Hismile Reviews 

21,431
TrustScore 2.5 out of 5

2.5

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Review summary

Created with AI, based on recent reviews

Looking at 695 reviews, most reviewers were unhappy with their experience overall. Many customers reported significant issues with customer service, including unresponsiveness to emails and chats, and difficulty resolving problems. Order issues were common, with customers receiving wrong or missing items, or experiencing duplicated charges. Product problems included incompatible toothbrush heads, items that stopped working, and faulty dispensers. However, some people were satisfied with specific products. Many praised the mouthwash for its effectiveness in cleaning, providing fresh breath, and removing stains. Customers with sensitive teeth found the tooth armour serum helpful in reducing discomfort. Flavored toothpastes were also popular, particularly for children, making daily brushing more enjoyable.

What people talk about most

Product

Clients share ambiguous opinions on product, with many expressing satisfaction and praising its... See more

Order

Reviewers highlight negative aspects of order, with many reporting that their orders were never received or... See more

Quality

Consumers find quality to be ambiguous, with many praising products for effectively reducing sensitivity,... See more

Customer service

Reviewers express significant dissatisfaction with customer service, describing it as shocking, terrible, and... See more

Response time

Customers consistently express significant dissatisfaction with response times, frequently reporting that... See more

Reviews shaping this summary

Rated 2 out of 5 stars

Bought the tooth armour thinking I have good teeth so this would protect them as I get older. However, after one week of use my teeth became very sensitive, to the point where brushing my teeth and ea... See more

Company replied

Rated 2 out of 5 stars

It was good until it wasn’t. For the last year, I’ve been trying to find replacement brush heads for mine and my daughter’s toothbrush (I have the yellow she has the baby pink). Since the newer mod... See more

Company replied

Rated 1 out of 5 stars

Recently purchased the Hismile tooth armour. The bottle is quite small and doesn’t justify the price tag. Bottle feels very light/empty upon opening the box, and cannot get any of the product out... See more

Company replied

Rated 1 out of 5 stars

Do not bother buying hismile electric toothbrush. Poor quality. Purchased for my partner for Christmas and now stopped working. Tried contacting the company but there customer service is as poor as th... See more

Company replied


Company details

  1. #30 of 31 best companies in Cosmetics Industry

About Hismile

Written by the company

Hismile

We’re building the future of smile care, backed by science & proven by you.

Shop the Teeth Whitening Kit

Frequently Asked Questions

Contact Us

In the bathrooms of over 180+ countries worldwide.

Hismile Countries

Contact info

2.5

Poor

TrustScore 2.5 out of 5

21K reviews

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Asks customers to review

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Replied to 99% of negative reviews

Typically replies within 1 week

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2.5

All reviews

(21,431)

765 reviews in the last 12 months

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Rated 1 out of 5 stars

If I could give no stars I would

If I could give no stars I would. I ordered the tooth serum, received the mouthwash, contacted customer service to tell them they sent the wrong item, they refuse to acknowledge their error and insist that's what I ordered, like I am stupid and ordered the wrong thing, I see this has happened to countless other people too. Appalling customer service, dodgy and unprofessional company, wish I had looked up reviews before I ordered.

July 9, 2026
Unprompted review
Rated 5 out of 5 stars

10 stars

If I could give 10 stars, I would. The hismile team have been so kind to us and consistently deliver a wonderful products.
Ellie from the online team has is an angel!

July 22, 2026
Unprompted review
Rated 5 out of 5 stars

The hismile Mouthwash is AMAZING

I have ALWAYS found the hismile mouthwash amazing.. Super product and I have now ordered on line a great many times. No problems at all with the product or my deliveries. HOWEVER; A warning to any future buyers..
I have noticed a huge increase lately of hismile "FAKE" "mouthwash" on sites like eBay!
You believe you are buying the genuine hismile i.D mouthwash but in the product description (small print) it reads unbranded and not hismile. So be careful. The GENUINE i.D hismile mouthwash is FANTASTIC... The fakes are cheapo mouth swill.

