Swapfiets UK Reviews 

410
TrustScore 4.5 out of 5

4.3

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Review summary

Created with AI, based on recent reviews

Considering 87 reviews, reviewers overwhelmingly had a great experience with this company. Customers frequently praise the staff for being exceptionally friendly, helpful, and efficient, often providing personalized assistance. Many people highlight the overall service as smooth and quick, appreciating the convenience of bike swaps and repairs, which contributes to a stress-free user experience. This business model is often seen as great value, providing a reliable solution for urban cycling without the worries of maintenance or theft. However, some customers also noted specific issues with the bikes, describing them as heavy or having unusual braking systems that take getting used to. A few other people also felt that customer service could be unhelpful or unresponsive, with some experiencing poor communication and billing problems.

What people talk about most

Staff

Customers had positive experiences with staff, often describing them as approachable, friendly, and... See more

Service

Consumers find service to be positive, with many praising the friendly, efficient, and reliable service... See more

Product

Reviewers mention ambiguous feedback about the product, with many expressing satisfaction with the bikes'... See more

Customer service

Reviewers highlight ambiguous aspects of customer service, with many expressing dissatisfaction due to... See more

User experience

Users describe positive interactions with the user experience, highlighting an easy and convenient sign-up... See more

Reviews shaping this summary

Rated 4 out of 5 stars

Easy to book the appointment, service to your door. Bike exchanged immediately. I am taking a star of as the staff member who came around did not say a single word to me or my husband and just proc... See more

Company replied

Rated 4 out of 5 stars

The delivery and installation went well. I ordered to rent the bike on 4 Sep and the earliest delivery schedule is 13 Sep which is for me, it is too long. They didn’t actually offer us additional s... See more

Company replied

Rated 4 out of 5 stars

It was an easy and quick experience getting my bike swapped over for another one (at home) after getting a puncture. I would have given 5 stars if the wait hadn't been 4 days for someone to come to m... See more

Company replied

Rated 4 out of 5 stars

Happy with the bike and service. Back breaks take a bit if getting used to, and the bike is heavy to ride around all day. But the ability to lock it pretty much anywhere is good, and have the peace o... See more

Company replied


Company details

  1. Bicycle Rental Service

Written by the company

The modern bike membership | Free repairs - anytime, anywhere | Making cities more liveable


Contact info

4.3

Excellent

TrustScore 4.5 out of 5

410 reviews

5-star
4-star
3-star
2-star
1-star

No recent history of asking for reviews

This company hasn't invited customers recently, so reviews may not be representative

Replied to 100% of negative reviews

Typically replies within 2 weeks

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4.3

All reviews

(410)

87 reviews in the last 12 months

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Rated 5 out of 5 stars

Excellent bike repair service

Excellent bike repair service! The repair was done to a very high standard by Virginia, and my bike is working perfectly again. The place was lively and full of customers, which shows how trusted and popular it is. The staff were friendly, professional, and the service was fast, efficient, and truly outstanding. Overall, an excellent experience—I highly recommend this shop to anyone looking for amazing bike service!

July 22, 2026
Unprompted review
Rated 5 out of 5 stars

Mustafa fixed the bike issue quickly…

Mustafa fixed the bike issue quickly and professionally

July 8, 2026
Unprompted review
Swapfiets UK logo

Reply from Swapfiets UK

Hi there,

Thank you for sharing your experience. We are so glad to hear that Mustafa resolved your bike issue so quickly and professionally. We will make sure to pass your compliments along to him.

Best, Team Swapfiets

Rated 1 out of 5 stars

Poor cancellation process and misleading information – avoid if you might need to end your subscription

When you sign up, Swapfiets makes everything easy and convenient — they deliver the bike to your door quickly.

However, the experience is completely different when you try to cancel.
The app clearly shows that you must return the bike using their available timeslots. These slots were only available several weeks before my official contract end date (10 July 2026). There is no option or mention in the app that you can simply hand the bike in at any time until the end of the contract.

When I returned the bike at the earliest available slot, customer service later claimed (in a rather rude and condescending tone) that I could have handed it in “anytime”. This directly contradicts what the app actually shows during the cancellation process.

Even more frustrating: they insist the contract is still running until the official end date and that I must pay the full remaining balance. However, when I pointed out that the service should therefore still be provided, they refused to bring the bike back. So I’m apparently paying for a service I cannot use, while they refuse to reinstate it.

The customer service (especially from representatives like Oli and Ellie) felt dismissive, defensive, and unhelpful, with threats of debt collection if I cancelled the direct debit. Not the “worry-free” experience they advertise.

