NICHE-BEAUTY.COM Reviews 

3,067
TrustScore 4 out of 5

3.8

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Review summary

Created with AI, based on recent reviews

Looking at 266 reviews, reviewers had a great experience with this company. Customers frequently praise the wonderful variety of exclusive skincare, perfumes, and beauty brands that are often difficult to find elsewhere on the market. Consumers also appreciate the quick and reliable shipping process, alongside securely packaged orders that frequently include delightful free samples. However, some customers also noted frustrating issues with delayed deliveries, inconvenient courier methods, and occasional missing or damaged products. Some reviewers were not happy with the customer support team, mentioning that it took a very long time to receive helpful responses. People also reported that trying to resolve order mistakes or return items proved to be quite complicated and annoying.

What people talk about most

Product

Consumers find product to be positive, highlighting a wide variety of exclusive brands and well-curated... See more

Delivery service

Customers consistently note ambiguous experiences with delivery service. While many reviewers praise fast... See more

Order

Customers had ambiguous experiences with their order processes. While some reviewers highlighted fast... See more

Customer service

Reviewers mention ambiguous feedback about customer service, reflecting a wide range of experiences. While... See more

Quality

Reviewers highlight ambiguous aspects of quality, expressing deep concern over severe issues. Many customers... See more

Reviews shaping this summary

Rated 4 out of 5 stars

I am in love with Niche Beauty! To start with they deliver your order truly in max 3 working days... they always have a separate "sale"section - in case you want to shop out of a whm!- and, last b... See more

Company replied

Rated 4 out of 5 stars

I actually love Niche Beauty, and would buy more for it if only they stock my other favourite brand: Act and Acre!

Rated 4 out of 5 stars

Very well for products and prices, I had issues with the delivery two times this year unfortunately.

Company replied

Rated 4 out of 5 stars

All in all the experience is good, but delivery times should be definitely improved.

Company replied


Company details

  1. Beauty Product Supplier
  2. Cosmetics and Perfumes Supplier
  3. Health and Beauty Shop
  4. Perfume Store

Written by the company

NICHE BEAUTY is an online portal founded in Hamburg, Germany and we are dedicated to offer our customers exclusively, exciting and luxurious cosmetic brands from all over the world. Our niche brands were previously known only to insiders and are now available to all of our customers at https://www.niche-beauty.com/en-de/.


Contact info

3.8

Great

TrustScore 4 out of 5

3K reviews

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4-star
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1-star

Asks customers to review

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3.8

All reviews

(3,067)

811 reviews in the last 12 months

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Rated 1 out of 5 stars

I am extremely disappointed with the…

I am extremely disappointed with the service provided by “niche-beauty”.
My order arrived with the external box visibly damaged and tampered with.
Out of the four items I ordered, only one arrived in good condition. Two items were missing, while another item — an Hourglass mascara — arrived damaged and dirty.

In addition, I was supposed to receive two samples as complimentary gifts, but only one was included in the package.

To make matters worse, the gift box offered with orders over €375 arrived with two products that were spoiled and had a very unpleasant smell. I understand that this was a complimentary bonus, but considering the value of my order, I do not consider it acceptable to receive products in such poor condition.

The shipping service was also not provided as expected. I paid for priority shipping for a high-value order, yet I had to personally insist on the delivery because the shipment was clearly not express or priority. The label on the external package clearly indicated that it had been sent by Economy shipping.

Overall, this experience has been extremely disappointing and unacceptable.

I am therefore expecting a prompt and professional response, together with an immediate resolution of all the issues caused. Priority shipping should be properly respected, packages should be securely protected and properly sealed, complimentary gifts should arrive fresh and in perfect condition, and customer service should respond professionally and efficiently.

So far, I have received only an apology regarding the issue, but no concrete solution or appropriate compensation.

I truly believe that a company like Niche Beauty.de should offer a significantly higher level of service, quality, and attention to its customers, particularly for orders of such high value.

Unfortunately, based on this experience, my impression of Niche Beauty.de is extremely negative. At this point, it is a definite “NO” from me, and I seriously doubt that I will place another order with you in the future.

I look forward to receiving your prompt response and, most importantly, a concrete resolution to this matter.

August 25, 2026
Rated 5 out of 5 stars

The package arrived faster than I…

The package arrived faster than I expected, and the products are top-notch I wouldn't have expected anything less. The prices are pretty good, especially on some products,if you get a discount code, it’s really a great deal. This has become my favorite website.

September 4, 2026
Unprompted review
Rated 1 out of 5 stars

Terrible customer service. Still waiting for my refund.

Really liked the assortment of Niche Beauty. Unfortunately the order process was everything but smooth. It took quite long for my order to be shipped. They only provided me with a tracking link to the German DHL site, however, this didn’t give me any information at which pick up point my order was delivered for me to pick it up. Their customer service is not reachable by phone (they just hang up on you) and I have mailed several times with no response. When I finally reached someone at DHL and they gave me the right tracking link (on the Dutch DHL site), it turned out that my package had apparently, after only 3 days at the pick up point, been sent back to them. Now I am emailing and calling to get my money back, but again no response whatsoever.

