| New luxury brand positioning and the emergence of Masstige brands Y Truong, R McColl, PJ Kitchen Journal of brand management 16 (5), 375-382, 2009 | 684 | 2009 |
| Integrated marketing communication PJ Kitchen, I Burgmann Wiley international encyclopedia of marketing, 2010 | 683* | 2010 |
| The emergence of IMC: a theoretical perspective PJ Kitchen, J Brignell, T Li, GS Jones Journal of advertising research 44 (1), 19-30, 2004 | 654 | 2004 |
| Internal communication during change management PJ Kitchen, F Daly Corporate Communications: an international journal 7 (1), 46-53, 2002 | 598 | 2002 |
| The elaboration likelihood model: review, critique and research agenda P J. Kitchen, G Kerr, D E. Schultz, R McColl, H Pals European Journal of marketing 48 (11-12), 2033-2050, 2014 | 535 | 2014 |
| Perceptional Components of Brand Equity: Configuring the Symmetrical and Asymmetrical Paths to Brand Loyalty and Brand Purchase Intent G Foroudi, Jin, \Kitchen journal of business research, 2018 | 514 | 2018 |
| Communicating globally: An integrated marketing approach DE Schultz, PJ Kitchen (No Title), 2000 | 497 | 2000 |
| Status and conspicuousness–are they related? Strategic marketing implications for luxury brands Y Truong, G Simmons, R McColl, PJ Kitchen Journal of strategic marketing 16 (3), 189-203, 2008 | 494 | 2008 |
| Public relations: Principles and practice PJ Kitchen Cengage Learning EMEA, 1997 | 494 | 1997 |
| Integrated marketing communications in US advertising agencies: an exploratory study DE Schultz, PJ Kitchen Journal of Advertising research 37 (5), 7-18, 1997 | 459 | 1997 |
| A multi-country comparison of the drive for IMC PJ Kitchen, DE Schultz Journal of advertising Research 39 (1), 21-38, 1999 | 455 | 1999 |
| WOM and social media: Presaging future directions for research and practice AJ Kimmel, PJ Kitchen Journal of Marketing Communications 20 (1-2), 5-20, 2014 | 364 | 2014 |
| IMC, brand communications, and corporate cultures: Client/advertising agency co‐ordination and cohesion L Eagle, PJ Kitchen European Journal of Marketing 34 (5/6), 667-686, 2000 | 350 | 2000 |
| Integrating identity, strategy and communications for trust, loyalty and commitment TC Melewar, P Foroudi, S Gupta, PJ Kitchen, MM Foroudi European Journal of Marketing 51 (3), 572-604, 2017 | 347 | 2017 |
| How Integrated Marketing Communications (IMC) works? A theoretical review and an analysis of its main drivers and effects PJ Kitchen, L Porcu, S Barrio-Garcia Servicio de Publicaciones de la Universidad de Navarra, 2012 | 315 | 2012 |
| Projecting corporate brand image and behavioral response in business schools: cognitive or affective brand attributes? SFS Alwi, PJ Kitchen Journal of Business research 67 (11), 2324-2336, 2014 | 310 | 2014 |
| A response to'Theoretical concept or management fashion' DE Schultz, PJ Kitchen Journal of Advertising Research 40 (5), 1-4, 2000 | 293 | 2000 |
| Raising the corporate umbrella: corporate communications in the twenty-first century PJ Kitchen, DE Schultz Springer, 2001 | 277 | 2001 |
| A framework of place branding, place image, and place reputation: Antecedents and moderators P Foroudi, S Gupta, P Kitchen, MM Foroudi, B Nguyen Qualitative Market Research: An International Journal 19 (2), 241-264, 2016 | 276 | 2016 |
| IMC antecedents and the consequences of planned brand identity in higher education P Foroudi, K Dinnie, PJ Kitchen, TC Melewar, MM Foroudi European journal of marketing 51 (3), 528-550, 2017 | 274 | 2017 |
Lynne EagleProfessor of Marketing, College of Business, Law and Governance, James Cook UniversityVerified email at jcu.edu.au