If you value flexibility and fair terms when cancelling, look elsewhere. The subscription works great until you actually want to stop

June 24, 2026
Unprompted review
Swapfiets UK logo

Reply from Swapfiets UK

Hi there,

Thank you for sharing your feedback. We are sorry to hear that your experience with our cancellation process and customer support was frustrating.

We understand your confusion regarding the app timeslots and how the return process was communicated. Subscriptions remain active until the official end date of the contract, but we acknowledge your points about how the app displays available return options and will note this internally for improvement. We also note your comments regarding your interactions with our team, as we always aim to communicate clearly and respectfully.

If you would like us to take a closer look at your account details or discuss your situation further, please reach out directly to our customer service channels so we can assist you.

Best regards,
Team Swapfiets

Rated 5 out of 5 stars

Such a great business model

Such a great business model, good value, more sustainable and always had easy and friendly customer service. Love my bike and have no stress about maintenance or theft. Perfect for getting around London.

July 1, 2026
Unprompted review
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Reply from Swapfiets UK

Hi there,

Thank you so much for this wonderful feedback. We are thrilled to hear that you love your bike and find our service to be a reliable, sustainable, and stress-free way to get around London. Keeping your rides smooth and worry-free is exactly what we aim for.

Best, Team Swapfiets

Rated 5 out of 5 stars

Quincy was super in helping me out with…

Quincy was super in helping me out with choosing the bike! Even fluent in Dutch! Thanks!!

June 20, 2026
Unprompted review
Swapfiets UK logo

Reply from Swapfiets UK

Hi there,

Thank you for the awesome review. We are so happy to hear that Quincy was able to help you find the perfect bike, and that his Dutch skills made the experience even better. We will be sure to share your kind words with him.

Cheers, Team Swapfiets

Rated 1 out of 5 stars

Avoid the Stress: Billing Mistakes and Account Confusion

My experience with Swapfiets has been extremely disappointing.

What started as a simple bike subscription turned into months of billing problems, confusion over bike exchanges, and repeated attempts to resolve issues with customer service. After changing bikes through their service, I experienced problems with my account and billing records, including charges that I believe were incorrect and, in some cases, appeared to be duplicated.

The most frustrating part has been the lack of clear information. I have repeatedly asked for details about the bikes associated with my account and for clarification regarding charges, but the responses have often been inconsistent. Despite having made payments and returned bikes through their procedures, I was later contacted regarding alleged outstanding amounts and even faced debt collection action for charges that I dispute.

A company that rents bicycles should have accurate records of which bike is assigned to which customer, including serial numbers and return records. Instead, I have spent a significant amount of time trying to prove that I do not owe money that I believe has already been paid or relates to administrative errors.

I chose Swapfiets because I expected a convenient and reliable service. Unfortunately, the poor account management, billing issues, and stressful customer service experience have left me very dissatisfied. I would advise potential customers to keep detailed records of all payments, bike exchanges, and returns.

I hope Swapfiets improves its billing systems and customer support so that other customers do not have to go through the same experience.

June 22, 2026
Unprompted review
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Reply from Swapfiets UK

Hi there,

Thank you for sharing your experience. It is very frustrating to hear that you have experienced ongoing issues with your billing, account records, and communication regarding your bike exchanges. This is certainly not the smooth process we want to offer our members.

We take feedback about our administration and support systems seriously, and we will note this internally for improvement. We understand that dealing with debt collection notices can cause a lot of stress, especially when you have been trying to clarify your account details.

Because we need to respect your privacy and look directly into your specific account history, administrative details, and bike assignments, we cannot resolve this on this public platform. We kindly ask you to reach out directly to our customer service team through our official channels. This will allow us to take a closer look at the history of your bike exchanges, payments, and any outstanding claims to help clarify the situation.

Best regards,
Team Swapfiets

Rated 3 out of 5 stars

very good but time slots or too big

very good but time slots or too big and can i can not submit my self for a 5hr slot

June 18, 2026
Unprompted review
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Reply from Swapfiets UK

Hi there,

Thank you for your feedback and for letting us know we are doing a very good job. We hear you regarding the time slots; we understand that a 5-hour window can be difficult to plan around, and we appreciate you sharing this insight with us so we can look for ways to improve our service.

Best, Team Swapfiets

Rated 5 out of 5 stars

Always approachable and friendly staff

Always approachable and friendly staff.
Been with Swapfiets since 2021, appointments are very flexible and easy to book. They can even collect bike anywhere within reasonable time period. For hassle-free city cycling, I can never recommend enough.

