Hismile Reviews 

21,431
TrustScore 2.5 out of 5

2.5

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Review summary

Created with AI, based on recent reviews

Looking at 695 reviews, most reviewers were unhappy with their experience overall. Many customers reported significant issues with customer service, including unresponsiveness to emails and chats, and difficulty resolving problems. Order issues were common, with customers receiving wrong or missing items, or experiencing duplicated charges. Product problems included incompatible toothbrush heads, items that stopped working, and faulty dispensers. However, some people were satisfied with specific products. Many praised the mouthwash for its effectiveness in cleaning, providing fresh breath, and removing stains. Customers with sensitive teeth found the tooth armour serum helpful in reducing discomfort. Flavored toothpastes were also popular, particularly for children, making daily brushing more enjoyable.

What people talk about most

Product

Clients share ambiguous opinions on product, with many expressing satisfaction and praising its... See more

Order

Reviewers highlight negative aspects of order, with many reporting that their orders were never received or... See more

Quality

Consumers find quality to be ambiguous, with many praising products for effectively reducing sensitivity,... See more

Customer service

Reviewers express significant dissatisfaction with customer service, describing it as shocking, terrible, and... See more

Response time

Customers consistently express significant dissatisfaction with response times, frequently reporting that... See more

Reviews shaping this summary

Rated 2 out of 5 stars

Bought the tooth armour thinking I have good teeth so this would protect them as I get older. However, after one week of use my teeth became very sensitive, to the point where brushing my teeth and ea... See more

Company replied

Rated 2 out of 5 stars

It was good until it wasn’t. For the last year, I’ve been trying to find replacement brush heads for mine and my daughter’s toothbrush (I have the yellow she has the baby pink). Since the newer mod... See more

Company replied

Rated 1 out of 5 stars

Recently purchased the Hismile tooth armour. The bottle is quite small and doesn’t justify the price tag. Bottle feels very light/empty upon opening the box, and cannot get any of the product out... See more

Company replied

Rated 1 out of 5 stars

Do not bother buying hismile electric toothbrush. Poor quality. Purchased for my partner for Christmas and now stopped working. Tried contacting the company but there customer service is as poor as th... See more

Company replied


Company details

  1. #30 of 31 best companies in Cosmetics Industry

About Hismile

Written by the company

Hismile

We’re building the future of smile care, backed by science & proven by you.

Shop the Teeth Whitening Kit

Frequently Asked Questions

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In the bathrooms of over 180+ countries worldwide.

Hismile Countries

Contact info

2.5

Poor

TrustScore 2.5 out of 5

21K reviews

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Asks customers to review

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Replied to 99% of negative reviews

Typically replies within 1 week

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2.5

All reviews

(21,431)

765 reviews in the last 12 months

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Companies on Trustpilot aren't allowed to offer incentives or pay to hide reviews. Reviews are the opinions of individual users and not of Trustpilot. Read more

Rated 5 out of 5 stars

We LOVE the flavored toothpaste in our…

We LOVE the flavored toothpaste in our household. My husband and I are fighting over the last bits of all the fun flavors and we can or wait for the hopeful re-release of some of the fun ones we grew to love like passion fruit, yuzu, peach ice tea, the list goes on and on. We also adore trying out all the wild flavors they come up with in between! Truly the best !!

June 17, 2026
Unprompted review
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Reply from Hismile

Hi,

Thank you so much for sharing your experience! It’s amazing to hear that our flavoured toothpastes have brought a little extra joy to your smile care routine. Making brushing easier and more enjoyable is exactly what we aim for, so knowing we’ve helped means the world!

- Jacqui

Rated 1 out of 5 stars

Scam for plastic trash

new toothbrush heads don't indicate whatsoever what toothbrush they're fit for. my miffy toothbrush is only 1 year old. i went to buy new heads and they only had the pink and blue ones. they don't fit. £10 wasted AND a whole electric toothbrush wasted. plastic crap!

