Direct Line Reviews 27,357

TrustScore 4 out of 5

4.1

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Review summary

Based on reviews, created with AI

Reviewers had a great experience with this company. Customers appreciate the competitive pricing and the ease with which they can obtain insurance quotes, often finding them better value than other providers. The straightforward online portal and the ability to complete the process quickly are also well-received. Consumers value the clarity of the policy details, which allows them to make informed choices about their coverage. People highlight the helpfulness and efficiency of the staff, particularly when dealing with claims. The company is seen as trustworthy and responsive, with claims being handled swiftly. The positive user experience extends to the app, which is considered easy to use and provides all the necessary information.

Based on these reviews

Rated 4 out of 5 stars

Easy to claim, awesome contractors who had a long journey to reach us. All did a FANTASTIC job apart from the carpet suppliers who cancelled part of the order without consulting us. The fitters were... See more

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Rated 4 out of 5 stars
Verified

We had previously used Direct Line for all our cars but changed insurers when we felt our custom was no longer valued. However we recently bought a new car and decided to contact First Direct again. W... See more

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Rated 4 out of 5 stars
Verified

I have been with your car insurance for years, but cancelled as l was going to stop driving but changed mind and have now reinstated. As usual very easy with you.

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Rated 4 out of 5 stars

Disgusting service, first of all you get a robot who doesn't understand then when you finally and allegedly get put through to an agent I have waited 17 minutes and counting for a an answer. Once I sp... See more

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Rated 3 out of 5 stars
Verified

Not great, I’d insured my car only to find out that my payment had gone through after being told it had. I rang them to see if they’d take the payment over the phone, but they wouldn’t, said I had to... See more

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Rated 3 out of 5 stars
Verified

The end result was acceptable. How it was handled was acceptable. However the contact was triggered by an unacceptable price hike, and only when I called to cancel, whilst giving you a chance to corre... See more

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Rated 5 out of 5 stars

I needed insurance fairly quickly as I purchased a replacement car from a main dealer, but my existing insurance had just lapsed. The website was easy to navigate and I had insurance in place in time... See more

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Rated 5 out of 5 stars

The staff at Direct Line were helpful and talked me through the claim process, ensuring all the necessary information was provided. Everything from making the claim to getting the repair work complete... See more

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Rated 5 out of 5 stars

The water leak problem which affected our bedroom was obviously a worrying experience for us.My call to D L brought an immediate response.The leak was repaired by our local builder and thereafte... See more

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Rated 5 out of 5 stars
Verified

Direct Line made insuring my house and contents quick and easy. I especially appreciate the fact that upon renewal this year, the premium was substantially lower than last, since premiums usually seem... See more

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Rated 5 out of 5 stars

Everything was handled quickly and efficiently. During the year I had a no fault claim, which was handled superbly. Whilst, probably in common with most other claimants, I was disappointed with the of... See more

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Rated 5 out of 5 stars
Verified

You were the cheapest insurance provider for my car via Confused so happy to use you. Process very quick and easy to take out the insurance on line. My previous provider, as per usual, bumped up the... See more

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Rated 5 out of 5 stars
Verified

This years House Insurance was considerably cheaper than last year. Even though we had made a claim for my wife’s broken glasses. Everyone we were in contact with were both professional and very help... See more

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Rated 5 out of 5 stars
Verified

Often tried Direct Line for Insurance quotes but all too often they were not competitive on price, However this time with home & contents Ins, they seem to offer the best level of cover at a reasonab... See more

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Rated 5 out of 5 stars
Verified

Helpful and pleasant on the phone , gave thorough explanation of the policy for me to compare . Also gave details about how to contact her again as I needed to hear back from another quote . Simple an... See more

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Rated 5 out of 5 stars
Verified

Dealt with Direct Line for years home and in the past car too My home insurance is competitive only had 1 claim plus partner list he diamond from her engagement ring and a broken pair if glasse... See more

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Rated 3 out of 5 stars
Verified

Getting a new car insurance policy was easy enough, and the process worked well. But I also had an existing car insurance policy with DL which I did not want to renew, and this seemed to cause a lot o... See more

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Rated 5 out of 5 stars

My previous car insurance rose quite steeply on renewal, prompting me to look for an alternative provider. Very pleased I looked at Direct Line. The policy provided greater benefits for a little less... See more

