Banner for GoodMorning

GoodMorning Reviews 

937
•
TrustScore 5 out of 5

4.8

While we don't verify specific claims because reviewers' opinions are their own, we may label reviews as "Verified" when we can confirm a business interaction took place. Read more

To protect platform integrity, every review on our platform—verified or not—is screened by our 24/7 automated software. This technology is designed to identify and remove content that breaches our guidelines, including reviews that are not based on a genuine experience. We recognise we may not catch everything, and you can flag anything you think we may have missed. Read more

Review summary

Created with AI, based on recent reviews

Considering 67 reviews, reviewers overwhelmingly had a great experience with this company. Buyers regularly share that store representatives are extremely helpful, welcoming, and exceptionally knowledgeable when answering questions about the available product choices. People also genuinely love the incredible comfort, highly supportive design, and overall outstanding quality of their new mattresses and complete bedding bundles. However, some people mentioned that certain mattress models felt extremely firm or eventually caused unexpected discomfort over time. A few reviewers additionally noted needing extra padding or minor adjustments to make their daily sleeping setup work properly for them. Shoppers occasionally pointed out that certain accessories or components did not fully meet their personal preferences.

What people talk about most

Product

Customers consistently note positive experiences with product, highlighting the fantastic quality and... See more

Quality

Reviewers mention positive feedback about quality, highlighting that products are very comfortable and... See more

Staff

Reviewers highlight positive aspects of staff, noting that consumers experience friendly, courteous, and... See more

Service

Customers had positive experiences with service, frequently praising courteous, knowledgeable staff who... See more

Customer service

Users describe positive interactions with customer service, highlighting exceptional care, generosity, and... See more

Reviews shaping this summary

Rated 5 out of 5 stars

One of our bundle items was damaged, which wasn't noticed until after we'd washed it before first use. It was very frayed for about 6" on one side where it wasn't correctly sewn together. We called... See more

Company replied

Rated 5 out of 5 stars

We purchased a cool cover mattress from Juno, and can’t recommend it enough. The site is very clear and easy to use, delivery and communication are fast and helpful. Most importantly the mattress is... See more

Rated 5 out of 5 stars

We are thrilled to be regularly using Good Morning for our interior design projects. All of their mattress lines are fabulous and our clients love them as well. Their customer service is excellent a... See more

Rated 5 out of 5 stars

We took our time testing out the foam and the hybrid/foam Douglas mattresses. We asked a ton of questions. The staff were attentive when needed and also let us be when we were testing out the differen... See more


Company details

  1. Mattress Store
  2. also in
  3. Bed Shop
  4. Bedding Store
  5. Bedroom Furniture Store

About GoodMorning

Written by the company

Promo Image

Logo

GoodMorning is Canada’s largest independent mattress company, delivering premium quality mattresses straight to your door. There are no store markups, sales commissions, or middlemen – just a great night’s sleep at an incredibly low price!

Once you’ve found the perfect mattress, GoodMorning has everything you need to complete your sleep set. They offer a wide variety of premium quality accessories such as sheets, pillows, weighted blankets, and bed frames, all without the premium price tag.

Shop Mattresses
Shop Accessories
Compare Our Mattresses


Did You Know?


GoodMorning played a pivotal role in shaping the mattress industry into what it is today. They were the pioneer in a number of categories:

1. The first to offer 100+ night in-home sleep trial. Now up to 365 nights.

2. The first to offer 100% free returns. Better sleep, delivered straight to your door.*

3. The first online luxury mattress brand in North America. Made by Canadians, for Canadians.

Learn More


600,000+ Canadians Own a GoodMorning Mattress


GoodMorning believes that everyone should be able to rise and shine. They work with a nationwide network of charities and community organizations to keep returned mattresses from going to waste.

GoodMorning designs its mattresses with the environment in mind. The company does its part for the environment by sourcing mattresses made with renewable energy and reducing its carbon footprint wherever possible.

Shop GoodMorning.com
*Shipping fees may apply for some remote locations.

