aim'n Reviews 

854
TrustScore 3 out of 5

3.2

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Review summary

Created with AI, based on recent reviews

Evaluating 33 reviews, most reviewers were somewhat happy with their experience overall. Many customers appreciate the high quality, material, and designs of the products, finding them comfortable and well-made. Reviewers often highlight the durability of items, noting they wash well and last for years, with some products like activewear and rain boots being particularly praised for their performance. However, some people experienced disappointing product quality, with items like ski jackets feeling cheap or clothing looking worn after washes. Others reported issues with customer support, noting a lack of solutions, empathy, and prolonged problems with orders.

What people talk about most

Product

Reviewers mention ambiguous feedback about product quality and style, with many expressing satisfaction,... See more

Quality

People report ambiguous experiences with quality, with many reviewers praising the fantastic quality,... See more

Customer service

Reviewers highlight ambiguous aspects of customer service, with some expressing extreme disappointment and... See more

Order

Clients share ambiguous opinions on order, with some reviewers finding the ordering process swift. However,... See more

Return policy

Consumers express dissatisfaction with the return policy, finding it not easy to exchange or return items.... See more

Reviews shaping this summary

Rated 3 out of 5 stars

Ordering process is a swift. Delivery is fast! Size is consistent with the rest of Aimn tops I already owned, except the one shoulder top which is half a size too small. Also, the bra pads are really... See more

Company replied

Rated 4 out of 5 stars

Fantastic quality, material and designs. They dont hang or slip like the stax and crz yoga brands do. Ive bought from aimn a few times. Their tights are my go too. And its also warm yet breathable,... See more

Company replied

Rated 4 out of 5 stars

I bought pair of gold earrings and necklace - it says waterproof but the earrings tarnished so I bought another pair as I love them otherwise. The necklace is defs waterproof and hasn’t tarnished — ha... See more

Company replied

Rated 4 out of 5 stars

The products are great and are well-made. However, if you are in the US, you need to know that they will charge you the full price of the tariffs, which can add significantly to the cost. I find thi... See more

Company replied


Company details

  1. Women's Clothing Store

Written by the company

aim'n is the creative expression of our childhood dreams and values. It´s a devotion to positivity to empower women worldwide to believe in themselves and their potential. aim'n is a Swedish activewear and athleisure brand that was founded with the dream of motivating and activating women to a healthy lifestyle and to follow their dreams and listen to their hearts. We create innovative and durable products - to be worn 24/7, both for everyday life and training. Shop activewear for women online, tights, sports-bra, tops, leggings and much more at aimn.com.


Contact info

3.2

Average

TrustScore 3 out of 5

854 reviews

5-star
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1-star

Asks customers to review

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Replied to 100% of negative reviews

Typically replies within 1 week

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3.2

All reviews

(854)

68 reviews in the last 12 months

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Companies on Trustpilot aren't allowed to offer incentives or pay to hide reviews. Reviews are the opinions of individual users and not of Trustpilot. Read more

Rated 5 out of 5 stars

Very cool let get it girl

This is the great design ,high quality, nice to have in yoga n gym
Excellent after-sales service

18 November 2025
aim'n logo

Reply from aim'n

Hi lovely Kiki
Thank you for providing us this great feedback, we truly appreciate it.

Always welcome back!

Best regards/aim'n crew

Rated 1 out of 5 stars

I was a loyal customer and bought a few…

I was a loyal customer and bought a few products from aim’n. However, when a large order I made never arrived and I tried to get assistance from them, their customer service was dreadful, patronizing and accusatory. “Maybe a neighbour took your package and had good intentions.” “Why are you asking for help so many days later?”

They refuse to replace the order for me. Never buying from them again.

21 November 2025
Unprompted review
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Reply from aim'n

Hi Alex,

We are very sorry to hear that your package seems to be missing, and sorry to read this feedback.

Please rest assured that we never leave a customer without a solution in situations like this, and we always do our best to help in a supportive and creative way.

In many cases, the package is located at a neighbour’s address instead (which is a common delivery preference selected in the app), so this is still a possibility. However, with only your name we’re unable to identify which order this refers to or when it was delivered/contacted about.
The timeframe is important, as DHL can only open an investigation within a certain period — the more days that pass, the harder it becomes to trace the parcel.

