Transferring to smarty was simple, handled by smarty efficiency. The result being over 30% reduction in monthly bills. The ongoing phone contract is around about the same as my previous contract. Wit... See more
Company replied
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Review summary
Created with AI, based on recent reviews
What people talk about most
Reviews shaping this summary
It is efficient. good value for the monthly subscription. Communication is also good in that you are kept up to date on your monthly subscription though there is no possibility of speaking to a huma... See more
Company replied
Smarty is great value for money and flexible too, I now have 7 accounts in my group plan. One criticism is that it seems to be impossible to sign up for a plan without Smarty sending a SIM in t... See more
Company replied
There was a delay in getting my old number when I switched, but I did have some compensation from the company. Otherwise the service has been fine, no problem with reception. Roaming data is only 12gb... See more
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Company details
About SMARTY
Written by the company
On a mission to make mobile simple and honest.
We started SMARTY because there's a better way to do things. Low costs, straightforward plans, transparent pricing and flexible deals.
We're on a mission to put the trust back into our industry by doing things properly.
SMARTY is powered by Three's strong and reliable network.
It covers 97% of the population, with fast speeds for browsing, gaming, downloading and emailing. You’ll also be able to enjoy 5G with SMARTY, where available.
100% ONLINE
No lunchtime queues, no trips to the high street. Skip the hassle and get it done yourself with our simple online dashboard.ABSOLUTELY NO HOLD MUSIC
Got a question? We've got tons of useful articles to help. Still stuck? Our web support team are here for you, every day from 8am-8pm.Refer and earn
Written by the company
- Pick a pal. Pick up DOUBLE rewards.
- Love being a SMARTY customer? When you're with SMARTY, you can refer-a-friend and when they join and renew for month three, you’ll both get up to £40 in rewards. Amazon.co.uk, PayPal, John Lewis & Partners, or Uber are yours to choose from. And you can refer as many friends as you like. - this is what we have on the RAF main page - so if we can either use this or just replace the 20 with 40
- Get started
- Go to smarty.co.uk. Choose a plan, order your SIM, and activate it when it arrives.
Roaming & International
Travelling or calling and texting abroad with SMARTY. Pay for what you use. Get what you don’t use back.
Travelling in the EU
Use your SMARTY plan as normal
Everything works like home. Data comes out of your monthly allowance or data add-ons. Calls and Texts are unlimited.
No hidden charges. No extra costs.
Contact info
Hutchison 3G UK Limited, 450 Longwater Avenue, Green Park, , RG2 6GF, Reading, United Kingdom
- team@support.smarty.co.uk
- smarty.co.uk
4.1
Great
48K reviews
Asks customers to review
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Internet drop all the time
23 July 2026
I am not happy with my mobile data
I am not happy with my mobile data. I keep losing signal and it says I'm off line.
23 July 2026
A smooth transition with no nasty…
A smooth transition with no nasty surprises. Great value for money and a really simple and easy to use app. Very happy.
23 July 2026
May use AI-assist with repliesRead more
At Trustpilot, it's all about human content. This business can also access our AI-assisted response tool which helps them draft replies.
Only BOT to talk to
Ordered an e-sim and was told to activate my phone from an QR code sent on one email and an activation code sent on another. I received the activation code email however no QR code on an email.
I have been trying the whole night and morning to but just get to a bot even when the community response comes back with a link - to a bot.
They have taken my money, very quickly I might add but no service.