September 4, 2026
Unprompted review
Rated 1 out of 5 stars

The worst customer service ever

On August 30 I made an order of 148€ which I’ve regularly paid with PayPal but I haven’t received any mail of confirmation though on the site on my account the order is present. I written through the site and I haven’t received any answer, I still keep receiving adv mails from them but not an answer or the confirmation with the shipment details. The customer service does not exist at all, I want to receive my product or have the money back. I am not happy, a site with quite luxury products must have a mail address for the customer. There is a telephone number which I cannot use with my telephone contract. Mi order n. Is QULBV3048583.

September 2, 2026
Unprompted review
Rated 1 out of 5 stars

Money returned ONLY after regulatory…

Money returned ONLY after regulatory escalation — complete failure of customer service!


I am updating this review to confirm that I have finally received a full refund for my lost order. However, I want to be entirely clear: this refund was issued ONLY after I escalated the issue to consumer protection authorities (Konsument Europa and Universalschlichtungsstelle des Bundes) and made the situation public.
​Here are the facts regarding Niche Beauty’s operation:
​Total Communication Blackout: My documented inquiries sent on August 20, 25, 26, and 28 were completely ignored. Their website’s AI assistant was an unhelpful loop that provided zero answers, creating a complete information vacuum.
​Severe Impact: This order was a time-sensitive gift for my daughter. The retailer’s prolonged silence and inaction ruined a special family occasion and forced me to spend extra money on last-minute replacements under immense stress.
​Misrepresenting Legal Responsibilities: The company attempted to deflect blame onto the postal service, ignoring basic EU consumer rights which clearly state that the seller is legally responsible for the package until it reaches the buyer.
​Rejection of the 20% Voucher: After almost two weeks of total neglect, Niche Beauty offered a 20% discount code as an "apology." I have formally rejected it and will never shop with them again. Customer trust and ruined family plans cannot be bought back with a marketing coupon.
​As a matter of integrity, I confirm that the financial dispute is settled. However, I am keeping this 1-star rating because Niche Beauty showed zero care or support until regulatory bodies were involved. Avoid this store at all costs!

September 1, 2026
Unprompted review
Rated 1 out of 5 stars

I made an order on 24 august

I made an order on 24 august. Haven’t received my order nor any information. Nobody answers at your contact number. I have made 2 tickets but still no answer.

August 24, 2026
Unprompted review
Rated 1 out of 5 stars

Customer Service completely unresponsive

I had a collagen powder in a glass bottle that arrived damaged in the shipment. I’ve sent four messages over more than four weeks and there is zero response from their Customer Service about replacing the item. Every single message has gone completely ignored. The worst experience I’ve had with any online retailer. I’ve never experienced a total lack of response like this before. Even to this comment here they haven’t even bothered to respond.I am a frequent customer, but will definitely reconsider using this company in the future if there is no Customer Service whatsoever.
Will be filing next with the regulatory authorities in France.

August 25, 2026
Unprompted review
Rated 5 out of 5 stars

My favorite place to shop

My favorite place to shop! It has everything I need, all in one place.

August 20, 2026
NICHE-BEAUTY.COM logo

Reply from NICHE-BEAUTY.COM

Thank you very much for your trust and positive review. We are pleased that you are satisfied with our services and products.

Your feedback is important to us and we are committed to meeting your expectations in the future.

We look forward to many more positive experiences with you. Your Niche-Beauty.com Team.

Rated 1 out of 5 stars

Shut this website down!

I’m honestly going to continue to give negative feedback to this website to spread awareness and possibly for them to go out of business because of how unprofessional they are. Anyone in the U.S or in general I hope this comes across to you so you know how terrible they are do not buy into those positive comments they are misleading. I was shipped 2 of the same exact product! When trying to reach customer service (which also they take days to respond) they said they could not return the item. I emailed multiple times on the matter because I should not have to pay for something that I don’t want. To conclude this matter that took 3 weeks! 3! They concluded that I can’t return the item because it’s damaged goods! Something that they mistakenly did! I repeat again don’t buy from here! I’m going to spread this on every way possible.

August 11, 2026
Unprompted review
Rated 1 out of 5 stars

Do not buy a thing from this place .

Do not buy anything products from this site/company, especially if you are in the U.S! I ordered a product from them and they mistakenly shipped me 2 items, and when I asked for a return label to return they said they aren’t able to return it. They’re responses are slow now I’m paying double for something I ordered once!

August 24, 2026
Unprompted review
Rated 1 out of 5 stars

Wrong item delivered – no response for 12 days

I received the wrong item in my order. I reported the problem on 12 August 2026 and received an automated confirmation that my complaint had been registered as ticket #17377 and #5991623. Niche Beauty stated that their Customer Service Team would look into it and get back to me shortly.

