Lovell Sports Reviews 

8,086
TrustScore 2 out of 5

2.1

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Rated 1 out of 5 stars

Awful customer service. Ordered over a week ago and my items have still not dispatched. Customer service email has stated they will investigate, but no further details. How can they justify such high... See more

Rated 5 out of 5 stars

Just wanted to counteract all the negative reviews below as I had the best experience with Lovell Sports, ordered a pair of Fit flop ballet pumps at around 7 pm last night, (and they were half the pri... See more

Rated 1 out of 5 stars

I ordered a multitool and received the confirmation email, only for the order to be cancelled a few hours later without any explanation and in clear contradiction to their own T&Cs. The product page d... See more

Rated 1 out of 5 stars

Order a LA Galaxy shirt off this company two weeks ago for some unknown reason the courier company EVERI sent it back to them. I’ve been in contact with the courier company and got proof they sent it... See more

Company details

  1. Running Store
  2. Cricket Shop
  3. Golf shop
  4. Rugby Store
  5. Soccer Store
  6. Tennis Store

Written by the company

With over 30 years of expertise in the sporting industry, Lovell Sports is committed to excellence. As the UK's leading specialist in Football, Rugby, Hockey, Cricket, Netball, Tennis and Running, our purpose is not only to deliver top-notch sporting equipment, but also to provide customers with seasoned advice across all categories, ensuring a seamless shopping experience. Our commitment to excellence is reflected in our Trustpilot reviews, guiding us to consistently improve and better serve you. So, what are you waiting for? Dive into a world of quality sports gear and expert guidance at Lovell Sports today.


Contact info

2.1

Poor

TrustScore 2 out of 5

8K reviews

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1-star

Asks customers to review

This company invites their customers to review, whether positive or negative

Replied to 62% of negative reviews

Typically replies within 1 week

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2.1

All reviews

(8,086)

183 reviews in the last 12 months

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Companies on Trustpilot aren't allowed to offer incentives or pay to hide reviews. Reviews are the opinions of individual users and not of Trustpilot. Read more

Rated 1 out of 5 stars

Wish I had read these reviews before I ordered

I hate myself for not reading these reviews before I placed my order a week ago. It was acknowledged immediately but have had nothing since. I purchased shoes for a wedding in a weeks time thinking that was a long enough time for them to be sent to me. I have filled in the contact form and my order number is LOVE81772. It seems people get a more speedy response when they take to this review site. If you are not going to fulfill my order just tell me and refund my money (which by the way has been taken from my account despite your website saying no money comes out till the order is fulfilled! and no it isn’t pending in my account you have it!).

23 July 2026
Unprompted review
Rated 1 out of 5 stars

Do not buy anything off this company if you want it delivered

Order a LA Galaxy shirt off this company two weeks ago for some unknown reason the courier company EVERI sent it back to them. I’ve been in contact with the courier company and got proof they sent it back but this company said they haven’t received the item yet. The only conclusion I have is that they never paid the postage that’s why the courier company sent it back. Sent email after email with proof that it was sent back tried ringing them. They both lines are closed and have been for two days, I will never ever use this company again.

23 July 2026
Unprompted review
Rated 1 out of 5 stars

Dishonest company

Dishonest company, avoid.
I ordered a pair of running shoes for £115 through their website. A few hours later it was cancelled without reason.

I followed up with Lovell Sports to find out what happened and was told that they ran out of stock and had to cancel. This was a lie, as the shoe has remained in stock for several days now.

What they DID do, was raise the price immediately after they cancelled my order from £115 to £139.99. So to me, it's pretty evident that they're after a quick buck above all else and have no intent on honouring orders with customers.

19 July 2026
Unprompted review
Rated 1 out of 5 stars

Awful customer service

Awful customer service. Ordered over a week ago and my items have still not dispatched. Customer service email has stated they will investigate, but no further details. How can they justify such high delivery costs for such a poor service. I will not shop here again and suggest avoiding.

