Naresh Malhotra

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James AgarwalUCalgary Research Excellence Chair & Full Professor of Marketing, University of CalgaryVerified email at haskayne.ucalgary.ca
Mark PetersonUniversity of WyomingVerified email at uwyo.edu
Sung S. KimUniversity of Wisconsin - MadisonVerified email at bus.wisc.edu
Ashutosh PatilMonte Ahuja College of Business, Cleveland State UniversityVerified email at csuohio.edu
Imad B. BaalbakiAmerican University of BeirutVerified email at aub.edu.lb
Charla MathwickEmeritus Professor of Marketing, Portland State UniversityVerified email at pdx.edu
Francis UlgadoGeorgia Institute of TechnologyVerified email at scheller.gatech.edu
Lan WuCalifornia State University, East BayVerified email at csueastbay.edu
Can UslayRutgers Business SchoolVerified email at business.rutgers.edu
Gina L. MillerMercer universityVerified email at mercer.edu
Suraksha GuptaUniversity of Arts, LondonVerified email at fashion.arts.ac.uk
Pantea ForoudiAssociate Professor in MarketingVerified email at brunel.ac.uk
Wayne DeSarboSmeal College of Business, Penn State UniversityVerified email at psu.edu
Heungsun HwangProfessor of Psychology, McGill UniversityVerified email at mcgill.ca
Sridhar NarasimhanProfessor of IT Management, Scheller College of Business, Georgia Institute of TechnologyVerified email at scheller.gatech.edu
Joe C. Y. ChaiPhD in Marketing Management, University of OtagoVerified email at otago.ac.nz
Professor John HallProfessor of Marketing, Deakin University, Melbourne, AustraliaVerified email at deakin.edu.au
Evandro Luiz LopesProfessor de Marketing , ESPM Escola Superior de Propaganda e Marketing, Universidade Federal de SãoVerified email at unifesp.br
Ruth N. BoltonArizona State UniversityVerified email at asu.edu
Raj JavalgiCleveland State UniversityVerified email at csuohio.edu

Naresh Malhotra

Regents' Professor Emeritus, Georgia Institute of Technology, USA

Verified email at scheller.gatech.edu - Homepage

marketing consumer behavior statistics psychology research methodology


Title Sort by citations Sort by year Sort by title	Cited by Cited by	Year
Marketing research: an applied prientation NK Malhotra pearson, 2020	35764*	2020
Pesquisa de Marketing-: uma orientação aplicada NK Malhotra Bookman Editora, 2019	20582*	2019
Investigación de mercados NK Malhotra, VDP Cardenas Pearson educación, 2008	6730	2008
Internet users' information privacy concerns (IUIPC): The construct, the scale, and a causal model NK Malhotra, SS Kim, J Agarwal Information systems research 15 (4), 336-355, 2004	4840	2004
Experiential value: conceptualization, measurement and application in the catalog and Internet shopping environment☆ C Mathwick, N Malhotra, E Rigdon Journal of retailing 77 (1), 39-56, 2001	4406	2001
Common method variance in IS research: A comparison of alternative approaches and a reanalysis of past research NK Malhotra, SS Kim, A Patil Management science 52 (12), 1865-1883, 2006	4092	2006
Basic marketing research: Integration of social media NK Malhotra, NK Malhotra Pearson 263, 572-583, 2012	2267*	2012
Operations management L Krajewski, M Malhotra, N Malhotra, L Ritzman, L Krajewski Pearson Education, Limited, 2015	1989	2015
Riset pemasaran pendekatan terapan NK Malhotra Jakarta: PT. Indeks Kelompok Gramedia, 2005	1739*	2005
A longitudinal model of continued IS use: An integrative view of four mechanisms underlying postadoption phenomena SS Kim, NK Malhotra Management science 51 (5), 741-755, 2005	1579	2005
Information load and consumer decision making NK Malhotra Journal of consumer research, 419-430, 1982	1427	1982
Self concept and product choice: An integrated perspective NK Malhotra Journal of Economic Psychology 9 (1), 1-28, 1988	1145	1988
The effect of dynamic retail experiences on experiential perceptions of value: an Internet and catalog comparison C Mathwick, NK Malhotra, E Rigdon Journal of retailing 78 (1), 51-60, 2002	1086	2002
Methodological issues in cross‐cultural marketing research: A state‐of‐the‐art review NK Malhotra, J Agarwal, M Peterson International marketing review 13 (5), 7-43, 1996	883	1996
A scale to measure self-concepts, person concepts, and product concepts NK Malhotra Journal of marketing research 18 (4), 456-464, 1981	840	1981
Marketingkutatás NK Malhotra, A Irma Akademia Kiado, 2009	740	2009
Research note—two competing perspectives on automatic use: A theoretical and empirical comparison SS Kim, NK Malhotra, S Narasimhan Information systems research 16 (4), 418-432, 2005	696	2005
Pesquisa de marketing: foco na decisão NK Malhotra São Paulo: Pearson Prentice Hall, 2011	661	2011
Riset Pemasaran Pendekatan Terapan Jilid 1 NK Malhotra Jakarta: PT Index, 2009	579	2009
Questionnaire design and scale development R Grover, M Vriens, NK Malhotra The handbook of marketing research: Uses, misuses, and future advances, 84-94, 2006	515	2006

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