Ordering process is a swift. Delivery is fast! Size is consistent with the rest of Aimn tops I already owned, except the one shoulder top which is half a size too small. Also, the bra pads are really... See more
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aim'n is the creative expression of our childhood dreams and values. It´s a devotion to positivity to empower women worldwide to believe in themselves and their potential. aim'n is a Swedish activewear and athleisure brand that was founded with the dream of motivating and activating women to a healthy lifestyle and to follow their dreams and listen to their hearts. We create innovative and durable products - to be worn 24/7, both for everyday life and training. Shop activewear for women online, tights, sports-bra, tops, leggings and much more at aimn.com.
Sweden
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Replied to 100% of negative reviews
Typically replies within 1 week
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This is the great design ,high quality, nice to have in yoga n gym
Excellent after-sales service
Reply from aim'n
I was a loyal customer and bought a few products from aim’n. However, when a large order I made never arrived and I tried to get assistance from them, their customer service was dreadful, patronizing and accusatory. “Maybe a neighbour took your package and had good intentions.” “Why are you asking for help so many days later?”
They refuse to replace the order for me. Never buying from them again.
Reply from aim'n
AIM’N quite frankly makes the best workout gear I’ve ever owned! I’ve been purchasing from this company for years, and it never fails to make me happy. The quality is absolutely superb — from the bras and matching sweaters to the leggings and even the socks. Everything washes beautifully and lasts for years. I constantly get compliments on my yoga outfits, and everyone wants to know where they’re from!
My only wish? Please come to America! With the current tariffs, the shipping costs have become mind-blowing — but even with that, the products are worth every penny.
Reply from aim'n
The fitness clothes look and feel amazing. This is my thirth time buying cloths here and they stay good as well.
Reply from aim'n
Amazing very comfortable I love Aim’n it’s my favorite for 7 years and going on more. A great quality, elegant style.
Reply from aim'n
Sadly I have to cancel my order because the tariff from USA was too much but everyone on aim’s was kind and helpful, was resolved in no time.
I bought everything and send it to my daughter in Austria!
Reply from aim'n
Appreciated the detailed reviews including sizes and pictures. Quick shipping too!
Jacket is oversized but so cute!
Reply from aim'n
I purchased a item from their line via ASOS. It took forever to get to me, and the return was 4 weeks to get refunded! I wrote to them and they didnt even bother to come back to me. This is completely bad form and customers service. These company fail to understand without customers you do not have a business. Don't get too high on your horse, you start treating your customers like they are not needed.Treat your customers with gold, or your business dies out. Work of mouth is everything and I will be sure to tell others to avoid this brand.
If I get a reply back from you, saying you are sorry, you are not sorry. Sorry once, you fix the issue, sorry twice and its on purpose and you are not listening to your customers.
You can see why you are rated with a 3.2. Poor service and brand.
P.S TO YOUR REPLY
I contacted you via email and your chat box and received no response, not even after 48 hours. If your chat service cannot provide timely support, it should be removed entirely rather than wasting customers’ time. Whats the point of a chat box?
It is completely unacceptable that I am being asked to return the item to your company instead of ASOS, who is managing the order. This unnecessary step creates confusion and frustration. Why on earth do I send it back to you when I buy it from ASOS? Your accountability is shocking. Why do you list on ASOS and then I have to ship directly back to you? Doesn't make sense in the least.
What is most alarming is the complete lack of empathy in your responses. Statements like “We understand your experience hasn’t been positive, but we hope this clarifies our part in the process” focus entirely on your procedures rather than acknowledging the inconvenience and stress caused to the customer. A genuine apology is entirely missing.
This is not how a business should treat paying customers. Your 3.2-star rating on trust pilot is a clear reflection of systemic issues with your customer service.
Reply from aim'n
I’m honestly so incredibly disappointed with this company. First time buying - found a jacket I absolutely loved - it’s in stock, great! Purchased it. Just over 24 hours later, order has been cancelled due to being out of stock.
Okay, no worries - check website and still says it is in stock. Contact their customer service to ask about it as I really wanted the jacket. They said to add the jacket to my Wishlist to get a notification when it will be stocked as they frequently have returns (a bit odd but okay).
I couldn’t do that as it says the item was still in stock. I contacted customer service again, they said "Thank you for getting back to us!
Unfortunately, we’re not able to take any action on our end regarding this. If you see that the size Medium is in stock again, we kindly recommend placing a new order directly through the website.
Let us know if you need any help with that 💛"
So to clarify I replied "Totally understand!
So to clarify, it says it is in stock at the moment, should I then be placing another order? Or will it be cancelled again?
