Sonic Direct Reviews 

38,712
•
TrustScore 5 out of 5

4.9

While we don't verify specific claims because reviewers' opinions are their own, we may label reviews as "Verified" when we can confirm a business interaction took place. Read more

To protect platform integrity, every review on our platform—verified or not—is screened by our 24/7 automated software. This technology is designed to identify and remove content that breaches our guidelines, including reviews that are not based on a genuine experience. We recognise we may not catch everything, and you can flag anything you think we may have missed. Read more

Review summary

Created with AI, based on recent reviews

Considering 3,213 reviews, reviewers overwhelmingly had a great experience with this company. Customers frequently praise the prompt and efficient delivery service, noting that drivers are extremely polite, respect properties, and carefully handle appliance installations and old item removals. Consumers also highlight the friendly and knowledgeable in-store staff, alongside great product prices, clear communication, and an overall extremely smooth purchasing journey. However, some reviewers were not happy with third-party courier services, mentioning unexpected communication delays or address issues during transit. A few people also felt frustrated when encountering occasional product faults, such as leaks or defective parts, alongside difficulties dealing with replacement procedures.

What people talk about most

Staff

People report positive experiences with staff, highlighting that team members are very informative, friendly,... See more

Product

Clients share positive opinions on product quality, noting that items work really well and look great.... See more

Price

Reviewers mention positive feedback about price, consistently noting that the rates offered are competitive,... See more

Reviews shaping this summary

Rated 5 out of 5 stars

Beko condenser dryer, bought before the UK government impose their new rules on dryers. Works really well, shorter drying times than our old dryer, looks great in shiny black finish. We contacted t... See more

Rated 5 out of 5 stars

Top service from Sonic Direct! The purchase process online was very smooth and the price lower than at the usual big chains. I was a bit worried since we've never used Sonic Direct before but honestly... See more

Rated 5 out of 5 stars

Lovely personal customer service. Everyone we dealt with was keen to make sure our order was sorted out as well as possible, even when there were supply issues which meant we had to change our plans.... See more

Rated 5 out of 5 stars

Great service from Sonic. Competitive and great knowledge zahair the sales member gave us . We bought the Bosch American fridge . The delivery drivers were fantastic friendly and installed into the ki... See more


Company details

  1. Appliance shop
  2. also in
  3. Electronics store
  4. TV shop

Information provided by various external sources

Sonic Direct has grown to become one of the UK's largest independent electrical retailers. The business has achieved numerous accreditations, including Investors in People, and has often won industry awards for its high standards of customer service. Sonic Direct is also a Google Certified Shop with customers frequently rating the Company 5/5.

Sonic Direct .. Electrically Unbeatable !

Written by the company

Google Certified Shop & Trust Pilot
In recognition of our high standards of customer service, we are a Google Certified Shop & Rated 4.9/5 Excellent by Trust Pilot. As such, you can be sure that you’ll receive reliable dispatch and excellent customer service.
Trusted Shops
We have achieved Trusted Shops accreditation. Trusted Shops offers a comprehensive service for the benefit of the consumer, which encompasses accreditation, trustmark, buyer protection and customer service.
Euronics Retailer
As a member of Euronics, we are able to source fast moving, high demand lines and ultimately pass on the benefit of being part of a £500m national buying group.
Investors in People
As a recognition of our continuous focus upon developing and reinvesting in our dedicated staff, we have achieved the Investors in People standard - the leading management benchmark.

Contact info

4.9

Excellent

TrustScore 5 out of 5

39k reviews

5-star
4-star
3-star
2-star
1-star

Asks customers to review

This company invites their customers to review, whether positive or negative

Replied to 98% of negative reviews

Typically replies within 1 week

How this company uses Trustpilot

See how their reviews and ratings are sourced, scored, and moderated.

4.9

All reviews

(38,712)

2,964 reviews in the last 12 months

Write a review
Companies on Trustpilot aren't allowed to offer incentives or pay to hide reviews. Reviews are the opinions of individual users and not of Trustpilot. Read more

Rated 5 out of 5 stars

Staff very helpful

Staff very helpful, really quick service, only waited a few minutes and my goods was loaded into my van.. excellent all round..

1 November 2026
Rated 2 out of 5 stars

Late delivery On a Sunday evening over 1 hour late and i had some one specially came to receive washer in kichen as i am elderiy and paid 30 pounds delivery

Delivery 1 hour late on Sunday evening i had family come to help me but paying 30 pounds for it was a bit much for your unreliable service

25 October 2026
Sonic Direct logo

Reply from Sonic Direct

Hi Jacqueline,

Thank you for the feedback.

I am sorry to hear that your delivery was slightly delayed, please accept our apologies.

I have asked our customer service team to contact yourself in regards to this.

Thank you

Rated 5 out of 5 stars

Helpful sales person assisted me with…

Helpful sales person assisted me with choosing a new washing machine. Delivery guys Minde and Stuart P installed the new machine quickly and were friendly and gave me some good advice to prevent further breakdown of washing machines.

30 October 2026

The Trustpilot Experience

Anyone can write a Trustpilot review. People who write reviews have ownership to edit or delete them at any time, and they’ll be displayed as long as an account is active.

We use dedicated people and clever technology to safeguard our platform. Find out how we combat fake reviews.

Learn about Trustpilot’s review process.

Here are 8 tips for writing great reviews.

Verification can help ensure real people are writing the reviews you read on Trustpilot.

Offering incentives for reviews or asking for them selectively can bias the TrustScore, which goes against our guidelines.

Take a closer look