Since all tracking and delivery notifications are sent to you, we also expect customers to contact us as soon as a parcel appears lost or stolen.

We never refuse to help a customer unless we have full proof that the parcel was delivered correctly. We always offer a solution, and our first option is typically to send out a replacement parcel.

Please make sure to contact our support team at hello@aimn.com and we’ll be happy to help you resolve this case.

Kind regards/aim'n crew

Rated 5 out of 5 stars

Fast shipping

9 November 2025
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Reply from aim'n

Thank you for feedback.
Glad your order arrived fast :)

Wish you a beautiful day!

Rated 5 out of 5 stars

AIM’N quite frankly makes the best…

AIM’N quite frankly makes the best workout gear I’ve ever owned! I’ve been purchasing from this company for years, and it never fails to make me happy. The quality is absolutely superb — from the bras and matching sweaters to the leggings and even the socks. Everything washes beautifully and lasts for years. I constantly get compliments on my yoga outfits, and everyone wants to know where they’re from!

My only wish? Please come to America! With the current tariffs, the shipping costs have become mind-blowing — but even with that, the products are worth every penny.

30 June 2025
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Reply from aim'n

Hi Christine,

We’re so happy to receive your feedback – thank you!
We completely understand that you don’t want to pay these extra costs, and we truly hope the situation will improve soon. Of course, we want to provide our lovely customers in the USA with better conditions and make it easier for you to shop the items you need and love.

It honestly makes us so happy to hear how much you love your aim’ns!

Warm regards,
aim'n crew

Rated 5 out of 5 stars

The fitness clothes look and feel…

The fitness clothes look and feel amazing. This is my thirth time buying cloths here and they stay good as well.

11 October 2025
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Reply from aim'n

Hi Sharoll
Thank you for your feedback. So lovely to hear you like your aim'ns and we hope you will continue finding pieces you like.

Kind regards/aim'n crew <3

Rated 5 out of 5 stars

Amazing very comfortable I love AMIN…

Amazing very comfortable I love Aim’n it’s my favorite for 7 years and going on more. A great quality, elegant style.

3 October 2025
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Reply from aim'n

Hi Rula
thank you for this lovely feedback! So happy to hear that your aim'ns have been able to join us on so many adventures over the years. And of course we hope that you will continue to find favorites from us.

Love from aim'n crew <3

Rated 5 out of 5 stars

I have to cancel my order everyone in aim’s was kind and helpfu…

Sadly I have to cancel my order because the tariff from USA was too much but everyone on aim’s was kind and helpful, was resolved in no time.

I bought everything and send it to my daughter in Austria!

18 September 2025
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Reply from aim'n

Hi dear Penelope

Thank you for your feedback. Sorry we needed to cancel it but glad if you could order it to your daughter instead.

We hope you are happy about your new aim'ns!
Love from customer happiness team

Rated 5 out of 5 stars

Appreciated the detailed reviews…

Appreciated the detailed reviews including sizes and pictures. Quick shipping too!
Jacket is oversized but so cute!

15 September 2025
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Reply from aim'n

Hi Amanda,

Thank you for sharing this feedback.
Nice to hear you liked your jacket and that it arrived fast!

Enjoy it and welcome back soon!
Kind regard/aim'n crew

Rated 1 out of 5 stars

Bad Customer Service

I purchased a item from their line via ASOS. It took forever to get to me, and the return was 4 weeks to get refunded! I wrote to them and they didnt even bother to come back to me. This is completely bad form and customers service. These company fail to understand without customers you do not have a business. Don't get too high on your horse, you start treating your customers like they are not needed.Treat your customers with gold, or your business dies out. Work of mouth is everything and I will be sure to tell others to avoid this brand.

If I get a reply back from you, saying you are sorry, you are not sorry. Sorry once, you fix the issue, sorry twice and its on purpose and you are not listening to your customers.

You can see why you are rated with a 3.2. Poor service and brand.

P.S TO YOUR REPLY
I contacted you via email and your chat box and received no response, not even after 48 hours. If your chat service cannot provide timely support, it should be removed entirely rather than wasting customers’ time. Whats the point of a chat box?

