| Internet users' information privacy concerns (IUIPC): The construct, the scale, and a causal model NK Malhotra, SS Kim, J Agarwal Information systems research 15 (4), 336-355, 2004 | 4848 | 2004 |
| Methodological issues in cross‐cultural marketing research: A state‐of‐the‐art review NK Malhotra, J Agarwal, M Peterson International marketing review 13 (5), 7-43, 1996 | 887 | 1996 |
| Dimensions of service quality in developed and developing economies: multi‐country cross‐cultural comparisons NK Malhotra, FM Ulgado, J Agarwal, G Shainesh, L Wu International marketing review 22 (3), 256-278, 2005 | 511 | 2005 |
| Internationalization and entry modes: a multitheoretical framework and research propositions NK Malhotra, J Agarwal, FM Ulgado Journal of international marketing 11 (4), 1-31, 2003 | 379 | 2003 |
| An integrated model of attitude and affect: Theoretical foundation and an empirical investigation J Agarwal, NK Malhotra Journal of Business research 58 (4), 483-493, 2005 | 362 | 2005 |
| International Services Marketing: A Comparative Evaluation of theDimensions of Service Quality between Developed and Developing Countries NK Malhotra, FM Ulgado, J Agarwal, IB Baalbaki International Marketing Review 11 (2), 5-15, 1994 | 341 | 1994 |
| Does brand experience translate into brand commitment?: A mediated-moderation model of brand passion and perceived brand ethicality G Das, J Agarwal, NK Malhotra, G Varshneya Journal of Business Research 95, 479-490, 2019 | 327 | 2019 |
| Ethical work climate dimensions in a not-for-profit organization: An empirical study J Agarwal, DC Malloy Journal of Business Ethics 20 (1), 1-14, 1999 | 290 | 1999 |
| Corporate reputation measurement: Alternative factor structures, nomological validity, and organizational outcomes J Agarwal, O Osiyevskyy, PM Feldman Journal of business ethics 130 (2), 485-506, 2015 | 231 | 2015 |
| A cross-national and cross-cultural approach to global market segmentation: An application using consumers’ perceived service quality J Agarwal, NK Malhotra, RN Bolton Journal of International Marketing 18 (3), 18-40, 2010 | 197 | 2010 |
| Quality performance of SMEs in a developing economy: Direct and indirect effects of service innovation and entrepreneurial orientation N Oly Ndubisi, J Agarwal Journal of Business & Industrial Marketing 29 (6), 454-468, 2014 | 155 | 2014 |
| An interdisciplinary review of research in conjoint analysis: Recent developments and directions for future research J Agarwal, WS DeSarbo, NK Malhotra, VR Rao Customer Needs and Solutions 2 (1), 19-40, 2015 | 128 | 2015 |
| Factors influencing ethical climate in a nonprofit organisation: An empirical investigation DC Malloy, J Agarwal International Journal of Nonprofit and Voluntary Sector Marketing 8 (3), 224-250, 2003 | 124 | 2003 |
| Factors influencing growth potential of e‐commerce in emerging economies: An institution‐based N‐OLI framework and research propositions J Agarwal, T Wu Thunderbird International Business Review 57 (3), 197-215, 2015 | 118 | 2015 |
| Retailing and emergent technologies D Grewal, DK Gauri, G Das, J Agarwal, MT Spence Journal of Business Research 134, 198-202, 2021 | 111 | 2021 |
| Ethical climate in nonprofit organizations: Propositions and implications DC Malloy, J Agarwal Nonprofit Management and Leadership 12 (1), 39-54, 2001 | 108 | 2001 |
| Political risk and the internationalization of firms: An empirical study of Canadian‐based export and FDI firms J Agarwal, D Feils Canadian Journal of Administrative Sciences/Revue Canadienne des Sciences de …, 2007 | 104 | 2007 |
| China's entry to WTO: global marketing issues, impact, and implications for China J Agarwal, T Wu International Marketing Review 21 (3), 279-300, 2004 | 102 | 2004 |
| Ethical climate in government and nonprofit sectors: Public policy implications for service delivery DC Malloy, J Agarwal Journal of business ethics 94 (1), 3-21, 2010 | 101 | 2010 |
| Does ambidexterity in marketing pay off? The role of absorptive capacity H Ho, O Osiyevskyy, J Agarwal, S Reza Journal of business research 110, 65-79, 2020 | 77 | 2020 |