I would love to give smartlead.ai a great review as the software has great potential and has done most of what we need. We have recently had a bug with a new inbox not showing ANY replies whi... See more
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Smartlead is a comprehensive email outreach platform that converts cold emails into consistent revenue. It scales your outreach with unlimited mailboxes, unlimited warmups, a limitless multi-channel infrastructure, and a unified inbox to handle your entire revenue cycle in one place. Trusted by over 87,000+ businesses, Smartlead excels in email deliverability, lead generation, cold email automation, and sales outreach. It is a powerful tool for businesses aiming to flood their pipelines with high-quality leads.
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- smartlead.ai
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Poor UX and Poor Customer Support
it seem to a good fit for our business. However the setup was complex and convoluted. DNS wouldn't recognise, then when came to buying mailboxes payments was made but payment showed failed on there system. When you contact support you get a bot. It then takes between 2 hrs to 10 hrs to get a response from support which is a staller to say there looking at it. You can't get refunds apperently on Smartsenders you can't get a straight answer on anything. I have asked for a full refund as its absolute waste of time and money/
Deliverability that actually holds up at scale
I use Smartlead to run cold email for my own lead gen and client work, and the reason I keep coming back is deliverability. The warmups and inbox rotation keep my sends landing in the primary inbox instead of spam, even as I scale volume up. The unified master inbox is a real time saver too, since I'm managing replies across a lot of mailboxes in one place instead of logging into each one. Support has been responsive the couple of times I needed them. UI can feel a bit slow now and then, but it's never gotten in the way of the results. If email deliverability is the thing that makes or breaks your outreach, this is the tool I'd point people to.
After almost a year of good service…
After almost a year of good service they have lost the plot. First, there was an UI bug inside of Smartlead that deleted all my vendor bought emailadresses.
After some back and forth with support, they reinstated my accounts and everything was fine - I lost some days of cold email but at least i was able to start again.
Than out of nowhere the fix they applied still broke and all of my vendor bought (zapmail - I used their system) emails disconnected.
For some reason supports first answer is '' we will enable warmup'' even if you tell them all your emailadresses are disconnected.
This time support has been really slow. I have needed to follow up myself and after 48 hours of them saying ''I escalated it to another team'' I am honestly done waiting and done paying money (almost 200 euro a month) for a setup that breaks, by their mistakes and by their design.
Double charged me and slwo repsonse…
Double charged me and slwo repsonse time to fix it, charge dme and did not get me any of the emails
I've used smartlead for about a year…
I've used smartlead for about a year now, it's a great platform.
Whenever I've had any issues at all, the team have been helpful and supportive throughout.
I really can't fault their customer service, it's exceptional, and if you're looking for an outreach tool then look no further than the Smartlead team!
STAY away
I wish I read these reviews before signing up. STAY AWAY. Bait and switch con artists. After signing up for the free trial, a banner/pop up came on the screen for 3 days offering 50% off the first month. SO, $94 showed $47.
After I signed up, the banner went away and they invoiced me for the full $94 and went on to claim they never offered a promo.
I'm disputing this on my credit card and cancelling. I recommend everyone to stay away.
Do NOT buy the done-for-you email…
Do NOT buy the done-for-you email accounts. I bought 45 accounts and shortly after I started sending volume, I got crazy sender bounces. Turns out their "vendor" forgot to setup DMARC and now my accounts are trashed. They provide no replacements or refunds claiming it's an "edge case" and it's my loss. Not a good experience.
Reply from Smartlead.ai
Core features are buggy, the platform is bloated, and the support is the worst I have ever experienced in B2B SaaS
We run a B2B lead gen agency and used Smartlead as the email sequencer across many client campaigns. Three honest sentences on why we are migrating away from this platform.
The software does a lot, but not the things that actually matter.
Smartlead keeps shipping new features – dashboards, integrations, AI add-ons – while the core sending and event infrastructure that B2B agencies actually depend on stays unreliable. We have hit issues with webhook delivery (entire event streams silently dropped from production sequences), inconsistent UI behavior in their Smart Infra module (the campaign view contradicts the overview, the inspector flips between views on its own), and recurring deliverability incidents. None of these are exotic edge cases. They are the basic functionality you pay for.
The support is the worst I have encountered in any B2B SaaS tool we use.
Replies arrive on a multi-day cadence even when production data is broken. "I'll check with the team" responses loop endlessly without an engineering touchpoint. When engineering finally does respond, the analysis contradicts itself within the same paragraph, references the wrong customer's configuration as the root cause, and ignores diagnostic information already provided in the thread. Direct questions get sidestepped. Issues raised early in a thread get ignored across a dozen consecutive replies. Compensation offers do not come close to reflecting the operational damage caused.