It is completely unacceptable that I am being asked to return the item to your company instead of ASOS, who is managing the order. This unnecessary step creates confusion and frustration. Why on earth do I send it back to you when I buy it from ASOS? Your accountability is shocking. Why do you list on ASOS and then I have to ship directly back to you? Doesn't make sense in the least.

What is most alarming is the complete lack of empathy in your responses. Statements like “We understand your experience hasn’t been positive, but we hope this clarifies our part in the process” focus entirely on your procedures rather than acknowledging the inconvenience and stress caused to the customer. A genuine apology is entirely missing.

This is not how a business should treat paying customers. Your 3.2-star rating on trust pilot is a clear reflection of systemic issues with your customer service.

4 September 2025
Unprompted review
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Reply from aim'n

Hi P.B
We have tried to review and understand this situation, and to figure out which part of this bad experience we may have caused.
We also contacted you after seeing this review to understand and clarify any misunderstanding.

Since the purchase was made via a partner (Asos), it’s important to clarify what is our responsibility:

- Process your order correctly, with correct products and deliver to the given address (tracking shows it was delivered the next day).

- Handle returns within the set timeframe (which we did).

- Even if customers should normally contact Asos support first, we are always happy to assist where we can.

Our support is via email only (in your email you mentioned phone). Your message reached us through chat (not live chat) in the evening and we replied to you the next morning. 

The return terms and refund process are managed by Asos. The parcel arrived within the timeframe, and the refund was activated yesterday – it should be processed within a couple of banking days. If not we hope Asos support team will assist you. 

We understand your experience hasn’t been positive, but we hope this clarifies our part in the process. 

Wishing you all the best!
Kind regards/aim'n crew

Rated 5 out of 5 stars

Great quality!

Great quality!
Love aim’n

3 September 2025
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Reply from aim'n

Thank you so much for sharing!
Love from aim'n crew <3

Rated 1 out of 5 stars

Misleading Website

I’m honestly so incredibly disappointed with this company. First time buying - found a jacket I absolutely loved - it’s in stock, great! Purchased it. Just over 24 hours later, order has been cancelled due to being out of stock.
Okay, no worries - check website and still says it is in stock. Contact their customer service to ask about it as I really wanted the jacket. They said to add the jacket to my Wishlist to get a notification when it will be stocked as they frequently have returns (a bit odd but okay).
I couldn’t do that as it says the item was still in stock. I contacted customer service again, they said "Thank you for getting back to us!

Unfortunately, we’re not able to take any action on our end regarding this. If you see that the size Medium is in stock again, we kindly recommend placing a new order directly through the website.

Let us know if you need any help with that 💛"

So to clarify I replied "Totally understand!

So to clarify, it says it is in stock at the moment, should I then be placing another order? Or will it be cancelled again?
Sorry I’m just very confused.

Thanks so much!"

To which they then responded with “Thank you for reaching out!

Our inventory is continuously updated as we receive returns, which is why you're seeing the Anorak available again. We would recommend placing a new order, as it's very likely that it will go through this time.

Fingers crossed it makes its way to you smoothly! Let us know if you need any help placing the order.💗”

Amazing! I was so thrilled to hear, so I placed another order. 6 hours later - cancelled AGAIN. Again saying the item is out of stock but is still showing as available on their website.

This has been ongoing now for a week since placing my original order. How on earth can a company not have a grasp over their inventory? But more importantly- told their customer to place another order for them to cancel it again.
I am so incredibly disappointed, 1. Because I actually was really excited to buy this jacket 2. Because I was told to place my order again and spend the $150+ again for my order to be cancelled again and out of pocket awaiting my refund AGAIN.

I contacted customer service again and received the below reply "We’re so sorry this happened to you again. We will look into this further, as we believe it may be an inventory error on our website.

If you’d like to place a new order, you can use the code ----- to receive 30% off one full-priced item.

Sorry again! 💗"

As of this morning, the website is still saying the jacket is in stock - someone explain HOW?
It is incredibly misleading to have inventory available for over a week now that is not able to be purchased. It is even MORE misleading when the company itself says for you to place another order for them to cancel it only hours later - again.
While I appreciate the discount code, why would I want to purchase another item if there is yet again another chance it will be cancelled?
There is absolutely no trust that any item that is "in stock" on their website - is actually in stock. Even if you want to confirm with their customer service - they don't even know either!

