Our latest brand work is grounded in a simple insight: In a world that’s getting busier and more connected digitally, we’re not always connecting with each other in real life - including around the dinner table.
Food has always played an important role in bringing people together, and chicken is a firm favourite on Kiwi tables. Our ambition is to celebrate everyday moments and encourage Kiwis to make more time for each other to share them.
It’s a long-term platform for Tegel, and one that feels particularly relevant for the world we live in today.
Let’s Eat Together
A big thank you to the team that bought this to life:
Craig Harrison Head of Marketing and
Chase Sullivan Marketing Manager for your relentless pursuit of an idea that would truly connect with Kiwis.
The team at
dentsu Aotearoa,
Bradley Stratton,
Brad Harvey and
Nicholas Gallagher, for keeping the idea grounded, authentic and true to the brand throughout the process.
Director Liv McClymont and the team at
Supernormal, for bringing the concept to life with such energy, craft and attention to detail.
And everyone at Tegel who has played a part in making this happen.