Birchwood Group Reviews 

1,637
TrustScore 4.5 out of 5

4.5

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Review summary

Created with AI, based on recent reviews

Considering 91 reviews, reviewers overwhelmingly had a great experience with this company. Customers frequently praise the sales team for being exceptionally knowledgeable, welcoming, and completely non-pushy during vehicle viewings and test drives. People deeply appreciate the smooth purchasing process, noting that staff take extra time to explain every control and keep buyers fully updated. However, some reviewers were not happy with after-sales support, highlighting persistent vehicle issues such as dashboard warnings and water ingress that proved difficult to resolve. A few people also felt that specific service appointments lacked thoroughness, accompanied by frustrating communication delays from the team when seeking assistance.

What people talk about most

Staff

Reviewers highlight positive aspects of staff, praising their expert product knowledge, helpfulness, and... See more

Service

Users describe positive interactions with service, highlighting the friendly, approachable, and knowledgeable... See more

Product

Customers consistently note ambiguous experiences with product. While some reviewers report being very happy... See more

Customer service

People report positive experiences with customer service, noting that staff members were extremely helpful... See more

User experience

Customers had positive experiences with user experience, highlighting smooth and hassle-free car buying... See more

Reviews shaping this summary

Rated 5 out of 5 stars

This was my third car purchase from Kia Washington, and once again Steve Lansley made the experience brilliant. He managed to get me a brand new car within just two weeks and really worked his magic t... See more

Rated 5 out of 5 stars

I have just taken delivery of my second Sportage from BMG. I have dealt with Liam Adams both times, and he has been professional, accommodating and incredibly patient with my onerous list of requir... See more

Rated 5 out of 5 stars

We recently had a great experience with Kia Washington! We were looking for a new car after a bad experience elsewhere. Matt our sales adviser was great, he was very knowledgeable and gave us all the... See more

Rated 5 out of 5 stars

Our first time with Birchwood, and with a Kia, having had a forgettable experience with Land Rover. Very helpful, and as others have said not at all pushy. Two test drives later purchased a Sportage,... See more


Company details

  1. Car Dealer

Written by the company

Birchwood Motor Group car dealers in Sussex offer a great choice of new and used Ford, ŠKODA, Mitsubishi and Kia cars, as well as servicing, parts and repairs.


Contact info

4.5

Excellent

TrustScore 4.5 out of 5

2K reviews

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No recent history of asking for reviews

This company hasn't invited customers recently, so reviews may not be representative

Hasn’t replied to negative reviews

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4.5

All reviews

(1,637)

86 reviews in the last 12 months

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Rated 5 out of 5 stars

Birchwood Used Cars Chichester

The whole buying process start to finish was such a pleasure thanks to Sam.
My calls were aleays returned promptly. This is a dealer that actually listens & delivers, a quality that is rare to find these day.
I can't speak highly enough of this business. An experiece I would certainly repeat.

August 21, 2026
Unprompted review
Rated 5 out of 5 stars

great service

given help from beginning to end from Dan and was a quick process to getting my dream car and driving away satisfied

September 1, 2026
Unprompted review
Rated 1 out of 5 stars

No warranty service provided.

I bought a one year old second hand KIA. As the 20000 mile service had been missed, I was informed that the seven year warranty would not cover the engine but that all electrical, air con etc would be.
The offside wing mirror did not adjust via controls and my vendor contacted KIA to establish whether this was covered. We were informed that it was and an appointment was booked it in for two weeks later.
On the day, I was told that this was not covered due to a scuff mark on rear of mirror; not an impact, a scuff.
I was told that this would not be covered (despite previous assurance) and that I would have to pay £168 plus vat.
As such their warranty is not really worth anything at all. I feel generous giving a one star review as even that was not earned.

August 18, 2026
Unprompted review
Rated 5 out of 5 stars

Friendly, knowledgeable staff.

Matthew Hemmingway made the whole experience of car purchase a worry free and enjoyable occasion,with his expert knowledge and very helpful information regarding gap insurance. This is the third time we have bought a car from him and would recommend anyone wishing to buy a Kia to ask for him personally.

August 14, 2026
Unprompted review
Rated 5 out of 5 stars

Matthew at Washington

Matthew at Washington was very good and helpful, nothing was too much bother at all. He was very friendly and approachable and I felt at ease with him in purchasing my car.

August 15, 2026
Unprompted review
Rated 5 out of 5 stars

Absolutely amazing service from…

Absolutely amazing service from Birchwood Kia showroom , friendly staff Mr Nick Was amazing and poilet and friendly and very helpful , as all thr staffc , answered all my questions , would so recommend . Thank you

June 23, 2026
Unprompted review
Rated 5 out of 5 stars

Well looked after

Martin was very helpful in helping us decide what we needed in our next car. Excellent customer service

July 10, 2026
Unprompted review
Rated 2 out of 5 stars

Birchwood Ford Eastbourne Interim Service

Birchwood Ford Eastbourne Service department. I took a 1-year old Ford Focus in for an interim service. I wanted to have the same level of checking that an older car would get. When I booked on the phone I was told there were two levels of (annual) interim service, (1) just oil and filter change (2) oil+filter plus additional checks. I opted for the second version (about £75 more). The subsequent online check-in page listed two items: (a) FREE health check and (b) oil+filter change. I wondered what they would do for the additional money, so when I brought the car in I asked what would be done and checked. There didn't seem to be anything extra to the free health check. The health check report specifically said "visual inspection only, no mechanical check". It seems I was charged extra for NO additional checks. Visual inspection only. Did they even do basics such as top up windscreen washer bottle and check tyre pressures?? The invoice doesn't list those things. Not good value and I won't be going back to that service department!

July 22, 2026
Unprompted review
Rated 5 out of 5 stars

Adam was great

Adam was great from the first time we spoke. I told hi what I was interested and we arranged to meet that weekend,I gave the car a once over and then took it for a small test drive. I hadn't bought an EV before so Adam's experience and knowledge was very helpful. We agreed a deal in principle and the following weekend we were the proud owners of an MG ZS EV. Overall the experience was really easy for us and Adam did a great job, even dealing with a couple of follow up questions. Thanks Adam

July 11, 2026
Unprompted review
Rated 5 out of 5 stars

Amazing experience

I had an absolutely fantastic experience purchasing my new 2026 Kia Picanto at Birchwood Washington, all thanks to Matt Hemmingway! From the moment I walked in, he was incredibly welcoming, patient, and—most importantly—never pressured me into making a decision. He took the time to answer all my questions and made the entire process transparent and stress-free. If you are looking for a new car and want an honest, hassle-free experience, go see Matt!"

June 6, 2026
Unprompted review

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