Aviva Reviews 

64,460
TrustScore 4.5 out of 5

4.3

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Review summary

Created with AI, based on recent reviews

Considering 13,467 reviews, reviewers overwhelmingly had a great experience with this company. Customers frequently mention that the official website is extremely easy to navigate, allowing them to quickly find clear policy details and manage options. Many people also appreciate the competitive pricing and substantial savings they receive compared to what they paid with previous insurance providers. Some reviewers were not happy with customer service, highlighting long telephone hold times and severe difficulties when trying to make specific policy changes. Others mentioned feeling frustrated by unhelpful automated phone systems and complicated account procedures when attempting to resolve queries or speak to staff.

What people talk about most

Price

Users describe positive interactions with price, frequently highlighting competitive premiums and significant... See more

User experience

Consumers find user experience to be overwhelmingly positive and straightforward. Reviewers frequently... See more

Website

Reviewers mention positive feedback about the website, highlighting that the platform is easy to navigate,... See more

Service

Customers consistently note ambiguous experiences with service, reflecting both strong praise and severe... See more

Customer service

Reviewers highlight ambiguous aspects of customer service, with deeply conflicting experiences reported... See more

Reviews shaping this summary

Rated 4 out of 5 stars

The price of the car insurance was very competative. But the insurance comparison website passed on my old address instead of my new one. I contacted Viva within the hour to inform them. I spoke... See more

Rated 4 out of 5 stars

I looked on Confused.com for house insurance. Aviva has a 5* defaqto rating and the premium shown was less than that quoted by my current insurer. The website was easy to navigate but there are seve... See more

Rated 4 out of 5 stars

I used a comparison site and Aviva was my favoured quote. I didn't want to commit that day. I expected that a copy of the quotes would have been forwarded to my email but found that this was not so.... See more

Company replied

Rated 4 out of 5 stars

Easy to use website. Cheap premiums compared to previous insurers (Skyprotect) who doubled premium rate compared to last year for no apparent reason.


Company details

  1. Insurance Agency

Written by the company

Aviva insurance, savings, investments and pensions. Get an online insurance quote now, from the official Aviva website


Contact info

4.3

Excellent

TrustScore 4.5 out of 5

64K reviews

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4.3

All reviews

(64,460)

12,838 reviews in the last 12 months

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Rated 5 out of 5 stars

Car Insurance Renewal

It was car insurance renewal time and like the majority of drivers one was after an affordable price as I’m a pensioner with a limited budget. I first contacted my current insurer only to find they’d hiked the renewal price up beyond my budget. It was after trying a few companies I tried Aviva who were excellent. They quoted a very affordable price and also offered a really good policy coupled with a user friendly procedure online. I would highly recommend that if you’re looking to insure your car give them a visit.

September 5, 2026
Rated 1 out of 5 stars

Avoid Aviva at all costs.

Insurance are meant to help you when you are not at fault. My parked car was written off in July, I had eye witnesses etc. so a pretty straight forward case. It's now September and I still haven't received my payout. Despite me contacting multiple times, I have had, 'someone will be in touch'. They have also put my monthly premium sky high because it's still an open case. I would not recommend Aviva to anyone. I've never had to make a claim like this before and the lack of support has been unreal. You call, email and you just get fobbed off. I'm so out of pocket and there's no end in sight. It's like talking to a brick wall and there's noone to turn to for support. Really distressing when you are dealing with an already stressful situation. Avoid Aviva if you want a smooth and supportive process should you ever need to claim. Basically they just take your money and run with it. They are not interested in their clients at all.

September 6, 2026
Unprompted review
Rated 5 out of 5 stars

Used Confused.com to compare home…

Used Confused.com to compare home insurance. Aviva came out as not only competitive, but the best value available. It was so easy to take out a policy, and the offer to pay in instalments, far better than others.

September 4, 2026
Rated 5 out of 5 stars

What an easy process

What an easy process, needed car insurance quickly due to new car, the site was user friendly and easy to understand and edit. Made sure you understood what you were asking for and laid out well. Price was good and able to pay over the year.

September 6, 2026

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