Stacey M.
Auckland, Auckland, Neuseeland
767 Follower:innen
500+ Kontakte
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The IMPACT Agency Australia
The Global Social-First Trends 2026 report by SAMY (a fellow thenetworkone member) outlines seven key predictions shaping the future of social-first strategy. The report draws on the perspectives of 27 social media marketing experts. Read our team's summary (and what it means for Australian brands) here: https://lnkd.in/gdyaHHYA Małgorzata Gontarska Oana Oprea Karan Dang Sebastian Berrios Salinas Pedro R. Pancho González Carol Chan Abi Bennetts Gaby Arriaga Puja Banerjee Praful Akali Taffy Ledesma Marta Monteleone Vanessa Touboul Mike Sharman Daryl Nuncio Phoebe Keogh Payton Ivancic Shraddha Panday Dylan Newe Sam Gormley Jordan Alperin
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Mediaweek Australia
Sticki has expanded its offering with the launch of Events & Activations, a new end-to-end service designed to bring its data-led creator strategy into live brand experiences. The Melbourne-based agency, known for performance-driven influencer and UGC campaigns across more than 100 brands, is positioning the move as a natural evolution beyond digital channels. Details here: https://lnkd.in/gDJ2wZwT
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B&T
Big news coming out of Saatchi & Saatchi Australia this morning, with the agency winning Australian Retirement Trust. Saatchi & Saatchi will work with ART to deliver creative strategy and communications that strengthen brand relevance, deepen member engagement and support the fund’s long-term growth ambitions. The agency will also evolve ART’s established ‘Awaken Your Super’ platform for the future. We revealed back in February that the account was out for pitch after incumbent M&C Saatchi declined to re pitch. The agency had held the account since 2023. https://lnkd.in/ghK32sh6 Oliver Cerovic, Tom Fogden, Arvind Hickman, Melania Watson, Mia Rogers
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Digital Sphere
One thing is clear — generic campaigns don’t win local hearts. In New Zealand, people connect with brands that understand their lifestyle, community, and environment. Geo-targeted marketing allows you to tailor your message so it feels relevant, authentic, and timely. When your campaigns reflect local culture, weather, events, and everyday realities, engagement increases, trust grows, and conversions follow. It’s not just smarter marketing — it’s more human marketing. Read the full breakdown here. Link in the comment section. #DigitalMarketing #GeoTargeting #NZBusiness #MarketingStrategy #LocalMarketing #DigitalSphere
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Australia Experiences
UGC Creators Australia: How Brands and Creators Are Shaping Authentic Marketing Australian consumers are tired of polished ads, they want real stories from real people. Enter user-generated content (UGC). By collaborating with UGC creators, brands can showcase authentic experiences, build trust, and drive engagement. Platforms like Australia Experiences make it easy for local businesses and creators to connect, produce content that feels real, and reach audiences in a more human way. This guide explores what UGC creators are, why they matter, and how brands can harness their power for authentic marketing in Australia. Read More: https://lnkd.in/gRzHaZv2
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Vira Search
Most influencer platforms still rank creators the same way: follower count first, everything else second. VIRA doesn't work that way. → AI-driven matching — creators are scored on profile fit and audience alignment, not just how big their following is → Campaign dashboard — one place to review applicants, see niche tags (Food & Lifestyle, Beauty, Fitness, etc.), and compare match scores side by side → End-to-end management — from finding the right local creator, to managing the brief, to tracking how the campaign actually performed Follower count tells you reach. It doesn't tell you fit. That's the gap we built VIRA to close. 🔗 See it in action → https://lnkd.in/ggDBm7Mm #InfluencerMarketing #ProductMarketing #SmallBrands #AI #Melbourne #Sydney