Superdrug Reviews 

154,684
TrustScore 5 out of 5

4.9

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Review summary

Created with AI, based on recent reviews

Looking at 42,387 reviews, reviewers overwhelmingly had a great experience with this company. Customers frequently share that the staff are incredibly helpful, patient, and knowledgeable when assisting shoppers with choosing skincare products, makeup, and unique fragrances. Many people note that employees genuinely take their time to offer tailored recommendations without ever making visitors feel rushed or pressured during their visits. Some reviewers were not happy with specific staff interactions, mentioning pushy behavior or unhelpful service encountered directly at the checkout counters. A few consumers also noted ongoing frustration regarding staff members appearing distracted, miscommunicating promotional sales, or being overly persistent about store loyalty cards.

What people talk about most

Staff

Users describe positive interactions with staff, highlighting their welcoming, patient, and knowledgeable... See more

Service

Reviewers highlight positive aspects of service, frequently praising the helpful and professional staff... See more

Product

Reviewers mention positive feedback about product selection, highlighting helpful staff who guide them in... See more

Customer service

Customers consistently note positive experiences with customer service, praising staff for being friendly,... See more

User experience

Consumers find user experience to be delightful, praising the helpful and attentive staff who make shopping... See more

Reviews shaping this summary

Rated 5 out of 5 stars

Superdrug at Brent cross shopping centre- I had a wonderful experience there, since i have no knowledge about beauty products , i was helped with every detail according to my skin and needs . An amaz... See more

Company replied

Rated 5 out of 5 stars

Visited Superdrug NQ Lowestoft the other day and was looking around the fragrance counter with my partner, we met a lovely staff member called Katie who was really helpful and kind. I picked out two f... See more

Company replied

Rated 5 out of 5 stars

We had a great experience visiting the Manchester Arndale Superdrug store today, because of Tas and Paige. They helped us pick out a couple of perfumes and makeup items for my wife. We weren't rushed... See more

Company replied


Company details

  1. Health and Beauty Shop
  2. Cosmetics Store
  3. Perfume Store

Information provided by various external sources

Shop online with Superdrug, the UK's second-largest health and beauty retailer currently operating over 900 stores in England, Scotland, Wales and Northern Ireland. We currently have 212 in-store pharmacies. Free delivery when you spend over £35


Contact info

4.9

Excellent

TrustScore 5 out of 5

155K reviews

5-star
4-star
3-star
2-star
1-star

No recent history of asking for reviews

This company hasn't invited customers recently, so reviews may not be representative

Replied to 98% of negative reviews

Typically replies within 24 hours

How this company uses Trustpilot

See how their reviews and ratings are sourced, scored, and moderated.

4.9

All reviews

(154,684)

40,311 reviews in the last 12 months

Write a review
Companies on Trustpilot aren't allowed to offer incentives or pay to hide reviews. Reviews are the opinions of individual users and not of Trustpilot. Read more

Rated 5 out of 5 stars

Dipaben Superdrug Thurmaston

Dipaben Superdrug Thurmaston.

Lovely service as usual from Dipaben very friendly and did my brows just how I like them. Fantastic team member

7 September 2026
Unprompted review
Superdrug logo

Reply from Superdrug

Hi there,

I’m going to pass your comments on to Dipaben. Thank you for taking the time to leave them such a good review.

We’re always here to help, so please reach out to us if you need anything in the future.

Have a lovely day.

Thank you,
Megan
Superdrug Customer Care Team

Rated 5 out of 5 stars

Nagarani from Worcester park Superdrug…

Nagarani from Worcester park Superdrug was really friendly and helpful☺️

7 September 2026
Unprompted review
Superdrug logo

Reply from Superdrug

Hi Lucy,

Thank you so much for taking the time to let us know how helpful you found Nagarani. I’m going to pass your comments on to them, I’m sure you’ll make their day.

Hope you have a great day.

Thank you,

Rated 5 out of 5 stars

Got assisted by Cheryl from Superdrug…

Got assisted by Cheryl from Superdrug Kingston and she provided excellent customer service she was really friendly, helped me out with my student discount overall 10/10 service was received

7 September 2026
Unprompted review
Superdrug logo

Reply from Superdrug

Hi Lindsey,

I’m going to pass your comments on to Cheryl. Thank you for taking the time to leave them such a good review.

We’re always here to help, so please reach out to us if you need anything in the future.

Have a lovely day.

Thank you,
Megan
Superdrug Customer Care Team

Rated 5 out of 5 stars

Rimpy at Cribbs Causeway did a…

Rimpy at Cribbs Causeway did a fantastic eyebrow shape and tint

7 September 2026
Unprompted review
Superdrug logo

Reply from Superdrug

Hi Tracey,

Thank you so much for taking the time to let us know how helpful you found Rimpy. I’m going to pass your comments on to them, I’m sure you’ll make their day.

Hope you have a great day.

