Aviva Reviews 

62,301
TrustScore 4.5 out of 5

4.3

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Review summary

Created with AI, based on recent reviews

Evaluating 12,820 reviews, reviewers overwhelmingly had a great experience with this company. Customers frequently found the pricing competitive and fair, often securing policies at a good value. Many people praised the online process and website, describing them as easy to use, straightforward, and quick to navigate, making the overall user experience smooth and efficient. However, some customers noted challenges with service and customer support. A few reviewers expressed frustration with the difficulty of speaking to a real person, finding the online-only approach insufficient. Others reported issues with the online platform being clunky or tricky to navigate, sometimes encountering technical problems. Additionally, some people mentioned that renewal quotes were significantly higher or not always the most competitive.

What people talk about most

Price

Customers consistently note positive experiences with price, often finding competitive and reasonable quotes... See more

User experience

People report positive experiences with user experience, finding the process straightforward, easy to follow,... See more

Website

Customers had positive experiences with the website, finding it easy to navigate and use for obtaining quotes... See more

Service

Consumers find service to be ambiguous, with many reviewers expressing satisfaction with the speed and ease... See more

Customer service

Users describe ambiguous interactions with customer service, with many reporting significant dissatisfaction... See more

Reviews shaping this summary

Rated 4 out of 5 stars

I got my policy off a comparison site. After I paid it, it said check your details when I did, I found 2 mistakes which I new I had put right before I completed my insurance. If took 2 days trying... See more

Company replied

Rated 4 out of 5 stars

The website application form (transferred from Confused.com) was easy to complete, explained terms well and easy to navigate. However it was a bit clunky at times and removed me on two occasions such... See more

Rated 4 out of 5 stars

i hate doing these insurance things online. it seemed to go smoothly though. hopefully i am actually insured to the standard of my last insurer NFU,for less money than they wanted to charge me this ye... See more

Rated 4 out of 5 stars

Quite easy to use website, gave a reasonable quote for car insurance with a lot of things automatically covered , the excess in case if accident was not excessive, all in all I got a good quote . The... See more


Company details

  1. Insurance Agency

Written by the company

Aviva insurance, savings, investments and pensions. Get an online insurance quote now, from the official Aviva website


Contact info

4.3

Excellent

TrustScore 4.5 out of 5

62K reviews

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Asks customers to review

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4.3

All reviews

(62,301)

12,618 reviews in the last 12 months

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Rated 5 out of 5 stars

Aviva Platinum Fully Comprehensive car cover

This was my first Fully Comprehensive car cover with Aviva.
From start to finish, it was a faultless experience and the cheapest on the market!
Previously been with One Call, Post Office and Aviva outsripped them all and even my previous car insurers renewal quotes couldn't match Aviva's Fully Comprehensive cover!
And, it includes RAC breakdown cover as well.
Thank you and well-done Aviva.
I will highly recommend you to all my friends and family from now on....!

July 20, 2026
Rated 1 out of 5 stars

Poor customer experience

Cancellation process is extremely poor. Advised I was due a small refund, I received this then received a default notice from Aviva because I cancelled my direct debit. I contacted customer services who advised the refund, that was given to me before the next direct debit was due, was based on the assumption that I made the next direct debit payment.. for a cancelled policy. The ‘assumption’ you make should be clearly stated when cancelling the policy.it is nonsensical to issue a refund before ensuring the next direct debit payment has cleared onto your systems. Poor service at best. No better when trying to make a health claim either. Avoid!!

July 22, 2026
Unprompted review
Aviva logo

Reply from Aviva

Hi Emma, thanks for sharing this with us here, we're sorry to hear of the difficult experience you've had.
We appreciate your feedback, and are sorry you've taken your cover elsewhere this year, if there's anything we can do to help, please get in touch with our team directly here 👉 https://www.aviva.co.uk/help-and-support/contact-us/

Aviva Social Team

Rated 5 out of 5 stars

FAO Aron Davies

Aron Davies was great at upgrading my policy. Identifying ways on how I can improve my policy, explaining my policy clearly in a easy way to understand and remember.
Thanks

July 22, 2026
Unprompted review
Aviva logo

Reply from Aviva

Hi, thanks for the kind words! We're so pleased our team could be there to help make this a smooth journey for you 💛☺️
If you need to contact us, you can get in touch with our team directly here 👉 https://www.aviva.co.uk/help-and-support/contact-us/

Aviva Social Team

Rated 5 out of 5 stars

Very comprehensive

Very comprehensive. Good cover. Expensive. I have had no accidents/crashes. Itwas my husband as a named driver. There was no where to put my 2nd claim which was a non fault claim for car written off due to rats destroying wiring to air bags and all wiring below dashboard . Payout was2200 for vauxhall Astra. So apart from nowhere to put this information . The forms were all good. Took me half an hour
. Not bad. Thankyou.

July 22, 2026

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