Sonic Direct Reviews 

38,719
•
TrustScore 5 out of 5

4.9

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Review summary

Created with AI, based on recent reviews

Considering 3,213 reviews, reviewers overwhelmingly had a great experience with this company. Customers frequently praise the prompt and efficient delivery service, noting that drivers are extremely polite, respect properties, and carefully handle appliance installations and old item removals. Consumers also highlight the friendly and knowledgeable in-store staff, alongside great product prices, clear communication, and an overall extremely smooth purchasing journey. However, some reviewers were not happy with third-party courier services, mentioning unexpected communication delays or address issues during transit. A few people also felt frustrated when encountering occasional product faults, such as leaks or defective parts, alongside difficulties dealing with replacement procedures.

What people talk about most

Staff

People report positive experiences with staff, highlighting that team members are very informative, friendly,... See more

Product

Clients share positive opinions on product quality, noting that items work really well and look great.... See more

Price

Reviewers mention positive feedback about price, consistently noting that the rates offered are competitive,... See more

Reviews shaping this summary

Rated 5 out of 5 stars

Beko condenser dryer, bought before the UK government impose their new rules on dryers. Works really well, shorter drying times than our old dryer, looks great in shiny black finish. We contacted t... See more

Rated 5 out of 5 stars

Top service from Sonic Direct! The purchase process online was very smooth and the price lower than at the usual big chains. I was a bit worried since we've never used Sonic Direct before but honestly... See more

Rated 5 out of 5 stars

Lovely personal customer service. Everyone we dealt with was keen to make sure our order was sorted out as well as possible, even when there were supply issues which meant we had to change our plans.... See more

Rated 5 out of 5 stars

Great service from Sonic. Competitive and great knowledge zahair the sales member gave us . We bought the Bosch American fridge . The delivery drivers were fantastic friendly and installed into the ki... See more


Company details

  1. Appliance shop
  2. also in
  3. Electronics store
  4. TV shop

Information provided by various external sources

Sonic Direct has grown to become one of the UK's largest independent electrical retailers. The business has achieved numerous accreditations, including Investors in People, and has often won industry awards for its high standards of customer service. Sonic Direct is also a Google Certified Shop with customers frequently rating the Company 5/5.

Sonic Direct .. Electrically Unbeatable !

Written by the company

Google Certified Shop & Trust Pilot
In recognition of our high standards of customer service, we are a Google Certified Shop & Rated 4.9/5 Excellent by Trust Pilot. As such, you can be sure that you’ll receive reliable dispatch and excellent customer service.
Trusted Shops
We have achieved Trusted Shops accreditation. Trusted Shops offers a comprehensive service for the benefit of the consumer, which encompasses accreditation, trustmark, buyer protection and customer service.
Euronics Retailer
As a member of Euronics, we are able to source fast moving, high demand lines and ultimately pass on the benefit of being part of a £500m national buying group.
Investors in People
As a recognition of our continuous focus upon developing and reinvesting in our dedicated staff, we have achieved the Investors in People standard - the leading management benchmark.

Contact info

4.9

Excellent

TrustScore 5 out of 5

39k reviews

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Asks customers to review

This company invites their customers to review, whether positive or negative

Replied to 98% of negative reviews

Typically replies within 1 week

How this company uses Trustpilot

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4.9

All reviews

(38,719)

2,964 reviews in the last 12 months

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Rated 3 out of 5 stars

New microwave perfect

New microwave perfect, delivery perfect. The only downside was the original product was not usable from the box and there was too much hassle when 3rd party engineers and companies had to be contacted. Once the engineer told you that the microwave was faulty from the factory, you should have sent a replacement immediately (not send your one back first and then we’ll replace it)
If there’s original microwave had been operational I would give your company 5 stars

26 October 2026
Rated 4 out of 5 stars

American fridge freezer…

I purchased an American fridge freezer , I had done my homework & sonic direct offered the best deal .
I received a phone call the day before delivery , and again on the morning with a time slot. The two delivery guys were polite, removed all the packaging and left the fridge freezer in position, they were respectful of my property.
All together a stress free transaction for a good price.

26 October 2026
Rated 5 out of 5 stars

Excellent service

Excellent service. Great products the deliver men couldn't have been more helpful. Very well done l would highly recommend this company for new appliances and great prices.

26 October 2026
Rated 5 out of 5 stars

Friendly staff ready and waiting to…

Friendly staff ready and waiting to assist all your needs, fast and easy purchase also arranged delivery which only costs £20. The delivery staff was also Friendly and ensured my appliance was brought to my door as requested, would highly recommend as I have purchased a few items from here.

26 October 2026
Rated 5 out of 5 stars

Washer/Dryer Delivery & Installation.

I’ve just had Maciej and Artemis deliver my new washing machine, and I couldn’t be happier with the service they provided. They went above and beyond to get the machine installed, especially as the kitchen cupboard made connecting the waste pipe quite difficult. They took the time to figure it out and, after a bit of tinkering, managed to get everything connected perfectly.

Both guys were really lovely, friendly and professional, and their customer service was excellent. They’re a real credit to the company. Thank you both for going the extra mile — it’s very much appreciated!

28 October 2026
Unprompted review

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