| Response determinants in satisfaction judgments RL Oliver, WS DeSarbo Journal of consumer research 14 (4), 495-507, 1988 | 3689 | 1988 |
| Revisiting the Miles and Snow strategic framework: uncovering interrelationships between strategic types, capabilities, environmental uncertainty, and firm performance WS DeSarbo, C Anthony Di Benedetto, M Song, I Sinha Strategic management journal 26 (1), 47-74, 2005 | 1468 | 2005 |
| An empirical pooling approach for estimating marketing mix elasticities with PIMS data V Ramaswamy, WS DeSarbo, DJ Reibstein, WT Robinson Marketing science 12 (1), 103-124, 1993 | 1458 | 1993 |
| Processing of the satisfaction response in consumption: a suggested framework and research propositions RL Oliver Journal of consumer satisfaction, dissatisfaction and complaining behavior 2 …, 1989 | 1333 | 1989 |
| Hierarchical Bayes conjoint analysis: Recovery of partworth heterogeneity from reduced experimental designs PJ Lenk, WS DeSarbo, PE Green, MR Young Marketing Science 15 (2), 173-191, 1996 | 776 | 1996 |
| A maximum likelihood methodology for clusterwise linear regression WS DeSarbo, WL Cron Journal of classification 5 (2), 249-282, 1988 | 749 | 1988 |
| An integrated approach toward the spatial modeling of perceived customer value I Sinha, WS DeSarbo Journal of marketing research 35 (2), 236-249, 1998 | 691 | 1998 |
| Finite-mixture structural equation models for response-based segmentation and unobserved heterogeneity K Jedidi, HS Jagpal, WS DeSarbo Marketing science 16 (1), 39-59, 1997 | 668 | 1997 |
| Typologies of compulsive buying behavior: A constrained clusterwise regression approach WS DeSarbo, EA Edwards Journal of consumer psychology 5 (3), 231-262, 1996 | 604 | 1996 |
| Customer value analysis in a heterogeneous market WS Desarbo, K Jedidi, I Sinha Strategic Management Journal 22 (9), 845-857, 2001 | 514 | 2001 |
| A new approach to country segmentation utilizing multinational diffusion patterns K Helsen, K Jedidi, WS DeSarbo Journal of marketing 57 (4), 60-71, 1993 | 479 | 1993 |
| Three Way Scaling: A Guide to Multidimensional Scaling and Clustering P Arabie, JD Carroll, W DeSarbo Sage, 1987 | 472 | 1987 |
| Market segmentation with choice-based conjoint analysis WS DeSarbo, V Ramaswamy, SH Cohen Marketing Letters 6 (2), 137-147, 1995 | 442 | 1995 |
| A mixture likelihood approach for generalized linear models M Wedel, WS DeSarbo Journal of classification 12 (1), 21-55, 1995 | 433 | 1995 |
| Latent class metric conjoint analysis WS DeSarbo, M Wedel, M Vriens, V Ramaswamy Marketing Letters 3 (3), 273-288, 1992 | 313 | 1992 |
| A latent class Poisson regression model for heterogeneous count data M Wedel, WS DeSarbo, JR Bult, V Ramaswamy Journal of applied Econometrics 8 (4), 397-411, 1993 | 310 | 1993 |
| On the measurement of perceived consumer risk WJ Havlena, WS DeSarbo Decision Sciences 22 (4), 927-939, 1991 | 303 | 1991 |
| Celebrity-brand congruence analysis WS DeSarbo, RA Harshman Current issues and research in advertising 8 (1), 17-52, 1985 | 293 | 1985 |
| A review of recent developments in latent class regression models M Wedel, WS DeSarbo Advanced methods of marketing research, 352-388, 1994 | 286 | 1994 |
| Product positioning under price competition SC Choi, WS DeSarbo, PT Harker Management Science 36 (2), 175-199, 1990 | 266 | 1990 |
