smooche Reviews 

8,732
TrustScore 4.5 out of 5

4.4

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Review summary

Created with AI, based on recent reviews

Considering 5,926 reviews, reviewers overwhelmingly had a great experience with this company. Customers frequently praise the staff for providing prompt, kind, and helpful assistance with their orders. People love that the foundation goes on smoothly, provides light coverage, and feels lightweight on the skin. Consumers also appreciate the efficient support team when resolving delivery and return questions. Some reviewers were not happy with the product, mentioning that it did not match their skin tone and looked ashy or pasty. A few other people also felt that receiving store credit instead of a full money-back guarantee refund was quite frustrating. However, many still valued the polite communication from representatives even when the makeup failed to work for them.

What people talk about most

Product

Users describe ambiguous interactions with product, reflecting a wide division in consumer experiences. Many... See more

Customer service

Reviewers highlight positive aspects of customer service, describing the support team as helpful, polite, and... See more

Order

Reviewers mention positive feedback about order processes, highlighting easy online ordering and quick... See more

Staff

Clients share positive opinions on staff, frequently highlighting their helpful, patient, and professional... See more

Quality

People report ambiguous experiences with quality regarding the color-changing foundation. While many... See more

Reviews shaping this summary

Rated 5 out of 5 stars

This is my first time buy cosmetics from online for friend gift. But delievery getting delayed and over due date. But I feel comfortable and no issue because Euri send me a email and keep monitor... See more

Company replied

Rated 5 out of 5 stars

This just worked for me, went on smoothly, blended well and looked natural and gave a healthy glow, but I will caution that this is not for all, a co worker was looking for a good light foundation and... See more

Company replied

Rated 5 out of 5 stars

Easy online ordering, quick delivery. I love the serum and the colour changing foundation…it actually does what it says on the tin! The serum goes onto the skin and leaves the skin feeling beautiful... See more

Company replied

Rated 5 out of 5 stars

Love my Smooche foundation. I am 93 and the foundation goes on smoothly and stays until I remove it at night. No smudging, no looking like “too much”. I’m completely satisfied and have gotten so many... See more

Company replied


Company details

  1. Cosmetics Store

Written by the company

Smooche is a solutions-oriented beauty brand, creating a world where everybody feels confident. For perfect lips, lashes, brows and skin.


Contact info

4.4

Excellent

TrustScore 4.5 out of 5

9K reviews

5-star
4-star
3-star
2-star
1-star

Asks customers to review

This company invites their customers to review, whether positive or negative

Replied to 99% of negative reviews

Typically replies within 24 hours

How this company uses Trustpilot

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4.4

All reviews

(8,732)

6,222 reviews in the last 12 months

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Companies on Trustpilot aren't allowed to offer incentives or pay to hide reviews. Reviews are the opinions of individual users and not of Trustpilot. Read more

Rated 5 out of 5 stars

While I wasn’t completely satisfied…

While I wasn’t completely satisfied with the color matching foundation, I give Smooche, especially Genrev, 5 stars for their customer service and diligence to make things right. I will try another product in the future due to their satisfaction guarantee.

September 4, 2026
Unprompted review
smooche logo

Reply from smooche

Hi Cathy! 💖

We’re so thrilled to hear that Genrev provided 5-star service and made things right for you! Thank you so much for your sweet review—we'll be sure to pass your kind words along to Genrev, and we can't wait for you to try another product in the future! ✨

Warmly,

The Smooche Team

Rated 4 out of 5 stars

Order carefully

I first emailed and asked if it was one time order or subscription. I got a quick response that said one time pruchase but could set up autoship later. The order I placed offered more at a discount to which I declined but apparently it went thru anyway. I emailed immediately but couldn’t stop it. All four tubes arrived in a couple of days. I decided to try it anyway and found the coverage was great, but there was too much perfume in it, which is a problem for me. When I asked about returning for refund per guarantee, Shane in customer service said I could get a store credit but I should reply on the thread I had going with the original representative named Juice and my refund was processed. The product seems good and Juice is definitely a good rep.

September 5, 2026
Unprompted review
smooche logo

Reply from smooche

Hi Judy! 💖

We’re so glad Juice was able to help get your refund processed quickly and smoothly! Thank you so much for your honest feedback and kind words for Juice—we’ll be sure to pass your thanks along to the team! ✨

Warmly,

The Smooche Team

Rated 4 out of 5 stars

Carla Ordee# 1318896

Carla Order# 1318896 Carla made it right!

