Price. Price-price-price.
I've been with Sunrise for many years now. I had big issues with the disastrous customer service from their child company Yallo, but Sunrise themselves have been okay.
My only issue is with Sunrise's pricing.
Salt, who we all hate here in Switzerland (usually for a very good reason), has one standard pricing. One. For everyone. Always.
Sunrise seems to have a different pricing model depending on the time of month and weather.
So, if you're considering going for a Sunrise abo, a few tips:
1. It's currently November 2025. For Sunrise, I pay 30.49 CHF for Up Mobile L (unlimited mobile data throughout CH & Europe) and 41.70 CHF for Up Home L (phone + 2.5Gb internet + TV). Now go and compare those figures to the Abos on the Sunrise website.
2. If you're interested in a Sunrise abo, and it says you'll get a "free" Samsung TV or gift... go and bang your head against a wall, and compare their Abo prices to what I'm paying.
3. Black Friday is on 26/11/25. They always do decent offers, and deliberately bump up their regular Abo prices beforehand, so they can proudly announce they're giving 70-80% off for Black Friday. It's the oldest con in the book.
4. If you DO want a Sunrise abo, or if your existing Abo is about to expire, DON'T use their website.. telephone them. Ring them, and tell them you're off to Salt, and will be paying Salt's regular prices of 24.99 CHF for unlimited CH & EU mobile data, and 39.95 CHF for superfast Fibre-Internet+TV+phone. Watch them as they miraculously find an offer, to make sure they don't lose you as a customer... usually with some BS about them"needing to get it approved by a manager though".
5. Oh, and for the love of God, don't ever sign up to buy a "free" phone from Sunrise, linked to a 24-month Mobile Ago. Right now, they're offering a Galaxy S25 Ultra for free ! Free, damn it !! Oh, but their starting abo (including unlimited CH & EU data) is 77.95 CHF a month, for a minimum of 24 months. So, compared to my Sunrise mobile abo, you'll be paying 1,139 CHF more than me over those 2 years. That.... that doesn't sound very "free", for a phone that costs 854 CHF from digitec, does it ?
6. If you work for UBS, checkout the Sunrise offers on the UBS intranet. For mobile abos, they're amazing, but for home internet, meh... they're pretty rubbish.
Please... Sunrise... one price.
Give us one, applicable-for-all-customers, price.
Price aside, I'm perfectly happy with my Sunrise service. The 5G Mobile really isn't brilliant, particularly around Swiss Bahnhofs, but the rest is absolutely fine.
Ah, Martin Lewis would be proud of me.
9 November 2025
Unprompted review