanschitzky, GR Iyer, H Plassmann, J Niessing, H Meffert Journal of business research 59 (12), 1207-1213, 2006 | 960 | 2006 |
| Consumer neuroscience: applications, challenges, and possible solutions H Plassmann, V Venkatraman, S Huettel, C Yoon Journal of marketing research 52 (4), 427-435, 2015 | 675 | 2015 |
| NeuroEconomics: An overview from an economic perspective P Kenning, H Plassmann Brain research bulletin 67 (5), 343-354, 2005 | 572 | 2005 |
| Nonlinear responses within the medial prefrontal cortex reveal when specific implicit information influences economic decision making M Deppe, W Schwindt, H Kugel, H Plassmann, P Kenning Journal of neuroimaging 15 (2), 171-182, 2005 | 527 | 2005 |
| Appetitive and aversive goal values are encoded in the medial orbitofrontal cortex at the time of decision making H Plassmann, JP O'Doherty, A Rangel Journal of neuroscience 30 (32), 10799-10808, 2010 | 438 | 2010 |
| Dissociating valuation and saliency signals during decision-making A Litt, H Plassmann, B Shiv, A Rangel Cerebral cortex 21 (1), 95-102, 2011 | 328 | 2011 |
| Applications of functional magnetic resonance imaging for market research P Kenning, H Plassmann, D Ahlert Qualitative Market Research: An International Journal 10 (2), 135-152, 2007 | 305 | 2007 |
| What can advertisers learn from neuroscience? H Plassmann, T Ambler, S Braeutigam, P Kenning International Journal of Advertising 26 (2), 151-175, 2007 | 304 | 2007 |
| Cognitive regulation during decision making shifts behavioral control between ventromedial and dorsolateral prefrontal value systems CA Hutcherson, H Plassmann, JJ Gross, A Rangel Journal of Neuroscience 32 (39), 13543-13554, 2012 | 290 | 2012 |
| Decision neuroscience and consumer decision making C Yoon, R Gonzalez, A Bechara, GS Berns, AA Dagher, L Dubé, ... Marketing letters 23 (2), 473-485, 2012 | 244 | 2012 |
| Evidence for a neural correlate of a framing effect: Bias-specific activity in the ventromedial prefrontal cortex during credibility judgments M Deppe, W Schwindt, J Kraemer, H Kugel, H Plassmann, P Kenning, ... Brain research bulletin 67 (5), 413-421, 2005 | 211 | 2005 |
| Repetitive transcranial magnetic stimulation over the right dorsolateral prefrontal cortex decreases valuations during food choices M Camus, N Halelamien, H Plassmann, S Shimojo, J O’Doherty, ... European Journal of Neuroscience 30 (10), 1980-1988, 2009 | 210 | 2009 |
| Consumer neuroscience: Past, present, and future UR Karmarkar, H Plassmann Organizational Research Methods 22 (1), 174-195, 2019 | 195 | 2019 |
| Individual differences in marketing placebo effects: Evidence from brain imaging and behavioral experiments H Plassmann, B Weber Journal of Marketing Research 52 (4), 493-510, 2015 | 163 | 2015 |
| How neuroscience can inform consumer research PH Kenning, H Plassmann IEEE transactions on neural systems and rehabilitation engineering 16 (6 …, 2008 | 161 | 2008 |
| Why companies should make their customers happy: The neural correlates of customer loyalty. H Plassman, P Kenning, D Ahlert Advances in Consumer Research 34, 2007 | 143 | 2007 |
| Consumer Neuroscience: Implikationen neurowissenschaftlicher Forschung für das Marketing P Kenning, H Plassmann, D Ahlert Marketing: Zeitschrift für Forschung und Praxis, 55-66, 2007 | 126* | 2007 |
PD Dr. med. Wolfram SchwindtOberarzt mit Schwerpunkt Neuroradiologie, Institut für Klinische Radiologie, UniversitätsklinikumVerified email at ukmuenster.de
