| Perceptional components of brand equity: Configuring the Symmetrical and Asymmetrical Paths to brand loyalty and brand purchase intention P Foroudi, Z Jin, S Gupta, MM Foroudi, PJ Kitchen Journal of business research 89, 462-474, 2018 | 514 | 2018 |
| Influence of innovation capability and customer experience on reputation and loyalty P Foroudi, Z Jin, S Gupta, TC Melewar, MM Foroudi Journal of business research 69 (11), 4882-4889, 2016 | 414 | 2016 |
| The moderating influences on the relationship of corporate reputation with its antecedents and consequences: A meta-analytic review R Ali, R Lynch, TC Melewar, Z Jin Journal of Business Research 68 (5), 1105-1117, 2015 | 323 | 2015 |
| Customers' need for uniqueness theory versus brand congruence theory: The impact on satisfaction with social network sites I Abosag, ZB Ramadan, T Baker, Z Jin Journal of Business Research 117, 862-872, 2020 | 215 | 2020 |
| The relationship between consumer ethnocentrism, cosmopolitanism and product country image among younger generation consumers: The moderating role of country development status Z Jin, R Lynch, S Attia, B Chansarkar, T Gülsoy, P Lapoule, X Liu, ... International Business Review 24 (3), 380-393, 2015 | 209 | 2015 |
| Innovativeness and performance: evidence from manufacturing sectors Z Jin, N Hewitt-Dundas, NJ Thompson Journal of strategic marketing 12 (4), 255-266, 2004 | 188 | 2004 |
| An assessment of brand experience knowledge literature: Using bibliometric data to identify future research direction D Zha, TC Melewar, P Foroudi, Z Jin International Journal of Management Reviews 22 (3), 287-317, 2020 | 148 | 2020 |
| The relationship between innovation culture and innovation outcomes: exploring the effects of sustainability orientation and firm size Z Jin, J Navare, R Lynch R&D Management 49 (4), 607-623, 2019 | 141 | 2019 |
| Brand origin in an emerging market: perceptions of Indian consumers Z Jin, B Chansarkar, NM Kondap Asia Pacific Journal of Marketing and Logistics, 2006 | 134 | 2006 |
| Examining the influence of corporate website favorability on corporate image and corporate reputation: Findings from fsQCA E Ageeva, TC Melewar, P Foroudi, C Dennis, Z Jin Journal of Business Research 89, 287-304, 2018 | 132 | 2018 |
| Business model innovation: How the international retailers rebuild their core business logic in a new host country L Cao, J Navare, Z Jin International Business Review 27 (3), 543-562, 2018 | 125 | 2018 |
| The moderating role of corporate reputation and employee-company identification on the work-related outcomes of job insecurity resulting from workforce localization policies I Ali, M Ali, G Grigore, M Molesworth, Z Jin Journal of Business Research 117, 825-838, 2020 | 117 | 2020 |
| Making sense of sensory brand experience: Constructing an integrative framework for future research D Zha, P Foroudi, Z Jin, TC Melewar International Journal of Management Reviews 24 (1), 130-167, 2022 | 101 | 2022 |
| Factors influencing technology and knowledge transfer: Configurational recipes for Sub-Saharan Africa ELC Osabutey, Z Jin Journal of Business Research 69 (11), 5390-5395, 2016 | 97 | 2016 |
| Knowledge and innovation in emerging market multinationals: The expansion paradox R Lynch, Z Jin Journal of Business Research 69 (5), 1593-1597, 2016 | 81 | 2016 |
| Experiencing the sense of the brand: the mining, processing and application of brand data through sensory brand experiences D Zha, P Foroudi, TC Melewar, Z Jin Qualitative market research: An international journal 25 (2), 205-232, 2022 | 61 | 2022 |
| Examining the impact of sensory brand experience on brand loyalty D Zha, P Foroudi, TC Melewar, Z Jin Corporate Reputation Review 28 (1), 14-42, 2025 | 56 | 2025 |
| Exploring the institutional perspective on international business expansion: Towards a more detailed conceptual framework R Lynch, Z Jin Journal of Innovation & Knowledge 1 (2), 117-124, 2016 | 45 | 2016 |
| Playing the game of catching-up: Global strategy building in a Chinese company Y Zhu, R Lynch, Z Jin Asia Pacific Business Review 17 (4), 511-533, 2011 | 37 | 2011 |
| Corporate branding, identity, image and reputation: Current and future trends, developments and challenges T Melewar, P Foroudi, Z Jin Journal of Business Research 117, 672-674, 2020 | 34 | 2020 |
Pantea ForoudiAssociate Professor in MarketingVerified email at brunel.ac.uk