The first bit of bad service I have received since arriving in the UK
22 July 2026
Unprompted review
Reply from SMARTY
Sorry to hear this has been your experience, Wayne. When speaking with our webchat team, please request to "Talk to a person". This will assign you to an agent. - Natalie
Advise that we could not renew our…
Advise that we could not renew our contract online smarty could not be bothered replying or helping me to renew Q why shold I continue with these people
1 July 2026
Reply from SMARTY
R,
We're truly sorry to hear about the difficulties you faced trying to renew your contract and the lack of response. We understand your frustration and are reviewing our processes to prevent this. - Natalie
Mobile service
Great service , sometimes have problems with connection inside buildings but nothing too much of a problem as I got this with other providers, the price for the amount mb I get is good as I hardly ever use any would give this service 5 out of 5
22 July 2026
Reply from SMARTY
Gordon,
We're thrilled to hear you're happy with the service and the value you're getting. It's great to know that the connection issues inside buildings aren't a major concern for you, and we appreciate you acknowledging that this can happen with other providers too. Thank you for your positive feedback! - Natalie
My signal is very hit and miss
My signal is very hit and miss. Yesterday i had to ring 999 and couldn’t get through for severally minutes, the same problem for the paramedics when they tried to call the hospital. I don’t know who’s responsible for the signal but it it’s poor for anyone who is getting on in years
22 July 2026
Reply from SMARTY
Jeffrey,
I'm truly sorry to hear about the difficulties you experienced with your signal, especially during such a critical time. We understand how vital a reliable connection is. SMARTY uses the VodafoneThree network. Natalie
The wrost mobile network and exprenice
Absolutely appalling—the worst mobile service experience I have ever had. I bought a SMARTY SIM, and the salesman at the kiosk topped it up with £10, yet SMARTY still will not allow me to activate it. I have paid for a service I cannot even use.
I tried contacting SMARTY through their web chat during the advertised opening hours, but nobody responded. No working SIM, no customer support and no solution—just wasted time and money.
Avoid SMARTY at all costs. I will never use or recommend this company again.
23 July 2026
Unprompted review
It was very easy and hassle free to…
It was very easy and hassle free to switch from EE to Smarty. I would recommend to everyone
21 July 2026
Reply from SMARTY
Earlyn,
We're so pleased to hear that switching to our service was easy and hassle-free for you. We appreciate you recommending us! - Natalie
Good for the price
Esim, setup, app all good. Coverage not so good - I can tell this by being in many situations where I was struggling to do anything on phone but people around me on different providers were fine. Its a trade-off and smarty was good value.
22 July 2026
Reply from SMARTY
G,
We're glad to hear that the eSIM, setup, and app all worked well for you and that you found our service to be good value. We understand your frustration with the coverage issues you experienced in certain situations. While we strive to provide reliable service, signal strength can vary depending on location and environmental factors. - Natalie
I dont get data roaming its turned on…
I dont get data roaming its turned on in settings but im not recieving it
22 July 2026
Reply from SMARTY
Raymond,
We appreciate you bringing this data roaming issue to our attention. We understand your frustration when services aren't working as expected, even with settings enabled. - Natalie
Smarty
I’ve got no problem recommending Smarty Have had no problems since joining
Great site
22 July 2026
Reply from SMARTY
Mrs Spencer,
We are so happy to hear that you've had such a positive experience since joining us. We appreciate you recommending us! - Natalie
I love the way that some phone calls…
I love the way that some phone calls can be replied to in asking the caller to text me. This is because I have a hearing impairment and phone calls are not good for me.
I am also happy with the monthly charges I am paying now.
I do not think that I have taken advantage of your reward up to now, so is there a possibility for this to be extended?
Thank you from S Williams.
21 July 2026
Reply from SMARTY
Sylvia,
We're so pleased to hear that our call features are helpful for you, especially with your hearing impairment. It's great to know you're also happy with your monthly charges. - Natalie
WiFi in static caravan smarty SIM good
I'm using smarty SIM in router n gives us good WiFi in static caravan so we're happy.
22 July 2026
Reply from SMARTY
Angela,
We're so pleased to hear that you're enjoying good WiFi in your static caravan using our SIM in your router. We appreciate your positive feedback! - Natalie
Smarty is great value for money
Smarty is great value for money. The app is easy to use. You can change your package easily. Would recommend anybody to use it
22 July 2026
Reply from SMARTY
Mark,
We're so happy to hear that you find our service great value for money and that the app is easy to use. It's wonderful to know you'd recommend us! - Natalie
Great value in a sea of mediocrity!
21 July 2026
Reply from SMARTY
Rob,
We're happy to hear you found great value with us! We appreciate your positive feedback. - Natalie
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