Aviva Reviews 

64,479
TrustScore 4.5 out of 5

4.3

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Review summary

Created with AI, based on recent reviews

Considering 13,467 reviews, reviewers overwhelmingly had a great experience with this company. Customers frequently mention that the official website is extremely easy to navigate, allowing them to quickly find clear policy details and manage options. Many people also appreciate the competitive pricing and substantial savings they receive compared to what they paid with previous insurance providers. Some reviewers were not happy with customer service, highlighting long telephone hold times and severe difficulties when trying to make specific policy changes. Others mentioned feeling frustrated by unhelpful automated phone systems and complicated account procedures when attempting to resolve queries or speak to staff.

What people talk about most

Price

Users describe positive interactions with price, frequently highlighting competitive premiums and significant... See more

User experience

Consumers find user experience to be overwhelmingly positive and straightforward. Reviewers frequently... See more

Website

Reviewers mention positive feedback about the website, highlighting that the platform is easy to navigate,... See more

Service

Customers consistently note ambiguous experiences with service, reflecting both strong praise and severe... See more

Customer service

Reviewers highlight ambiguous aspects of customer service, with deeply conflicting experiences reported... See more

Reviews shaping this summary

Rated 4 out of 5 stars

The price of the car insurance was very competative. But the insurance comparison website passed on my old address instead of my new one. I contacted Viva within the hour to inform them. I spoke... See more

Rated 4 out of 5 stars

I looked on Confused.com for house insurance. Aviva has a 5* defaqto rating and the premium shown was less than that quoted by my current insurer. The website was easy to navigate but there are seve... See more

Rated 4 out of 5 stars

I used a comparison site and Aviva was my favoured quote. I didn't want to commit that day. I expected that a copy of the quotes would have been forwarded to my email but found that this was not so.... See more

Company replied

Rated 4 out of 5 stars

Easy to use website. Cheap premiums compared to previous insurers (Skyprotect) who doubled premium rate compared to last year for no apparent reason.


Company details

  1. Insurance Agency

Written by the company

Aviva insurance, savings, investments and pensions. Get an online insurance quote now, from the official Aviva website


Contact info

4.3

Excellent

TrustScore 4.5 out of 5

64K reviews

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4.3

All reviews

(64,479)

12,874 reviews in the last 12 months

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Rated 4 out of 5 stars

It was easy enough to arrange my…

It was easy enough to arrange my policy, I have saved over £50 per month on my Direct Debit payment and I am now insured with a company that has a decent reputation, compared to who I am currently with and for legal reasons, am unable to name, suffice to say, they are very reluctant to honour claims.

September 5, 2026
Rated 5 out of 5 stars

Cheapest quote out of them all

Renewal came through at £1156, was shopping around and saw that Aviva's was the cheapest, at £830.67. Been with them before via Aviva Zero, never had an issue previously. Hoping this to be the same.

September 5, 2026
Rated 1 out of 5 stars

Don't use Aviva,

Don't use Aviva,
I had an incident with my car last week, the bonnet came flying up and smashed my windscreen whilst driving. Aviva have still not come and collected the car. They said that they couldn't log anything because it was a bank holiday weekend. Then they called me on the Monday saying my car was a total loss, THEY HADN'T EVEN COLLECTED THE CAR!!! Then they lied saying it was in storage, my mum took me to my car and it was still there!!! It has been there for a week! Aviva emailed me and said that they sent rac out but they couldnt find the car even though it was in the exact same place & I left them a what3words and the car is still there now. They emailed me saying they couldnt access the site as it was bank holiday but in the same email said that it is a total loss. So they cant make up their minds. Telling me its been taken by police and they will find it and yet it was in the same place. Ive sent proof and emailed everyday to which they are ignoring me and refusing to give me a courtesy car!

Dont go with them! Nightmare!

August 30, 2026
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