July 21, 2026
Unprompted review
Rated 5 out of 5 stars

Highly impressed

Contacted customer service after realising that my autistic child's toothpaste was no longer being stocked. It's the only one they will use. Customer service was very responsive and found some of the flavour needed in stock for us.
We've tried all the flavours over the years and I am very impressed with both the toothpaste and the level of customer service we received.

July 20, 2026
Unprompted review
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Reply from Hismile

Hey Kylie,

Thank you so much for your review. We are so happy to hear that this has been your experience! We truly appreciate your support in Hismile.

- Sienna

Rated 1 out of 5 stars

received wrong brand of toothpaste...

received wrong brand of toothpaste...

Wrong brand but same packaging, and different flavors. Ordered from website and I cannot seem to even find the page I ordered from anymore... I ordered vanilla and blue raspberry. I received a brand called Oral White in peach tea and smooth mint.

July 19, 2026
Unprompted review
Hismile logo

Reply from Hismile

Hey Charlotte,

I'm so sorry to hear that this has been your experience. To assist you further could you please contact us via our Contact Form on our website.

- Sienna

Rated 5 out of 5 stars

Great Customer Service

I initially had concerns about the availability of replacement heads for my electric toothbrush, especially as they were difficult to find locally and only available online with additional shipping costs. However, after contacting Hismile's customer support, they responded promptly, understood my concerns, and went above and beyond by locating replacement heads in their warehouse and sending them to me free of charge.
I appreciate the excellent customer service and the effort they made to resolve the issue. My only suggestion would be to improve the long-term availability of replacement heads for existing customers.

July 7, 2026
Unprompted review
Hismile logo

Reply from Hismile

Hey there,

Thank you so much for your lovely review. We are so glad to hear that you are happy with our service. We truly appreciate your trust and support in Hismile.

- Sienna

Rated 1 out of 5 stars

DON’T BUY FROM HISMILE!!!!!

DON’T BUY FROM HISMILE!!!!!

Absolutely terrible experience.

I placed my order on July 5th, and it’s now July 16th. I still haven’t received my order, I haven’t been given any tracking information, and I haven’t received a single useful update.

What’s even worse is their customer service. It’s practically impossible to contact an actual human. You’re forced to deal with an AI chatbot that is completely useless. It couldn’t answer my questions, didn’t help with my order, and wouldn’t even provide me with their support email so I could contact someone directly.

This is one of the worst customer service experiences I’ve had. If you’re going to take customers’ money, the least you can do is provide updates and make it possible to contact your support team.

I definitely won’t be ordering from HiSmile again, and I wouldn’t recommend anyone else to either.

July 16, 2026
Unprompted review
Hismile logo

Reply from Hismile

Hi Luca,

I'm sorry to hear that this has been your experience. I have looked into this for you and I can see that our team has since been in contact with you to resolve this. Please feel free to reach back out if you have any further questions.

- Sienna

Rated 2 out of 5 stars

What a stupid applicator and the price…

What a stupid applicator and the price is ridiculous. Does it make a difference? If you can get out of the stupid bottle maybe it does.

July 17, 2026
Unprompted review
Hismile logo

Reply from Hismile

Hey Chris,

Thank you for your review. I'm sorry to hear that this has been your experience. Please feel free to reach out to us via our contact form if you would like further assistance.

- Sienna

Rated 1 out of 5 stars

They sent me the wrong item

They sent me the wrong item, I ordered the teeth armour toothpaste x 2 which came to £30 but I received the mouthwash, I’ve been trying to speak to them on chat and email, all I get is one of our team will be in touch it’s been nearly a week and nothing.. Very poor service will never order from them again..

July 15, 2026
Unprompted review
Hismile logo

Reply from Hismile

Hi Joanne,

I truly apologise for the delay and the inconvenience this has caused. I can confirm our Customer Experience team has been in touch with you and is continuing to work on resolving this.

