| Talk of the network: A complex systems look at the underlying process of word-of-mouth J Goldenberg, B Libai, E Muller Marketing letters 12 (3), 211-223, 2001 | 3177 | 2001 |
| Customer-to-customer interactions: broadening the scope of word of mouth research B Libai, R Bolton, MS Bügel, K De Ruyter, O Götz, H Risselada, ... Journal of service research 13 (3), 267-282, 2010 | 1113 | 2010 |
| The firm's management of social interactions D Godes, D Mayzlin, Y Chen, S Das, C Dellarocas, B Pfeiffer, B Libai, ... Marketing letters 16 (3), 415-428, 2005 | 1033 | 2005 |
| Using complex systems analysis to advance marketing theory development: Modeling heterogeneity effects on new product growth through stochastic cellular automata J Goldenberg, B Libai, E Muller Academy of Marketing Science Review 9 (3), 1-18, 2001 | 670 | 2001 |
| Customer referral management: Optimal reward programs E Biyalogorsky, E Gerstner, B Libai Marketing Science 20 (1), 82-95, 2001 | 535 | 2001 |
| Brave new world? On AI and the management of customer relationships B Libai, Y Bart, S Gensler, CF Hofacker, A Kaplan, K Kötterheinrich, ... Journal of Interactive Marketing 51 (1), 44-56, 2020 | 531 | 2020 |
| Social effects on customer retention I Nitzan, B Libai Journal of marketing 75 (6), 24-38, 2011 | 498 | 2011 |
| Decomposing the value of word-of-mouth seeding programs: Acceleration versus expansion B Libai, E Muller, R Peres Journal of marketing research 50 (2), 161-176, 2013 | 476* | 2013 |
| What is the true value of a lost customer? JE Hogan, KN Lemon, B Libai Journal of Service Research 5 (3), 196-208, 2003 | 458 | 2003 |
| Quantifying the ripple: Word-of-mouth and advertising effectiveness JE Hogan, KN Lemon, B Libai Journal of Advertising Research 44 (3), 271-280, 2004 | 452 | 2004 |
| The chilling effects of network externalities J Goldenberg, B Libai, E Muller International Journal of Research in Marketing 27 (1), 4-15, 2010 | 398 | 2010 |
| Riding the saddle: How cross-market communications can create a major slump in sales J Goldenberg, B Libai, E Muller Journal of Marketing 66 (2), 1-16, 2002 | 386 | 2002 |
| In pursuit of enhanced customer retention management: Review, key issues, and future directions E Ascarza, SA Neslin, O Netzer, Z Anderson, PS Fader, S Gupta, ... Customer Needs and Solutions 5 (1), 65-81, 2018 | 366 | 2018 |
| The NPV of bad news J Goldenberg, B Libai, S Moldovan, E Muller International Journal of Research in Marketing 24 (3), 186-200, 2007 | 329 | 2007 |
| From density to destiny: Using spatial dimension of sales data for early prediction of new product success T Garber, J Goldenberg, B Libai, E Muller Marketing Science 23 (3), 419-428, 2004 | 284 | 2004 |
| The diffusion of services B Libai, E Muller, R Peres Journal of marketing research 46 (2), 163-175, 2009 | 242 | 2009 |
| Marketing percolation J Goldenberg, B Libai, S Solomon, N Jan, D Stauffer Physica A: statistical mechanics and its applications 284 (1-4), 335-347, 2000 | 206 | 2000 |
| Setting referral fees in affiliate marketing B Libai, E Biyalogorsky, E Gerstner Journal of Service Research 5 (4), 303-315, 2003 | 174 | 2003 |
| How consumer digital signals are reshaping the customer journey DA Schweidel, Y Bart, JJ Inman, AT Stephen, B Libai, M Andrews, ... Journal of the Academy of Marketing Science 50 (6), 1257-1276, 2022 | 172 | 2022 |
| Seeding as part of the marketing mix: word-of-mouth program interactions for fast-moving consumer goods F Dost, U Phieler, M Haenlein, B Libai Journal of marketing 83 (2), 62-81, 2019 | 166 | 2019 |
Eitan MullerProfessor of Marketing, Stern School of Business, New York UniversityVerified email at stern.nyu.edu