June 19, 2026
Unprompted review
Swapfiets UK logo

Reply from Swapfiets UK

Hi there,

Thank you so much for the amazing review and for being a loyal member since 2021! It is fantastic to hear that you find our staff friendly and approachable, and that booking flexible appointments is so easy for you. We are thrilled that our collection service and overall hassle-free experience make cycling in the city so smooth for you. Your recommendation means the world to us.

Best, Team Swapfiets

Rated 1 out of 5 stars

Beware - not as convenient as you may think and terrible customer service!

Not as convenient as you may think!

Even if you purchase the full insurance package for your bike with Swapfiets, your battery is not insured if you have an e-bike. This means you cannot leave your ebike outside / the insurance becomes useless as they'll charge you 100's of pounds if the battery or the bike with the battery get stolen.

What's even worse than that is their customer service - I subscribed to a bike with full insurance, and about 1 month into my 6 month subscription, my building changed their rules regarding e-bike storage, no longer allowing me to store my bike or charge my battery inside (making the bike useless). This meant I could either pay fines in my building, store my ebike outside and risk it getting stolen (which eventually will happen in London and then I'll have to pay a huge fee to swapfiets given the battery is not insured) or return it to Swapfiets. Swapfiets has shown ZERO flexibility or understanding here, they said I could return the bike right now given I'm not allowed to store it in my house anymore, but keep paying them for the next 5 months (which is pretty ridiculous) - there wasn't even a consideration or trying to find a middle ground, so now I'll return a bike to them which I'll have to pay for the next 5 months - I'd call that a blatant money grab (as they can just re-rent my bike to someone else while I keep paying for it). I was afraid my bike would get stolen when I first signed up, but turns out the one robbing me was Swapfiets.

So in summary, not only is their insurance absolutely useless when you get an e-bike, but their customer service is terrible and has zero understanding for your issues.

I'd very much recommend anyone looking for a bike to just a get a Santander subscription. It's cheaper anyways and their bikes are actually more powerful than the standard Swapfiets e-bike.

One last dig out of frustration: In their ads they claim they'll be a game changer to your routine but the only thing that's changed in my life is that I now have less money every month and no bike.

June 9, 2026
Unprompted review
Swapfiets UK logo

Reply from Swapfiets UK

Hi Andrew,

Thank you for sharing your feedback with us.

We understand that changing storage rules in your building created a difficult situation for you. However, our loyal subscriptions have a minimum term of 6 months, and the contract remains active for this committed period, even if the bike is returned early.

Regarding our e-bike policy, we advise members to always remove the battery and take it with them when parking, which is why it is not fully covered by theft protection. This design allows you to easily bring the battery inside for safekeeping and charging.

While a replacement fee still applies if a battery is lost or stolen, having full theft coverage significantly reduces the surcharge for both the bike and the battery compared to our standard rates. We will note your experience internally for improvement.

If you have any further questions about your account or invoices, please feel free to reach out to our customer service team directly so we can look into things for you.

Best regards,
Team Swapfiets

Rated 5 out of 5 stars

Quincy was patient & enthusiastic

Quincy was patient in explaining the types of bikes on offer & benefits of subscription over long term periods. Thanks for letting us trial your traditional Dutch bikes today & we'll be back for a proper rental soon!

June 8, 2026
Unprompted review
Swapfiets UK logo

Reply from Swapfiets UK

Hi there,

Thank you so much for the wonderful feedback! It is fantastic to hear that Quincy took the time to explain our bike options and subscription benefits so clearly. We are thrilled that you enjoyed trialling our traditional Dutch bikes, and we look forward to welcoming you back for your rental soon!

Cheers,
Team Swapfiets

Rated 5 out of 5 stars

Quincy and all the staff at the…

Quincy and all the staff at the Shoreditch store were amazing! So helpful and really informative - thanks again!

June 6, 2026
Unprompted review
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Reply from Swapfiets UK

Hi there,

Thanks a million for the great review! We are so glad to hear that Quincy and the rest of the team at our Shoreditch store took such good care of you. Providing helpful and informative service is what we aim for, and we will be sure to pass your kind words along to the whole crew.

Cheers,
Team Swapfiets

Rated 5 out of 5 stars

Quincy was a legend who helped us out…

Quincy was a legend who helped us out so much! Great service we’re excited about Swapfiets. Thank you Quincey!

June 6, 2026
Unprompted review
Swapfiets UK logo

Reply from Swapfiets UK

Hi there,

Thank you for the awesome energy! We love hearing that Quincy provided such legendary service and got you excited about riding with Swapfiets. Your support means the world to us, and we are thrilled to have you on board.

