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I’m co-CEO of McCann New Zealand, the country’s largest end-to-end marketing services…
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Priya Patel ha compartido estoA nice example of what happens when the hard-working bit is treated like creative work, not wallpaper.🤘🏻 A huge amount of thought and craft has gone into evolving Lotto NZ’s much-loved Powerball tittles - making them more engaging, memorable and visible across every part of the campaign. ⚡️ And behind the scenes, some clever tech too. Using OMNI Generator, the work can adapt dynamically across channels and contexts, helping make sure the right creative shows up at the right moment, with the right jackpot - without losing the personality or craft that makes the platform distinctive. ❤️🔥 Lovely work from the McCANN New Zealand and Lotto New Zealand teams, alongside our brilliant partners at Flux and PHD Aotearoa NZ. https://lnkd.in/egeKj2mQ Jason Delamore, Leah Neilson, Genna Duff, Caitlin Kooyman, Zofia Wereszczynska, Sabine Sims, Sarah Shepherd, Kim Scott, Gary Steele, Laura Davies, Leisa Wall, Paul Wilson, Andrew JacksonMcCann NZ Refreshes Powerball’s Jackpot 'Tittle' Characters | LBBOnlineMcCann NZ Refreshes Powerball’s Jackpot 'Tittle' Characters | LBBOnline
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Priya Patel ha compartido estoAs the mum of a YouTube-obsessed pre-teen, I get a small window into the messages boys are absorbing about what it means to be a man. Which is one reason I love 'Love Flex', our latest work with the Ministry of Social Development (MSD) ❤️💪🏼 A beautifully simple idea: take something young men already do - compete, brag, one-up each other - and make the flex being a better listener, having the hard conversations and actually putting the work into your relationships. Less telling young men what not to do. More reframing what strength and confidence can actually look like.⚡️ McCANN New Zealand, EXIT Films, Liquid Studios, CREATURE, OMD New Zealand, Brigid Alkema, Melissa Neustroski, Alan Jones, Angelo An, Jake Firman, Zaffa Christian, Cherie Knights, Amanda Langkilde, Cathy Angell, Marty Bull, Noora A. https://lnkd.in/ehiYSfa5Men Brag About Chats so Deep "I Need a Scuba Tank" to Promote Positive Masculinity | LBBOnlineMen Brag About Chats so Deep "I Need a Scuba Tank" to Promote Positive Masculinity | LBBOnline
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Priya Patel ha compartido estoVery happy to officially welcome Chorus NZ Limited to McCANN New Zealand 👋🏻 We love ambitious, smart clients who want to make people care about categories they don’t spend much time thinking about! Broadband is a pretty good example - until it stops working, obviously. We're starting our new partnership by getting New Zealand to appreciate what fibre can actually do, with ‘Go Clicker’. It’s a wonderfully simple, slightly bonkers idea designed to make the speed and freedom of fibre impossible to miss. 🕺🏽 A brilliant start Karren Harker, Matthew Daunt, Jono Joseph, David McIndoe, Laura Davies, Zofia Wereszczynska, Matt Williams, Freddie Coltart, Rory McKechnie, Gary Steele, Claire Colohan, Scoundrel, McCANN New Zealand https://lnkd.in/emRnSqFj
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Priya Patel ha compartido estoSome shiny new work from McCANN New Zealand 🧨 🚘 AA Insurance’s Born Ready’s built on a simple human truth: however old your children are, watching them start driving can make them seem five years old again. That parental anxiety becomes Hazard City - an imaginary world of precarious roads, alarming roundabouts and looming danger, all painstakingly built and shot by hand: https://lnkd.in/ePn6ZpTf 🍔 After 50 years in Aotearoa, Macca’s has plenty to celebrate and no intention of doing it alone. ‘More the Merrier’ brings back Birdie, Grimace and Hamburglar for six weeks of games, prizes and joyful mayhem: https://lnkd.in/e54B7jWx One category struggles for interest; the other is fiercely competitive. Both demand sharp insight, brilliant craft and clients willing to back work distinctive enough to be noticed ⚡️ McCANN New Zealand, AA Insurance NZ, McDonald's New Zealand, Gary Steele, Leisa Wall, Paul Wilson, Karla Fisher, Laura Davies, Marcelle Best, Thinza Mon, Brodie Lawry, Briar Kensington
