| All negative moods are not equal: Motivational influences of anxiety and sadness on decision making R Raghunathan, MT Pham Organizational behavior and human decision processes 79 (1), 56-77, 1999 | 1901 | 1999 |
| Representativeness, relevance, and the use of feelings in decision making MT Pham Journal of consumer research 25 (2), 144-159, 1998 | 1337 | 1998 |
| Ideals and oughts and the reliance on affect versus substance in persuasion MT Pham, T Avnet Journal of consumer research 30 (4), 503-518, 2004 | 930 | 2004 |
| Emotion and rationality: A critical review and interpretation of empirical evidence MT Pham Review of general psychology 11 (2), 155-178, 2007 | 903 | 2007 |
| Affect monitoring and the primacy of feelings in judgment MT Pham, JB Cohen, JW Pracejus, GD Hughes Journal of consumer research 28 (2), 167-188, 2001 | 844 | 2001 |
| The nature and role of affect in consumer behavior JB Cohen, MT Pham, EB Andrade Handbook of consumer psychology, 306-357, 2018 | 787 | 2018 |
| Relatedness, prominence, and constructive sponsor identification GV Johar, MT Pham Journal of marketing research 36 (3), 299-312, 1999 | 713 | 1999 |
| Promotion and prevention across mental accounts: When financial products dictate consumers& investment goals R Zhou, MT Pham Journal of consumer research 31 (1), 125-135, 2004 | 603 | 2004 |
| The logic of feeling MT Pham Journal of Consumer Psychology 14 (4), 360-369, 2004 | 585 | 2004 |
| When do people rely on affective and cognitive feelings in judgment? A review R Greifeneder, H Bless, MT Pham Personality and Social Psychology Review 15 (2), 107-141, 2011 | 536 | 2011 |
| When arousal influences ad evaluation and valence does not (and vice versa) G Gorn, M Tuan Pham, L Yatming Sin Journal of consumer Psychology 11 (1), 43-55, 2001 | 481 | 2001 |
| The seven sins of consumer psychology MT Pham Journal of consumer psychology 23 (4), 411-423, 2013 | 358 | 2013 |
| Effects of Involvement, Arousal, and Pleasure on the Recognition of Sponsorship Stimuli. MT Pham Advances in consumer research 19 (1), 1992 | 352 | 1992 |
| Promotion and Prevention in Consumer Decision Making: The state of the art and theoretical propositions MT Pham, ET Higgins Inside consumption: Consumer motives, goals, and desires, 8-43, 2005 | 346 | 2005 |
| Affective reactions to consumption situations: A pilot investigation C Derbaix, MT Pham Journal of economic psychology 12 (2), 325-355, 1991 | 343 | 1991 |
| Market prominence biases in sponsor identification: Processes and consequentiality MT Pham, GV Johar Psychology & Marketing 18 (2), 123-143, 2001 | 326 | 2001 |
| Informational properties of anxiety and sadness, and displaced coping R Raghunathan, MT Pham, KP Corfman Journal of consumer Research 32 (4), 596-601, 2006 | 322 | 2006 |
| The smartphone as a pacifying technology S Melumad, MT Pham Journal of Consumer Research 47 (2), 237-255, 2020 | 316 | 2020 |
| Regulatory focus, regulatory fit, and the search and consideration of choice alternatives M Tuan Pham, HH Chang Journal of Consumer Research 37 (4), 626-640, 2010 | 285 | 2010 |
| Pour un développement des mesures de l'affectif en marketing: synthèse des prérequis C Derbaix, MT Pham Recherche et Applications en Marketing (French Edition) 4 (4), 71-87, 1989 | 284 | 1989 |
Gita JoharColumbia UniversityVerified email at columbia.edu