22 July 2026
Unprompted review
Rated 1 out of 5 stars

Avoid

Paid £7.99 for shipping, but 7 days later my order is still showing “We’re preparing this for shipping.” No dispatch, no updates, and customer service is impossible to get hold of.

22 July 2026
Unprompted review
Lovell Sports logo

Reply from Lovell Sports

Hello, we are very sorry for the delay with your order. Unfortunately, there was a glitch on our system. The parcel has now been dispatched and is out for delivery. The shipping information has been sent to your email. We do apologise for any inconvenience caused. Kind regards, Lovell Sports

Rated 1 out of 5 stars

Zero customer service

I ordered a cap for my son and paid £8 for express delivery to receive in time for our holiday. Now 6 days later, no cap, no delivery information, no response from customer services to 3 emails i have sent asking where the order is. Shocking company service, no way to get in touch apart from email

16 July 2026
Unprompted review
Rated 1 out of 5 stars

Worst online shopping experience I've…

Worst online shopping experience I've had. Ordered an item on express delivery. 6 days later, no dispatch and customer service giving vague, unsatisfactory response about 'contacting their supplier'. They have taken my funds without dispatching my item (against their own policy). After no further response from customer service, now forced to initiate a chargeback from my card company. Extremely frustrating.

15 July 2026
Unprompted review
Rated 1 out of 5 stars

Do not use this rubbish company

Do not use this rubbish company, the item i bought was too big and asked how to return it , they said to return using tracked delivery and i understood they would refund me the item and the return delivery, but they just refunded the item so i basically paid £9.50 to try it on. 🙄😡

20 June 2026
Unprompted review
Rated 1 out of 5 stars

Very disappointed with my experience…

Very disappointed with my experience with Lovell Sports. I paid for express delivery because I needed my order before going away, but despite the order showing as completed on the website, the tracking still says “waiting for details” and there has been no clear update on where my parcel actually is.

The whole point of paying extra for express delivery is to have confidence that the item will arrive when promised. Instead, I’ve been left chasing updates and unsure whether my order will even arrive in time.

Better communication and more accurate tracking updates are needed. I would expect much more from a company offering an express delivery service.

20 July 2026
Unprompted review
Lovell Sports logo

Reply from Lovell Sports

Hello, I'm sorry for the delay of your order. Please provide your order number, so that we can look into this for you.
Kind regards,
Lovell Sports

Rated 1 out of 5 stars

Order cancelled

I ordered a multitool and received the confirmation email, only for the order to be cancelled a few hours later without any explanation and in clear contradiction to their own T&Cs. The product page doesn’t indicate it’s out of stock, and to make the situation even more absurd, I then got an email telling me the same item was still in my basket and urging me to hurry up and buy it. What a shambles of a company, just avoid.

18 July 2026
Unprompted review
Rated 1 out of 5 stars

Absolutely shocking customer service from Lovell Sports.

I paid extra for express delivery, expecting my order to arrive within the advertised timeframe. Instead my order has been delayed with no updates and no communication whatsoever. The only way I’ve been able to get any information is by chasing them myself.

To make matters worse, when they finally replied, they told me they had contacted their supplier and that it would take 3–5 working days just to receive a response. That is completely unacceptable for an item that was shown as in stock when I placed the order, especially after paying extra for express delivery.

I’ve also requested a full refund, but even that seems to be getting nowhere. There has been no urgency, no accountability and no attempt to resolve the situation promptly. Customers shouldn’t have to fight for a refund when a company has failed to provide the service they paid for.

This has been one of the worst online shopping experiences I’ve had. Poor communication, broken delivery promises, and terrible customer service from start to finish. I certainly won’t be ordering from Lovell Sports again and would strongly recommend that others consider shopping elsewhere.