- Jacqui

Rated 2 out of 5 stars

Bought the tooth armour thinking I have…

Bought the tooth armour thinking I have good teeth so this would protect them as I get older. However, after one week of use my teeth became very sensitive, to the point where brushing my teeth and eating lettuce was going through me so I have stopped using it, and the pipette doesn't suck much up 🙄

April 3, 2026
Unprompted review
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Reply from Hismile

Hi Louise,

We’re really sorry to hear about your experience , and we appreciate you sharing this feedback. Our team would love the opportunity to better understand what happened - please don’t hesitate to reach out to our Customer Experience team so we can assist you further.

- Jacqui

Rated 2 out of 5 stars

It was good until it wasn’t.

It was good until it wasn’t.
For the last year, I’ve been trying to find replacement brush heads for mine and my daughter’s toothbrush (I have the yellow she has the baby pink). Since the newer model was launched, it’s become almost impossible to find heads that fit out toothbrushes. I even bought four replacement heads, only to discover they were incompatible, so they ended up in the bin—a complete waste of money.
To make matters worse, the packaging doesn’t clearly indicate which brush heads fit which model, making it far too easy to buy the wrong ones. I’ve managed to find compatible replacements occasionally, but I’ve never been able to find the baby pink brush heads to match my daughter’s toothbrush.
This is incredibly frustrating and disappointing. A lack of clear labelling, poor compatibility and blatant lack of care for past customers, has completely ruined what was once a good product. I wouldn’t recommend it.

July 15, 2025
Unprompted review
Hismile logo

Reply from Hismile

Hi Alika,

Thank you for taking the time to share your feedback. We’re truly sorry for your experience. Can you please reach out to reviews@hismileteeth.com so I can personally assist you further.

- Jacqui

Rated 5 out of 5 stars

It works

I have sensitive teeth and it makes me uncomfortable whenever I eat cold or hot food. I've tried sensodyne and it only work a little. Then I came across hismile on Facebook and I was amazed how it works. I tried it and it really works. It lessen the sensitivity of my teeth and I can eat well now. Thank you hismile. I will order again for sure. Though I had a little bit problem in delivery but still all went well.

July 14, 2026
Unprompted review
Hismile logo

Reply from Hismile

Hey Elena,

Thank you so much for your review. I'm so glad to hear that you're happy with our products! If you have any questions please feel free to reach out as we'd be more than happy to help.

- Jacqui

Rated 5 out of 5 stars

A Mum’s Perspective From a Neurodivergent Family

As a mum of two girls, including my 10-year-old daughter who has autism and ADHD, I wanted to share a different perspective on HiSmile.

For many people, brushing your teeth is just part of the daily routine. For our family, it can be one of the hardest parts of the day. Sensory sensitivities, flavours, textures and even getting started can turn what seems like a simple two-minute task into something much bigger.

After trying more toothbrushes and toothpastes than I could count, HiSmile is the first brand we’ve found that my daughter genuinely tolerates. I won’t pretend she suddenly brushes her teeth every day, because she doesn’t. But when she is able to brush, it’s because HiSmile removed one of the biggest barriers we’d been trying to work around for years.

As a mum, that’s something I’ll always be grateful for.

I recently reached out to HiSmile simply to thank them for creating products that had made such a difference in our home. I never expected anything in return, but I was genuinely impressed by how thoughtful and caring their response was, and by the fact that they shared my feedback with their product team.

That told me just as much about the company as their products do.

I truly hope more families like ours discover HiSmile, because products that make oral care feel a little less overwhelming can make a much bigger difference than people realise.

Thank you, HiSmile, for helping make healthy habits feel just that little bit more achievable in our home.

June 25, 2026
Unprompted review
Hismile logo

Reply from Hismile

Hi Bella,

Wow thank you so much for your detailed and thoughtful review. We very much appreciate your kind words and your continued trust and support in Hismile. We're so happy we have helped in making the brushing routine a little easier for your children.