June 17, 2026
Unprompted review
Hismile logo

Reply from Hismile

Hi,
Thank you for taking the time to share your feedback. We’re truly sorry for your experience. Can you please reach out to reviews@hismileteeth.com so I can personally assist you further.
Jacqui

Rated 2 out of 5 stars

Bad Customer Service

Sent me the wrong item which was more expensive and emailed them twice which I totally ignored - raised a case with PayPal in the end! Shocking customer service.

June 1, 2026
Unprompted review
Hismile logo

Reply from Hismile

Hi,
We’re really sorry to hear your experience hasn’t been what you expected. I can see that a member of our Customer Experience team has reached out and is currently in contact with you to get this sorted. Thanks for your patience while we work to resolve this for you.
- Jacqui

Rated 1 out of 5 stars

I purchased the powder and whitening…

I purchased the powder and whitening strips and have used as directed for the last month and once again they didnt work on whitening my teeth at all.
Dont waste your money by purchasing

May 29, 2026
Unprompted review
Hismile logo

Reply from Hismile

Hi,

I’m sorry to hear that you didn’t see your desired results. We’d really like to better understand your experience so we can assist you further. Can you please reach out to reviews@hismileteeth.com so I can personally assist you further.
- Jacqui

Rated 1 out of 5 stars

Sham of a company

Shame I didn’t read the reviews before ordering. 5 days and they’re apparently still preparing my order. Absolute sham of a company. Do not use them, I certainly won’t be using them again.

June 17, 2026
Unprompted review
Hismile logo

Reply from Hismile

Hi Chris,
I'm sorry to hear that this has been your experience. So I can personally assist you further, could you please reach out to reviews@hismileteeth.com.
- Jacqui

Rated 1 out of 5 stars

Sucks

Sucks. Doesnt work at all. Doesnt even stay good on your teeth. Don’t waste your money

June 16, 2026
Unprompted review
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Reply from Hismile

HI,
I'm sorry to hear that this has been your experience. To assist you further could you please contact us via our Contact Form on our website.
- Jacqui

Rated 5 out of 5 stars

Mean as handled my product with ease

Mean as handled my product with ease, mishap on my own behalf.
Other than that this product is a shetbreath murderer

June 17, 2026
Unprompted review
Hismile logo

Reply from Hismile

Hi Clark,

Thank you for sharing your genuine experience with us! We are so pleased to know that our iD Stain Mouthwash has had a positive impact on your routine.

- Jacqui

Rated 5 out of 5 stars

Amaizing product

Ive was fed up with my teeth being sensitive and hurting and felt very loose like was going to snap so i watched a tonne of revoews on tictock and bought some tooth armour all o cam say after using it once the sensitivity was gone my teeth feel gone its like magic i feel good and highly reccomend to everyone

June 7, 2026
Unprompted review
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Reply from Hismile

Hi Lisa,

thank you for your thoughtful review of the Tooth Armour Serum. We're delighted to hear that you've had a positive experience with our products and that you've seen noticeable results. We truly appreciate your support and trust in Hismile.

- Jacqui

Rated 5 out of 5 stars

ADHD Adult

Hey!

My order arrived today! Thank you for your help.

I Love this toothpaste! As an ADHD adult, self care can be Very difficult! But having so many options of flavor, I never get bored and always want to brush!

Thank you again,

Ellen

June 12, 2026
Unprompted review
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Reply from Hismile

Hi Ellen,

thank you for your review. We appreciate the feedback and I'm so glad to hear that you are enjoying your products. If you have any questions or would like any tips for building out a maintenance routine, please feel free to reach out as we'd be more than happy to help.

- Jacqui

Rated 5 out of 5 stars

Hismile Tooth Amour

So i seen the Hismile add for their Tooth armour and it stayed in my mind for weeks, then it came up again and I thought bugger it im going to try it, I have broken and cracked teeth that CONSTANTLY hurt when I eat. I ordered I and it came, within 1 use of just adding 2 drops on my toothbrush with my normal toothepaste I felt a difference it drastically reduced my pain to the point I can even eat a STEAK!!! I have already recommended it to my friends who have sore teeth and gums.

