On the Beach Reviews 

969
TrustScore 3.5 out of 5

3.7

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Review summary

Created with AI, based on recent reviews

Looking at 893 reviews, most reviewers were somewhat happy with their experience overall. Customers generally find the booking process straightforward and easy, appreciating the clear website navigation and wide holiday choice. Many consumers highlight competitive pricing and good value, often reporting positive holiday experiences that meet expectations. However, some people were dissatisfied with customer service, often describing it as non-existent or difficult to reach due to automated systems. Reviewers also mention issues with booking flexibility, such as difficulties changing or confirming flights. Concerns were also raised about unexpected price increases, baggage costs, and welcome bonuses not being applied.

What people talk about most

Booking process

Users describe ambiguous interactions with the booking process, with many finding it easy and... See more

Holidays

People report ambiguous experiences with holidays, with some customers praising the ease of booking and great... See more

Price

Reviewers mention ambiguous feedback about price, with many finding prices to be competitive, reasonable, and... See more

Website

Customers had ambiguous experiences with the website, with some finding it very easy to navigate and use for... See more

Customer service

Consumers find customer service to be negative, with many reporting it is impossible to reach a human and... See more

Reviews shaping this summary

Rated 4 out of 5 stars

We book every year with on the beach with no difficulties at all. 9 this year, 4 adults, 5 kids. Holiday was amazing. A little hicup at the beginning of trip where one of the children was moved... See more

Company replied

Rated 4 out of 5 stars

It's very easy to bookna holiday with on the beach. My only complaint is when you need to make a change there is no option you have to wait days for customer service to respond to your query to chang... See more

Company replied

Rated 4 out of 5 stars

It was keenly priced,website easy to navigate, huge choice for all budgets. The only con was that I would like to have been able to access more pictures of room accommodation and facilities.

Company replied

Rated 4 out of 5 stars

I like On the Beach because it keeps you updated clear communication and even if it is the same price everywhere else you win by getting discount vouchers so it makes your trip even cheaper. They expl... See more

Company replied


Company details

  1. Travel Agency

About On the Beach

Written by the company

We’re On the Beach and we’re proud to be one of Europe's leading online retailers of beach holidays. From humble beginnings in 2004 as a start-up business in a terraced house in Macclesfield, England, to our 2015 listing on the London Stock Exchange; we now send over 1.5 million happy customers away on their perfect beach holiday every year and have won lots of awards doing it. Visit our site

Contact info

  • The easiest way to reach us is through our handy Live Chat feature. You can find this under the 'Help and Contact' section of your My Bookings account, and one of our beach buddies will be happy to help you on your way., Ireland

  • onthebeach.ie

3.7

Average

TrustScore 3.5 out of 5

969 reviews

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1-star

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3.7

All reviews

(969)

896 reviews in the last 12 months

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Companies on Trustpilot aren't allowed to offer incentives or pay to hide reviews. Reviews are the opinions of individual users and not of Trustpilot. Read more

Rated 5 out of 5 stars

Easy to navigate site

Easy to navigate site
Competitions prices
Many choices and options on flights, board and rooms

19 July 2026
On the Beach logo

Reply from On the Beach

Thanks Karen — delighted our site, prices and choices helped. On the Beach team

Rated 5 out of 5 stars

Much better value

I normally book with a different company but this time I thought I’d shop around..so glad I did..On the Beach have the exact same holiday for nearly €500 cheaper and actually, it’s an even better room..the website is so much easier to navigate as well

19 July 2026
On the Beach logo

Reply from On the Beach

Thanks Marion — lovely to hear you found the same holiday for nearly €500 less and an even better room, and that our website made booking easier. Hope we can help with your next trip! 😊

The Team at On the Beach

Rated 5 out of 5 stars

Very easy to navigate

Very easy to navigate

15 July 2026
On the Beach logo

Reply from On the Beach

Thanks Padraig — glad you found the site easy to navigate. Hope we can help with your next trip ☀️

The Team at On the Beach

Rated 1 out of 5 stars

1/1000... DO NOT TRUST ON THE BEACH!

I would give no stars but it does not allow it.
Our honeymoon total ruined thanks to ON THE BEACH!
Saved up for a year get to the airport to be told flight late then flight cancelled!!
Rang ON THE BEACH to be told its not their problem I have to ask EJ to find me another flight! Me booking with ON THE BEACH means my contract is with them! Not the airplane provider!
In tears we didn't know what to do EJ told us book another flight at our expense from another airport or our whole holiday would be lost!
We borrowed money to book flights following day(the whole time trying to whatsapp ON THE BEACH for support but just got botts or told on the phone they can't help) we didn't sleep but stayed at a London airport hotel after an hour's taxi ride (none of this paid for by ON THE BEACH) we really felt like giving up but had waited so long for our holiday & saved so hard, we eventually boarded a plane the next day 19 hours after our cancelled flight to our package holiday.
We obviously missed our transfer, breakfast, flight & one night's stay!
On returning home after trying to get support all week I contact ON THE BEACH only to be targeted by fraudulent scammers who tried to scam us & pretending to send a refund trying to gain access to our bank account!
Can this story get any worse! 3 hours trying to get through to on the beach to be told I can't get any sort of refund because the flight operators have my money! NO!
ON THE BEACH have it & do not care about their customers once they have their money!
Do not travel with this company its an absolute disgrace to deal with ive paid for a package holiday received very poor service & had no support what so ever! Anyone travelling with them should beware of the worst customer services I have ever received.
Utterly disgusting excuse for a travel agent! 1/100 Do not recommend & will never travel with them again.
ON THE BEACH SHOULD BE ON 24 STAND BY FOR CUSTOMERS EXPERIENCING ISSUES because they are quick enough to sell & take our money.