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Rated 3 out of 5 stars
Verified

Have had a car insurance policy for several years and generally very happy with DL. I recently tried to insure a second car via the website but was refused a quote. But when I used GoCompare, detail... See more

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Rated 3 out of 5 stars

The policy is good and met my requirements. However, when it came to the payment section the website failed time and again and hung the system. I rang the company and they were unhelpful saying that I... See more

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Rated 4 out of 5 stars

The company, D Line , acted in a professional manner throughout the claim - just as I would expect. The claim took too long to complete and the repairers much too long to enter it into their work sch... See more

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Rated 5 out of 5 stars

The ease and professionalism of the call handler who passed us on to the claims department. The claims department guided us through all stages of what we needed to provide to support our claim.

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Rated 5 out of 5 stars

I lost a valuable and sentimental piece of jewellery. Direct Line responded to my claim sensitively and promptly and replaced the item with one so similar that it is as though I never lost the origin... See more

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Rated 3 out of 5 stars

The problem with an online only policy is if you need to check something which you can’t find searching through pages of information. A simple question. Some features you can’t do online/app and have... See more

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Rated 5 out of 5 stars
Verified

I spoke to a real person who guided me towards the best policy for my home insurance . Everything was explained in detail and it was my decision on what cover was suitable for me

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Rated 5 out of 5 stars
Verified

Got everything I wanted at a lower premium than last year and couldn't find the cover I wanted for the price with other insurers

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Rated 5 out of 5 stars
Verified

I was pleased with the on line quote for contents and buildings . I choose the standard cover which hopefully covers my needs. I had been with them previously for car insurance and was their customer... See more

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Rated 5 out of 5 stars
Verified

I have to admit Direct line are exceptional. They were quick to deal with my claim, supportive and they chased up work to be done. I found them really efficient, and a breath of fresh air when I was... See more

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Rated 5 out of 5 stars
Verified

Been with Direct line for a few years now. This year particularly pleased as my premium had actually gone down. Brilliant.

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Rated 3 out of 5 stars

Everything went well, no problems at all. BUT when I asked a question that was not on the "official list" of questions, the sound of tumbleweed is deafening. Still waiting for any sort of response aft... See more

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Rated 4 out of 5 stars
Verified

I had problems with confirming on computer. Each time the code you sent me was not acceptable with my email address. I tried about 11 times and each time it didn't work. All I wanted to know was had t... See more

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Rated 5 out of 5 stars
Verified

My needs were listened to . All questions were answered in full . The communication was clearly spoken . The exchange was warm and positive . I was happy with the information which allowed me... See more

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Rated 3 out of 5 stars

We lost almost everthing in a total loss storage facility fire. Our initial claim enquiry was made by phone, where I was reassured, and advised as to what to do next. My first attempt to ac... See more

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Rated 5 out of 5 stars

Slightly more expensive policy than other companies but when it came to a claim I had to make they handled it very swiftly and sorted everything super fast. I was very impressed with their service and... See more

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Rated 3 out of 5 stars

I liked the price quoted. I didn't like the way my problem wasn't resolved. I don't like the fact I still cannot obtain my travel documents

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Rated 4 out of 5 stars
Verified

Straightforward auto-renewal. Didn’t have time to look at alternatives and the increased price was not too much more.

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Rated 4 out of 5 stars
Verified

I could not get a policy booklet posted to me in hard copy so had to resort to printing my own not a great way to save the planet !!

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Rated 5 out of 5 stars

App is easy to use, everything you need to know at your fingertips Overall cost was better value for money than last insurance provider

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Rated 5 out of 5 stars
Verified

The web site was easy to negotiate and straight forward to enter the data. The price was very favourable compared with other quotes. I have been a Direct Line in the past and am pleased to return.

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Rated 5 out of 5 stars

I lost one hearing aid, claimed online . Within a week a phone call from hearing aid specialist and money in the bank in 5 working days. Impressive!

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Rated 5 out of 5 stars
Verified

Our renewal was no problem whatsoever.. Once we had decided to stay with Direct Line confirmation of our renewal and the policy documents came through very quickly.

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Rated 5 out of 5 stars
Verified

The person I dealt with was extremely efficient and helpful in every way which made everything so much easier for me as I am recently widowed so a huge thank you to your team.

