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Love2shop.co.uk Reviews 

37,490
•
TrustScore 3.5 out of 5

3.3

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Review summary

Created with AI, based on recent reviews

Evaluating 1,343 reviews, most reviewers were somewhat happy with their experience overall. Consumers frequently appreciate the reliable delivery service, mentioning that both physical and electronic orders arrive very quickly and right on schedule. Many people also highlight the exceptionally helpful and friendly customer support team whenever guidance or assistance is needed. However, some customers also noted that the official website is rather confusing, awkward to use, and difficult to navigate. Reviewers experienced frequent technical issues trying to redeem electronic vouchers or successfully register their personal details online. Others mentioned that product options, links, and instructions can sometimes feel quite ambiguous and misleading.

What people talk about most

Product

Reviewers highlight ambiguous aspects of product, with some consumers expressing delight over e-gift cards... See more

Website

Reviewers mention ambiguous feedback about website experiences, with many consumers reporting frustrating... See more

Delivery service

People report positive experiences with delivery service, noting that orders are often received very quickly... See more

User experience

Clients share ambiguous opinions on user experience, as some reviewers describe the website as a dismal mess... See more

Customer service

Consumers find customer service to be ambiguous, as some reviewers praised helpful support agents who... See more

Reviews shaping this summary

Rated 3 out of 5 stars

Love2shop cards very limited places to spend, shame as I feel it is a total waste of money. E voucher is best option, still waiting to hear if I can have the card changed to a e voucher of course co... See more

Company replied

Rated 3 out of 5 stars

I found the website confusing and difficult to navigate, quite stressful too ! However an email to the company was quickly responded to and assistance offered. Bring back paper gift cards !!

Company replied

Rated 3 out of 5 stars

I like the fact of a personal service.But in reality the email was not sent, I phoned and was told they would resend, but it still took approx 36 hours to get to it's source. I am reusing the service... See more

Company replied

Rated 3 out of 5 stars

Customer care team were really helpful and explained how to resolve my issue well, however I feel if the website was easy to use, or the info on the physical card was more clear then I wouldn’t have h... See more

Company replied


Company details

  1. Corporate Gift Supplier
  2. also in
  3. Business to Business Service
  4. Gift Shop

Written by the company

Love2shop is the UK's leading multi-retailer gift card provider accepted at over 100 major retailers with more than 20,000 stores UK wide. Love2shop offers fantastic solutions from personal gifting to business reward programs and incentives. Love2shop has everything you need, from a business rewarding their staff to consumers looking to hit the High Street.


Contact info

3.3

Average

TrustScore 3.5 out of 5

37K reviews

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3.3

All reviews

(37,490)

1,189 reviews in the last 12 months

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Rated 1 out of 5 stars

Don't buy a Love2shop card

I was given a Love2shop card, unlike other cards this one cannot be exchanged for goods in a shop. I was told to activate the card, I tried to activate it on their website but did not succeed. It is so complicated to activate the card that I have given up. So someone bought a card and because I can't use it Love2shop keeps the money. It is like a scam. Don't buy a love2shop card, it seems you can't buy anything with this card, waste of money

November 3, 2026
Unprompted review
Love2shop.co.uk logo

Reply from Love2shop.co.uk

Hi Thierry,

Thank you for taking the time to share your feedback. We're sorry to hear you've experienced difficulties activating your Love2shop card.

We'd like to reassure you that if your card number starts with 633827 38 or 633827 39, your card is already active and ready to spend, so there is no need to activate it.

If your card starts with a different number and you're still experiencing issues, please email our team at **help@love2shop.co.uk**, and a member of the team will be happy to assist you.

Alternatively, you can contact our Card Services team directly on 0344 375 0739, who will be happy to help resolve this for you.

We apologise for the inconvenience caused and hope we can get you up and running with your Love2shop card as soon as possible.

Thanks
Stacey

Rated 1 out of 5 stars

I was scammed into my purchases by a…

I was scammed into my purchases by a third party 😞

October 13, 2026
Love2shop.co.uk logo

Reply from Love2shop.co.uk

Hi,

Thank you for taking the time to write a review.

I'm really sorry to hear that you were scammed. I'm sure this was a very upsetting experience for you.

We would always advise customers to be extremely cautious if someone is asking them to buy gift cards or vouchers but ultimately this is beyond our control.

Please get in touch with us directly as soon as you can to see if we're able to cancel your order.

