I stupidly got too excited when registering my second dog and forgot to add her name. I contacted customer services and a lovely person called Bree dealt with my query and actioned straight away witho... See more
While we don't verify specific claims because reviewers' opinions are their own, we may label reviews as "Verified" when we can confirm a business interaction took place. Read more
To protect platform integrity, every review on our platform—verified or not—is screened by our 24/7 automated software. This technology is designed to identify and remove content that breaches our guidelines, including reviews that are not based on a genuine experience. We recognise we may not catch everything, and you can flag anything you think we may have missed. Read more
Review summary
Created with AI, based on recent reviews
What people talk about most
Reviews shaping this summary
Company details
Written by the company
Hey there, pet lovers! 🐾 Welcome to SmartTrace, where we're all about keeping your furry friends safe and sound with our top-notch microchipping and database services. With over a million registrations under our belt, we're your go-to pals for pet ID solutions in the UK. At SmartTrace, we know your pets are family, and that's why we go above and beyond to ensure their safety. Our own awesome microchips are paired with a super-smart database system to give you peace of mind like never before. Have an emergency? No worries! Our 24/7 helpline is here for you anytime, day or night. And if you shoot us an email, we promise to get back to you on the same working day. Because when it comes to your pet's safety, there's no time to waste! Our website? Oh, it's a breeze to use! Say goodbye to confusing forms and hello to easy-peasy registration. We've made it simple so you can get back to cuddling your furry pals in no time. We're not just about microchips and databases – we're about reuniting families with their lost pets. And boy, have we done it thousands of times across the UK! There's nothing that makes us happier than seeing wagging tails and happy faces. So, join the SmartTrace family today and let's keep those tails wagging and those purrs coming. Your pets are our passion, and we're here to make sure they're always safe and sound. Trust SmartTrace – because we're not just pet lovers, we're pet protectors! 🐶🐱
Contact info
108 OFFICE, 372 OLD STREET, EC1V 9LT, LONDON, United Kingdom
- 01208 420 999
- hello@smarttrace.org.uk
- smarttrace.org.uk
Asks customers to review
This company invites their customers to review, whether positive or negative
Hasn’t replied to negative reviews
How this company uses Trustpilot
See how their reviews and ratings are sourced, scored, and moderated.
⭐⭐⭐⭐⭐ Outstanding Customer Service
⭐⭐⭐⭐⭐ Outstanding Customer Service – Thank You, Bree!
I recently moved my microchipping services to SmartTrace and encountered a frustrating issue when trying to redeem a promotional offer. The system insisted that my voucher had already been used, even though I hadn’t placed an order!
With a litter of puppies awaiting microchipping, and insufficient chips in stock, this was rather inconvenient.
However, Bree from the SmartTrace Support Team came to the rescue! The issue was resolved remarkably quickly, and my microchips have now been processed for dispatch.
What could have been a frustrating experience turned into a very positive one, thanks to Bree’s prompt, efficient and helpful customer service.
It’s reassuring to know that when something goes wrong, there’s someone ready to put it right without unnecessary fuss.
Five well-deserved stars for Bree! 🌟
I had a great experience with…
I had a great experience with SmartTrace Support. Bree was incredibly helpful, friendly and professional throughout. She was quick to respond, reassuring and happy to help with my questions. The customer service was excellent, and I really appreciate her support. Thank you, Bree, for making everything so easy. Highly recommended!
fab and quick
This smart trace is fab and quick to use. Giving you piece of mind, while also a legal requirement. Bree helped me with an issue i had and resolved it swiftly and with ease. Thank you
Great communication
Great communication, really helpful always responds promptly been using smarttrace for many years now.
I am an implanter and breeder.
Awful service following family bereavement
Trying to transfer my father's dog to my ownership following my father's death. The service is abysmal. They take days to reply to any emails I send, say there is no number I can call and the only response I get it to pay the fee to transfer. Every other organisation I have worked with following my father's death has been really helpful, but SmartTrace seem to want to make this as difficult a time as possible. Goodness knows how awful they would be if we had lost the dog and needed fast support. I very much doubt they would be any help at all.
I stupidly got too excited when…
I stupidly got too excited when registering my second dog and forgot to add her name. I contacted customer services and a lovely person called Bree dealt with my query and actioned straight away without any fuss. A+ star to Bree
My dog was chipped by the breeder
My dog was chipped by the breeder, I recently moved and contacted SmartTrace to amend my address. Initially no one came back to me and when I contacted them again they advised that I would have to pay for an upgraded plan just to change my address. Each time I finally receive a response I immediately also receive a follow up to say the issue is resolved. Feels like a con that after registration being paid for an amendment of an address can cost £30.
Thanks to Bree for re-registering a…
Thanks to Bree for re-registering a chip that was transferred in error.
She made me aware of the protocol and dealt with it promptly.
Thanks very much.
The problems were resolved quickly and…
The problems were resolved quickly and professionally. Bree was extremely helpful with any questions I asked.
So easy to change my address Bree was…
So easy to change my address Bree was very professional very understanding and made the process very easy and quick.
Bree was particularly helpful and…
Bree was particularly helpful and helped resolve my issue.
This company was amazing. Bree helped me.
This company was amazing. BREE delt with me start to finish when I found a stray cat clearly didn't have a home, but was chipped, in reaching out to the registered owners to let them know I had him and then to change him to my name when they weren't interested and now this poor baby is officially mine! He's lounging on my sofa as I type this. made it so easy to do and understand. I have mild learning difficulties and bree was really good at communicating which I struggle with at times. Thankyou bree. Great communication and helpful.
I needed help……
I needed help with transferring ownership and had a few questions for the Help team. I was assisted by Bree, who responded to my emails with clear, straightforward answers/facts/advice.
Thank you Bree!
Friendly, Efficient, Helpful
SmartTrace transferred my chips to my current chip company with no issues at all. They were very friendly, efficient, and helpful. Thanks, Team!
Request handled promptly by Bree
Request handled promptly by Bree, no fuss or hassle excellent service thanks
Chip mix up resolved
After a recent visit to a new vet we discovered that we had been given incorrect microchip details for our dog and he had been registered against an incorrect chip number. Bree quickly advised us on how to resolve the issue and ensured that our records were corrected once we had provided photographic evidence of a scan of his actual chip. We are now reassured that his records are up to date and he can be traced back to us should he ever get lost! Thanks Bree.
⭐⭐⭐⭐⭐
⭐⭐⭐⭐⭐
Bree was absolutely wonderful and incredibly helpful. She was kind, understanding, and professional throughout, and I really appreciated the time and effort she took to help me get information about my dog. Her support made the whole experience so much easier, and I couldn’t have asked for better service. Thank you so much, Bree, for going above and beyond! You’re a credit to the team. ❤️
Bree was a great help when there was a…
Bree was a great help when there was a computer error and sorted things out very quickly and efficiently.
Always so helpful and so quick on…
Always so helpful and so quick on delivery thank you so much God bless you all kindest regards
The Trustpilot Experience
Anyone can write a Trustpilot review. People who write reviews have ownership to edit or delete them at any time, and they’ll be displayed as long as an account is active.
We use dedicated people and clever technology to safeguard our platform. Find out how we combat fake reviews.
Learn about Trustpilot’s review process.
Here are 8 tips for writing great reviews.
Verification can help ensure real people are writing the reviews you read on Trustpilot.
Offering incentives for reviews or asking for them selectively can bias the TrustScore, which goes against our guidelines.