Thank you,

Rated 5 out of 5 stars

Cheryl from Kingston store uk

Cheryl from Kingston store uk
Very happy and friendly person
Nice to see first thing in morning

7 September 2026
Unprompted review
Superdrug logo

Reply from Superdrug

Hi Natalie,

I’m going to pass your comments on to Cheryl. Thank you for taking the time to leave them such a good review.

We’re always here to help, so please reach out to us if you need anything in the future.

Have a lovely day.

Thank you,
Megan
Superdrug Customer Care Team

Rated 5 out of 5 stars

I attended sheerness drug store…

I attended sheerness drug store yesterday 6/9/2026 with my elderly mum and Davina and mel were brilliant helped my mum with everything she needed could not find better staff if you tried! excellent experience a credit to the company

6 September 2026
Unprompted review
Superdrug logo

Reply from Superdrug

Hi Barbara,

I’m going to pass your comments on to Davina. Thank you for taking the time to leave them such a good review.

We’re always here to help, so please reach out to us if you need anything in the future.

Have a lovely day.

Thank you,
Megan
Superdrug Customer Care Team

Rated 5 out of 5 stars

Very helpful friendly staff

7 September 2026
Unprompted review
Superdrug logo

Reply from Superdrug

Hi Julie,

Thank you so much for taking the time to let us know how helpful you found staff, so I can pass on this lovely feedback please can you email help@superdrug.com with the store's address, and the date/time of your visit? Can you also include the reference number 5365356 in your email for me?

Hope you have a great day.

Thank you,

Megan

Superdrug Customer Care Team

Rated 5 out of 5 stars

Lovely staff

Lovely staff. Thank you very much Nagarani and Alex from worcester park!

7 September 2026
Unprompted review
Superdrug logo

Reply from Superdrug

Hi Molly,

I’m going to pass your comments on to Nagarani and Alex. Thank you for taking the time to leave them such a good review.

We’re always here to help, so please reach out to us if you need anything in the future.

Have a lovely day.

Thank you,
Megan
Superdrug Customer Care Team

Rated 5 out of 5 stars

Alex and rani were lovely!

Alex and rani were lovely!! thank you for great customer service!!

7 September 2026
Unprompted review
Superdrug logo

Reply from Superdrug

Hi Savannah,

Thank you so much for taking the time to let us know how helpful you found Alex and Rani, so I can pass on this lovely feedback please can you email help@superdrug.com with the store's address, and the date/time of your visit? Can you also include the reference number 5365271 in your email for me?

Hope you have a great day.

Thank you,

Megan

Superdrug Customer Care Team

Rated 5 out of 5 stars

Another Great experience !

On 29 August 2026, I once again used the Beauty Studio service at Superdrug in Chatham.
I was extremely pleased to meet another wonderful member of staff, Sonya. Through the excellent quality of her work, her constant smile, kindness and polite manner, she gave me exactly what every customer hopes for — complete satisfaction and the desire to return.
Thank you so much, Sonya!

I would also like to thank all the Beauty Studio staff members I have met so far. Each of them contributes something special and helps to enhance the excellent reputation of Superdrug in Chatham: Sonya, Rekha and Amarjit — thank you all very much!

29 August 2026
Unprompted review
Superdrug logo

Reply from Superdrug

Hi Elzbieta,

I’m going to pass your comments on to Sonya, Rekha and Amarjit. Thank you for taking the time to leave them such a good review.

We’re always here to help, so please reach out to us if you need anything in the future.

Have a lovely day.

Thank you,
Megan
Superdrug Customer Care Team

Rated 5 out of 5 stars

Outstanding!

I popped into the Perth branch on Saturday. There were 2 staff members who were exceptionally helpful-(think their names were Alicia and Kai, sorry if not correct) The manager does know who they are! One was on the till who pointed out my points balance and was very customer focused and personable
and the other was working in the make up aisle. Every single customer in the make up aisle was met with a friendly greeting and an offer to help. Just a lovely experience and they were both a credit to the branch. Thank you

5 September 2026
Unprompted review
Superdrug logo

Reply from Superdrug

Hi Ashlee,

I’m going to pass your comments on to Alicia and Kai. Thank you for taking the time to leave them such a good review.

We’re always here to help, so please reach out to us if you need anything in the future.

Have a lovely day.

Thank you,
Megan
Superdrug Customer Care Team

Rated 1 out of 5 stars

Awful service! Sheffield Norton & live chat customer service

I placed an online order for 2 items as they were part of an offer. Arranged click & collect from Sheffield Norton store. Order confirmation received quickly & I travelled to store to pick up. The assistant dawdled to collect the parcel & dawdled back with it. She did not check my ID or order number just asked my surname when I arrived & handed it straight over sullenly when she’d got it. Unfortunately when I got the parcel opened at home only one item was in the bag. I did live chat to notify of the error & asked for missing item to be sent to me. Advisor Tanisha did a new order for missing item to the store. I explained I could not go back to store & had asked for it to be sent to me. I asked for a refund instead. All options required further actions from me once the new order had been dispatched. I asked twice for it to be raised as a formal complaint and this was ignored on both occasions. Really poor service! Two errors on the part of Superdrug staff & yet solutions all require me to take action & not them! No goodwill & no attempt to do anything further to rectify. If I shop there in future it will be an absolute last resort! Really disappointed by such poor service.

