Affinity Diamonds Reviews 

68
TrustScore 4.5 out of 5

4.7

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Review summary

Created with AI, based on recent reviews

Considering 27 reviews, reviewers overwhelmingly had a great experience with this company. Customers consistently praise the staff for their professionalism, extensive knowledge, and helpful guidance, making interactions delightful and educational. Many highlight the seamless, easy, and enjoyable process, from initial consultations to custom design and clear communication. Reviewers are consistently thrilled with the beautiful, high-quality products, such as engagement rings and wedding bands, often exceeding expectations. People appreciate the personalized approach, with staff taking time to educate them about diamonds and guiding them through options without pressure, ensuring an exceptional and memorable overall service.

What people talk about most

Staff

Customers consistently note positive experiences with staff, highlighting their professionalism, knowledge,... See more

Product

Consumers find product to be positive, with many reviewers expressing satisfaction with the quality and... See more

Service

Customers had positive experiences with service, with many reviewers highlighting the exceptional quality of... See more

User experience

Reviewers highlight positive aspects of user experience, consistently describing it as seamless, enjoyable,... See more

Reviews shaping this summary

Rated 5 out of 5 stars

Liana & the team at Affinity were delightful to deal with. Being a diamond novice & knowing nothing about it previously, they took their time to ensure that I was caught up to speed with everything th... See more

Rated 5 out of 5 stars

Lauren was an absolute pleasure to deal with from the very start of our journey at Affinity Diamonds. My fiancé and I could not be happier with our wedding bands and how seamless, easy and fun the pro... See more

Rated 5 out of 5 stars

Roxy at Affinity Diamonds has been fantastic in helping me redesign my engagement ring. I had a meeting with her a couple of weeks ago, now I received the diagram of what it will look like and am s... See more

Rated 5 out of 5 stars

After hearing great things about AD through a friend i decided to walk in without an appointment whilst visiting Sydney. Whilst there Roxy sat me down and walked my partner and i through some... See more


Company details

  1. Jewelry Store
  2. Jeweler
  3. Jewelry Designer
  4. Jewelry Engraver
  5. Jewellery Manufacturer
  6. Wholesale Jeweler

Written by the company

Affinity Diamonds is Australia’s premier bespoke jeweller. We understand that beauty is a culmination of persistence, care and patience. Based in the heart of Sydney and Brisbane's CBD, we’ve been sourcing the finest diamonds on the market for 20 years. Originally founded by Sam Rahme in 2001, Affinity Diamonds was born out of a passion for exquisite luxury and the urge to make the intangible more accessible for everyday people. Specialised in bespoke engagement rings, we source the finest quality ethical diamonds for our clients and work with them to create elegant, tasteful pieces that are handcrafted in our Sydney workshop.


Contact info

4.7

Excellent

TrustScore 4.5 out of 5

68 reviews

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4.7

All reviews

(68)

27 reviews in the last 12 months

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Rated 5 out of 5 stars

Engagement ring

I had an exceptional experience with Affinity Diamonds and couldn’t be happier with the service I received from Lauren. From the very first consultation, Lauren was professional, knowledgeable, and incredibly attentive throughout the entire engagement ring journey.

She took the time to answer all of my questions, clearly explained the differences between the 4Cs, and guided me through the process of selecting the perfect natural diamond. Her expertise and attention to detail made what could have been an overwhelming experience feel seamless and enjoyable.

Lauren was also incredibly helpful in assisting my fiancé with sourcing the diamond and overseeing its creation, ensuring everything came together perfectly and the entire process ran smoothly. Her dedication, communication, and attention to detail gave us complete confidence every step of the way.

The quality of service, communication, and craftsmanship exceeded my expectations. I highly recommend Affinity Diamonds to anyone looking for a beautiful engagement ring and a truly personalised experience. Thank you, Lauren, for making such an important milestone so memorable!

13 June 2026
Unprompted review
Rated 5 out of 5 stars

Amazing Experience

I had an amazing experience with Affinity Diamonds, and Lauren was especially helpful throughout the whole process. She was friendly, professional and knowledgeable, and made everything feel easy and stress-free. She took the time to understand what I was looking for and guided me through the options without any pressure.

The final piece turned out beautifully, and I’m really happy with the quality and craftsmanship. Communication was clear throughout, and the service felt genuine and personalised. I would highly recommend Affinity Diamonds, especially Lauren, to anyone looking for a special piece of jewellery or an engagement ring.

30 January 2026
Unprompted review
Rated 1 out of 5 stars

The term “bespoke” is a stretch

The term “bespoke” clearly means something very different to this company. The only thing remotely bespoke about their designs appears to be the ring size. There’s no originality or creativity involved—just a direct copy of whatever image you provide, usually with a slightly skewed finish.
In fact, I managed to find the exact same ring online for around half the price, which rather undermines the whole “custom design” claim.
To their credit, they did refund my deposit, which I appreciated. However, they should ahve alsoo offered a refund for my time and additionally the £25 mould. Their marketing is wildly misleading and would benefit from a far more honest representation of what they actually deliver.

