| The role of the beneficiary in willingness to pay for socially responsible products: A meta-analysis SM Tully, RS Winer Journal of retailing 90 (2), 255-274, 2014 | 455 | 2014 |
| Seeking lasting enjoyment with limited money: Financial constraints increase preference for material goods over experiences SM Tully, HE Hershfield, T Meyvis Journal of Consumer research 42 (1), 59-75, 2015 | 290 | 2015 |
| Lower artificial intelligence literacy predicts greater AI receptivity SM Tully, C Longoni, G Appel Journal of Marketing 89 (5), 1-20, 2025 | 121 | 2025 |
| Too constrained to converse: The effect of financial constraints on word of mouth A Paley, SM Tully, E Sharma Journal of Consumer Research 45 (5), 889-905, 2019 | 107 | 2019 |
| Context-dependent drivers of discretionary debt decisions: Explaining willingness to borrow for experiential purchases SM Tully, E Sharma Journal of Consumer Research 44 (5), 960-973, 2018 | 72 | 2018 |
| Psychological ownership of (borrowed) money E Sharma, S Tully, C Cryder Journal of Marketing Research 58 (3), 497-514, 2021 | 65 | 2021 |
| The impact of payment frequency on consumer spending and subjective wealth perceptions W De La Rosa, SM Tully Journal of Consumer Research 48 (6), 991-1009, 2022 | 53* | 2022 |
| Questioning the end effect: Endings are not inherently over-weighted in retrospective evaluations of experiences. S Tully, T Meyvis Journal of Experimental Psychology: General 145 (5), 630, 2016 | 44 | 2016 |
| Psychological ownership interventions increase interest in claiming government benefits W De La Rosa, E Sharma, SM Tully, E Giannella, G Rino Proceedings of the National Academy of Sciences 118 (35), e2106357118, 2021 | 41 | 2021 |
| Consumer wealth SM Tully, E Sharma Consumer Psychology Review 5 (1), 125-143, 2022 | 35 | 2022 |
| Forgetting to remember our experiences: People overestimate how much they will retrospect about personal events. S Tully, T Meyvis Journal of Personality and Social Psychology 113 (6), 878, 2017 | 34 | 2017 |
| Scarcity and intertemporal choice. E Sharma, SM Tully, X Wang Journal of Personality and Social Psychology 125 (5), 1036, 2023 | 29* | 2023 |
| Plagiarizing AI-generated content is seen as less unethical and more permissible C Longoni, S Tully, A Shariff PsyArXiv, 2023 | 16* | 2023 |
| Made with AI: Consumer Engagement with Social Media Containing AI Disclosures S Carney, I Riveros, S Tully Available at SSRN 4988760, 2025 | 6 | 2025 |
| My Experience Or My Expectations: the Effect of Expectations As Reference Points on Willingness to Recommend Experiential Purchases S Tully, A Cheema, O Amir, D Proserpio ACR North American Advances, 2018 | 1 | 2018 |
| A cooperative-competitive perspective of ownership necessitates an understanding of ownership disagreements M Echelbarger, S Tully PsyArXiv, 2023 | | 2023 |
| Rethinking the Stability of Consumer Impatience: How Consumer Intertemporal Preferences Vary Across Types of Goods and Decision Contexts O Urminsky, J Trueblood Advances in Consumer Research 47, 309-314, 2019 | | 2019 |
| Empty Wallets and Sparse Portfolios: Causes and Consequences of Poor Financial Decisions JI Morris Advances in Consumer Research 44, 190-194, 2016 | | 2016 |
| Evaluations of Hedonic Experiences SM Tully Advances in Consumer Research 43, 239-243, 2015 | | 2015 |
| The Value of Physical Persistence: Limitations of the Limited Longevity of Experiences SM Tully New York University, Graduate School of Business Administration, 2015 | | 2015 |