6 September 2026
Unprompted review
Superdrug logo

Reply from Superdrug

Hi Catherine,

Thank you for leaving this review and bringing this to my attention. Could you please email us at help@superdrug.com with as much information as possible? I’d like to investigate this and get it resolved for you. Can you also include the reference number 5364978.

Thank you,

Megan

Superdrug Customer Care Team

Rated 1 out of 5 stars

Just a little disappointed to be served…

Just a little disappointed to be served in my local Superdrug the lady did this without a single word to me. No hello goodbye nothing.

6 September 2026
Unprompted review
Superdrug logo

Reply from Superdrug

Hi Lorraine,

Thank you for leaving this review and bringing this to my attention. Could you please email us at help@superdrug.com with as much information as possible? I’d like to investigate this and get it resolved for you. Can you also include the reference number 5364969.

Thank you,

Megan

Superdrug Customer Care Team

Rated 5 out of 5 stars

Gita in Bluewater

I went to Superdrug at Bluewater to pick up a few essentials, and Gita was so kind and helpful when she was helping me find a concealer.
Later, she threaded both my mum’s and my eyebrows, and she did a fabulous job! She really took her time to make sure they were perfectly shaped, and I’m super happy with the results.
I’m really satisfied with her work and will definitely be coming back to have my eyebrows done by Gita again. Thank you so much for your lovely service! 💕

6 September 2026
Unprompted review
Superdrug logo

Reply from Superdrug

Hi Rithi,

I’m going to pass your comments on to Gita. Thank you for taking the time to leave them such a good review.

We’re always here to help, so please reach out to us if you need anything in the future.

Have a lovely day.

Thank you,
Megan
Superdrug Customer Care Team

Rated 5 out of 5 stars

Believe his name his Jack

Believe his name his Jack, but the handwriting on the feedback card is not the best!

From the Cambridge Chapelfield store.

Absolute legend, very helpful and very cheerful when me and the missus purchased two fragrances on the weekend. Top Lad.

6 September 2026
Unprompted review
Superdrug logo

Reply from Superdrug

Hi Alex,

I’m going to pass your comments on to Jack. Thank you for taking the time to leave them such a good review.

We’re always here to help, so please reach out to us if you need anything in the future.

Have a lovely day.

Thank you,
Megan
Superdrug Customer Care Team

Rated 5 out of 5 stars

Fabulous ear piercing experience from…

Fabulous ear piercing experience from Harjit Kaur at the Touchwood store. Very knowledgeable and great at guiding us through the experience. Thank you

Store 0859

5 September 2026
Unprompted review
Superdrug logo

Reply from Superdrug


Hi There,

Thank you so much for taking the time to let us know how helpful you found Harjit Kaur. I’m going to pass your comments on to them, I’m sure you’ll make their day.

Hope you have a great day.

Thank you,

Rated 4 out of 5 stars

Excellent service from Abu and all of…

Excellent service from Abu and all of the staff, immediately asked if I needed assistance and Abu was very knowledgable about the discounted products!

6 September 2026
Unprompted review
Superdrug logo

Reply from Superdrug

Hi Chanelle,

Thank you so much for taking the time to let us know how helpful you found Abu.

So I can pass on this lovely feedback please can you email trustpilot@superdrug.com with the stores full name?

Can you also include the reference number "5364895" in your email for me?

Hope you have a great day.

Thank you

Rated 5 out of 5 stars

Khadija Brent Cross

Khadija Brent Cross
She was really friendly and helpful and helped me find and choose my first concealer and made sure that it matched my skin tone.

6 September 2026
Unprompted review
Superdrug logo

Reply from Superdrug

Hi Chelsey,

Thank you so much for taking the time to let us know how helpful you found Khadija. I’m going to pass your comments on to them, I’m sure you’ll make their day!

Hope you have a great day.

Thank you,

Michael

Superdrug Customer Care Team

Rated 5 out of 5 stars

Pariya from marble arch she is kind…

Pariya from marble arch she is kind helpful amazing

6 September 2026
Unprompted review
Superdrug logo

Reply from Superdrug

Hi Abdulaziz,

I’m going to pass your comments on to Pariya. Thank you for taking the time to leave them such a good review!

We’re always here to help, so please reach out to us if you need anything in the future.

Have a lovely day.

Thank you,

Michael

Superdrug Customer Care Team

Rated 5 out of 5 stars

Mubarak was lovely at Brent Cross

Mubarak was lovely at Brent Cross, he introduced me to my new favourite fragrance :)

6 September 2026
Unprompted review
Superdrug logo

Reply from Superdrug

Hi Tima,

Thank you so much for taking the time to let us know how helpful you found Mubarak. I’m going to pass your comments on to them, I’m sure you’ll make their day!

Hope you have a great day.

Thank you,

Michael

Superdrug Customer Care Team

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