Thanks,
Sean

Rated 1 out of 5 stars

I would like what I've paid for or a…

I would like what I've paid for or a refund , chasing what I've ordered with no decent customer services is disgusting , would not recommend

October 26, 2026
Love2shop.co.uk logo

Reply from Love2shop.co.uk

Hi Tressa,


Thank you for taking the time to leave your review.

We are extremely sorry to hear you have not found our Customer Service helpful.

Please contact us on 0344 375 0739, Monday to Friday, 9am–5pm, and a member of the team will be happy to assist you further with looking into a refund request.

Thanks
Charlie

Rated 1 out of 5 stars

Constant tech issues!

Get voucher codes from my work for special occasions. The voucher code site has been down for days so cant redeem. Customer service takes days to reply. Been down all over the weekend and within that period, the voucher code has expired! Seems to good to be true for love2shop! Money for nothing!

November 2, 2026
Unprompted review
Love2shop.co.uk logo

Reply from Love2shop.co.uk

Hi Leanne,

Thank you for taking the time to write a review.

We're really sorry to have worried you. We're not able to advise a time when the technical issue will be resolved however we can assure you that we're working to restore this service as quickly as possible.

We're so sorry for any trouble caused. We will update you properly as soon as we can if you get back in touch with us.

I have requested your details to ensure the code is provided to you.

Regards,
Charlie

Rated 1 out of 5 stars

I have over £100 in vouchers that I…

I have over £100 in vouchers that I want to exchange for e gift cards, I have been trying since Friday only to keep getting an error message. Love2shop have acknowledged my messages saying it’s a technical issue but they can’t/wont say when it will be resolved, this is day 4 of me being unable to exchange my vouchers. They have peoples money but customers have nothing to show for our purchases only a email with a link that doesn’t work. Starting to think they are possibly going to collapse hence why they won’t give any timescales for fixing the issue. I won’t be using them again after this and would urge people to avoid and buy vouchers directly with shops. Very poor from such a big company

October 30, 2026
Unprompted review
Love2shop.co.uk logo

Reply from Love2shop.co.uk

Hi Nicola,

Thank you for taking the time to write a review.

We're really sorry to have worried you. We're not able to advise a time when the technical issue will be resolved however we can assure you that we're working to restore this service as quickly as possible.

We're so sorry for any trouble caused. We will update you properly as soon as we can if you get back in touch with us.

Thank you,
Sean

Rated 1 out of 5 stars

Wondering if they have gone out of…

Wondering if they have gone out of business. Tried to activate my gift card and goes into a loop that never activates. This was only bought in summer.

Avoid buying.

November 2, 2026
Unprompted review
Love2shop.co.uk logo

Reply from Love2shop.co.uk

Hi Jayne,

Thank you for taking the time to write a review.

Don't worry, we're here to help. Really sorry to hear that you've had an issue when trying to activate your gift card.

Please note that if your card number starts 633827 38 or 633827 39 then this is already active and ready to spend.

If it starts with something else and you're still having the same issue, then please send us an email on help@love2shop.co.uk and a member of the team will be happy to assist.

Thank you,
Sean

Rated 1 out of 5 stars

I have a gift card and wanted to use it…

I have a gift card and wanted to use it in Hinds Jewellery in Livingston, when I went to use the card, they said they do not accept them as the shop is not set up for it, why are you advertising Hinds jewellery when they won't accept it.

August 30, 2026
Unprompted review
Love2shop.co.uk logo

Reply from Love2shop.co.uk

Hi Amanda,

Thank you for taking the time to write a review.

I'm sorry to hear that you were told this. F Hinds is under contract to accept this card and this was likely a training issue at the store you visited.

If you could please email info@love2shop.co.uk with the following information, we can look into contacting the store for you:

Address of the store
Time/date you visited
Name of the cashier (if you made a note of this)

Thank you,
Sean

Rated 1 out of 5 stars

Taken £50 of my money with nothing to show for it!

What a dismal and utterly atrocious company and website experience.

You have taken £50 of my hard earned money and I have nothing to show for it.

Earlier today I attempted to purchase a £50 John Lewis voucher with my L2Shop gift card balance. You allowed me to add this to the basket and then when I submitted the request a red banner pops up "Sorry .. this voucher is out of stock"

Following this the whole website has crashed and supposedly undergoing "Scheduled Maintenance". Appears to have been like this for most of the day.