September 4, 2026
Unprompted review
smooche logo

Reply from smooche

Hi Linda! 💖

We’re so thrilled to hear that Carla made things right for you on order #1318896! Thank you so much for your sweet review—we'll be sure to pass your kind words directly along to Carla! ✨

Warmly,

The Smooche Team

Rated 3 out of 5 stars

I do not like the up sale

I do not like the up sale. It was misleading and I was unable yo delete it before realizing what was happening. There also is no time to cancel before shipping. Sharon was as helpful as she coukd be with the poer she had for my order 1349001

September 1, 2026
Unprompted review
smooche logo

Reply from smooche

Hi Yvonne,

We’re sorry to hear about your experience and want to make things right. We’ve sent you an email to discuss this further and find the best resolution for you. Please check your inbox, and feel free to reply at your earliest convenience.

Looking forward to assisting you!

Warm regards,
The Smooche Team

Rated 5 out of 5 stars

Carla did a great job and solved the…

Carla did a great job and solved the problem excellent service

September 4, 2026
Unprompted review
smooche logo

Reply from smooche

Hi Sonia! 💖

We’re so thrilled to hear that Carla did an excellent job solving your issue! Thank you so much for your sweet review—we’ll be sure to pass your kind words directly along to Carla! ✨

Warmly,

The Smooche Team

Rated 5 out of 5 stars

Carla was very nice and professional

Carla was very nice and professional. Even though the foundation was not effective for me, she made it right by offering other products and a credit. True business done right. Thank you

September 6, 2026
Unprompted review
smooche logo

Reply from smooche

Hi Cynthia! 💖

We’re so thrilled that Carla took such great care of you and made things right! Thank you so much for your sweet review and kind words—we'll be sure to pass your thanks directly along to Carla! ✨

Warmly,

The Smooche Team

Rated 5 out of 5 stars

The product works well and is great for…

The product works well and is great for my mature skin.

September 1, 2026
Unprompted review
smooche logo

Reply from smooche

Hi Susan! 💖

We’re so thrilled to hear that it works so amazingly for your mature skin! Thank you so much for your sweet review—we're so happy you're loving it! ✨

Warmly,

The Smooche Team

Rated 5 out of 5 stars

Great product

Great product, does what it says it does

September 4, 2026
Unprompted review
smooche logo

Reply from smooche

Hi Shelley! 💖

We’re so thrilled to hear that the product works just as promised! Thank you so much for your sweet review—we're so happy you're loving it! ✨

Warmly,

The Smooche Team

Rated 5 out of 5 stars

This product is amazing

This product is amazing fantastic price for the buy one get one free fast delivery
Thank You

August 19, 2026
Unprompted review
smooche logo

Reply from smooche

Hi Sharon! 💖

We’re so thrilled you loved the buy one get one free deal and fast delivery! Thank you so much for your sweet review—we’re so happy you’re loving the product! ✨

Warmly,

The Smooche Team

Rated 5 out of 5 stars

I never give reviews but have seen a…

I never give reviews but have seen a few not so good ones about Smooche so wanted to share. I had no problems with ordering and delivery and absolutely LOVE the colour-match foundation. It works perfectly on my 60 year old skin and is like magic. Thank you!

August 24, 2026
Unprompted review
smooche logo

Reply from smooche

Hi there! 💖

We’re so thrilled that you broke your "no review" rule for us! Hearing that our color-match foundation works like magic on your 60-year-old skin means everything to our team. Thank you so much for sharing the love! ✨

Warmly,

The Smooche Team

Rated 5 out of 5 stars

GENREV and your order number 1237715

GENREV and your order number 1237715
Helped with my refund. After having a bad reaction to the colour changing foundation

September 1, 2026
Unprompted review
smooche logo

Reply from smooche

Hi Kerry! 💖

We’re so glad GENREV could help you quickly with your refund for order #1237715! Thank you for sharing your review—we’ll be sure to pass your thanks along to GENREV! ✨

Warmly,

The Smooche Team

Rated 1 out of 5 stars

When does the colour change happen?

When does the colour change happen?
Used for first time today and in spite of using a generous amount to try and build coverage it has done nothing except make my skin feel slightly greasy. Would have had the same affect applying a poor quality moisturiser..
Update, I have contacted them to ask for a refund as they offer a money back guarantee, they have offered me store credit, but since their products are not good quality, I have requested that they honour the money back guarantee.
I will update with the outcome.

September 6, 2026
Unprompted review
smooche logo

Reply from smooche

Hi alison,

We’re sorry to hear that you had this experience, and we’d love to make things right. However, we couldn’t locate your order based on the review alone. Could you please share your order number with us? This will help us look into the issue and assist you as quickly as possible.

