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Aviva Reviews 

64,479
•
TrustScore 4.5 out of 5

4.3

Insurance Agency
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Review summary

Created with AI, based on recent reviews

Considering 13,467 reviews, reviewers overwhelmingly had a great experience with this company. Customers frequently mention that the official website is extremely easy to navigate, allowing them to quickly find clear policy details and manage options. Many people also appreciate the competitive pricing and substantial savings they receive compared to what they paid with previous insurance providers. Some reviewers were not happy with customer service, highlighting long telephone hold times and severe difficulties when trying to make specific policy changes. Others mentioned feeling frustrated by unhelpful automated phone systems and complicated account procedures when attempting to resolve queries or speak to staff.

What people talk about most

Price

Users describe positive interactions with price, frequently highlighting competitive premiums and significant... See more

User experience

Consumers find user experience to be overwhelmingly positive and straightforward. Reviewers frequently... See more

Website

Reviewers mention positive feedback about the website, highlighting that the platform is easy to navigate,... See more

Service

Customers consistently note ambiguous experiences with service, reflecting both strong praise and severe... See more

Customer service

Reviewers highlight ambiguous aspects of customer service, with deeply conflicting experiences reported... See more

Reviews shaping this summary

Rated 4 out of 5 stars

The price of the car insurance was very competative. But the insurance comparison website passed on my old address instead of my new one. I contacted Viva within the hour to inform them. I spoke... See more

Rated 4 out of 5 stars

I looked on Confused.com for house insurance. Aviva has a 5* defaqto rating and the premium shown was less than that quoted by my current insurer. The website was easy to navigate but there are seve... See more

Rated 4 out of 5 stars

I used a comparison site and Aviva was my favoured quote. I didn't want to commit that day. I expected that a copy of the quotes would have been forwarded to my email but found that this was not so.... See more

Company replied

Rated 4 out of 5 stars

Easy to use website. Cheap premiums compared to previous insurers (Skyprotect) who doubled premium rate compared to last year for no apparent reason.

Company details

  1. Insurance Agency

Written by the company

Aviva insurance, savings, investments and pensions. Get an online insurance quote now, from the official Aviva website

Contact info

4.3

Excellent

TrustScore 4.5 out of 5

64K reviews

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4.3

All reviews

(64,479)

12,874 reviews in the last 12 months

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Rated 5 out of 5 stars

Home insurance

I can only base this review on how easy it was to buy this insurance. I can't comment on how effective it is as I have had no experience of making a claim or requesting information.
I found it very easy to purchase the insurance and the cost was very reasonable.

September 2, 2026

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