We spent more time diagnosing Smartlead bugs and writing manual backfill workflows for missing data than we ever did building campaigns on the platform.
If you are evaluating Smartlead for serious B2B use where data integrity and support responsiveness matter: look elsewhere. The marketing is polished, the feature list is long, and the actual product and support experience does not match either. Bugs happen everywhere – that is not the issue. The issue is how Smartlead responds when something breaks, which is: slowly, incoherently, and without ownership.
We are migrating to another platform. The decision was made not because of one bug, but because of what the response to that bug revealed about how this company operates.
One of the best tools I've been using…
One of the best tools I've been using for email outreach for the last 3 years :)
Best cold email platform in the game.
Best cold email platform in the game.
The infrastructure backbone of our outbound agency
We run Danish Lead Co, a B2B outbound agency, entirely on Smartlead across 110+ client accounts. The unified master inbox, deliverability tooling, and open API are what let us operate at scale, we have built our whole internal ops platform on top of the Smartlead API. Across our clients we have booked 10,000+ qualified meetings using it. Support is responsive and the product ships fast. For any agency running cold email as a system rather than one-off campaigns, this is the tool.
Constant headaches
Constant headaches, issues, support tickets. Inbox order took a month to fufill even after submitting support tickets weeks after purchase. Constant issues with the emails actually sending not deliverability.
They prevent you from unsubscribing
They prevent you from unsubscribing by
- forcing you on a route to unsubscribe from add-on YOU DO NOT HAVE therefore actually blocking you from interrupting payments
- IF you have a chance to get a response in their chat they actually block you by not assisting you and instead asking you why you want to cancel... hello? I don't need to provide an answer. Cancel that damn subscription.
With all that being said it's completely useless to talk about the features.
One of the best cold email software
This cold email software is good. Helping me centralized all the essential features and practices of cold email.
From building a qualified lead list, create unlimited campaign to explore different industries and location.
Then, helping me to compose the campaign showing the spam words not to use and rephrase it. With comprehensive analytics.
Which helps me compose a proper decision to my upcoming campaign.
If you beginner or advance cold email specialist this tool helps you simplify things
I use Smartlead for our outbound…
I use Smartlead for our outbound campaigns and for managing our customers' campaigns. I appreciate the high deliverability and fast customer support, which resolves issues promptly. The great warm-up tool is also a significant plus for us. I find the pricing reasonable, and I like that I can easily scale our operations, sending millions of emails monthly. We've connected over 50K mailboxes, and it's been seamless. The initial setup was easy, which made getting started trouble-free.
Smartlead ensures high deliverability for our outbound campaigns, offers great customer support, has an effective warm-up tool, and is cost-effective. It also allows us to scale easily, sending millions of emails, which is crucial with our 50K+ mailboxes setup.
I integrate Smartlead with AI Ark, where I get my data and valid emails from.
Horrible company and their service
Horrible company and their service, since last 3 hrs all I want to do is cancel the sub so I do not get charge again and they just do not care.
Not good
Not great. The customer service loves to give you the run around. I've had so many tickets after only using it for 2 months and i just stopped creating them for every error I see. They're everywhere. What annoys me the most is the warmup emails bouncing- Smartleads not reporting on that but me finding out from manually checking the invboxes- and then them trying to convince me this doesn't hurt my sender reputation. Whats the point of doing Warmup emails if the negative implications don't affect it then why would the positive ones affect my reputation?! They're a mess. My biggest issue right now is multiple iterations with support on why my campaigns just aren't sending emails. They had to intervene with dev twice after days of trying to get them to get dev involved at all.
This company is brutal! Hopefully after I push through this rough patch it's smooth sailing because I just simply need these campaigns to run after months of time invested into creating them.
one star for their cancellation flow
one star for their cancellation flow. Second time I try to cancel but its just not working. They force a 30 sec. survey with an empty form. Last time page did not work. Feels like they don't want to you churn with many pop-ups and its just very bad business practice.
I got a bug when I was adding new lead…
I got a bug when I was adding new lead to an active campaign that added the new leads without being tested, and I couldn't delete specifically these new leads not tested without deleting the active one. So I contacted the support for them to fix this, but they just deleted all my leads. When I told them that they deleted also the active leads, they answered like there were no problem and ended the chat. Really frustrating.
Excellent support
Excellent support, marketing lead product (useful, new features posted regularly).
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