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Priya Patel ha compartido estoCreative people solve problems wherever they show up: across brands, products, customer experiences and business challenges - usually from an angle the rest of us hadn’t considered. So it’s been a very good few weeks at McCANN New Zealand, with some of our best lateral thinkers getting some well-deserved recognition. 🤓 Tim Thach and Gaetano Perry were named Individual Creative Team of the Year at the AWARD Awards (where McCann NZ was also named Network of the Year and placed third for Agency of the Year across Australia and New Zealand). Meanwhile, the wonderful Alan Jones, Angelo An, Matt Williams and Freddie Coltart have been promoted to Group Creative Directors. 🧨 Under the leadership of Gary Steele, Leisa Wall and Brigid Alkema, we’ve built one of the strongest creative departments in the country. (An entirely objective assessment, obviously.) Paul Wilson and I are very grateful to bask in the warm glow of their brilliance and highly photogenic faces. 🙏🏽
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Priya Patel ha compartido estoCome with me to the pharmacy this Saturday. The Forbidden Pharmacy is a locked display containing more than 200 life-changing medicines that thousands of New Zealand patients cannot access, despite those same treatments being funded elsewhere around the world. This project is obviously close to my heart because of Russell Hopson and our own experience navigating serious illness 💔. As permanent residents, we experienced the very best of New Zealand’s public health system: remarkable doctors and nurses, enormous compassion, and people doing everything they could within the system available to them. We also experienced the other side: the scramble to understand what was not funded, the complicated decisions, and the extraordinarily expensive private options available to those fortunate enough to afford them. There is something profoundly unfair about asking families facing the worst moment of their lives to become overnight experts in medicine, funding policy, and personal finance. And while a locked pharmacy is a powerful metaphor, for many patients this is not metaphorical at all. The medicines exist. They are sitting just out of reach. For one day, the public is invited to visit the installation, hear the stories of patients and families, and support the fight for urgent policy change. Being there is a first step towards unlocking the pharmacy this general election. Saturday 25 July, 10am–5pm Shed 10, 89 Quay Street, Auckland Please come along, share the event and help make this issue impossible to ignore: https://lnkd.in/euSiy2EH The website goes live at 11am on Friday. Please sign the open letter: https://lnkd.in/ePvH5Emq #ForbiddenPharmacy #MedicineAccess #HealthEquity #NewZealand McCANN New Zealand
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Priya Patel ha compartido estoThank you Brittney Rigby and LBB. It's a deeply personal story and one I wasn't entirely sure I should share. But I don't believe leadership and life happen in separate compartments. The experiences we carry inevitably shape how we show up for others. I'm very grateful to everyone who supported Russell and our family over the years. If this piece helps even one person feel a little less alone while navigating a difficult time, then it was worth writing. 💙Priya Patel ha compartido estoPriya Patel: What I've learned from leading through loss. Four months on from the passing of her husband, Russell Hopson, McCANN New Zealand's co-CEO writes about how she's managed to run an agency while grieving. "Somehow, both worlds continue to exist at the same time." Read more: https://lnkd.in/gd4NW82P