16 July 2026
Unprompted review
On the Beach logo

Reply from On the Beach

Thank you for your review! We've sent you a request for some additional details to help us better understand your experience. Once we receive those, we'll follow up with a full response.

Rated 1 out of 5 stars

Would give 0 stars if possible

Would give 0 stars if possible.
Booked a relaxing holiday 7 months in advance and was looking forward to the break me and my partner so desperately needed. Flight was cancelled and I was not told, only found out the day before as I googled the flight. Tried to contact on the beach but had no response. Ended up missing 3 days of an all inclusive holiday we paid for, had to extra for pay luggage when the holiday was sold to me with checked luggage included, spent 3 days calling abroad to try and organise our late arrival as in the beach just ignored me this cost a lot in international calls witch I am having to pay. Arrived finally at the hotel we booked only to find out our holiday was double booked. Will never use again, going back to work stressed and still sending emails to try and get compensation. Avoid this company they take your money and do not give you what you paid for. Utterly disgusting

11 July 2026
Unprompted review
On the Beach logo

Reply from On the Beach

Thank you for your review! We've sent you a request for some additional details to help us better understand your experience. Once we receive those, we'll follow up with a full response.

Rated 1 out of 5 stars

Stay away from On the Beach

UPDATE:
They On the beach responded with their copy paste text on trust pilot
“ Thank you for your review! We've sent you a request for some additional details to help us better understand your experience. Once we receive those, we'll follow up with a full response.”

No they did not sent me a request for some additional details.

ORIGINAL REVIEW:
I just made a booking and got an email update with instant cancellation. There is no human to contact, and live chat is just a bot. I am not sure whether the credit card payment has been taken either. If you want a service provider with a support team of actual people, stay away from this site.

20 July 2026
Unprompted review
On the Beach logo

Reply from On the Beach

Thank you for your review! We've sent you a request for some additional details to help us better understand your experience. Once we receive those, we'll follow up with a full response.

Rated 1 out of 5 stars

Zero customer service

Very poor customer service. Customer service is primarily via a AI bot that is obviously programmed to go around in circles and not address the issue at hand. The customer service number which they are required to have under EU law does not work and has not worked for the last month. Stay away , better more reliable providers elsewhere.

19 July 2026
Unprompted review
On the Beach logo

Reply from On the Beach

Thank you for your review! We've sent you a request for some additional details to help us better understand your experience. Once we receive those, we'll follow up with a full response.

Rated 1 out of 5 stars

Don't take their word for star ratings

Booked a 3* All inclusive, Turned out 1* rating at the best and not all inclusive as I expected. No air con. Transfer didn't arrive. On the beach offered £50 voucher off the next holiday if booked through them as compensation.

8 August 2025
Unprompted review
On the Beach logo

Reply from On the Beach

Thank you for your review! We've sent you a request for some additional details to help us better understand your experience. Once we receive those, we'll follow up with a full response.

Rated 1 out of 5 stars

Can only get ai if i want live chat it…

Can only get ai if i want live chat it keeps saying tomorrow the only time i got a reply is when i wanted to add my granddaughter on they want a 100 for administrative thats okay but it was only the next day and i told them they spelt my second name twice they haven't got back thats 4 days i will just have to stop payment

16 July 2026
Rated 5 out of 5 stars

Great experience so far

Great experience so far , was able to move my transfer to upgrade no hassle and speedy response, got a welcome 100 voucher too off my holiday , so far so good in servicex

17 July 2026
On the Beach logo

Reply from On the Beach

Thanks Michelle — brilliant your transfer/upgrade was hassle-free and you got the £100 voucher. Enjoy your holiday, and we’d love to help with your next trip 😊. The Team at On the Beach

Rated 1 out of 5 stars

My holiday got canceled but not by me…

My holiday got canceled but not by me and they are not refunding my money. £3000 out of pocket. They reply instantly to bad reviews and you fill in form stating they will reply within 28 days. I have then had email saying to respond or query wil be cancelled giving them another 7 days to respond. I have had 3 of these. Terrible company if have an issue. I have been told the head office is in Aerowrks, 5 Adair Street, Manchester, M1 2NQ and people have gone demanding responses. I can see multiple people have had their holiday cancelled and not had their money back. I am starting to think OTB is part of this and that is why they do not respond to the issues.

9 June 2026
Unprompted review
On the Beach logo

Reply from On the Beach

Thank you for your review! We've sent you a request for some additional details to help us better understand your experience. Once we receive those, we'll follow up with a full response.