Cheers,
Team Swapfiets

Rated 5 out of 5 stars

Best service by Mustafa

I went to Shoreditch store and the executive Mustafa is such an angel to me.
No Dutch bike experience for me
But he made sure i know all the details about it.
I went to pick up the cycle with all the confusion in my mind !
He helped me way beyond and also arranged a delivery service for me.
I cannot thank him enough.
Thank you so much!

June 4, 2026
Unprompted review
Swapfiets UK logo

Reply from Swapfiets UK

Hi there,

Thank you for sharing such a heartwarming experience! We completely understand that trying out a Dutch bike for the first time can bring up a lot of questions, so we are absolutely delighted to hear that Mustafa went above and beyond to guide you through every detail and arrange your delivery. We will make sure he gets the special recognition he deserves for turning your confusion into total confidence. Enjoy your new ride!

Cheers,
Team Swapfiets

Rated 1 out of 5 stars

They know how to kick a man when he's down

These bikes have an unusual integrated locking mechanism where the key stays in the bike when you are riding it, and must be removed when you leave it. In my absent mindedness I forgot to remove the key, meaning the bike was stolen and I was hit with the punitive £350 bike loss fee. Fair enough perhaps, I was warned about that. But the financial consequences didn't stop there - I was then told that despite not having a bike I still had to honour the one month cancellation period. Customer service were unyielding on this point

May 29, 2026
Unprompted review
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Reply from Swapfiets UK

Hi Matthew,

Thank you for your feedback.

We understand that losing a bike under these circumstances is a frustrating experience. Regarding our key policy, the mechanism requires the key to be removed when parked to ensure the built-in lock is securely engaged and to prevent unauthorized use.

As for our cancellation policy, all of our memberships include a standard one-month notice period. This notice period remains active and applies to the contract even if a bike is lost or stolen during that time.

We appreciate you taking the time to share your experience, and we will note your feedback internally for improvement. If you have any further questions regarding your final invoice, please feel free to reach out to our customer service team directly through our official channels so we can look into things for you.

Best regards,
Team Swapfiets

Rated 5 out of 5 stars

Virginia was amazing with my deluxe 7…

Virginia was amazing with my deluxe 7 bike!
Solved multiple problems in no time

May 29, 2026
Unprompted review
Swapfiets UK logo

Reply from Swapfiets UK

Hi there,

Thank you so much for giving a shout-out to Virginia! We are absolutely thrilled to hear that she took such great care of you and got your Deluxe 7 back in perfect shape in no time. We will be sure to pass your kind words along to her. Happy cycling!

Best,
Team Swapfiets

Rated 5 out of 5 stars

Excellent service

May 14, 2026
Unprompted review
Swapfiets UK logo

Reply from Swapfiets UK

Hi there,

Thank you for the wonderful feedback! We are thrilled to hear you had an excellent experience with us.

Cheers,
Team Swapfiets

Rated 5 out of 5 stars

I love Swapfiets

I love Swapfiets, customer since 2021 no hassle stress free!

May 16, 2026
Unprompted review
Swapfiets UK logo

Reply from Swapfiets UK

Hi there,

Thank you so much for being a loyal Swapfiets member since 2021! We love having you with us and are absolutely delighted that we can keep your riding experience hassle-free and stress-free.

Cheers,
Team Swapfiets

Rated 5 out of 5 stars

Virgina is the best

This is the second time I have had excellent service from staff member Virginia at the Commercial Street Store in London, who helped get my bike ready. Thank you.

May 12, 2026
Unprompted review
Swapfiets UK logo

Reply from Swapfiets UK

Hi there,

Thank you so much for sharing your experience. It is fantastic to hear that you have received excellent service at our Commercial Street store for the second time. We will be sure to pass your kind words along to Virginia, as she will be delighted to know she made such a positive impact on getting your bike ready for the road.

Cheers,
Team Swapfiets

Rated 5 out of 5 stars

Excellent customer service

The advisor was very helpful, professional and friendly. Very happy with the service i received and my bike!

April 25, 2026
Unprompted review
Swapfiets UK logo

Reply from Swapfiets UK

Hi!

Thank you for the wonderful feedback. We are so glad to hear that you are happy with your bike and the service you received. Our team always strives to be helpful, professional, and friendly, and it is great to know we succeeded. Enjoy the ride!

Cheers, Team Swapfiets

Rated 5 out of 5 stars

Really helpful

Really helpful. Super quick. Friendly. Virginia was great!

April 15, 2026
Unprompted review
Swapfiets UK logo

Reply from Swapfiets UK

Hi! We’re so glad we could help you out quickly. We will definitely pass your kind words along to Virginia—she’ll be thrilled to hear them!

Best,
Team Swapfiets

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