It is now 24 August, and despite repeated follow-ups by email, WhatsApp and Instagram, I have still received no substantive response and no solution.

Another ticket, #6022616, was created following one of my later attempts to contact Customer Service, yet the issue remains unresolved.

This should be a very straightforward matter: I need Niche Beauty to arrange the return of the incorrectly delivered grey Bala Weights at no cost to me and send the pink Bala Weights that I actually ordered.

Having to post a public review after 12 days simply to receive a response to an incorrect delivery is extremely disappointing.

Order: IDDYK3021278
Original ticket: #17377
Follow-up ticket: #6022616

I will gladly update this review as soon as Niche Beauty resolves the issue.

August 20, 2026
Unprompted review
Rated 1 out of 5 stars

am extremely disappointed with customer service

am extremely disappointed with my experience with Niche Beauty.

First, there was an issue with my order because two different addresses were mixed up, and despite trying to contact customer service about it, I received no response.

When my order finally arrived, I discovered yet another problem. I had ordered a Westman Atelier makeup product in a specific shade, but I was sent a completely different shade. Coincidentally, the shade I received was one that was on sale, while I had paid full price for the shade I had actually ordered.

Since then, I have contacted Niche Beauty five times trying to resolve the issue, and I have received absolutely no response whatsoever.

Mistakes can happen, but what I find unacceptable is the complete lack of customer service and communication when something goes wrong.

I am extremely dissatisfied with this experience and, unfortunately, I cannot recommend Niche Beauty to anyone.

August 24, 2026
Unprompted review
Rated 5 out of 5 stars

Outstanding customer support

I had a great experience with Niche Beauty. Their customer support was outstanding — very friendly, helpful and quick to respond. My issue was resolved smoothly and efficiently. Thank you for the excellent service!

August 20, 2026
Unprompted review
NICHE-BEAUTY.COM logo

Reply from NICHE-BEAUTY.COM

Thank you very much for your trust and positive review. We are pleased that you are satisfied with our services and products.

Your feedback is important to us and we are committed to meeting your expectations in the future.

We look forward to many more positive experiences with you. Your Niche-Beauty.com Team.

Rated 5 out of 5 stars

Ultra fast shipping, amazing range of products

Ultra fast shipping. Very slow response from customer service via email. Customer service is not reachable via phone. Amazing selection of products. Will order again as the issues with customer service are not relevant for me.

August 13, 2026
Unprompted review
NICHE-BEAUTY.COM logo

Reply from NICHE-BEAUTY.COM

Thank you very much for your trust and positive review. We are pleased that you are satisfied with our services and products.

Your feedback is important to us and we are committed to meeting your expectations in the future.

We look forward to many more positive experiences with you. Your Niche-Beauty.com Team.

Rated 3 out of 5 stars

Delivery took endlessly

Delivery took endlessly, my phone number wasnt added to delivery information what made me extra trouble with resolution.
Poor in freebies, there is better places to order, sorry to say!

August 3, 2026
Unprompted review
NICHE-BEAUTY.COM logo

Reply from NICHE-BEAUTY.COM

Dear Customer,

Thank you for sharing your feedback. We are very sorry that the delivery took longer than expected and that the missing phone number in the delivery information caused additional inconvenience.

We also regret that the selection of complimentary samples did not meet your expectations. Your feedback regarding both the delivery process and the freebies is very valuable to us and will be shared with the responsible teams.

We sincerely apologize for the inconvenience caused and hope we will have the opportunity to provide you with a better experience in the future.

Kind regards,
Your Niche Beauty Team

Rated 4 out of 5 stars

Very well for products and prices

Very well for products and prices, I had issues with the delivery two times this year unfortunately.

August 10, 2026
Unprompted review
NICHE-BEAUTY.COM logo

Reply from NICHE-BEAUTY.COM

Thank you very much for your trust and positive review. We are pleased that you are satisfied with our services and products.

Your feedback is important to us and we are committed to meeting your expectations in the future.

We look forward to many more positive experiences with you. Your Niche-Beauty.com Team.

Rated 1 out of 5 stars

Niche-Beauty poor logistics

I wrote critically about Niche-Beauty's logistics "service with DHL. They claim to have looked into it and surprise surprise - all my fault! I find this kind of attitude quite strange. Also, my question about possible future orders has gone unanswered.

August 13, 2026
Unprompted review
NICHE-BEAUTY.COM logo

Reply from NICHE-BEAUTY.COM

Dear Customer,

Thank you for your feedback. We are sorry to hear that our previous response left you with the impression that we were placing the responsibility on you. This was certainly not our intention.

Our Customer Service team has reviewed your case and looked into the delivery process with DHL. We understand that the situation was frustrating and regret that your question regarding possible future orders was not answered.

We appreciate you bringing this to our attention and will make sure that your feedback is taken into consideration.

Kind regards,
Your Niche Beauty Team

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