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Rated 5 out of 5 stars

Wrote off the back wheel on my ebike. Sent the details to Tristan who offered me a cash settlement which I was happy to accept. Quick and efficient service all round*****

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Rated 4 out of 5 stars
Verified

The sensitive way in which things were handled due to the recent bereavement of my husband.

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Rated 3 out of 5 stars
Verified

A LOT of fuss to get a broken windowscreen replaced. They said it would take 2 weeks to get it fixed and drive it to their repair centre in Swansea which was illegal. So I had 1 fitted locally the ne... See more

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Rated 5 out of 5 stars
Verified

I have used Direct Line on a few occasions, always found them very competitive and trustworthy.... top company to deal with

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Rated 5 out of 5 stars
Verified

The online portal was so simple to follow and got a very competitive price than the one offered by my previous company

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Rated 5 out of 5 stars
Verified

Quotation cheaper than last year. Changes in policy notified although not relevant to me. Simple renewal.

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Rated 4 out of 5 stars

I purchased the car insurance through a comparison website so was able to choose and compare with other insurers

Company replied

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Company details

  1. Insurance Company
  2. Auto Insurance Agency
  3. Home Insurance Agency
  4. Pet Insurance Company
  5. Travel Insurance Company

Written by the company

Direct Line has been insuring cars for 40 years. From small beginnings, we’re now one of the UK’s biggest insurers, with more than 10 million customers. We offer a range of products, including home, pet, and business insurance, that you can get online, on our app, or over the phone. For many years, we prided ourselves on only dealing directly with customers, but as insurance has evolved, so have we, and you can now buy some of our policies on Price Comparison Websites. We always put our customers first, that’s why we make it easy to manage your insurance online so you can spend more time on the things that matter.

Direct Line

Written by the company

Direct Line began an insurance revolution. We started from scratch in the UK in April 1985 with a single product – car insurance, and just one way for our customers to buy – over the telephone. It was a revolutionary time as out went the middlemen, the forms and the jargon. In came speed, simplicity and a common‐sense human touch. And today we’re still revolutionising insurance. We have over ten million customers and a broad range of products and services over the phone and on the Internet.

Contact info

4.1

Great

TrustScore 4 out of 5

27K reviews

5-star
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Replied to 94% of negative reviews

Typically replies within 24 hours


Rated 5 out of 5 stars
Verified

"Direct Line Earns My Customer…

"Direct Line Earns My Customer Loyalty".
Direct Line has provided me as a customer with a consistently high quality service; phone calls handled with great professionalism and efficiency.
I rang to kickstart a new house insurance policy after selling our home and living for a period of time in a motorhome.
The Direct Line employee guiding me through the process with great clarity and care. It left me in no doubt that renewing my house Insurance policy with Direct Line was a good decision. Thank you Pat Graham

October 28, 2025
Rated 5 out of 5 stars
Verified

I have always rated your company

I have always rated your company, not fussy and straight to the point. Where other companies seem and make things complicated, you are straight to the point.

October 28, 2025
Direct Line logo

Reply from Direct Line

We're happy to hear that you appreciate our straightforward approach. It's great to know we are meeting your expectations by keeping things simple. Thank you for your positive feedback! Ellie

Rated 1 out of 5 stars

DO NOT USE DIRECTLINE IF YOU EXPECT TO RELY ON THEM FOR A HOME INSURANCE CLAIM!!