Contact info

4.8

Excellent

TrustScore 5 out of 5

937 reviews

5-star
4-star
3-star
2-star
1-star

Asks customers to review

This company invites their customers to review, whether positive or negative

Replied to 100% of negative reviews

Typically replies within 24 hours

How this company uses Trustpilot

See how their reviews and ratings are sourced, scored, and moderated.

4.8

All reviews

(937)

66 reviews in the last 12 months

Write a review
Companies on Trustpilot aren't allowed to offer incentives or pay to hide reviews. Reviews are the opinions of individual users and not of Trustpilot. Read more

Rated 3 out of 5 stars

Mattress gets too soft

I really loved my Douglas mattress at first, but then after 5-6 years it got too soft and I started having back pain. I wrote to goodmorning.com support and never got a reply. Then I wrote to douglas.com support and was asked for a bunch of pictures, which I sent right away. I got a reply 3 months later asking for more pictures. This is unacceptable for such a big brand. Stay away.

UPDATE : After this review I was contacted by customer support and they admitted to dropping the ball on this one. They really stepped up and offered a full refund to make sure I was happy.

October 22, 2026
Unprompted review
GoodMorning logo

Reply from GoodMorning

Hi Pierre-Yves, thank you for reaching out to us and sharing your experience. We’re truly sorry that your inquiry went unanswered for such a long period of time. There was an unfortunate oversight in our process, and we sincerely apologize for any frustration this has caused. This certainly isn’t the experience we want for our customers.

Please rest assured that a second round of photos can be part of our standard process in some situations. In the initial round, like the photos you shared this summer, we’re able to rule out some issues (like an incompatible base), so we don’t have to ask customers to unnecessarily place their mattress on the floor for the string test in a second set of photos. In your case, we determined that additional documentation was needed, but we recognize this request came much later than it should have.

We’ll be reaching out via Trustpilot to confirm your details, and we’d greatly appreciate it if you could share your order information so we can properly address these concerns. We’d love the opportunity to make things right for you.

Rated 5 out of 5 stars

The service was good

The service was good. We loved the bed package that came with the purchase of the mattress. Easy to take home in the box! We love the mattress.

October 20, 2026
GoodMorning logo

Reply from GoodMorning

Hi Debbie, thanks for sharing! We hope you have many nights of restful sleep ahead! 😊

Rated 4 out of 5 stars

Good but not great

Good but not great. I thought it would help my back issues by now. I am still having treatments by a practitioner. The pillows require flipping during sleep to make them comfortable. I have adjusted them by removing and adding some foam chips. They keep flattening out where the head is taking away from proper neck support. Also no instructions came with the Vista mattress if it can be flipped over or turned around so it stays natural without developing any sags etc. Thanks.

October 13, 2026
GoodMorning logo

Reply from GoodMorning

Hi Wayne, thank you for taking the time to share your feedback. We're sorry to hear that some aspects of your purchase haven't quite met your expectations. Comfort is personal, and we appreciate you sharing your thoughts on both the mattress and pillows.

Regarding your Octave Vista, the mattress is designed to be used on one side only, so we don't recommend flipping it. However, you can rotate it 180 degrees periodically to help promote even wear.

If you'd like to discuss your concerns about the pillows or mattress further, our customer care team would be happy to help, you can reach them by email at support@goodmorning.ca or by phone at 1-833-310-0302 We appreciate your feedback and hope your comfort continues to improve as you settle in!

Rated 5 out of 5 stars

Incredible Customer Service for a damaged bedding bundle item

One of our bundle items was damaged, which wasn't noticed until after we'd washed it before first use. It was very frayed for about 6" on one side where it wasn't correctly sewn together.
We called and advised we'd happily return the faulty cover to have it replaced. It took a few weeks and following up, but then they sent a replacement. To our surprise, it was an entire new bedding bundle with all items! And then when we emailed to let them know, they told us we didn't have to return the damaged piece or the extras of the other pieces!
That's incredible customer service. We are truly thanksful. Plus, the bed is SO comfy!