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Priya Patel ha compartido estoMcCANN New Zealand latest happenings 🧨: 🐮 We launched a fresh new platform for Kalo. I didn't have "Poseidon stars in a yoghurt campaign" on my 2026 bingo card, but here we are. Goodman Fielder New Zealand: https://lnkd.in/e_5ccbc6 🥯 McDonald's New Zealand proved that sometimes the strongest work comes from iconic products doing very little at all. Just a McMuffin. Just breakfast. Just enough: https://lnkd.in/eVZZ_Htu 🏆 Congratulations to our clients PAK'nSAVE, Air New Zealand, AA Insurance, Lotto NZ, New World, Mitre 10 and Samsung, who together make up 7 of New Zealand's top 10 most reputable brands in Kantar's 2025 Corporate Reputation Index. Great company to keep and proud to play a small part in their continued success: https://lnkd.in/eTccEvnZ 🦁 Big shout out to McCann Wellington and 'Dying Reviews' for Hospice NZ which has been shortlisted for a Cannes Lions International Festival of Creativity Glass Lion for Change. Hospice New Zealand is a cause that has become deeply personal to me this year, and it's wonderful to see important work for an extraordinary organisation recognised on the global stage: https://lnkd.in/eRfAP8P3 Lots of different categories, challenges and audiences. But the same consistent ambition: create brands that people notice, remember and choose.⚡️
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Priya Patel ha compartido estoMcCann Aotearoa Town Hall 2026 🎸 All the humans. All the energy. All the ambition to build something genuinely special together. There’s sometimes a belief that when agencies get bigger they become slower, safer and a bit... beige. Personally, I’m more interested in the upside of scale - more brains, more perspectives, more specialist talent and more opportunities to make ambitious things happen for clients.☄️ We’re still early. There’s plenty to figure out as we finalise coming together. But this week felt optimistic in the best possible way. Generous people. Big ambition to create stories that live on. Good chaos. Also confirmed: creative agencies will turn literally any internal meeting into a rock concert if given half a chance🤘🏾 McCANN New Zealand, McCann, Omnicom Oceania, Paul Wilson, Gary Steele, Leisa Wall, Sean Keaney, Brigid Alkema, David McIndoe, Matt Kingston, Laura Davies, Jane Wardlaw, Rory McKechnie, James Blair, Zac Stephenson, Sean Brown, Lucy Sparks, Tyler Turnbull, Andrés Ordóñez⚡️
Priya Patel ha respondido a un comentario
1 semana
Tami Cunningham Yes, they are legends Brigid Alkema, Melissa Neustroski, Jake Firman, Alan Jones, Angelo An 🥰
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1 semana
Thanks lovely. Very much down to the amazing team at McCann Wellington and some wonderful MSD clients. I'm just lucky enough to get to support it x
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Priya Patel ha recomendado estoPriya Patel ha recomendado estoSome stories stay with you. Jemma’s is one of them. I've been proud to lead Bowel Cancer New Zealand's involvement in the Forbidden Pharmacy – a campaign bringing 17 patient organisations together to highlight more than 200 medicines funded in other OECD countries but not here in Aotearoa. For us, a big part of that has been telling Jemma’s story. I’ve had the privilege of working with Jemma, and I’m incredibly grateful for how openly she has spoken about something so personal – helping put a human face to an issue that can otherwise be difficult to understand. Yesterday marked a huge milestone, with the Forbidden Pharmacy Open Letter delivered to Parliament with more than 10,000 signatures. But it doesn’t stop there. The Open Letter is still open for signatures. You can add your voice here: https://lnkd.in/e4bdPVZg A huge thank you to Jemma for trusting us with her story. 💚
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Priya Patel ha recomendado estoThank you Thinkbox for recognising that two is indeed more than one when it comes to singing puppets. Thank you to Rankin Carroll and Fabio Ruffet and their team for buying work that's utterly bonkers but full or heart, craft and care. 'Two is More Than One' is the platform that keeps on giving. Congrats to the Mars snacking team adam&eve\TBWAPriya Patel ha recomendado estoA ventriloquist. Two singing puppets. One very committed rendition of Dilemma. The latest chapter of TWIX’s ‘Two is more than one’ platform, Double Act, has won the Thinkbox award for TV advertising creativity ❤️ Fabio Ruffet, VP Brands & Content at Mars Snacking, and Matt Gay, Executive Creative Director at adam&eve\TBWA, delve into the creative thinking and craft behind the film - from finding a fresh way into the platform to the practical craft that made the double act feel real. Read the full story via the link in the comments.