Oh to make matters worse - when I placed my order yesterday (as they told me to) my funds for the item was held (pending) in my account. They cancelled the order and the funds were released to me. I then wake this morning to find they have charged my account? So now I have to wait for my money to come back, again!?

I really wanted to love this brand after the recommendation to purchase this item - but I absolutely do not recommend anyone to buy with confidence from them as they more than likely do not have the stock!

24 July 2025
Unprompted review
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Reply from aim'n

Hi Elisabeth

thank you for sharing your feedback. It is of course very sad to hear about your experience here. Having to cancel an order and refund a customer is of course something we also consider bad and want to avoid happening.

As our support team has already said, we are really sorry about how this stock problem has created confusion and canceled purchases. As we also wrote, we have taken it up with our team who need to check what is wrong and our order system is obviously not synchronizing with our website's stock balance.

This jacket has unfortunately been out of stock for some time and it is likely that returns on a few jackets have updated the stock, but since the demand for it is so great, the balance is not updated quickly and well enough.
More of this will arrive during the 2026 season again and even if the recommendation to "wishlist" it has caused problems for you, we still hope you can do a purchase of it when more arrives.

We hope the code can otherwise be used for something else.

And of course your cancelled order will also be fully refunded within a couple of banking days. Don't worry.

Again sorry for your experience. Our intentions have only been to help you under the circumstances. We will take your feedback seriously and continue to work to avoid this.

Kind regards/aim'n crew

Rated 5 out of 5 stars

Perfect choice!

Perfect fit, color and very fast delivery also to Japan!

28 June 2025
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Reply from aim'n

Hi Alessia

Thank you for this feedback. Glad it arrived fast and that you are happy for your new aim'ns!

Love from aim'n crew

Rated 5 out of 5 stars

The quality of their products are amazing

The quality of their products are amazing. For me their customer service has also been amazing. I ordered some leggings but accidentally ordered them twice. They rectified this problem, emailed me with updates & always replied to me promptly. Would recommend

28 June 2025
Unprompted review
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Reply from aim'n

Hi Charlotte,

Thank you so much for your kind words – it truly means a lot to us!
We're so glad to hear that you love the quality of our products and that you've had a positive experience with our customer service.

Wish you the best day!
Kind regards/aim'n crew

Rated 1 out of 5 stars

The customer service experience is honestly terrible.

I reached out right after placing the order to fix the size — no reply. When they finally answered, it was like talking to that annoying friend who always has an attitude. Super unprofessional. I actually like the products, but the people behind the brand? Not at all. It totally ruins the experience.

Update:
After I posted my review, I received several emails from the brand. I told them clearly they should work on their systems to allow changes or cancellations, but instead, they defended themselves saying “the best companies” don’t offer those options — which is simply not true.

I also explicitly asked them not to contact me again, but they ignored that and replied anyway with a long, passive-aggressive PR message — polite on the surface, but clearly crafted to justify every failure without taking real responsibility. It honestly felt like they just wanted to look good publicly and have the last word.

And here’s what they don’t mention:
I had ordered a matching set — a top and pants in the same rare color. Only the top was delivered. When I complained, I made it clear I didn’t want to keep the top without the pants, because I had bought it specifically as a set.
They eventually agreed not to charge me for the top.

So no, it’s not true that orders “can’t be modified” once confirmed.
They can — but only when it benefits the brand, not the customer.

I genuinely love their products, but the people behind the customer service feel completely unprofessional — and that ruins the experience.

14 June 2025
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Reply from aim'n

Hi Daniela,

Thank you for taking the time to leave a review but of course sorry to see how you experienced the situation when we emailed in February and you placed this order.

We truly did our best to assist you in the situation that occurred. You contacted us after your order had already been confirmed and sent to our automated warehouse. As we handle a large number of orders every day, it is unfortunately not possible for us to manually retrieve a single order—this is also clearly stated in the order confirmation, in the auto-reply, and on our website.

Your message came in on a Friday after our customer support hours, and we responded first thing Monday. Our auto-reply was sent immediately with information explaining that confirmed orders cannot be canceled. We’ve carefully reviewed the entire email conversation and feel that we responded politely, informatively, and with a genuine intent to help within the limits of what’s possible. We’re truly sorry if you perceived our tone as unprofessional or personal—that was never our intention.