Sorry I’m just very confused.
Thanks so much!"
To which they then responded with “Thank you for reaching out!
Our inventory is continuously updated as we receive returns, which is why you're seeing the Anorak available again. We would recommend placing a new order, as it's very likely that it will go through this time.
Fingers crossed it makes its way to you smoothly! Let us know if you need any help placing the order.💗”
Amazing! I was so thrilled to hear, so I placed another order. 6 hours later - cancelled AGAIN. Again saying the item is out of stock but is still showing as available on their website.
This has been ongoing now for a week since placing my original order. How on earth can a company not have a grasp over their inventory? But more importantly- told their customer to place another order for them to cancel it again.
I am so incredibly disappointed, 1. Because I actually was really excited to buy this jacket 2. Because I was told to place my order again and spend the $150+ again for my order to be cancelled again and out of pocket awaiting my refund AGAIN.
I contacted customer service again and received the below reply "We’re so sorry this happened to you again. We will look into this further, as we believe it may be an inventory error on our website.
If you’d like to place a new order, you can use the code ----- to receive 30% off one full-priced item.
Sorry again! 💗"
As of this morning, the website is still saying the jacket is in stock - someone explain HOW?
It is incredibly misleading to have inventory available for over a week now that is not able to be purchased. It is even MORE misleading when the company itself says for you to place another order for them to cancel it only hours later - again.
While I appreciate the discount code, why would I want to purchase another item if there is yet again another chance it will be cancelled?
There is absolutely no trust that any item that is "in stock" on their website - is actually in stock. Even if you want to confirm with their customer service - they don't even know either!
Oh to make matters worse - when I placed my order yesterday (as they told me to) my funds for the item was held (pending) in my account. They cancelled the order and the funds were released to me. I then wake this morning to find they have charged my account? So now I have to wait for my money to come back, again!?
I really wanted to love this brand after the recommendation to purchase this item - but I absolutely do not recommend anyone to buy with confidence from them as they more than likely do not have the stock!
Reply from aim'n
Reply from aim'n
The quality of their products are amazing. For me their customer service has also been amazing. I ordered some leggings but accidentally ordered them twice. They rectified this problem, emailed me with updates & always replied to me promptly. Would recommend
Reply from aim'n
I reached out right after placing the order to fix the size — no reply. When they finally answered, it was like talking to that annoying friend who always has an attitude. Super unprofessional. I actually like the products, but the people behind the brand? Not at all. It totally ruins the experience.
Update:
After I posted my review, I received several emails from the brand. I told them clearly they should work on their systems to allow changes or cancellations, but instead, they defended themselves saying “the best companies” don’t offer those options — which is simply not true.
I also explicitly asked them not to contact me again, but they ignored that and replied anyway with a long, passive-aggressive PR message — polite on the surface, but clearly crafted to justify every failure without taking real responsibility. It honestly felt like they just wanted to look good publicly and have the last word.
And here’s what they don’t mention:
I had ordered a matching set — a top and pants in the same rare color. Only the top was delivered. When I complained, I made it clear I didn’t want to keep the top without the pants, because I had bought it specifically as a set.
They eventually agreed not to charge me for the top.
So no, it’s not true that orders “can’t be modified” once confirmed.
They can — but only when it benefits the brand, not the customer.
I genuinely love their products, but the people behind the customer service feel completely unprofessional — and that ruins the experience.
Reply from aim'n
Love everything about this brand!
Perfect sizes as I wear petite, amazing quality and most important is the customer service is outstanding!!!
Reply from aim'n
I used to be a big fan of this brand, but unfortunately, my recent experience has changed that.
I purchased a pair of leggings that broke in a very unusual spot, something that clearly resulted from poor material quality rather than wear and tear. At first, I thought it was an isolated incident, but I also noticed that the top I ordered in the same shipment felt surprisingly cheap and not up to the standard I had come to expect from this brand. I didn’t bother returning it since returns aren’t free, so I decided to resell it instead.
My experience with customer support was also disappointing. The tone and professionalism of their communication left much to be desired; this seems to be a pattern based on the responses visible on their Trustpilot page. Even though the leggings were only a few months old, I was told they couldn’t be replaced. Thankfully, I hadn’t paid full price.
All in all, I believe there are other brands out there that offer not only better product quality but also a more respectful and reliable customer experience. I was initially happy to support a European, women-led brand, but it's unfortunate that the production standards don't seem to match the values they promote with manufacturing still happening in Asian countries. :)
Reply from aim'n
Good Quality activewear for low impact activity such Pilates and yoga. Flattering designs. Fast international shipping!
Reply from aim'n
Reply from aim'n
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