Good In Bread Reviews 

343
TrustScore 4.5 out of 5

4.5

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Review summary

Created with AI, based on recent reviews

Looking at 102 reviews, reviewers overwhelmingly had a great experience with this company. Customers consistently praise the delicious products, highlighting the excellent quality of their sourdough bread, bagels, and other items. Many appreciate that the products are natural, free from additives, and maintain their great taste even after freezing. People also enjoy the wide variety of choices available, often noting the superior quality compared to supermarket alternatives. However, some customers also noted that the products are quite expensive compared to other options. A few people experienced issues with delivery, including delayed or missing orders. Additionally, some reviewers mentioned receiving incorrect quantities or items that did not fully meet their expectations.

What people talk about most

Product

Clients share positive opinions on product quality, with many praising the delicious taste and perfect... See more

Quality

Customers had positive experiences with quality, consistently praising the taste and texture of the sourdough... See more

Delivery service

Consumers find delivery service to be ambiguous, with many praising its efficiency and reliability, often... See more

Order

Reviewers mention ambiguous feedback about order experiences, with many expressing satisfaction with their... See more

Price

People report ambiguous experiences with price, with many reviewers finding the bread to be expensive and... See more

Reviews shaping this summary

Rated 5 out of 5 stars

My fave are the Everything Bagels but the Plain, Poppy, Sesame are delicious aswell. As is the Ciabatta, Foccacia, Sourdough Loaf etc Yes it costs slightly more than your normal loaf but you can im... See more

Company replied

Rated 5 out of 5 stars

Absolutely the best sourdough! We have been ordering from this company for about a year now and have loved everything, loaves, ciabatta, bagels, everything was lovely and always delivered on time.... See more

Company replied

Rated 5 out of 5 stars

This bread is the nicest I've ever had. It's soft, chewy and very tasty. Quick delivery and packed well. What I love is it's all natural - no rubbish like regular ultra-processed bread that taste... See more

Company replied

Rated 5 out of 5 stars

Thank you for your response and apologies accepted. Your bread is excellent and I can confirm now that your customer service is too. Thank you. ----- They are excelent (not just good) in brea... See more

Company replied


Company details

  1. #33 of 46 best companies in Bakery
  2. #21 of 30 best companies in Delivery Service

Written by the company

We deliver fresh artisan Sourdough loaveliness to your doorstep on a subscription or à la carte basis, always ensuring that you are receiving not only the best tasting bread but a wide variety of loaves, buns, rolls & bagels to suit every taste in your household.


Contact info

4.5

Excellent

TrustScore 4.5 out of 5

343 reviews

5-star
4-star
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1-star

Asks customers to review

This company invites their customers to review, whether positive or negative

Replied to 85% of negative reviews

Typically replies within 1 week

How this company uses Trustpilot

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4.5

All reviews

(343)

102 reviews in the last 12 months

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Companies on Trustpilot aren't allowed to offer incentives or pay to hide reviews. Reviews are the opinions of individual users and not of Trustpilot. Read more

Rated 5 out of 5 stars

This is by far the best sourdough bread…

This is by far the best sourdough bread we have eaten. The taste is nutty and wholesome. The texture is perfect for a sourdough. Well done. We shall be ordering more.

24 June 2026
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Reply from Good In Bread

Hi Ann. S pleased to hear that you love ourbread. Thank you for the review.

Rated 5 out of 5 stars

Great quality and very tasty

Great quality and very tasty! Tried a number of products and enjoyed everything. Arrives well packaged and can choose to have bread sliced and sealed ready to freeze on arrival, which is perfect for us. Would highly recommend 👌

24 June 2026
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Reply from Good In Bread

Hi Janet. Thank you for your lovely review. We are so happy to hear that you love our bread.

Rated 5 out of 5 stars

Excellent quality

Excellent quality. Bread is amazing.
Nicole is extremely helpful & caring.
I would highly recommend this Company.

25 March 2026
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Reply from Good In Bread

Hi Deborah. Thank you so much for your lovely review, we are so happy you love our bread and company.

Rated 5 out of 5 stars

Our favorite bread.

Our favorite bread.

29 May 2026
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Reply from Good In Bread

Thank you so much for your review. It's so great to hear it is your favourite bread.

Rated 1 out of 5 stars

They are posting AI slop on Facebook…

They are posting AI slop on Facebook instead of real products.

What you buy probably isn’t what it looks like in real life since they can’t even take real photos of their own products.

27 June 2026
Unprompted review
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Reply from Good In Bread

We're sorry you have this impression. To clarify, every product we sell is photographed from the actual item. We don't use AI-generated images in place of product imagery. We have noticed that, on occasion, social media platforms may alter or compress uploaded images in ways that can affect small details, such as text on a product label. If that's what you're seeing, it's the result of the platform's image processing rather than the original product photo.

It doesn't appear you've purchased from us, so we're unable to address any firsthand experience with our products or service. If you have a specific concern about something you've seen on our website or social media, we'd genuinely appreciate hearing the details so we can review it.

As a small business, we're committed to being transparent and providing customers with an accurate representation of what they'll receive. We welcome honest feedback from real customer experiences and are always happy to answer questions.

Rated 5 out of 5 stars

Good in Bread - Great in product/service

My first order with Good in Bread. Fast turnaround, great product (Cardamom buns) and their customer service is exceptional (Nicole was a star). Great treat for my Sons birthday after he first tasted in Sweden. I would highly recommend

26 June 2026
Unprompted review
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Reply from Good In Bread

Hi Jonathan. Thank you for your lovely review. We are so happy to hear this.

Rated 5 out of 5 stars

Amazing bread and pastries

Amazing bread and pastries, family loves it! Always responsive and great customer experience

29 May 2026
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Reply from Good In Bread

Hi Judit. Thank you so much, This means the world to us.