If you are thinking about the Hismile TOOTH ARMOUR please do it, itll help and it tastes ok too.

June 11, 2026
Unprompted review
Hismile logo

Reply from Hismile

Hey Alleesha,

thank you for your thoughtful and detailed review of the Tooth Armour Serum. We're delighted to hear that you've had a positive experience with our products and that you've seen noticeable results. We truly appreciate your support and trust in Hismile.

- Jacqui

Rated 5 out of 5 stars

Hi smile review

I have ordered the tooth paste online a few times and purchased from my local chemist many times, it's perfect for my kids especially my autistic boy who doesn't like the mint flavoured toothpaste. I recently purchased 2x of the new mouthwash and although I'm not a massive fan of the flavour the way my morning breath has calmed down and my mouth feels fresh all day is amazing I have recommended this too many friends and family already and will continue to do so! I'm already planning on my next buy and I'm excited to continue using this product!!

March 19, 2026
Unprompted review
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Reply from Hismile

Hi Briar,

Thank you for sharing your genuine experience with us! We are so pleased to know that our products have had such a positive impact on your smilecare routine.

- Jacqui

Rated 5 out of 5 stars

Trial of new Tooth Armour - Ordered from Canadian site

I’m located in Canada & ordered off the Canadian website. In the past, it would take almost a month to receive orders from Australia (they ship via Australia Post), but this order surprisingly arrived in 2 weeks.

I was offered a redemption code so I could try the new Tooth Armour nano-hydroxyapatite serum. Packaging was a bit smaller than expected but it notes you only need to use a few drops on its own or as an add-on to your toothpaste.

Used on its own, the consistency is very light and liquidy with a faint mint taste and subtle sweetness.

Used with mint whitening toothpaste, it did not impact flavor at all. I’m not sure how it would fare with some of Hismile’s fruit flavored toothpastes.

Could be my imagination but teeth felt a bit smoother than usual after using the Tooth Armour. While CAD pricing seems a bit high considering the small glass bottle you get, the precision dropper allows for accurate amounts & as you only use a few drops, I can see a bottle lasting close to a month which makes the pricing seem a bit more reasonable.

While I just received my order last week & have only been using Tooth Armour for a few days, I feel confident enough that this serum is actually working & has the added benefits as noted on packaging when combined with a good quality whitening toothpaste (I prefer using it as an add-on vs on its own). Worth a try if you’re interested.

My only complaint is I wish Hismile had a shipping warehouse in Canada or USA so shipments would arrive faster, but I’m still glad to see shipping times from Australia have improved to 2 weeks vs 1 month. Did not run into any issues with this order.

June 12, 2026
Unprompted review
Hismile logo

Reply from Hismile

Hey Shawn,

thank you for your thoughtful and detailed review. We're delighted to hear that you've had a positive experience with our products and that you've seen noticeable results. We truly appreciate your support and trust in Hismile.

- Jacqui

Rated 2 out of 5 stars

Ordered from tiktok

Ordered from tiktok, showing videos of pulling bad brown gunk from mouth. I took the video and doesn't do anything except treats it like regular mouthwash that you can buy if for $5. They inflate the price and market it on sale for half price. 2 stars for good taste and feeling. Wouldn't spend it for what I paid for again.

June 13, 2026
Unprompted review
Hismile logo

Reply from Hismile

Hi there,
Thank you for your review. Our videos show the results you can achieve when using our products however as you’ll appreciate, the product results may vary depending on the type of teeth you have. As always, we would be more than happy to discuss this in more detail to ensure you are getting the results you desire. Please feel free to contact us via our Contact Form on our website.
- Jacqui

Rated 5 out of 5 stars

I ordered one of there electric…

I ordered one of there electric toothbrushes its amazing. Very quick delivery too.

