| Comparing the importance of luxury value perceptions in cross-national contexts P Shukla, K Purani Journal of Business Research 65 (10), 1417-1424, 2012 | 648 | 2012 |
| Modelling the consequences of e‐service quality S Sahadev, K Purani Marketing Intelligence & Planning 26 (6), 605-620, 2008 | 288 | 2008 |
| The relationship between consumer ethnocentrism, cosmopolitanism and product country image among younger generation consumers: The moderating role of country development status Z Jin, R Lynch, S Attia, B Chansarkar, T Gülsoy, P Lapoule, X Liu, ... International Business Review 24 (3), 380-393, 2015 | 209 | 2015 |
| e-Loyalty among millennials: Personal characteristics and social influences K Purani, DS Kumar, S Sahadev Journal of retailing and consumer services 48, 215-223, 2019 | 186 | 2019 |
| Psychological contract violation and customer intention to reuse online retailers: Exploring mediating and moderating mechanisms N Malhotra, S Sahadev, K Purani Journal of Business Research 75, 17-28, 2017 | 185 | 2017 |
| The moderating role of industrial experience in the job satisfaction, intention to leave relationship: An empirical study among salesmen in India K Purani, S Sahadev Journal of Business & Industrial Marketing 23 (7), 475-485, 2008 | 181 | 2008 |
| Influences of ‘appscape’on mobile app adoption and m-loyalty DS Kumar, K Purani, SA Viswanathan Journal of Retailing and Consumer Services 45, 132-141, 2018 | 161 | 2018 |
| Model specification issues in PLS-SEM: Illustrating linear and non-linear models in hospitality services context DS Kumar, K Purani Journal of Hospitality and Tourism Technology 9 (3), 338-353, 2018 | 93 | 2018 |
| Exploring restorative potential of biophilic servicescapes K Purani, DS Kumar Journal of Services Marketing 32 (4), 414-429, 2018 | 88 | 2018 |
| Systematic review of determinants of sales performance: Verbeke et al.’s (2011) classification extended V Chawla, T Lyngdoh, S Guda, K Purani Journal of Business & Industrial Marketing 35 (8), 1359-1383, 2020 | 69 | 2020 |
| Visual service scape aesthetics and consumer response: a holistic model DS Kumar, K Purani, S Sahadev Journal of Services Marketing 31 (6), 556-573, 2017 | 60 | 2017 |
| The indirect experience of nature: biomorphic design forms in servicescapes DS Kumar, K Purani, SA Viswanathan Journal of Services Marketing 34 (6), 847-867, 2020 | 52 | 2020 |
| Understanding service quality attributes that drive user ratings: A text mining approach S Gunasekar, DS Kumar, K Purani, S Sudhakar, SK Dixit, D Menon Journal of Vacation Marketing 27 (4), 400-419, 2021 | 39 | 2021 |
| Biomorphic visual identity of a brand and its effects: a holistic perspective VU Vinitha, DS Kumar, K Purani Journal of Brand Management 28 (3), 272-290, 2021 | 33 | 2021 |
| Brand extension evaluation: real world and virtual world J Ramanathan, K Purani Journal of Product & Brand Management 23 (7), 504-515, 2014 | 32 | 2014 |
| Conceptualising visual servicescape aesthetics: An application of environmental psychology DS Kumar, K Purani, S Sahadev The Marketing Review 13 (4), 347-376, 2013 | 31 | 2013 |
| New insights into e-loyalty of internet banking users in an emerging market context: a multilevel analysis N Malhotra, S Sahadev, PSH Leeflang, K Purani Information Systems Frontiers 23 (6), 1521-1536, 2021 | 24 | 2021 |
| Effects of competitive psychological climate, work-family conflict and role conflict on customer orientation: The case of call center employees in India S Sahadev, S Seshanna, K Purani Journal of Indian Business Research 6 (1), 70-84, 2014 | 23 | 2014 |
| Globalization and academic research: The case of sustainability marketing K Purani, S Sahadev, DS Kumar IIM Kozhikode Society & Management Review 3 (1), 93-99, 2014 | 22 | 2014 |
| Community based brand equity as brand culture: Advancing brand equity conceptualization for a connected world K Purani, K Jeesha AMS Review 12 (1), 52-70, 2022 | 20 | 2022 |
