Gil Appel

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	All	Since 2021
Citations	4470	4237
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Rhonda HadiUniversity of OxfordVerified email at sbs.ox.ac.uk
Eitan MullerProfessor of Marketing, Stern School of Business, New York UniversityVerified email at stern.nyu.edu
Barak LibaiMarketing Professor, Reichman University, Herzliya , IsraelVerified email at runi.ac.il
Lauren GrewalAssociate Professor of Business Administration, Dartmouth CollegeVerified email at tuck.dartmouth.edu
Andrew T. StephenL'Oréal Professor of Marketing, Saïd Business School, University of OxfordVerified email at sbs.ox.ac.uk
Ron ShacharProfessor of marketing and economics, Arison School of Business, Reichman UniversityVerified email at runi.ac.il
Stephanie M. TullyUniversity of Southern CaliforniaVerified email at marshall.usc.edu
Chiara LongoniBocconi UniversityVerified email at unibocconi.it
David SchweidelGoizueta Business School, Emory UniversityVerified email at emory.edu
Laura HuangHarvard Business SchoolVerified email at hbs.edu
Priyanka JoshiSan Francisco State UniversityVerified email at sfsu.edu
Lan LuoProfessor of Marketing, University of Southern CaliforniaVerified email at marshall.usc.edu
Nikhil MalikAssistant Professor of Marketing, Marshall School of Business USCVerified email at marshall.usc.edu
Yaniv ShaniAssociate Professor, Tel-Aviv UniversityVerified email at tauex.tau.ac.il
Evan WeingartenAssistant Professor, University of Southern CaliforniaVerified email at usc.edu
Rebecca W. HamiltonMichael G. and Robin Psaros Chair in Business Administration, Professor of Marketing, GeorgetownVerified email at georgetown.edu
Moran CerfCaltech, UCLA, NYU, Kellogg School of Management, MIT Media Lab, Columbia UniversityVerified email at morancerf.com
Ed O'BrienUniversity of Chicago Booth School of BusinessVerified email at chicagobooth.edu
Wendy LiuAssociate Professor of Marketing, University of California San Diego Rady School of ManagementVerified email at rady.ucsd.edu
Joseph K. GoodmanThe Ohio State UniversityVerified email at osu.edu

Gil Appel

The George Washington University

Verified email at gwu.edu - Homepage

Digital Marketing Social Media Artificial Intelligence


Title Sort by citations Sort by year Sort by title	Cited by Cited by	Year
The future of social media in marketing G Appel, L Grewal, R Hadi, AT Stephen Journal of the Academy of Marketing science 48 (1), 79-95, 2020	3605	2020
Generative AI Has an Intellectual Property Problem G Appel, J Neelbauer, DA Schweidel Harvard Business Review, 2023	243	2023
On the monetization of mobile apps G Appel, B Libai, E Muller, R Shachar International Journal of Research in Marketing 37 (1), 93-107, 2020	168*	2020
Blockchain technology for creative industries: Current state and research opportunities N Malik, YM Wei, G Appel, L Luo International Journal of Research in Marketing 40 (1), 38-48, 2023	150	2023
Lower artificial intelligence literacy predicts greater AI receptivity S Tully, C Longoni, G Appel Journal of Marketing, 2025	120	2025
Gender differences in communicative abstraction. PD Joshi, CJ Wakslak, G Appel, L Huang Journal of personality and social psychology 118 (3), 417, 2020	77	2020
What makes people happy? Decoupling the experiential‐material continuum E Weingarten, K Duke, W Liu, RW Hamilton, O Amir, G Appel, M Cerf, ... Journal of Consumer Psychology 33 (1), 97-106, 2023	35	2023
On the monetary impact of fashion design piracy G Appel, B Libai, E Muller International Journal of Research in Marketing 35 (4), 591-610, 2018	23*	2018
When and why consumers “accidentally” endanger their products Y Shani, G Appel, S Danziger, R Shachar Management Science 66 (12), 5757-5782, 2020	18	2020
Adoption patterns over time: a replication G Appel, E Muller Marketing Letters 32 (4), 499-511, 2021	14*	2021
Gender Differences in Communicative Abstraction and their Organizational Implications PD Joshi, CJ Wakslak, L Huang, G Appel Rutgers Business Review 6 (2), 2021	12	2021
Growth, Popularity, and the Long Tail: Evidence from Digital Markets G Appel, B Libai, E Muller NYU Stern School of Business, 2019	3*	2019
Citation penalties following sexual versus scientific misconduct allegations G Maimone, G Appel, CRM McKenzie, A Gneezy PloS one 20 (3), e0317736, 2025	1	2025
How Free Digital Products Grow G Appel, B Libai, E Muller Report, 2015	1	2015
Nice to meet you.(!) Gendered norms in punctuation usage Y Yin, G Appel, CJ Wakslak Journal of Experimental Social Psychology 121, 104812, 2025		2025
Announcement: Winner 2020 IJRM Best Article G Appel, B Libai, E Muller, R Shachar International Journal of Research in Marketing 38 (2), A4, 2021		2021
Online Shopping Cart Abandonment: Placing Self-Expressive Products in the Shopping Cart Reduces Purchase Intentions L Hadar, Y Steinhart, G Appel, Y Shani Advances in Consumer Research 49, 248-249, 2021		2021
The Desire for Here and Now: The Information Era's Impact on Aggregate Consumer Behavior G Appel Ben-Gurion University of the Negev, Faculty of Business and Management …, 2016		2016

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