| Networked narratives: Understanding word-of-mouth marketing in online communities RV Kozinets, K De Valck, AC Wojnicki, SJS Wilner Journal of marketing 74 (2), 71-89, 2010 | 4088 | 2010 |
| The effect of electronic word of mouth on sales: A meta-analytic review of platform, product, and metric factors A Babić Rosario, F Sotgiu, K De Valck, THA Bijmolt Journal of marketing research 53 (3), 297-318, 2016 | 1655 | 2016 |
| Virtual communities: A marketing perspective K De Valck, GH Van Bruggen, B Wierenga Decision support systems 47 (3), 185-203, 2009 | 1260 | 2009 |
| Social commerce: a contingency framework for assessing marketing potential MS Yadav, K De Valck, T Hennig-Thurau, DL Hoffman, M Spann Journal of interactive marketing 27 (4), 311-323, 2013 | 819 | 2013 |
| Conceptualizing the electronic word-of-mouth process: What we know and need to know about eWOM creation, exposure, and evaluation A Babić Rosario, K De Valck, F Sotgiu Journal of the Academy of Marketing Science 48 (3), 422-448, 2020 | 756 | 2020 |
| Virtual communities of consumption: networks of consumer knowledge and companionship K De Valck | 135 | 2005 |
| Satisfaction with Virtual Communities of Interest: Effect on Members' Visit Frequency* K De Valck, F Langerak, PC Verhoef, PWJ Verlegh British Journal of Management 18 (3), 241-256, 2007 | 134 | 2007 |
| Developing Improvisation Skills: The Influence of Individual Orientations PV Mannucci, D Orazi, K De Valck Administrative Science Quarterley 66 (3), 612-658, 2021 | 103 | 2021 |
| “Pixelize me!”: Digital storytelling and the creation of archetypal myths through explicit and implicit self-brand association in fashion and luxury blogs G Kretz, K de Valck Research in consumer behavior, 313-329, 2010 | 75 | 2010 |
| Social control in online communities of consumption: A framework for community management O Sibai, K De Valck, AM Farrell, JM Rudd Psychology & Marketing 32 (3), 250-264, 2015 | 74 | 2015 |
| The effect of members' satisfaction with a virtual community on member participation F Langerak, PC Verhoef, PWJ Verlegh, K de Valck Available at SSRN 411641, 2003 | 74 | 2003 |
| Marketing as a means to transformative social conflict resolution: lessons from transitioning war economies and the Colombian coffee marketing system A Barrios, K De Valck, CJ Shultz, O Sibai, KC Husemann, ... Journal of Public Policy & Marketing 35 (2), 185-197, 2016 | 69 | 2016 |
| The war of the eTribes: online conflicts and communal consumption K De Valck Consumer tribes 260, 274, 2007 | 65 | 2007 |
| Understanding emerging adults' consumption of TV series in the digital age: A practice-theory-based approach S Feiereisen, D Rasolofoarison, K De Valck, J Schmitt Journal of Business Research 95, 253-265, 2019 | 57 | 2019 |
| Satisfaction and participation in virtual communities F Langerak, PC Verhoef, PWJ Verlegh, K De Valck Advances in Consumer Research 31, 56-57, 2004 | 47 | 2004 |
| Using blogs to solicit consumer feedback: The role of directive questioning versus no questioning C Balagué, K De Valck Journal of Interactive Marketing 27 (1), 62-73, 2013 | 45 | 2013 |
| Videography in Cosumer Research: Visions for a Method on the Rise J Hietanen, K De Valck, J Rokka Finanza, marketing e produzione: rivista di economia d'impresa dell …, 2009 | 37 | 2009 |
| Why online consumption communities brutalize O Sibai, MK Luedicke, K De Valck Journal of Consumer Research 51 (4), 775-796, 2024 | 15 | 2024 |
| Lost in translation: The social shaping of marketing messaging RV Kozinets, K de Valck, AC Wojnicki, SJS Wilner NIM Marketing Intelligence Review 6 (2), 22, 2014 | 15 | 2014 |
| Keyboard warriors in cyberfights: Conflict in online communities of consumption and its effects on community resources O Sibai, K De Valck, A Farrell, J Rudd Advances in Consumer Research 42, 685-686, 2014 | 13 | 2014 |
Robert V. KozinetsProfessor, University of Southern CaliforniaVerified email at usc.edu