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Priya Patel ha recomendado estoPriya Patel ha recomendado estoYesterday in Wellington, the 17 patient organisations behind the Forbidden Pharmacy presented an open letter to representatives from all the major political parties. The letter has now been signed by over 10,000 people and calls for better medicine access in New Zealand. A big thank you to the myeloma patients, and everyone else, who braved the rain to attend, and to those who have signed the letter. #UnlockTheMedicines #ForbiddenPharmacy
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Priya Patel ha recomendado estoPriya Patel ha recomendado estoOur Lotto Powerball tittles have been through a refresh and are ready to show off their glow up 💁♀️✨ With a new jackpot twice a week, every week, showing up across loads of channels, the Powerball retail layer has a big job staying fresh, fun and continuously inspiring people to imagine. So we've given the little yellow dots a new, more detailed look alongside new stories and new places to imagine in. We've also connected with OMNI Generator, expanding our dynamic capabilities across more channels and creating more opportunities to make the work relevant to the moment. A huge amount of work and a lot of love went into this from the brilliant teams at Lotto New Zealand, Flux Animation Studio, McCANN New Zealand, PHD Aotearoa NZ Leah Neilson, Genna Duff, Caitlin Kooyman, Annabel Freer, Sabine Sims, Sarah Shepherd, Kim Scott, Priya Patel, Gary Steele, Scott Williams https://lnkd.in/exRBJGfYMcCann NZ Refreshes Powerball’s Jackpot 'Tittle' Characters | LBBOnlineMcCann NZ Refreshes Powerball’s Jackpot 'Tittle' Characters | LBBOnline
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Priya Patel ha recomendado estoPriya Patel ha recomendado estoI’m incredibly excited to share that I’ll be joining Mitre 10 (New Zealand) Limited in January as Chief Strategy & Transformation Officer. From one great New Zealand co-op to another 😊 Mitre 10 is an iconic Kiwi brand, and I’m really looking forward to working with Lindsay Rowles , the wider team and store owners across the country – helping shape strategy and turn it into clear priorities and action across the co-operative. A new industry, a new challenge and lots to look forward to. Can’t wait to get started on 11 January. 🔨 #Mitre10 #Strategy #Transformation #Leadership
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Priya Patel ha recomendado estoPriya Patel ha recomendado estoIt was great to be there in person at the TVNZ studios on Wednesday night as 14 Powerballs dropped into our machine in a live draw for the first time. A brand new number 11 popped out, which meant 5,720 players became our inaugural winners of our new Powerball Division 8. What wasn’t evident to viewers watching at home was the enormous amount of mahi that got us to that point – we had about 110 people from all parts of the organisation who contributed to the project in some way. Extensive research and modelling went into the game change, including the simulation of thousands upon thousands of Powerball draws. This allowed us to test a wide range of possible outcomes, including years with higher and lower jackpot activity, and build robust forecasts. We also spent months engaging closely with a wide range of stakeholders in Government, as well as gambling-harm experts, treatment providers and people with lived experience to understand how the changes may affect different groups of players. Changes to MyLotto to accommodate the new purchase options were built, tested and deployed, and we spent significant time planning a nationwide retailer roadshow that took the changes out to the regions via 35 in-person events, with 905 attendees. Simultaneously, our marketing materials got a massive overhaul, with a fresh new Powerball look dropped on to about 24,000 assets across digital, TV, billboards, retail and our live televised draw. It’s the fifth evolution of Powerball in the 25 years since it launched. Change is a consistent theme for successful lotteries around the world, but change on this scale takes real determination, dedication and drive from teams across the entire organisation. I’m incredibly proud of everyone who helped deliver such a complex project on time, setting Lotto NZ on a new path towards an exciting future. The upside? We’ve introduced a change that will keep the game interesting for players and enable the responsible growth of profits, all of which go back to New Zealand communities through distributions from the Lottery Grants Board. Many thanks to all of our players, retailers and stakeholders for their support.
