| Consumer connectivity in a complex, technology-enabled, and mobile-oriented world with smart products PC Verhoef, AT Stephen, PK Kannan, X Luo, V Abhishek, M Andrews, ... Journal of Interactive Marketing 40 (1), 1-8, 2017 | 442 | 2017 |
| Modeling the role of message content and influencers in social media rebroadcasting Y Zhang, WW Moe, DA Schweidel International Journal of Research in Marketing 34 (1), 100-119, 2017 | 278 | 2017 |
| Online shopping and social media: friends or foes? Y Zhang, M Trusov, AT Stephen, Z Jamal Journal of Marketing 81 (6), 24-41, 2017 | 241 | 2017 |
| Complementarity and cannibalization of offline-to-online targeting: A field experiment on omnichannel commerce X Luo, Y Zhang, F Zeng, Z Qu Mis Quarterly 44 (2), 957-982, 2020 | 80 | 2020 |
| Targeted promotions on an e-book platform: Crowding out, heterogeneity, and opportunity costs N Fong, Y Zhang, X Luo, X Wang Journal of Marketing Research 56 (2), 310-323, 2019 | 62 | 2019 |
| Learning from online social ties Y Zhang, D Godes Marketing Science 37 (3), 425-444, 2018 | 55 | 2018 |
| How to make the most of omnichannel retailing F Zeng, X Luo, Y Dou, Y Zhang Harvard Business Review 94 (July-August), 22-23, 2018 | | 2018 |