You can reach us at hey@smooche.com or reply here with your details. We’re happy to help!

Warm regards,
The Smooche Team

Rated 5 out of 5 stars

Perfect skin tone match and lightweight formula

Very lightweight for a natural look, but you can use multiple layers for more dramatic coverage. Absolutely matches skin tone. Will purchase again and I highly recommend this product.

September 1, 2026
Unprompted review
smooche logo

Reply from smooche

Hi Kris! 💖

We're so thrilled to hear that you love the lightweight formula and perfect skin tone match! Knowing that you enjoy the buildable coverage for a natural or full look—and that you're planning to buy again and recommend us—means the absolute world to our team. Thank you so much for sharing such a wonderful review! ✨

Warmly,

The Smooche Team

Rated 5 out of 5 stars

I had an issue with my order and Shake…

I had an issue with my order and Shake in customer service helped get my issue resolved in a timely manner. Thank you Shake!

September 1, 2026
Unprompted review
smooche logo

Reply from smooche

Hi Katgolfergirl! 💖

We're so thrilled to hear that Shake was able to resolve your issue so quickly and efficiently! We know order hiccups can be stressful, so we're so glad Shake took great care of you. Thank you so much for taking the time to share your review—we'll be sure to pass along your sweet shoutout directly to Shake! ✨

Warmly,

The Smooche Team

Rated 3 out of 5 stars

It doesn’t work as advertised

It doesn’t work as advertised! Don’t buy. Cakes into my pores and didn’t blend. So pale it didn’t take to my tone. Worst of all I can’t find a way to contact anyone to return my purchase.

August 26, 2026
Unprompted review
smooche logo

Reply from smooche

Hi Tj,

We’re sorry to hear that you had this experience, and we’d love to make things right. However, we couldn’t locate your order based on the review alone. Could you please share your order number with us? This will help us look into the issue and assist you as quickly as possible.

You can reach us at hey@smooche.com or reply here with your details. We’re happy to help!

Warm regards,
The Smooche Team

Rated 5 out of 5 stars

Regie in Smooche Support was awesome

Regie in Smooche Support was awesome. Thank you!

September 3, 2026
Unprompted review
smooche logo

Reply from smooche

Hi Lynn! 💖

We're so thrilled to hear that Regie provided such awesome support for you! Thank you so much for taking the time to share your sweet review—we'll be sure to pass along your kind words and thanks directly to Regie! ✨

Warmly,

The Smooche Team

Rated 5 out of 5 stars

It was a great deal from start to…

It was a great deal from start to finish and I love how it feels on my face

August 18, 2026
Unprompted review
smooche logo

Reply from smooche

Hi there! 💖

We're so thrilled to hear that you had a great experience from start to finish and that you love how it feels on your skin! Thank you so much for taking the time to share your lovely review—we're so happy to have you in the Smooche family! ✨

Warmly,

The Smooche Team

Rated 5 out of 5 stars

I had issues with an item I had…

I had issues with an item I had purchased. I sent an email and April was so very helpful! She was understanding and came up with a solution we both felt was adequate. Great company and customer service. Thanks April!

September 2, 2026
Unprompted review
smooche logo

Reply from smooche

Hi Deborah! 💖

We're so thrilled to hear that April was so understanding and found a great solution for you! Dealing with an item issue can be frustrating, so we're so glad April took care of everything with such great care. Thank you so much for your sweet review and kind words about our customer service—we'll be sure to pass along your shoutout directly to April! ✨

Warmly,

The Smooche Team

Rated 5 out of 5 stars

Novie was awesome

Novie was awesome. Novie ensured that my account was monitored and always touched base with me. I am very happy with the assistance that Novie provided me. Novie deserves to be rated #1 in customer care.

September 5, 2026
Unprompted review
smooche logo

Reply from smooche

Hi Karen! 💖

We're so thrilled to hear that Novie took such great care of you and kept in close touch every step of the way! Novie will be so touched to know you consider them #1 in customer care. Thank you so much for taking the time to share your review—we'll be sure to pass along your amazing shoutout directly to Novie! ✨

Warmly,

The Smooche Team

Rated 1 out of 5 stars
smooche logo

Reply from smooche

Hi Deborah,

We’re sorry to hear about your experience and want to make things right. We’ve sent you an email to discuss this further and find the best resolution for you. Please check your inbox, and feel free to reply at your earliest convenience.

Looking forward to assisting you!

Warm regards,
The Smooche Team

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