Rated 5 out of 5 stars

Consistent and tasty

Lovely bread and great service. Great dealing with Nicole.service is fast and quick👌
So many options to choose from and get spoiled.

29 May 2026
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Reply from Good In Bread

Thank you for your lovely review Ankita. We are so happy you love our bread and are happy.

Rated 5 out of 5 stars

Excellent quality sourdough

I’ve been ordering the large unsliced Wholewheat Sourdough since Aug 25 and the quality continues to be excellent- fresh, tasty and chewy as sourdough should be. They use DPD delivery service which is reliable and always keep you informed. Would highly recommend.

29 May 2026
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Reply from Good In Bread

Thanks for your lovey review Mary. So pleased to hear this.

Rated 5 out of 5 stars

Best sourdough bread

GOOD IN BREAD offer the best sourdough bread and the quality is constantly good. The slices are a little bit big for us as we like to toast the frozen slices and they are sticking out of the toaster. But this company is listening and will change that. I am glad we found them and enjoy their bread very much. They are the best.

29 May 2026
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Reply from Good In Bread

Hi Karin.
Thank you for bringing this to our attention, we are very sorry. We have issued you with a full refund and offered you a re-delivery.
Sadly we have no control over what happens once parcels are dispatched to the courier even though they are labelled as fresh produce. We will raise a complaint with them. So sorry again.

Rated 5 out of 5 stars

No folic acid bread 🙌🏻

So happy they have made a separate sourdough that does not contain folic acid . Always amazing quality .

29 May 2026
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Reply from Good In Bread

Thank you for your review and so pleased you are happy with the Stoneground Sourdough

Rated 5 out of 5 stars

The service was prompt and the goods…

The service was prompt and the goods were well packed. Sadly the bagels were not to my taste but I would be happy to try other products

29 May 2026
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Reply from Good In Bread

Thank you for your review....

Rated 5 out of 5 stars

Lovely (and so convenient)

The bread is absolutely lovely and I was amazed at how well it ‘un-freezes’ and tastes delicious.
I have set up a subscription and look forward to many more loaves!

29 May 2026
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Reply from Good In Bread

Thanks for your lovely review Carol... we are so happy you love our bread.

Rated 5 out of 5 stars

Delicious bread and bagels

Delicious bread and bagels. I placed a small order to see if it was worth it and was so impressed I immediately ordered more. So much better than shop-bought bread.

29 May 2026
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Reply from Good In Bread

Hi Jenny. Thank you so much for your lovely review. We are so happy you like our bread.

Rated 5 out of 5 stars

Sourdough bread

Very please with bread purchase and delivery service...

28 April 2026
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Reply from Good In Bread

Hi David. Thank you so much for your lovely review. We are so pleased you are enjoying our bread.

Rated 5 out of 5 stars

A traditional product that is very hard to beat.

As a type II diabetic I am trying to move to more natural foods with less processing and additives. Until recently like many I had purchased bread from supermarkets but unfortunately the product they call bread bares little relation to the bread I consumed in earlier life. The need for ease of production and extended shelf life has resulted in a product that really isn’t bread anymore. Even if you seek out a more expensive sourdough in a supermarket it frequently means its batch processed and sent out to the end sale point for finishing and baking off and a look at ingredient lists reads like a chemists contrived result not bread. Given this I looked in hope for locally baked bread however many of the local bakeries had closed down owners had retired and moved on. I started to search online for traditional baked bread. Soon I found Good In Bread and read the story of how the owner had come to setup the company and the range of products they produce. The website also dealt with methods of storage and ways to get the best out of the bread. I thought I will make a small order to try and see how it tasted and if I could make use of the service they provide. The order came via courier in very short time after placing the order. The sourdough I chose has one of the lowest glycemic indexes making it the preferred choice for me. From the outset I was very impressed by the speed of delivery fresh from the bakery. The taste, the texture of the bread is amazing, it made me realise what I had been missing. No chemicals no preservatives just natural product made how it used to be flour and water and not much else. It can be bought pre sliced or in half loaves. The slicing option meant that it came ready to freeze which I later discovered helps in many ways besides convenience and extended life. So now I remove the slices I need and keep those at room temperature, the bread keeps perfectly that way and as I use it I draw more slices from the freezer to the bread bin. So now I have a regular order by direct debit for my bread across 4 weeks before the next is delivered. The system is flexible and you can set how frequently the bread arrives. The system Good In Bread has in place ensures fresh bread is always available and consistently good. Finally I must mention their website contains excellent advice and they also produce other bakery products. I cannot rate them highly enough in all aspects they excel and I can recommend that you try a one off order to see for yourself just how good the bread really is.

12 May 2026
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Reply from Good In Bread

Thank you so much for your lovely review. We are absolutely thrilled to read it. This is why we do what we do. Thank you again and we love that you love our bread.

Rated 5 out of 5 stars

Outstanding!

I stumbled across an ad for this place and thought I'd give it a go as their selection looked so good. Well, one order in and I've become a subscriber! The bagels are the best I've ever had anywhere, same for their pastel de nata (& I'm something of a connoisseur 😂) and other sweet pastries. Even their orange juice is spectacular. I can't recommend them highly enough. Everything arrives so fresh, I toast the bagels as that's my preference, and they're just soooooo good. I now structure my grocery shopping around what I want to accompany my bagels & bread! Even my stomach is happy, which just about never happens, and certainly not with bread. Order immediately, you won't be disappointed.

28 May 2026
Unprompted review
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Reply from Good In Bread

Thank you so much for your lovely review.... we are absolutely thrilled that you love our bread.

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