Aviva Reviews 

62,292
TrustScore 4.5 out of 5

4.3

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Review summary

Created with AI, based on recent reviews

Evaluating 12,820 reviews, reviewers overwhelmingly had a great experience with this company. Customers frequently found the pricing competitive and fair, often securing policies at a good value. Many people praised the online process and website, describing them as easy to use, straightforward, and quick to navigate, making the overall user experience smooth and efficient. However, some customers noted challenges with service and customer support. A few reviewers expressed frustration with the difficulty of speaking to a real person, finding the online-only approach insufficient. Others reported issues with the online platform being clunky or tricky to navigate, sometimes encountering technical problems. Additionally, some people mentioned that renewal quotes were significantly higher or not always the most competitive.

What people talk about most

Price

Customers consistently note positive experiences with price, often finding competitive and reasonable quotes... See more

User experience

People report positive experiences with user experience, finding the process straightforward, easy to follow,... See more

Website

Customers had positive experiences with the website, finding it easy to navigate and use for obtaining quotes... See more

Service

Consumers find service to be ambiguous, with many reviewers expressing satisfaction with the speed and ease... See more

Customer service

Users describe ambiguous interactions with customer service, with many reporting significant dissatisfaction... See more

Reviews shaping this summary

Rated 4 out of 5 stars

I got my policy off a comparison site. After I paid it, it said check your details when I did, I found 2 mistakes which I new I had put right before I completed my insurance. If took 2 days trying... See more

Company replied

Rated 4 out of 5 stars

The website application form (transferred from Confused.com) was easy to complete, explained terms well and easy to navigate. However it was a bit clunky at times and removed me on two occasions such... See more

Rated 4 out of 5 stars

i hate doing these insurance things online. it seemed to go smoothly though. hopefully i am actually insured to the standard of my last insurer NFU,for less money than they wanted to charge me this ye... See more

Rated 4 out of 5 stars

Quite easy to use website, gave a reasonable quote for car insurance with a lot of things automatically covered , the excess in case if accident was not excessive, all in all I got a good quote . The... See more


Company details

  1. Insurance Agency

Written by the company

Aviva insurance, savings, investments and pensions. Get an online insurance quote now, from the official Aviva website


Contact info

4.3

Excellent

TrustScore 4.5 out of 5

62K reviews

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4.3

All reviews

(62,292)

12,618 reviews in the last 12 months

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Rated 5 out of 5 stars

The package for my car insurance was…

The package for my car insurance was tailored for my needs.

July 15, 2026
Aviva logo

Reply from Aviva

Thank you for sharing your review John!⭐

It's great to hear that you were able to tailor your car insurance package to suit your needs. Having cover that fits your circumstances can make all the difference, and we're pleased the options available worked well for you.

Welcome to the Aviva family! 💛

If you need to contact us, you can get in touch with our team directly here 👉https://www.aviva.co.uk/help-and-support/contact-us/

Aviva Social Team

Rated 1 out of 5 stars

My renewal quote was £200+ more than…

My renewal quote was £200+ more than the previous year!! I got a £40 off the same firm by going through confused.com

July 23, 2026
Aviva logo

Reply from Aviva

Thank you for sharing your experience ⭐

We can understand why a renewal increase of more than £200 would come as a surprise. Finding a lower price for the same insurer through a comparison site, especially when you've been with us already, can understandably feel frustrating.

It may be that the cover levels or cover selected are different between the renewal quote and the new quote you've obtained. So we can take a further look into this for you can you get in touch with our team directly here please 👉https://www.aviva.co.uk/help-and-support/contact-us/

Aviva Social Team

Rated 3 out of 5 stars

There was no way of cancelling auto…

There was no way of cancelling auto renewal on line. I am deaf so do not use phones. Why?

July 23, 2026
Aviva logo

Reply from Aviva

Hi Rich, thanks for sharing this with us, we're sorry you're looking to cancel your policy with us.
We'll always look to accommodate all customers, our live chat team will be able to help get this sorted for you 🤝

You can get in touch with our team directly here 👉 https://www.aviva.co.uk/help-and-support/contact-us/

Aviva Social Team

Rated 1 out of 5 stars

Avoid

Avoid. Appalling company. Deliberate systematic delays. The claim process is a nightmare. They take your money and are unscrupulous.

July 23, 2026
Unprompted review
Aviva logo

Reply from Aviva

Hi Nina, this is certainly disappointing to hear, and not the experience we want for our customers 🤝

If there's anything we can do to help with this, please send us a private message on Facebook - just search Aviva in the Facebook search bar, and you’ll find our page. We’ll pick it up from there and help you get things sorted. Just provide the reference: 169622

You can also contact us here 👉 https://www.aviva.co.uk/help-and-support/contact-us/

Aviva Social Team

Rated 5 out of 5 stars

Great value policy

Getting an insurance quote from Aviva used to be a daunting task as I always expected the worst when it came to price.
However nowadays aviva Car insurance quotes are always one of the best value quotes going. I've yet to claim for repairs to the car so can't talk about how good the claim process is but 5* for policy details and price.

July 20, 2026
Rated 5 out of 5 stars

Renewal of car insurance

Searched the Internet in order to renew my car insurance.
Found that Aviva met all my requirements and at a very competitive price.
Their website was very easy to navigate to facilitate the completion of the usual questions and also providing the relevant documentation on line.
Would certainly recommend Aviva to others considering car insurance renewal.
Ken Whitehead.

July 21, 2026

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