| The Future of Social Media In Marketing G Appel, L Grewal, R Hadi, AT Stephen Journal of the Academy of Marketing Science 48 (1), 79-95, 2020 | 3604 | 2020 |
| A thematic exploration of digital, social media, and mobile marketing: Research evolution from 2000 to 2015 and an agenda for future inquiry C Lamberton, AT Stephen Journal of marketing 80 (6), 146-172, 2016 | 2057 | 2016 |
| Deriving value from social commerce networks AT Stephen, O Toubia Journal of Marketing Research 47 (2), 215-228, 2010 | 1477 | 2010 |
| The Effects of Traditional and Social Earned Media on Sales: A Study of a Microlending Marketplace A Stephen, J Galak Journal of Marketing Research, 1-68, 2012 | 1213* | 2012 |
| The role of digital and social media marketing in consumer behavior AT Stephen Current opinión in Psychology 10, 17-21, 2016 | 1168 | 2016 |
| Customer-to-customer interactions: broadening the scope of word of mouth research B Libai, R Bolton, MS Bügel, K De Ruyter, O Götz, H Risselada, ... Journal of service research 13 (3), 267-282, 2010 | 1113 | 2010 |
| Are Close Friends the Enemy? Online Social Networks, Self-Esteem, and Self-Control K Wilcox, A Stephen Journal of Consumer Research, Forthcoming, 12-57, 2012 | 847 | 2012 |
| Blame the bot: Anthropomorphism and anger in customer–chatbot interactions C Crolic, F Thomaz, R Hadi, AT Stephen Journal of Marketing 86 (1), 132-148, 2022 | 818 | 2022 |
| Intrinsic vs. image-related utility in social media: Why do people contribute content to twitter? O Toubia, AT Stephen Marketing Science 32 (3), 368-392, 2013 | 729 | 2013 |
| Which Products Are Best Suited To Mobile Advertising? A Field Study Of Mobile Display Advertising Effects On Consumer Attitudes And Intentions Y Bart, AT Stephen, M Sarvary Journal of Marketing Research 51 (3), 270-285, 2014 | 525 | 2014 |
| Microfinance decision making: A field study of prosocial lending J Galak, D Small, AT Stephen Journal of Marketing Research 48 (SPL), S130-S137, 2011 | 491 | 2011 |
| Consumer connectivity in a complex, technology-enabled, and mobile-oriented world with smart products PC Verhoef, AT Stephen, PK Kannan, X Luo, V Abhishek, M Andrews, ... Journal of Interactive Marketing 40 (1), 1-8, 2017 | 437 | 2017 |
| Real-time brand reputation tracking using social media RT Rust, W Rand, MH Huang, AT Stephen, G Brooks, T Chabuk Journal of Marketing 85 (4), 21-43, 2021 | 268 | 2021 |
| In Mobile We Trust: The Effects of Mobile Versus Non-Mobile Reviews on Consumer Purchase Intentions L Grewal, AT Stephen Journal of Marketing Research, 2019 | 256 | 2019 |
| Online shopping and social media: friends or foes? Y Zhang, M Trusov, AT Stephen, Z Jamal Journal of Marketing 81 (6), 24-41, 2017 | 241 | 2017 |
| When posting about products on social media backfires: The negative effects of consumer identity signaling on product interest L Grewal, AT Stephen, NV Coleman Journal of Marketing Research 56 (2), 197-210, 2019 | 231 | 2019 |
| Spillover effects in seeded word-of-mouth marketing campaigns I Chae, AT Stephen, Y Bart, D Yao Marketing Science 36 (1), 89-104, 2017 | 208 | 2017 |
| Explaining the power-law degree distribution in a social commerce network AT Stephen, O Toubia Social Networks 31 (4), 262-270, 2009 | 204 | 2009 |
| Michel Tuan Pham, and Andrew T. Stephen (2011),“Consumers’ Trust in Feelings as Information,” T Avnet Journal of Consumer Research, 0 | 178* | |
| How consumer digital signals are reshaping the customer journey DA Schweidel, Y Bart, JJ Inman, AT Stephen, B Libai, M Andrews, ... Journal of the Academy of Marketing Science 50 (6), 1257-1276, 2022 | 172 | 2022 |
Lauren GrewalAssociate Professor of Business Administration, Dartmouth CollegeVerified email at tuck.dartmouth.edu