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Priya Patel ha reaccionado a estoA nice example of what happens when the hard-working bit is treated like creative work, not wallpaper.🤘🏻 A huge amount of thought and craft has gone into evolving Lotto NZ’s much-loved Powerball tittles - making them more engaging, memorable and visible across every part of the campaign. ⚡️ And behind the scenes, some clever tech too. Using OMNI Generator, the work can adapt dynamically across channels and contexts, helping make sure the right creative shows up at the right moment, with the right jackpot - without losing the personality or craft that makes the platform distinctive. ❤️🔥 Lovely work from the McCANN New Zealand and Lotto New Zealand teams, alongside our brilliant partners at Flux and PHD Aotearoa NZ. https://lnkd.in/egeKj2mQ Jason Delamore, Leah Neilson, Genna Duff, Caitlin Kooyman, Zofia Wereszczynska, Sabine Sims, Sarah Shepherd, Kim Scott, Gary Steele, Laura Davies, Leisa Wall, Paul Wilson, Andrew JacksonMcCann NZ Refreshes Powerball’s Jackpot 'Tittle' Characters | LBBOnlineMcCann NZ Refreshes Powerball’s Jackpot 'Tittle' Characters | LBBOnline
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Priya Patel ha recomendado estoPriya Patel ha recomendado estoLast week I had the pleasure of launching Health New Zealand | Te Whatu Ora’s first methamphetamine demand reduction platform. The concept is simple - F. Meth. The F can stand for whatever it needs to, whether we’re preventing meth uptake, enabling communities to take a stand, or supporting people into treatment. Fight meth, Face meth, be Free from meth. F*** meth. It was a huge honour to launch at Te Rūnanga o Toa Rangatira in Porirua, alongside community advocates and lived experience, and of course - our partners and colleagues who enabled this mahi to come to life so successfully. Firstly, this wouldn’t have come to fruition if it weren’t for the amazing internal team Linda Major Caitlin Scott (Ross, Tom, Angela and Sarah) for pushing through an amazing community first marketing approach. Dominic Godfrey Shane Boulton Briar Edmonds-Hicks Briony Willing for being the best team players and bringing the campaign to life through media & social media. Our ROCC partners Jodi Watene Jazz Scott Anita Taggart (and Anne) for supporting the community led layer of the campaign which has been so strong and impactful. Last but not least, the best agency partners from VML, AWE and All Is For All for bringing this platform to life through insights, strategy and some pretty cool creative. Daine Kingma Nicky Birch Aroha Gell Jemma Titheridge Oliver West Mark Dalton Kate Thomson Grace StrattonGrace Stratton P.S. Scroll down the web page and watch our awesome campaign & lived experience videos 💃🏼 https://lnkd.in/eNfBBxpM
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Priya Patel ha recomendado estoPriya Patel ha recomendado estoDelighted to sit down with my dear friend and amazing client partner, PepsiCo Beverage’s Mark Kirkham, for my final episode of this fascinating and fun series, One Step Ahead. He tells me how PepsiCo stays culturally relevant, why they’re moving more into experiences and what excites him most about what’s next. Thanks for the conversation, Mark and to LBBonline - Little Black Book and Omnicom Advertising for sharing the series far and wide. It’s been an absolute pleasure. Enjoy. https://lnkd.in/dA93BiJ6 You can view the whole series on our YouTube page here https://lnkd.in/dqRKKtF2
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In an increasingly unstable world, consuming trusted news has never been more important. As social feeds become filled with an endless stream of misinformation and AI-generated content sitting alongside verified news sources, it's imperative for a thriving democracy that Australians know what to trust. ThinkNewsBrands today has released this fascinating report detailing why trusted journalism has never mattered more: https://lnkd.in/g92XR_yy #NewsNation #TrustedJournalism
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Angela Smith
Thanks AdNews Australia for sharing Luke Brown’s perspective on a topic the industry doesn’t discuss often enough: why so much modern media advice sounds smart, yet fails to deliver growth. We’ve never had more tools, more data or more dashboards. Yet penetration gains are stubborn and the link between media activity and commercial outcomes continues to weaken. The issue isn’t advertising. It’s how we’ve started interpreting effectiveness. Reach is treated as the outcome. Attention becomes the proxy. Reporting becomes the story. Luke’s piece explores how a handful of persistent myths are quietly distorting decision-making. If effectiveness is meant to mean growth, not just activity, it’s well worth the read. https://lnkd.in/gSwAsvvt
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B&T
Big news coming out of Saatchi & Saatchi Australia this morning, with the agency winning Australian Retirement Trust. Saatchi & Saatchi will work with ART to deliver creative strategy and communications that strengthen brand relevance, deepen member engagement and support the fund’s long-term growth ambitions. The agency will also evolve ART’s established ‘Awaken Your Super’ platform for the future. We revealed back in February that the account was out for pitch after incumbent M&C Saatchi declined to re pitch. The agency had held the account since 2023. https://lnkd.in/ghK32sh6 Oliver Cerovic, Tom Fogden, Arvind Hickman, Melania Watson, Mia Rogers
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