15 July 2026
Unprompted review
Rated 1 out of 5 stars

I ordered an item from them and they…

I ordered an item from them and they sent me the wrong item. Ive tried reaching out to them to try to get my order returned or recieve what ive actually ordered. Ive been chasing them constantly via their customer support email but ive still had no response. Do not order from here

12 July 2026
Unprompted review
Lovell Sports logo

Reply from Lovell Sports

Hello, thank you for your email. We are sorry to hear that you have received an incorrect item from us. Please can you provide your order number so that our team can look into this matter? Thank you for your patience. Lovell Sports

Rated 1 out of 5 stars

Order not arrived

I ordered a pair of shoes and paid extra for next day delivery. Still not received anything!! I’ve contacted them a few times via their email that they give you on their website. Still no response. Not happy!

15 July 2026
Unprompted review
Rated 1 out of 5 stars

Non-arrival of tennis shoes

I ordered a pair of tennis shoes. When they hadn't arrived over 2 weeks later, I contacted them, and only then was told the shoes would not be arriving at all.

17 July 2026
Unprompted review
Lovell Sports logo

Reply from Lovell Sports

Hello, I do apologise for the parcel was lost. Unfortunately, we are not able to send replacement. Full refund issued on 15/7.
Sorry for the inconvenience.
Kind regards,
Lovell Sports

Rated 1 out of 5 stars

Don’t waste your time and money!

I ordered a pair of trainers for my daughter and paid for next day delivery as she needed them for school. The wrong item was sent and had to be returned. Therefore I didn’t have the trainers for my daughter for school.

I returned the item and was assured that I would have a full refund including postage. However, now that they have finally processed my refund they are only refunding the price of the item and not the postage too.

I will NEVER use this company again. Useless is an understatement

15 July 2026
Unprompted review
Rated 1 out of 5 stars

Wrong boots sent on multiple occasions , price increases and poor customer service.

This was a a trusted company I have used for years through out my football and rugby career instead of highstreet retailers. Recently I bought a pair of Mizuno Japan Neo 4 Rugby boots soft ground variant, to my dismay they had sent firm grounds whilst listing the soft grounds on the website. I contacted customer support who were quick to respond but basically offered me a return, without a sourcing or assurance that I could get an equivalent boot. The only token of goodwill was a shipping next day delivery on my next order. I had used up my 10% code then. The boots were too big so after being fobbed off by customer services I did return them. I asked for a complaints form and their T&Cs with regards to exchanging the boots. They would not let me exchange for a different size. When I looked to rebuy the smaller size price of boots had gone up from £174 to £233. I really did want these boots so begrudgingly bought another pair in a smaller size without even getting the refund for my first pair. Those boots turned up after 4 days instead of next day delivery and I am lost for words that the second pair of boots they sent had the same issue… they were firm grounds, meaning the listing issue was never corrected. I’m waiting for a response from Lovell sports now but would strongly advise to avoid, as they outsource boots from sports direct warehouse and have no understand or control of their own stock. I will update in due course when they reply.

6 June 2026
Unprompted review
Rated 1 out of 5 stars

Abolutely horrendous company-

Abolutely horrendous company- DO NOT BUY FROM THEM.

I ordered a pair of running shoes that were too big. I sent them back and had them returned to me with absolutely no warning saying they were dirty. I responded with pictures of them in immaculate condition and asked for proof as to why they had been returned. They refused to provide any and told me to take it up with a third party mediator.

Warning: They are owned by Sports Direct and will completely screw you over.

2 June 2026
Unprompted review
Rated 1 out of 5 stars

Worst retailer I have ever dealt with

Worst retailer I have ever dealt with. I purchased a pair of golf shoes. They sent a completely different pair. They listed the item incorrectly. Due to the urgency I asked if they could send the correct pair, to wish they refused and advised I’d have the return the pair they sent incorrectly and then wait for a refund. Terrible service, list items incorrectly and you have to fight to get your money back. Avoid at all costs.

10 July 2026
Unprompted review

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