I am utterly furious with this appalling and mickey mouse setup.

I advise others to steer well clear of this website it is not worth the hastle or stress. L2Shop I will be exercising my consumer rights and if this £50 balance is not forthcoming in the next 24hrs I will instigate a credit card chargeback!

November 1, 2026
Unprompted review
Love2shop.co.uk logo

Reply from Love2shop.co.uk

Hi Pete,

Thank you for taking the time to write a review.

We're currently experiencing a technical issue affecting exchanges from Love2shop products to e-gift cards. We're working to restore this service as quickly as possible.

Really sorry for the inconvenience caused.

Thank you,
Sean

Rated 1 out of 5 stars

Stay clear if unless you want to lose your money

Absolute worst gift card I have ever received. You cannot just simply use it in a shop like cash. You have to activate it online and add it to your Google wallet which is a faff, but then when that doesn't work your stuck with a card you cannot use. Tried live chat multiple times and doesn't seem to work. Now I've tried to fill the form in to get in touch with love to shop but it keeps sending me an error message back. Beyond frustrated 😡

November 1, 2026
Unprompted review
Love2shop.co.uk logo

Reply from Love2shop.co.uk

Hi Lisa,

Thank you for taking the time to write a review.

I'm really sorry to hear that you've had an issue with one of our products. Could you please send an email to help@love2shop.co.uk so that a member of the team can look into the problem for you?

Thanks,
Sean

Rated 1 out of 5 stars

Just Total utter rubbish

Just Total utter rubbish, doesn't work, can't redeem rewards I've earned doing market research. Total, total scam waste of time company.

I had similar problems when I was given a card for my birthday, just total utter crapola.

November 1, 2026
Unprompted review
Love2shop.co.uk logo

Reply from Love2shop.co.uk

Hi Samantha,

Thank you for taking the time to write a review.

I'm really sorry to hear that you've had issues exchanging your rewards. Some of our systems are currently down but should be running again soon.

Thank you,
Sean

Rated 2 out of 5 stars

Not good at exchanging vouchers on line

Not good at exchanging vouchers on line

October 24, 2026
Love2shop.co.uk logo

Reply from Love2shop.co.uk

Hi Gai,

Thank you for taking the time to write a review.

I'm really sorry to hear that you've had an issue exchanging your gift card or e-Gift card. Our systems are down at the moment, but once their up and running again, if you need any help exchanging your Love2shop product, please email help@love2shop.co.uk and the team will be happy to assist!

Thank you,
Sean

Rated 1 out of 5 stars

Advertise egiftcards that dont exist

Advertise egiftcards , in particular argos . Pay your money then on checkout says out of stock ?? How can egiftcard me out of stock

Your Order
Oops, the following error has occurred.
Sorry, this product is out of stock.

October 31, 2026
Unprompted review
Love2shop.co.uk logo

Reply from Love2shop.co.uk

Hi John,

Thank you for taking the time to write a review.

I'm really sorry to hear that the e-Gift card you wanted was out of stock. The e-Gift card codes have to be uploaded to the site so, just like a physical product, can run out.

New stock is added all the time so we would always ask that you try again later or send us an email on info@love2shop.co.uk if you have more questions.

Thank you,
Sean

Rated 1 out of 5 stars

I am a researcher and used Love2Shop…

I am a researcher and used Love2Shop e-gift cards cards to share with my research participants. I still have unused cards I wanted to exchange but -www love2shopdigital co uk- has not been working for the last three days.
Mind you, it's not the card that hasn't been working, it's the website where the card is redeemed. I therefore have been unable to redeem these cards to buy another gift card to continue using them in my research. I reckon by the time anybody from Love2Shop reads this error message, the cards will be expired already. I have screen shots where it shows that -www love2shopdigital co uk- is actually down through a website checker. I am happy to show forward it to you for troubleshooting. In essence, my research money is likely gone, and I appreciate you'd help out.
Best regards,

October 28, 2026
Unprompted review
Love2shop.co.uk logo

Reply from Love2shop.co.uk

Hi there,

Thank you for taking the time to write a review.

I'm really sorry to hear that you've been unable to exchange your Love2shop e-Gift cards, especially as this is disrupting your work - this must be really frustrating!

We are aware of the issue and are working hard to get the service up and running again. If your Love2shop e-Gift card has expired, could you please drop us an email on info@lopve2shop.co.uk and we'll take a look for you?