Rated 1 out of 5 stars

requested cancellation in On the…

requested cancellation in On the Beach’s online chat before my booking was confirmed. The timestamp clearly shows I asked them to cancel.
Despite this, they confirmed the booking after my cancellation and are now demanding payment for a holiday I did not authorise.
I have proof of my cancellation and my bank is treating the charge as disputed and unauthorised.
Customer service is impossible to reach. Everything is automated and no human responds, even for urgent mistakes.
I want this booking closed immediately. This has been extremely stressful and completely avoidable.

15 July 2026
Unprompted review
Rated 4 out of 5 stars

Fab hotel even though it’s not 5 star…

Fab hotel even though it’s not 5 star lacking a lot of things !!! Reception staff need a course in common manners!!! Pool staff and bar and restaurant brilliant
Rooms fab but shower is a let down !!! Not a great place if some has difficulties walking lifts are not always working and from what I saw only one block has a lift
Beach or sea I might say total let down it’s horrible

16 July 2026
Rated 1 out of 5 stars

Disappointed start holiday, no support by the On the beach travel

We booked our holiday through On the Beach and have just arrived at our hotel, but unfortunately our experience has been very disappointing.

The room allocated to us is far too small for a family of three, and our son's fold-out bed has been placed behind the bathroom door, creating what we believe to be a serious health and safety concern.

Despite booking an all-inclusive holiday, we arrived at around 5:00 pm after a long day of travelling and found there was no food, snacks, or refreshments available until dinner at 7:00 pm. No welcome drink or alternative food was offered.

We raised our concerns with the management at LaLaLi Blue Suites, but they were unable to offer a solution and advised us to contact our travel provider.

We then tried to contact On the Beach using the support options listed on their website. Unfortunately, we could not find a way to speak to a person. The only option available was an AI live chat, which repeatedly asked the same questions without resolving our issue or connecting us to a member of the support team.

We are due to stay here for two weeks, and the lack of support from both the hotel and our travel provider has left us feeling extremely disappointed. If you are considering booking a holiday through On the Beach, I would recommend checking what support is available if something goes wrong during your trip.

16 July 2026
Unprompted review
Rated 1 out of 5 stars

The most UNHELPFUL company I have ever…

The most UNHELPFUL company I have ever dealt with. Completely useless.

15 July 2026
Unprompted review
On the Beach logo

Reply from On the Beach

Thank you for your review! We've sent you a request for some additional details to help us better understand your experience. Once we receive those, we'll follow up with a full response.

Rated 5 out of 5 stars

Easy to pick your holiday chose what…

Easy to pick your holiday chose what you want. Easy to book your holiday and your ready to go

13 July 2026
On the Beach logo

Reply from On the Beach

Thanks Mary — glad booking was so easy. See you on your next holiday! The Team at On the Beach

Rated 5 out of 5 stars

Web Service was amazing

Web Service was amazing, very simple and clean, everything was very detailed.

11 July 2026
On the Beach logo

Reply from On the Beach

Thanks Cassiano — it was simple and detailed. Team at On the Beach

Rated 1 out of 5 stars

Yet again absolute disgrace of a…

Yet again absolute disgrace of a company still no call, just a poxy email saying has the issue been sorted. So I have decided to give it 1 week before legal action.
I’ve already reached out to several media outlets about this company and they’re very interested to hear my thoughts. 1 week that’s it.

Now they reply telling me to fill in a feedback form!! And guess what? When you go to the website you can only do this if they send you the link.

Someone needs to call TOMORROW before I take legal action

26 June 2026
Unprompted review
On the Beach logo

Reply from On the Beach

Hi Neil,

We're sorry to hear that you're continuing to feel frustrated by your experience.

We understand your disappointment that you don't feel your concerns have been resolved, and we're sorry to hear that you haven't received the level of communication you were expecting.
We'd like the opportunity to review your case and ensure it's with the appropriate team. Please contact us via our feedback service with your booking reference and the name of the lead passenger, and we'll arrange for your concerns to be investigated.
Thank you for taking the time to share your feedback. We appreciate you bringing this to our attention and hope we can help bring this matter to a resolution. - On The Beach.

Rated 5 out of 5 stars

Would recommend

Would recommend. I booked a short break to Croatia with On the Beach. Ryanair cancelled the earlier return flight to Ireland and replaced it with a much later flight. We cancelled the Ryanair return leg and booked an earlier flight with Aer Lingus. On the beach refunded the Ryanair return Leg in just over a week. The appear to be very easy to deal with and are very quick to respond to any queries. Prices are reasonable too.

13 July 2026
Unprompted review
On the Beach logo

Reply from On the Beach

Hi Adrienne :),

Thank you for taking the time to leave such a lovely review!

We're delighted to hear you found our prices competitive and that you had a positive experience booking your holiday to Croatia.

We're also pleased that, following the airline's schedule change, your refund for the unused Ryanair flight was processed quickly and that our team was able to assist you throughout the process. It's great to know you found us easy to deal with and responsive to your queries.

Thank you for your recommendation and for choosing On the Beach. We hope to help you book many more fantastic holidays in the future! - On The Beach.

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