June 13, 2026
Unprompted review
Hismile logo

Reply from Hismile

Hi Mia,
Thank you for your review. We're so happy to hear this feedback and glad you are loving our products. Please reach out if you have any questions about your smile care routine. We are always more than happy to help.
- Jacqui

Rated 5 out of 5 stars

iD Stain Whitening Mouthwash & Tooth Armour Serum.

Been using Tooth Armour Toothpaste Serum for couple of months. It is really good. Helps with sensitivity teeth.

Been using the iD Stain Whitening Mouthwash for a few months now. And it helps removed the gunk after I brush.

June 13, 2026
Unprompted review
Hismile logo

Reply from Hismile

Hi Kim,
Thank you so much for your review. I'm so glad to hear that you're happy with our products! I'd love to stay in touch with your whitening experience, please feel free to reach out if you have any questions or would like any tips for maintaining your results.
- Jacqui

Rated 1 out of 5 stars

Doesn't work

Doesn't work. £20 for nothing. Don't waste your money.

June 12, 2026
Unprompted review
Hismile logo

Reply from Hismile

Hi,

I'm sorry to hear that this has been your experience. To assist you further, could you please contact us via our Contact Form on our website and I will be able to look into this for you.
- Jacqui

Rated 1 out of 5 stars

Worst for communication and using…

Worst for communication and using amazon to deliver my package which never came such a shame but this company sucks

June 11, 2026
Unprompted review
Hismile logo

Reply from Hismile

Hi Asiyah,
I'm sorry to hear that this has been your experience. So I can personally assist you further, could you please reach out to reviews@hismileteeth.com.
- Jacqui

Rated 5 out of 5 stars

Swift and concise customer service

This review is purely about Hismiles customer service.

I am yet to try the products I purchased. But I wanted to give praise to the Customer Experience team - specially: Miller.

I ordered a couple of items I wanted to try. The mouth wash and enamel serum.

I expected a delivery on the 6 June. The product was being delivered through Amazon. I received the normal tracking emails and then one confirming delivery. Went out to find the parcel only for it to be no where in sight.
We search the property as we live rurally and there were no packages. We checked with neighbours, no parcel.
We then decided to check our security footage for the delivery. No evidence of an Amazon driver being on site.

I was forced to contact Hismile directly as the Amazon services claimed there was nothing further they could do as their records showed the delivery was made: no photo evidence, pin drop on a map showed the parcel in a field (field checked, no evidence of a parcel).

Once connected to the Customer Experience team I felt that I was listened to and not ignored. I explained all that had transpired and that I had already contacted Amazon for assistance, Miller immediately arranged another dispatch of the items and they were delivery to a family address which is less rural with a successfully delivery within 48 hours.

I was very disappointed in the failed delivery as we have had no issues with receiving items from Amazon previously and other couriers. But Miller completely changed my opinion of the situation and I look forward to trying the products I ordered.

Thank you Miller!

June 10, 2026
Unprompted review
Hismile logo

Reply from Hismile

Hi Richard,
Thank you for your review! It means so much to us that you had a great experience with our service. Your satisfaction is our top priority, and we're always here if you ever need anything. Don't hesitate to reach out—we’d love to assist you!
- Jacqui

Rated 5 out of 5 stars

I’ve been using the mouthwash for 3…

I’ve been using the mouthwash for 3 weeks and omg what a awesome product!
I thought my mouth was clean I do the usual brush 2 times a day, floss and used other brand name mouthwash. Until I tried hismile I will never go back. What’s difference.

June 10, 2026
Unprompted review
Hismile logo

Reply from Hismile

Hey Lou, thank you for your thoughtful and detailed review. We're delighted to hear that you've had a positive experience with our iD Stain Mouthwash and that you've seen noticeable results. We truly appreciate your support and trust in Hismile.
- Jacqui

Rated 1 out of 5 stars

Selling toothbrush heads that don't…

Selling toothbrush heads that don't even fit...

June 10, 2026
Unprompted review
Hismile logo

Reply from Hismile

Hi Ben, I'm sorry to hear that this has been your experience. So I can personally assist you further with this, could you please reach out to reviews@hismileteeth.com.

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