| The different roles of product originality and usefulness in generating word-of-mouth S Moldovan, J Goldenberg, A Chattopadhyay International Journal of Research in Marketing 28 (2), 109-119, 2011 | 383 | 2011 |
| The NPV of bad news J Goldenberg, B Libai, S Moldovan, E Muller International Journal of Research in Marketing 24 (3), 186-200, 2007 | 329 | 2007 |
| Cellular automata modeling of resistance to innovations: Effects and solutions S Moldovan, J Goldenberg Technological Forecasting and Social Change 71 (5), 425-442, 2004 | 191 | 2004 |
| Opinion leadership in small groups S Moldovan, E Muller, Y Richter, E Yom-Tov International Journal of Research in Marketing 34 (2), 536-552, 2017 | 95 | 2017 |
| “Share and scare”: Solving the communication dilemma of early adopters with a high need for uniqueness S Moldovan, Y Steinhart, S Ofen Journal of Consumer Psychology 25 (1), 1-14, 2015 | 83 | 2015 |
| Propagators, Creativity, and Informativeness: What Helps Ads Go Viral S Moldovan, Y Steinhart, DR Lehmann Journal of Interactive Marketing 47, 102-114, 2019 | 75 | 2019 |
| Positively useless: Irrelevant negative information enhances positive impressions M Shoham, S Moldovan, Y Steinhart Journal of consumer psychology 27 (2), 147-159, 2017 | 57 | 2017 |
| What Drives Word-of-Mouth?: The Roles of Product Originality and Usefulness S Moldovan, J Goldenberg, A Chattopadhyay | 33 | 2006 |
| What drives word of mouth: A multi-disciplinary perspective PWJ Verlegh, S Moldovan Advances in Consumer Research 35 (2), 49-51, 2008 | 32 | 2008 |
| Mind the gap: How smaller numerical differences can increase product attractiveness M Shoham, S Moldovan, Y Steinhart Journal of Consumer Research 45 (4), 761-774, 2018 | 23 | 2018 |
| The effect of advertising on word-of-mouth S Moldovan, D Lehmann Advances in consumer research 37, 119, 2010 | 14 | 2010 |
| Social percolation and negative word of mouth T Erez, S Moldovan, S Solomon Handbook of Research on Nature Inspired Computing for Economy and Management …, 2006 | 14* | 2006 |
| Sending mixed signals: How congruent versus incongruent signals of popularity affect product appeal S Moldovan, M Shoham, Y Steinhart International Journal of Research in Marketing 40 (4), 881-897, 2023 | 5 | 2023 |
| The economic implications of negative word of mouth: A dynamic small-world approach J Goldenberg, B Libai, S Moldovan, E Muller Working Paper, 2004 | 3 | 2004 |
| Front and center: when influencer Allyship messages empower the disadvantaged E Shalev, S Moldovan, AM Bennett Journal of the Association for Consumer Research 9 (4), 390-402, 2024 | 2 | 2024 |
| Managing Word-of-mouth: An Examination of the Link Between New Product Dimensions, Word-of-mouth and New Product Success S Moldovan, J Goldenberg, A Chattopadhyay Hebrew University of Jerusalem, 2006 | 1 | 2006 |
| Front and center: The role of social-category centrality in allyship messages S Moldovan Society for Consumer Psychology, 2022 | | 2022 |
| השפעת ניסיון עבר ופתיחות לחוויה על הכוונה לקחת קורס מקוון S Moldovan, I Blau, L Blyachman כנס צ'ייס השישה-עשר לחקר חדשנות וטכנולוגיות למידה2021: Online, 2021 | | 2021 |
| Too Much of a Good Thing?: How Incongruent Signals of Popularity Diminish Product Appeal S Moldovan, M Shoham, Y Steinhart EMAC-European Marketing Academy-2021 Annual Conference, 2021 | | 2021 |
| Perception of Innovation: How to attract non-early adopters to adopt earlier R Zwick, S Moldovan, L Hadar EMAC-European Marketing Academy-2020 Annual Conference, 2020 | | 2020 |
Jacob GoldenbergReichman University Hertzelia, Visiting Professor Columbia UniversityVerified email at runi.ac.il
