Première Avenue Reviews 

Terrible customer service. Ordered on the 31st of May, it is now 28th of August, 3
Months later and still haven’t received my parcel. Follows up with them after multiple attempts of reaching out with a response, they said they had shipping restrictions and the items are being sent back to them because the courier returned them, 2 months later I asked for my refund since their courier partner had the items with them and were returning them to PA, they told me they can’t refund me until the receive back the items in their shop, found that weird as they are the ones in a partnership with the shipping partner, not me. They insisted we wait for the item to be returned to them. They returned them about 2 weeks again and still I haven’t received my refund and they ignoring my emails.

Do not buy from please. Ordered on July 12th and website just says “shipping placed” not even a dhl number or anything. Customer service is terrible as well as they’ll just straight up ignore you . Look into noseparis instead

I placed my order (#54729) on July 8, and since then I have been left completely in the dark.

The order has not been shipped, and the most frustrating part is that the company does not respond to emails at all. I have sent multiple messages requesting an update, but I have received no reply.

Delays can happen, but ignoring customers is unacceptable. If there is an issue with the order, the least the company could do is communicate honestly.

At this point, I cannot recommend buying from this store due to the lack of customer service and communication. I hope they either ship my order immediately or process a refund.

I ordered a fragrance from this site dhl said it was delivered though i needed to sign for it, they supposedly left the package without signature, I’ve contacted dhl they contacted me reporting they will notify première about this missing package so that the première can refund or replace the product. Première has gone radio silent and will not reply to my email nor rectify the issue. This was my first experience with this site and don’t know how legit it is now nor do i trust its professionalism or customer service. This was a very expensive fragrance they they’re obviously refusing to right the wrongs of. It’s unfortunate when a customer trust a company but is scammed without any care or concern to make the situation right. I’m so very disappointed and angry by this! If i could give it zero rating i would!

Dear Premiere Avenue,
Can you please provide an update on my order: 54253? I have sent several emails without any response from you.

Thank you for communicating promptly. Looking forward to receiving my order. I will update the rating once I receive the goods.

Dear Premiere Avenue Representatives,

I’m still waiting for my order to be delivered. I’ve purchased a perfume on your website on 05/02/2026 and still didn’t receive any updates information about my order.

I’ve sent an email and still waiting for an answer.

My order is number #53354

Looking forward for your reply.

Rodrigo

I purchased a fragrance from Première Avenue for £255 and paid an additional £27 for DHL delivery, only to then be hit with a £65 customs charge from Royal Mail before I could receive my item.

What is most frustrating is that this was not clearly stated at checkout. There was no obvious warning before payment that additional customs duties and handling fees would apply for UK customers. The only mention of this appeared after I had already placed the order, within the confirmation email or buried in the terms and conditions.

This lack of upfront transparency meant that the perfume ended up costing significantly more than expected — in fact, more than if I had simply purchased it from a UK retailer.

While I understand that customs charges can apply to international orders, it is the responsibility of the retailer to make this clear before purchase, not after. Relying on fine print or post-purchase communication is misleading and creates a poor customer experience.

The product itself may be genuine, but the hidden additional costs and lack of clear communication at checkout are unacceptable. I would strongly advise UK customers to think twice before ordering.

A scam company who took money off me on the day but could not refund me when they hadn’t the goods as promptly and as promised. Shame on them!

Great experience with excellent service, I bought 4 niche perfumes & they shipped them same day & arrived very fast & came in perfect condition with many free samples , great service & definitely will buy again

I had an amazing experience ordering from Premiere Avenue. Even when there was a small delay, the team kept me updated and handled everything. I also appreciate samples and gifts included in my parcel. I recommend.

Good experience and understanding seller who also sent me some extras

Dear Premiere Avenue Team!
I placed an order on last Tuesday with DHL express shipping option paying some additional cost for an "express" shipping. But still I did not get any email with dispatched information, only order confirmation letter.
May I have any reply on my order status and when it will be dispatched?
I am ready to give a better score to your service later on I get my order, but now while I feel ignored I am not ready to give more than one star service evaluation.

Shipped me something I did not order, then I had to pay shipping fees back, restocking fees, as well as extra customs fees since the value was higher.

Would not recommend shopping here.

SCAM. They shipped item to Mexico with no plan, contacts or system to pass customs. I never received the package. They stopped responding to emails.

Avoid!

Absolute SCAMMERS…DO NOT BUY from Premiere Avenue.
They sent me a product. I did not order, then refused to issue a refund.

Amazing! I have ordered online perfumes Kilian. Order made on Monday 16 Dec. Arrived to Cyprus by free DHL shipping by Thursday 19 Dec! I can’t believe these guys sorted my order so fast , especially taking in to consideration of X Mass time.
Also they added a lot of different samples. My wife is happy!
Thanks!

Great Customer Service!

I placed an order and received the order confirmation by email immediately. I did change my mind and decided i would ask to cancel, purely due to me overspending on my credit card. I also knew with being in the UK I’d have import fees on top due to the cost of the perfume, and decided I’d wait until I had more money. I contacted Premiere Avenue through the email address on their website and asked if I could cancel for a refund. I received a reply the next day from Claire, who was great and advised me of the timescales for the refund to be processed. There were no issues with me cancelling. I received confirmation of my refund this morning. Based off my experience, I would absolutely come back to this company and use them again in the future. They have an excellent range of very niche perfumes that aren’t available to UK buyers elsewhere. They are very quick to answer emails and so far I’m really impressed. Thank you Premier Avenue for making my experience so straightforward.

As for others reviews regarding additional charges - it’s the buyers responsibility to calculate and pay import fees (if due) set by customs in your country. Import charges have nothing to do with any seller outwith your country and is not their responsibility to calculate these for you. Unfortunately this is the price we have to pay to access niche perfumes or any other items that aren’t available in our countries. If you haven’t received a parcel, check with the carrier (USPS,UPS, DHL or fedex) if you have outstanding charges to pay, as they won’t deliver until you do! … and the carrier don’t always notify you either. DHL are the worst for this!

Placed the order yesterday, got today (within Europe). If you want to receive your Goods as soon as possible, please, use DHL EXPRESS.

Well/safe packed.

Got samples and also gifts from the brand I ordered (special offer in e-boutique).

Smooth communication, polite answers, kindness.
Huge thank you, Alexandre.

Not the 1st but not the last order either.

My order took longer to arrive but i can say that i’m really satisfied. I received many samples as well. So satisfied but i hope that the way of delivery will change be more faster. Very good customer service, they helped me all way long, thanks. Great price and very good product, highly recommended💯

Awesome catalog of perfumes, amazing price. Yes, I had to pay for the delivery out of my pocket but even including that, the price was unbeatable. Their customer service was excellent, prompt replies to my queries.

There was a miscommunicate with DHL partner from their end which resulted in shipment to be returned to them the very next day of shipping, but they re-packed and re-shipped the very next day. The delivery box was beautifully curated on the inside with a good selection of samples/gifts and a cute certificate stating that the order was prepared by Ilana. Keep up the good work. Definitely not my last purchase from them.