| Perceptional components of brand equity: Configuring the Symmetrical and Asymmetrical Paths to brand loyalty and brand purchase intention P Foroudi, Z Jin, S Gupta, MM Foroudi, PJ Kitchen Journal of business research 89, 462-474, 2018 | 514 | 2018 |
| Linking corporate logo, corporate image, and reputation: An examination of consumer perceptions in the financial setting P Foroudi, TC Melewar, S Gupta Journal of Business Research 67 (11), 2269-2281, 2014 | 509 | 2014 |
| Marketing innovation: A consequence of competitiveness S Gupta, NK Malhotra, M Czinkota, P Foroudi Journal of business research 69 (12), 5671-5681, 2016 | 494 | 2016 |
| Investigating the effects of smart technology on customer dynamics and customer experience P Foroudi, S Gupta, U Sivarajah, A Broderick Computers in Human Behavior 80, 271-282, 2018 | 472 | 2018 |
| Role of big data and social media analytics for business to business sustainability: A participatory web context U Sivarajah, Z Irani, S Gupta, K Mahroof Industrial Marketing Management 86, 163-179, 2020 | 425 | 2020 |
| Influence of innovation capability and customer experience on reputation and loyalty P Foroudi, Z Jin, S Gupta, TC Melewar, M Foroudi Journal of Business Research 69, 4882-4889, 2016 | 414 | 2016 |
| The impact of brand value on brand competitiveness S Gupta, D Gallear, J Rudd, P Foroudi Journal of business research 112, 210-222, 2020 | 383 | 2020 |
| Integrating identity, strategy and communications for trust, loyalty and commitment TC Melewar, P Foroudi, S Gupta, PJ Kitchen, MM Foroudi European Journal of Marketing 51 (3), 572-604, 2017 | 347 | 2017 |
| Sustainability as corporate culture of a brand for superior performance S Gupta, V Kumar Journal of World Business 48 (3), 311-320, 2013 | 345 | 2013 |
| Enhancing university brand image and reputation through customer value co-creation behaviour P Foroudi, Q Yu, S Gupta, MM Foroudi Technological Forecasting and Social Change 138, 218-227, 2019 | 310 | 2019 |
| Digital technology and marketing management capability: achieving growth in SMEs P Foroudi, S Gupta, A Nazarian, M Duda Qualitative Market Research: An International Journal 20 (2), 230-246, 2017 | 296 | 2017 |
| The effect of digital signage on shoppers' behavior: The role of the evoked experience C Dennis, JJ Brakus, S Gupta, E Alamanos Journal of Business research 67 (11), 2250-2257, 2014 | 288 | 2014 |
| A framework of place branding, place image, and place reputation: Antecedents and moderators P Foroudi, S Gupta, P Kitchen, MM Foroudi, B Nguyen Qualitative Market Research: An International Journal 19 (2), 241-264, 2016 | 276 | 2016 |
| Leveraging big data analytics to improve quality of care in healthcare organizations: A configurational perspective Y Wang, LA Kung, S Gupta, S Ozdemir British Journal of Management 30 (2), 362-388, 2019 | 216 | 2019 |
| Stakeholder diversity and collaborative innovation: Integrating the resource-based view with stakeholder theory S Ozdemir, JCF de Arroyabe, V Sena, S Gupta Journal of Business Research 164, 113955, 2023 | 201 | 2023 |
| The effects of trust and peer influence on corporate brand—Consumer relationships and consumer loyalty S Ozdemir, SJ Zhang, S Gupta, G Bebek Journal of Business Research 117, 791-805, 2020 | 199 | 2020 |
| AI-Augmented HRM: Literature review and a proposed multilevel framework for future research V Prikshat, M Islam, P Patel, A Malik, P Budhwar, S Gupta Technological forecasting and social change 193, 122645, 2023 | 189 | 2023 |
| Eco-innovation for environment and waste prevention S Sumrin, S Gupta, Y Asaad, Y Wang, S Bhattacharya, P Foroudi Journal of business research 122, 627-639, 2021 | 177 | 2021 |
| Corporate logo: History, definition, and components P Foroudi, TC Melewar, S Gupta International Studies of Management & Organization 47 (2), 176-196, 2017 | 159 | 2017 |
| Catalysing innovation for social impact: The role of social enterprises in the Indian sanitation sector SV Ramani, S SadreGhazi, S Gupta Technological Forecasting and Social Change 121, 216-227, 2017 | 157 | 2017 |
Pantea ForoudiAssociate Professor in MarketingVerified email at brunel.ac.uk
