Sonic Direct Reviews 

38,719
•
TrustScore 5 out of 5

4.9

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Review summary

Created with AI, based on recent reviews

Considering 3,213 reviews, reviewers overwhelmingly had a great experience with this company. Customers frequently praise the prompt and efficient delivery service, noting that drivers are extremely polite, respect properties, and carefully handle appliance installations and old item removals. Consumers also highlight the friendly and knowledgeable in-store staff, alongside great product prices, clear communication, and an overall extremely smooth purchasing journey. However, some reviewers were not happy with third-party courier services, mentioning unexpected communication delays or address issues during transit. A few people also felt frustrated when encountering occasional product faults, such as leaks or defective parts, alongside difficulties dealing with replacement procedures.

What people talk about most

Staff

People report positive experiences with staff, highlighting that team members are very informative, friendly,... See more

Product

Clients share positive opinions on product quality, noting that items work really well and look great.... See more

Price

Reviewers mention positive feedback about price, consistently noting that the rates offered are competitive,... See more

Reviews shaping this summary

Rated 5 out of 5 stars

Beko condenser dryer, bought before the UK government impose their new rules on dryers. Works really well, shorter drying times than our old dryer, looks great in shiny black finish. We contacted t... See more

Rated 5 out of 5 stars

Top service from Sonic Direct! The purchase process online was very smooth and the price lower than at the usual big chains. I was a bit worried since we've never used Sonic Direct before but honestly... See more

Rated 5 out of 5 stars

Lovely personal customer service. Everyone we dealt with was keen to make sure our order was sorted out as well as possible, even when there were supply issues which meant we had to change our plans.... See more

Rated 5 out of 5 stars

Great service from Sonic. Competitive and great knowledge zahair the sales member gave us . We bought the Bosch American fridge . The delivery drivers were fantastic friendly and installed into the ki... See more


Company details

  1. Appliance shop
  2. also in
  3. Electronics store
  4. TV shop

Information provided by various external sources

Sonic Direct has grown to become one of the UK's largest independent electrical retailers. The business has achieved numerous accreditations, including Investors in People, and has often won industry awards for its high standards of customer service. Sonic Direct is also a Google Certified Shop with customers frequently rating the Company 5/5.

Sonic Direct .. Electrically Unbeatable !

Written by the company

Google Certified Shop & Trust Pilot
In recognition of our high standards of customer service, we are a Google Certified Shop & Rated 4.9/5 Excellent by Trust Pilot. As such, you can be sure that you’ll receive reliable dispatch and excellent customer service.
Trusted Shops
We have achieved Trusted Shops accreditation. Trusted Shops offers a comprehensive service for the benefit of the consumer, which encompasses accreditation, trustmark, buyer protection and customer service.
Euronics Retailer
As a member of Euronics, we are able to source fast moving, high demand lines and ultimately pass on the benefit of being part of a £500m national buying group.
Investors in People
As a recognition of our continuous focus upon developing and reinvesting in our dedicated staff, we have achieved the Investors in People standard - the leading management benchmark.

Contact info

4.9

Excellent

TrustScore 5 out of 5

39k reviews

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Asks customers to review

This company invites their customers to review, whether positive or negative

Replied to 98% of negative reviews

Typically replies within 1 week

How this company uses Trustpilot

See how their reviews and ratings are sourced, scored, and moderated.

4.9

All reviews

(38,719)

2,964 reviews in the last 12 months

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Companies on Trustpilot aren't allowed to offer incentives or pay to hide reviews. Reviews are the opinions of individual users and not of Trustpilot. Read more

Rated 2 out of 5 stars

Late delivery On a Sunday evening over 1 hour late and i had some one specially came to receive washer in kichen as i am elderiy and paid 30 pounds delivery

Delivery 1 hour late on Sunday evening i had family come to help me but paying 30 pounds for it was a bit much for your unreliable service

25 October 2026
Sonic Direct logo

Reply from Sonic Direct

Hi Jacqueline,

Thank you for the feedback.

I am sorry to hear that your delivery was slightly delayed, please accept our apologies.

I have asked our customer service team to contact yourself in regards to this.

Thank you

Rated 5 out of 5 stars

Helpful sales person assisted me with…

Helpful sales person assisted me with choosing a new washing machine. Delivery guys Minde and Stuart P installed the new machine quickly and were friendly and gave me some good advice to prevent further breakdown of washing machines.

30 October 2026
Rated 5 out of 5 stars

Fantastic Tumble dryer

Fantastic Tumble dryer, it came with a three year warranty!delivery service was top class,clear communication and prompt service

25 October 2026
Rated 5 out of 5 stars

Good price

Good price, delivery came earlier that expected which was good. Delivery drivers Maciej and Artemis were very friendly and helpful.

31 October 2026
Unprompted review
Rated 5 out of 5 stars

Placed my order by phone with Ian due…

Placed my order by phone with Ian due to a computer issue at my end. The process was smooth and only took around 5 minutes as I had all my details ready. Good choice of delivery dates available to choose from. The delivery went smoothly arriving on time with good follow of communication from start to finish. Drivers called 20mins. ahead of arrival Maqicy and Artenijs were very helpful and polite ensuring everything was as I required before leaving. Fast, smooth efficient service from start to finish. Many thanks

28 October 2026
Rated 5 out of 5 stars

Washing Machine via…

Purchased a Washing Machine via website. Easy ordering on their website.
Received confirmation via txt and email. During the week I received a text to contact them on their helpline. Full confirmation given at that time. Received txt of delivery window the day before. Driver and mate (Marciej and Artemis) phoned 30 minutes before due time.They were 2 very helpful and friendly members of staff. Completed installation of machine and took old machine away.

31 October 2026
Unprompted review
Rated 5 out of 5 stars

Customer focused service before

Customer focused service before, during and after sales

Competitive prices and best home delivery options available

Showroom is bright, clean, airy which means viewing and buying is optimised in comfortable surroundings

Excellent Service with a broad smile and can do attitude

24 October 2026
Rated 5 out of 5 stars

Top service from Sonic Direct

Top service from Sonic Direct! The purchase process online was very smooth and the price lower than at the usual big chains. I was a bit worried since we've never used Sonic Direct before but honestly, next time we need a house appliance again, they will be my go to. I also really appreciated the fact that we could choose our preferred delivery date. Then the day before delivery we received a message confirming the delivery and the time slot. Maciej (Magiciej ?) and Artemijs gave me a ring an hour before coming and were perfectly on time. They were really efficient and brought the washing machine inside for me. Couldn't have asked for a better service.

28 October 2026
Rated 5 out of 5 stars

Beko condenser dryer

Beko condenser dryer, bought before the UK government impose their new rules on dryers.
Works really well, shorter drying times than our old dryer, looks great in shiny black finish.
We contacted the shop prior to purchase to ensure they had it in stock, customer service was great and helpful, easy to order online and super fast delivery a couple of days later.
Delivery guys were pleasant and delivered on time.

20 October 2026

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