chaos is their middle name
I have been gudrunsjoden's customer for at least a decade, but I would not recommend them to a friend now. They have serious issues both with e-support and merchandise quality.
E-commerce: their website is chaotic and often careless (e.g., Swedish text mixed with English). It is not possible to accumulate points through purchasing in different countries, as they all operate independently. On my last visit to their London store, I was promised to get my receipt on email, but it never arrived.
As a part of their advertising, they offer to ‘selected customers’ to prepay for the items from the next collection. In September, I prepaid the items to be delivered January 29. I received neither the order, nor an email when I can expect it. I wrote to them and received an automatic reply with the number of my ‘case’. No human addressed my issue.
The new collection was supposed to be available in London store from January 27. That is, they effectively prioritize the clients who did not (yet) pay over those who already did. You are asked to subsidise the company by paying in advance for the merchandize you have not seen and which they cannot deliver as promised.
Clothes: their technologists do not understand that the ‘recycled cotton’ is not an equivalent of real cotton. It deteriorates much quicker and looks sloppy. I doubt that it is possible to produce a thin stable garment from such a fibre. In one of their cardigans, I had to add a grosgrain ribbon to reinforce the front stretched by heavy buttons. Other GS ‘cottons’ are thick, heavy and unpleasant to wear. They will make you look fatter and move clumsily, something you will not understand before trying them on. Some woollen knits share the same fault.
How ‘ecological’ are the clothes that end up staying in your closet? require professional skills to mend? require circles of exchanges/returns to fit?
3 februari 2026
Review zonder uitnodiging