Thank you,
Sean

Rated 1 out of 5 stars

Broken website

I have over £100 in digital rewards to use towards vouchers however the website is inaccessible and errors continually - seems a lovely idea until you wish to actually redeem them

EDIT - 5th Nov, the lack of transparency is shocking. Ongoing technical issues, we are working hard etc.

Can we please have a very clear update on this. Has there been a hack related to PHP security issues? Has personal data been compromised? Are we more likely to be exposed to scams? Are account balances secure?

Boostworks have specifically referenced the security concerns associated with this worldwide security warnings.

Please can we have a clear update and timelines rather that constant repetition of “technical issues”

October 31, 2026
Unprompted review
Love2shop.co.uk logo

Reply from Love2shop.co.uk

Hi Philip,

Thank you for taking the time to write a review.

We're aware of this issue and are working to restore the service as quickly as possible. We're really sorry for the inconvenience causeed.

Thanks,
Sean

Rated 1 out of 5 stars

Can’t actually use the vouchers

Says you can use the vouchers everywhere. Absolute rubbish. You have to exchange online for a digital card for the shop you want to use it on. Then when you try to exchange it, it says sold out because they have issues with their exchange, then when you try to call on a weekend the offices are closed which leaves you with a list of 6 retailers you can actually use the card. THEN when you go to buy something at Argos it says you can’t use the card on items that are “trusted sellers” so you are literally stuck with cards you can’t use. It should be as simple as it says, you get a gift card and you just spend it. Absolute mess around and waste of time.

October 31, 2026
Unprompted review
Love2shop.co.uk logo

Reply from Love2shop.co.uk

Hi Marc,

Thank you for taking the time to leave your feedback. We're sorry to hear about your experience and understand your frustration.

A Love2shop Gift Card can be used directly in-store at participating retailers without the need to exchange it. Some Love2shop products also offer the facility to exchange the balance for retailer-specific e-gift cards.

Unfortunately, we're currently experiencing a technical issue affecting exchanges from Love2shop products to e-gift cards. We sincerely apologise for the inconvenience this is causing and our team is working hard to restore the service as quickly as possible.

We appreciate that this has been frustrating, particularly when you've been unable to access the retailers you wanted to shop with.

If you have any further queries or would like assistance with using your card, please contact our Card Services team on 0344 375 0739, Monday to Friday, 9am–5pm, who will be happy to help.

Thank you for your patience and understanding.
Stacey

Rated 1 out of 5 stars

Still not received refund

Still not received refund

Not received any request for information

Spoke to your team 20 days ago, said monies would clear in 3-5 days

And nothing but having to chase up

Terrible customer service

October 9, 2026
Love2shop.co.uk logo

Reply from Love2shop.co.uk

Hi Laila,

We’re sorry to hear that you’re still waiting for your refund.

We have requested some further information from you so that we can look into this further. Alternatively, please contact our Card Services team on 0344 375 0739, who will be happy to assist you.

Thanks
Stacey

Rated 1 out of 5 stars

The most inconvenient card

The most inconvenient shopping experience, the most complicated and least concise menu system, the least navigable website, the most vague categorizing, this gift card/virtual card/ecard issuer is simply horrible. Extremely unmanageable and complicated. Only gift their products/cards to someone who you really hate and want to get nervous over how non-straightforward and unfun it is to shop with them. Despised and appalled.

October 30, 2026
Unprompted review
Love2shop.co.uk logo

Reply from Love2shop.co.uk

Hi,

Thank you for taking the time to leave your review. We’re sorry to hear that you found the experience complicated and difficult to navigate.

Most Love2shop cards are ready to use straight away. If you’re experiencing any difficulties with your card, please call our Card Services team on 0344 375 0739, Monday to Friday, 9am–5pm, and a member of the team will be happy to assist you further.

Thanks
Stacey

Rated 1 out of 5 stars

Had a very poor experience

Had a very poor experience, no customer support, can’t get through to anything other then a bot chat , which after wasting my time, ended the chat with unfortunately can’t help. I only had a few questions.

October 30, 2026
Unprompted review
Love2shop.co.uk logo

Reply from Love2shop.co.uk

Hi Skyler,

We’re sorry to hear about the difficulties you’ve experienced trying to get the support you needed.

We understand how frustrating this must have been, especially when you only had a few questions.

Please contact our Card Services team directly on 0344 375 0739, and they’ll be happy to assist you further.

Thanks
Stacey

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