- Jacqui

Rated 2 out of 5 stars

Hi smiles products are all a marketing…

Hi smiles products are all a marketing strategy and gimmick. I’ve tried all of them, followed all their instructions to the T. They don’t work. Simple. The only one that I found did anything and saw results was the I.D mouth wash. Most likely because I like seeing all the gunk come out. I find it very satisfyingly and I like the taste.

However it’s important to note that most mouth washes do the same thing . The only difference in the I.D mouth washes is that it has a chemical which binds all the gunk together so you can see it. That’s it. All mouthwashes do the same thing , you just can’t see it .

Don’t let their multi millionaire dollar marketing investment full you. Because that’s what it is.

July 13, 2026
Unprompted review
Hismile logo

Reply from Hismile

Hi Miki,

Thank you for your review, all of our feedback is appreciated. If you have any questions please feel free to reach out via our contact form on our website.

- Jacqui

Rated 5 out of 5 stars

I will recommend it to everyone

I will recommend Hismile product to anyone it's simple the best. got mine 08.07.2026 was just amazing thank you Hismile.

July 8, 2026
Unprompted review
Hismile logo

Reply from Hismile

Hey,

Thank you for your thoughtful review. We're delighted to hear that you've had a positive experience with our products and that you've seen noticeable results.

- Jacqui

Rated 1 out of 5 stars

Ordered mouthwash but never received…

Ordered mouthwash but never received they insisted I do the chasing contact courier etc, turns out product was delivered to another address, no way of finding out where. They ignore messages and don’t resolve they should refund or replace but they won’t take responsibility, it is for them to sort out. Don’t buy they have useless customer service I will now have to claim back through my bank for not receipt of goods.

July 12, 2026
Unprompted review
Hismile logo

Reply from Hismile

Hi Alissa,

I'm sorry to hear that this has been your experience. So I can personally assist you further, could you please reach out to reviews@hismileteeth.com.

- Jacqui

Rated 5 out of 5 stars

Great products

I bought many of the products teeth whitening strips, tooth amour and of course the amazing mouth wash. I would highly recommend all products.

July 11, 2026
Unprompted review
Hismile logo

Reply from Hismile

Hi Zoe,

Thank you so much for your review and continued support and trust in Hismile!

- Jacqui

Rated 1 out of 5 stars

Maybe it's me but I found this…

Maybe it's me but I found this mouthwash unusable as the taste is much too strong and made me retch

July 8, 2026
Unprompted review
Hismile logo

Reply from Hismile

Hi Sandra,

Thank you for your review, all of our feedback is appreciated. If you have any questions please feel free to reach out via our contact form on our website.

- Jacqui

Rated 5 out of 5 stars

The mouth wash is without a doubt 1 of…

The mouth wash is without a doubt 1 of the best products I ever bought it does exactly what it says leaving mouth feel fresh and clean. Once you try this you won't want to be without it that's a guarantee

June 1, 2026
Unprompted review
Hismile logo

Reply from Hismile

Hi Kerry,

Thank you for your review. We're so happy to hear this feedback and glad you are loving our products. Please reach out if you have any questions about your smile care routine. We are always more than happy to help.

- Jacqui

Rated 1 out of 5 stars

No delivery or refund

Ordered from hismile, Amazon was to deliver the parcel. Amazon emailed to say was an unexpected issue and couldn't deliver. Emailed hismile and took over a week to hear back. This was May and never had a refund. Reported to my bank, hismile said can't refund me as I have went through my bank.

Hismile has redelivered my order although I have asked for a refund. I have now been asked to return the order for a refund.

Customer service is shocking, takes days for a reply and someone different replies each time.

Disgrace

May 28, 2026
Unprompted review
Hismile logo

Reply from Hismile

Hi Samatha,

Thank you for your review, all of our feedback is appreciated. I can see our Customer Experience team has since been in contact with you to resolve this issue. Should you have any further questions, please feel free to reach out.

- Jacqui

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