October 6, 2026
GoodMorning logo

Reply from GoodMorning

Hi Andrew, we're so happy to hear you're enjoying your new mattress! We're also thrilled you're now able to rest more comfortably using your sleep bundle. We apologize again for that sewing error! Thank you so much for taking the time to share your experience with us. Happy sleeping!

Rated 5 out of 5 stars

5 Stars

5 Stars – Exceptional Customer Service and Compassion!
I would like to express my sincere appreciation to GoodMorning for the exceptional care, understanding and generosity extended to my young-at-heart, 87-year-old uncle.
A bed had been purchased for him by his caregiver, but unfortunately, the size was not appropriate for his needs and raised serious safety concerns. By the time our family became aware of the situation and contacted the company, the 120-day return period had already expired.
Given his circumstances, we reached out to GoodMorning to explain the situation and ask whether an exception could be considered.
To our great appreciation, the company listened with genuine compassion and understanding. Rather than simply relying on its return policy, GoodMorning went above and beyond to find a fair and thoughtful solution. They generously arranged for an upgraded adjustable bed and mattress, made additional financial accommodations and assisted with the transition.
My uncle is now extremely pleased with his new bed, and the arrangements have made a meaningful difference in his comfort and well-being.
It is refreshing to encounter a company that demonstrates such genuine care for its customers, particularly our seniors.
Thank you, GoodMorning, for your compassion, generosity and outstanding customer service. We are truly grateful and would not hesitate to recommend your company.

September 10, 2026
Unprompted review
GoodMorning logo

Reply from GoodMorning

Hi Michele, thank you for sharing such a thoughtful review! We're so happy we could help your family find a solution that worked for your uncle. Hearing that he's comfortable and enjoying his new bed means so much to us. We truly appreciate your kind words and your recommendation. Wishing your uncle many more restful nights ahead!

Rated 5 out of 5 stars

Performed exactly as expected

Performed exactly as expected. Cool sleeping, Great support for side sleeper with just enough comfort . From beginning to end, the whole process went smoothy. I just need help sliding the queen size mattress out of the box.

September 11, 2026
Rated 1 out of 5 stars

Hybrid Juno queen mattress, no flex with coils

Purchased a hybrid Juno queen mattress. We choose a hybrid thinking that having coils and foam would provide some cushioning and movement. Instead it is extremely firm, like sleeping on a board.

April 30, 2026
Unprompted review
GoodMorning logo

Reply from GoodMorning

Hello, Juel. We're sorry to hear your new mattress doesn't quite suit you yet.

If you're finding your Juno mattress too firm right now, don't worry! It can take time to adjust to any new sleep surface. While some of our customers love their new mattress right away, it can take a few weeks for others to break it in.

If you would like suggestions on how to speed up the break-in process, you can contact our customer care team via our live chat on our website or by phone at 1-855-237-9370.

Rated 5 out of 5 stars

Enjoying

The sales person was courteous and knowledgable. I really like my adjustable bed frame. I’m not in need of a mattress at this time. Thank you so much.

August 25, 2026
Rated 5 out of 5 stars

Purchased our Douglas Mattress Here

We took our time testing out the foam and the hybrid/foam Douglas mattresses. We asked a ton of questions. The staff were attentive when needed and also let us be when we were testing out the different beds. We left with a mattress in a box same day. The demos were clean and well maintained unlike some other mattress stores. Thanks for the good service GoodMorning!

August 3, 2026

The Trustpilot Experience

Anyone can write a Trustpilot review. People who write reviews have ownership to edit or delete them at any time, and they’ll be displayed as long as an account is active.

We use dedicated people and clever technology to safeguard our platform. Find out how we combat fake reviews.

Learn about Trustpilot’s review process.

Here are 8 tips for writing great reviews.

Verification can help ensure real people are writing the reviews you read on Trustpilot.

Offering incentives for reviews or asking for them selectively can bias the TrustScore, which goes against our guidelines.

Take a closer look