1 May 2026
Unprompted review
Rated 5 out of 5 stars

Lost for words🥹🤍

Oh my goodness I am lost for words🥺🥺Rachelle from the Affinity Diamonds team was so amazing, we custom made the exact wedding bad that I had vision. She made the process so fun and easy. Couldn’t recommend Affinity Diamonds enough!!

28 April 2026
Unprompted review
Rated 5 out of 5 stars

Affinity Diamonds - Lauren

Lauren was absolutely amazing! It was my first experience with diamonds and she was so kind and patient while letting me explore exactly which shape & setting I want. I also trusted her expertise entirely to choose the perfect diamond for me!

18 April 2026
Unprompted review
Rated 5 out of 5 stars

Highly recommended!

My partner and I came in as first- time appointments and had a great experience. Liana provided a friendly and informative service and helped us through the whole process. We would highly recommend her and Affinity Jewellers for their customer service and quality of jewellery they make in-house.

16 April 2026
Unprompted review
Rated 5 out of 5 stars

My partner and I came in today for a…

My partner and I came in today for a consultation for an engagement ring with Liana. Liana was patient, kind and informative and made it such an overall great experience at Affinity Diamonds.

31 January 2026
Unprompted review
Rated 5 out of 5 stars

Lauren and Sam were so wonderful with…

Lauren and Sam were so wonderful with helping my husband and I design my eternity band. I can’t recommend them enough! My ring is absolutely beautiful and I’ve received so many compliments. It’s such a beautiful piece.

18 December 2025
Unprompted review
Rated 5 out of 5 stars

Liana!

Liana was so helpful in educating and guiding us through the process of selecting our engagement ring. The experience was fun and seamless.

17 January 2026
Unprompted review
Rated 5 out of 5 stars

Dear Affinity Diamonds,

Dear Affinity Diamonds,

Thank you for hosting us yesterday afternoon. I wanted to take a moment to share our experience from our visit.

From the moment we walked in, we were warmly welcomed and offered refreshments, which immediately set the tone. The layout of the store stood out straight away and felt noticeably different from other jewellers we had visited.

In particular, the centralised production room was impressive. Being taken through the ring-making process and seeing the focus and attention to detail from the team — from cutting through to polishing — was a real highlight.

Liana then sat down with us to discuss the ring we are looking to purchase. She explained every aspect of the process in clear detail and often answered our questions before we even asked them, which really demonstrated her knowledge, experience, and professionalism in the industry.

Liana was also able to price-match our previous quote without any fuss — she reviewed it, confirmed the details, and simply said “done”.

Affinity Diamonds has provided, by far, the most outstanding customer service we have experienced compared to any other jeweller we visited. They have certainly gained a loyal customer for life.

Thank you to Affinity Diamonds and the entire team for such an exceptional experience.

3 January 2026
Unprompted review
Rated 5 out of 5 stars

I knew nothing about jewellery. I will always come back to Affinity

Preparing a piece which speaks not only to the greatness of the recipient but also the message that you were trying to communicate can be difficult.

These pieces aren’t cheap so it’s extremely important that you get it right.

Liana at affinity diamonds takes the time to listen and understand your story, vision and message and works hard and fast to ensure that what is crafted gets to us close as possible to your intended expression. I highly recommend Liana and the team at affinity diamond especially as a self professed obsessed, jewellery novice boyfriend!

7 November 2025
Unprompted review
Rated 5 out of 5 stars

Excellent experience

After hearing great things about AD through a friend i decided to walk in without an appointment whilst visiting Sydney.

Whilst there Roxy sat me down and walked my partner and i through some designs and educated us all about diamonds! We had settled on a design that same day. Diamond options were then sent to us via email and our order was basically confirmed in the same week.

We were updated on every stage of the process and sent drawings and 3 renders. the ring was completed in a few weeks and it is beautiful! ring pick up appointment was hosted by Liana who was awesome and showed us the gia inscription under laser magnification.

can’t wait to come back for our wedding bands!

19 December 2025
Unprompted review
Rated 5 out of 5 stars

The best!

Lauren was an absolute pleasure to deal with from the very start of our journey at Affinity Diamonds. My fiancé and I could not be happier with our wedding bands and how seamless, easy and fun the process was! Such great value for money for a luxury service. Lauren also offered to resize my engagement ring for free! Couldn’t recommend Affinity Diamonds enough - will be heading there for all future diamond/jewellery needs.

12 December 2025
Unprompted review

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