You also had the misfortune of one of the items in your order being out of stock. As a gesture of goodwill, we let you keep the remaining item at no cost and issued a refund accordingly.

We understand that your experience didn’t meet your expectations. Still, we hope you enjoyed the products and that we’ll have the chance to give you a better overall experience in the future.

Kind regards/aim'n crew

Rated 5 out of 5 stars

Love everything about this brand

Love everything about this brand!
Perfect sizes as I wear petite, amazing quality and most important is the customer service is outstanding!!!

3 April 2025
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Reply from aim'n

Hi Zuma
Thank you for sharing this feedback and it means very much for us that you are pleased with your experience!! Very happy to hear you liked you new aim'ns!

Love from us at aim'n crew

Rated 1 out of 5 stars

No one helped me resolve my issue

No one helped me resolve my issue

2 April 2025
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Reply from aim'n

Hi Lexi,
Thank you for sharing.

We saw this conversation where you seem to have placed an order with an incorrect address. We explained to you that an already confirmed order cannot be stopped or changed but have referred to the fact that UPS can be contacted for further assistance once the order has been on its way.

We do not agree that you did not receive help as we tried to guide you through detailed and courteous answers on how to solve the problem with UPS and it is sad that they in turn were unable to help. However, it is after all the customer's responsibility to enter the correct address in the order and if it is wrong, we are limited but we will always help you as best we can according to what happens next. For example, if this had been returned, we would have of course quickly cancelled the order so you could have ordered again.

Now we see that this appears to be at a UPS service point where you can pick up your order. You should also have been notified of this by UPS and we will now also email you the tracking link from them.

We hope everything is resolved one way or another.
We will always help you as best we can to the extent we can.

Wish you the best! / aim'n crew

Rated 2 out of 5 stars

Poor customer service

I used to be a big fan of this brand, but unfortunately, my recent experience has changed that.

I purchased a pair of leggings that broke in a very unusual spot, something that clearly resulted from poor material quality rather than wear and tear. At first, I thought it was an isolated incident, but I also noticed that the top I ordered in the same shipment felt surprisingly cheap and not up to the standard I had come to expect from this brand. I didn’t bother returning it since returns aren’t free, so I decided to resell it instead.

My experience with customer support was also disappointing. The tone and professionalism of their communication left much to be desired; this seems to be a pattern based on the responses visible on their Trustpilot page. Even though the leggings were only a few months old, I was told they couldn’t be replaced. Thankfully, I hadn’t paid full price.

All in all, I believe there are other brands out there that offer not only better product quality but also a more respectful and reliable customer experience. I was initially happy to support a European, women-led brand, but it's unfortunate that the production standards don't seem to match the values they promote with manufacturing still happening in Asian countries. :)

14 April 2025
Unprompted review
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Reply from aim'n

Hi Sonia,

Thank you for your feedback — we’re are sorry to read this.

We took a look at this situation and the feeling was that we had good understanding for the situation and each other and that the tone was warm and kind.

We clearly stated that we were sad to see this hole in the tights, and we’ve tried to explain the difference between a production fault and damage caused by external factors, which can happen accidentally. The hole shown in the photo seems to be from something getting caught, rather than a fabric defect.

We always stand by our product quality and take responsibility when there’s a clear defect. However, we also understand that opinions can differ, and we respect that you’re dissatisfied.

Regarding the top you mentioned, we didn’t receive any information about that and are sorry we didn’t get a chance to help earlier.

As the tights were bought during our final sale, we couldn’t offer a replacement. Instead, we sent you a discount code matching the sale price as a goodwill gesture.

We’ve reviewed our communication and feel we responded with understanding and respect and only in a friendly tone, and our intention was never to be dismissive.

Again very sorry for your experience. Wish you all the best.

Kind regards / aim'n crew

Rated 5 out of 5 stars

Amazing Pilates Sets!

Good Quality activewear for low impact activity such Pilates and yoga. Flattering designs. Fast international shipping!

9 April 2025
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Reply from aim'n

Thank you for lovely feedback Sarah. We are very happy you liked your new aim'ns and hope it will join you on many more Pilate moment and joyful adventures

Love from aim'n crew <3

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