Where to start… a company that will sound friendly and useful on the phone, give you a competitive quote and premium BUT will not be of any use when you actually need the service they are being paid for! I am aware that I will get the generic ‘we’re extremely sorry/please contact us’ response, however it is utter rubbish, repeated from a team of people who do not care, using a well worn script that means absolutely nothing. As follows:
1. Needed to claim on my home insurance as a result of a cracked cold water storage tank in my loft, discovered approx 0600 on a Saturday morning. Phoned direct line , who immediately informed me that I do not have home insurance with them. After confirming I have my documents and speaking to a different person, direct line confirmed I do have home insurance with them. However, replacement of cracked tanks IS NOT covered which I will have to pay for (my thoughts being approx £200 to replace a single plastic tank).
2. Initially processed the incident quite well, had first contractor sent out to dry ceiling and carry out initial survey.
3. Confirmed work scope (replace damaged plastic tank and repair water damaged ceiling) with regional contractor who employed B&M Babbage to handle the repairs. At this time (approx 1 month after reporting the event) I had received notice to pay my excess, which I completed within 2 days of receipt.
4. At this point, communication with Directline and their contractors effectively stopped. I had multiple surveyors/plumbers arrive at my property, sometimes explaining that they have no idea why they are there or they are there to isolate the water supply (which was done at least 4-6 weeks before their arrival!).
5. A further month after paying my excess, 2 months after the initial issue, I eventually received a quote (by text message) of £1860 to replace the cracked plastic tank, at this point I logged my first complaint with direct line. This complaint was not logged by Directline and confirmed later.
6. After a further 2 full working days I explained that if something was not sorted I will be cancelling the claim and leaving directline. This only initiated a phone call from someone at the regional contractor company to explain that i need to pay the £1860 or sort the tank repair myself before the damaged ceiling repair can commence. Attempted to contact B&M Babbage to discuss the quote. However after multiple phone calls, nobody was able to discuss/address my queries.
7. Phoned the following day to cancel my policy. Directline confirmed my initial complaint was not logged and were concerned about how I have been treated (after at least 2 separate phone calls from myself explaining my position).
8. Cancelled my home insurance and purchased items to carry out the tank repairs myself. I will be looking to use a separate company to repair my ceiling as it will be quicker and a lot less painful than using Directline or their chosen contractors. I am also going to cancel my car insurance with Directline.

October 29, 2025
Unprompted review
Direct Line logo

Reply from Direct Line

We appreciate you taking the time to share your experience. We're sorry to hear about the difficulties you faced with your home insurance claim and the poor communication you experienced. As you've logged a complaint already, your complaints handler will offer you a resolution. You also have the right to refer your complaint to the Financial Ombudsman Service, free of charge. Ellie

Rated 5 out of 5 stars

Easy to get competitive quote

Easy to get competitive quote and helpful operative once I got past the automated responses

October 10, 2025
Unprompted review
Direct Line logo

Reply from Direct Line

We're happy you found our quote competitive and our operative helpful. We appreciate your feedback regarding the automated responses. Ellie

Rated 1 out of 5 stars

Not competitive for me

Was not happy with the renewal price. Discovered I could get a better policy at £238 cheaper than the Direct Line quote. I had been a loyal customer for several years, but their quote was so 'not competitive' I just lost all trust in the company. Have cancelled renewal and gone with a well-known supermarket insurance offer.

October 29, 2025
Unprompted review
Direct Line logo

Reply from Direct Line

We're sorry to hear you've left us this time around and we hope you'll consider us again in the future. Aston

Rated 5 out of 5 stars

Excellent customer care

Excellent customer care and staff who showed empathy and support

July 14, 2025
Unprompted review
Direct Line logo

Reply from Direct Line

This is the level of service we aim for Anne and it's great to hear our colleagues were supportive when you called. Thanks for sharing this with us. Aston

Rated 5 out of 5 stars
Verified

More helpful than other companies

Craig was very helpful as I had a problem that other companies couldn't help with. I had tried 4 other companies who could have done the same as Craig but didn't want to help. Exact same cover as Nationwide but over £200 cheaper. WIN WIN

October 28, 2025
Direct Line logo

Reply from Direct Line

We're happy to hear that you had a positive experience! We appreciate you highlighting the cost savings and the assistance you received. It's great to know we could help where others couldn't. Thanks for your feedback. Nathan

Rated 4 out of 5 stars
Verified

FAIRNESS: For once in recent years you got the…

Fairness: For once, during recent years using DL you got the premium charged and cover afforded just about right compared with other insurers.

October 28, 2025
Direct Line logo

Reply from Direct Line

We appreciate your feedback and are glad our premium and coverage met your expectations compared with other insurers. Thanks for taking the time to share. Nathan

Rated 5 out of 5 stars
Verified

Renewal was simple and trouble free

Renewal was simple and trouble free. When I wanted a new insurance booklet, phoned Direct Line had an answer straight away and received the new booklet a few days later. So I have nothing to complain about.

October 28, 2025
Direct Line logo

Reply from Direct Line

Hi Trevor. We're happy to hear that your renewal was simple and that you received your insurance booklet promptly. We appreciate you taking the time to share your positive experience with us. Nathan

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