ZOE Reviews 

14,626
•
TrustScore 4 out of 5

4.1

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Review summary

Created with AI, based on recent reviews

Looking at 1,939 reviews, reviewers had a great experience with this company. Customers frequently praise the responsive and exceptionally helpful support team who quickly resolve issues and provide clear guidance. Many individuals truly enjoy using the platform for tracking their daily meals, gaining valuable nutritional insights, and noticeably improving their overall wellness habits. However, some customers also noted minor technical bugs causing the application to crash or making food logging frustrating. A few people also mentioned that subscription terms and cancellation processes were initially confusing or difficult to navigate smoothly. Others felt that certain product features and pricing options did not completely match their personal expectations.

What people talk about most

Customer service

People report positive experiences with customer service, often praising responsive and helpful support... See more

Product

Customers had ambiguous experiences with product, noting delicious snacks like the chocolate bars and... See more

User experience

Reviewers mention ambiguous feedback about user experience, with many consumers praising the easy food... See more

Response time

Customers consistently note positive experiences with response time, highlighting that inquiries are often... See more

Application

Clients share ambiguous opinions on application, with many reviewers praising the tool for being extremely... See more

Reviews shaping this summary

Rated 5 out of 5 stars

I joined Zoe just over a month ago, in that time my blood pressure has lowered from 158/93 to 118/66; my IBS symptoms have disappeared; and the joint pain I'd been experiencing for decades has gone. I... See more

Company replied

Rated 5 out of 5 stars

The Zoe App is helping me make informed choices about what I eat. It’s a very easy way of letting go of the traditional calorie deficit diets I’ve struggled with for decades, and learn a new way of ea... See more

Company replied

Rated 5 out of 5 stars

I think Zoe is the most credible and most helpful product to assist people who are interested in healthy eating for fitness and longevity. The Zoe advice channels and app are essential to shop for, s... See more

Company replied

Rated 5 out of 5 stars

Zoe has changed my life so much. It’s an integral part of staying healthy for me. As a by product of eating healthy (and despite not paying attention to calorie counting), I have lost weight which I... See more

Company replied


Company details

  1. Fitness and Nutrition Service
  2. also in
  3. Nutritionist
  4. Weight Loss Service
  5. Wellness Program

Written by the company

ZOE is a nutrition science company leading the gut health revolution, helping people to feel better now and be on track to live many more healthy years. Powered by the world’s largest nutrition study, ZOE uses cutting-edge research and personalised tools to put the gut microbiome at the centre of long-lasting health.


Contact info

4.1

Great

TrustScore 4 out of 5

15K reviews

5-star
4-star
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1-star

No recent history of asking for reviews

This company hasn't invited customers recently, so reviews may not be representative

Replied to 99% of negative reviews

Typically replies within 48 hours

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4.1

All reviews

(14,626)

1,861 reviews in the last 12 months

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Companies on Trustpilot aren't allowed to offer incentives or pay to hide reviews. Reviews are the opinions of individual users and not of Trustpilot. Read more

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Rated 5 out of 5 stars

Great experience again

Great experience again - Thank you!

November 5, 2026
Unprompted review
ZOE logo

Reply from ZOE

Hi,

It's great to hear things went smoothly for you again. We appreciate you leaving a review.

Kind Regards,
ZOE Team

Rated 5 out of 5 stars

Very attentive customer support team :)

Dani was very attentive and made sure there was a solution to my problem :)

November 5, 2026
Unprompted review
ZOE logo

Reply from ZOE

Hi,

It's lovely to hear that Dani took such care to find a solution for you. We'll make sure Dani sees this.

Kind Regards,
ZOE Team

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Rated 5 out of 5 stars

Prompt response and very clear…

Prompt response and very clear information and response. Friendly, too!

November 5, 2026
Unprompted review
ZOE logo

Reply from ZOE

Hi,

Thanks for this review. It's good to know you got a quick reply with clear information, and that the conversation felt friendly as well.

Kind Regards,
ZOE Team

Rated 5 out of 5 stars

Emily explained re the lid and has…

Emily explained re the lid and has replaced the spiled goods however i find the lid is very slack and i find this very awkward to grab the tin round the middle of the tin so have have put the ZOE 30 in a different container Thank you

October 12, 2026
Unprompted review
ZOE logo

Reply from ZOE

Hi,

Thanks for mentioning Emily, and it's good that she was able to explain the lid issue and replace the spilt product.

We're sorry the lid has been awkward to use. Moving Daily30 into another container sounds like a practical workaround in the meantime.

Kind Regards,
ZOE Team

Rated 5 out of 5 stars

I had an issue with a renewal that I…

I had an issue with a renewal that I wasn’t expecting. Sam took ownership and resolved. Great service,

November 3, 2026
Unprompted review
ZOE logo

Reply from ZOE

Hi,

It's good to hear Sam took ownership of the unexpected renewal and got it resolved for you. Thanks for taking a moment to share this.

Kind Regards,
ZOE Team

Rated 3 out of 5 stars

Enjoy the Zoe product

Enjoy the Zoe product - Daily30+ but have had great difficulty managing my order account. Zoe staff have not been able to resolve this so Im cancelling my subscription.
In a last minute effort I managed to access my account. I rearranged my order delivery date, and this action has been acknowledged by the Zoe team. Pleased to rectify matters, as my wife and I really do enjoy our Daily 30+

November 4, 2026
Unprompted review
ZOE logo

Reply from ZOE

Hi,

It's good to hear you've enjoyed Daily30, and we're sorry that managing your order account has been so difficult.

We understand why that led to your decision to cancel, and we appreciate you sharing both sides of your experience.

Kind Regards,
ZOE Team

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Rated 5 out of 5 stars

Mike was excellent

Mike was able to get to the root of the problem and explained it very clearly. He also issued the refund I requested. Thank you for the excellent customer service.

November 3, 2026
Unprompted review
ZOE logo

Reply from ZOE

Hi,

It's great to hear Mike got to the bottom of the problem and explained it clearly. We're glad the refund was sorted and that you were pleased with the support.

Kind Regards,
ZOE Team

Rated 5 out of 5 stars

Five star quality

After an initial blip with the automated system on their website, they were truly outstanding in both the promptness and willingness to find a speedy and positive solution. Communication has been excellent, follow through and indeed follow up, as in checking delivery arrived, all is well, all exceptional and gives me the confidence to subscribe to this company and its fabulous products.

November 1, 2026
Unprompted review
ZOE logo

Reply from ZOE

Hi,

We're sorry about the initial hiccup with the website, but it's great to hear the team found a quick solution and checked in to make sure your delivery arrived.

It's lovely that the experience has left you feeling confident about your subscription.

Kind Regards,
ZOE Team

Rated 1 out of 5 stars

Very disappointed with returns policy…

Very disappointed with returns policy and customer service. I unintentionally subscribed to Zoe Daily30 after receiving an initial trial pack so was surprised to see that I was then charged £133 approx 3 months later. I immediately contacted customer services and asked if I could return the subscription parcel when it arrived as I did not want the product. I said that I had not intended to subscribe and would not open the sealed parcel and I was happy to pay the cost of returning it to them unopened. Initially the AI agent, Fin, said he would help me with this return and I provided the relevant details. However he then referred me to Emma, a human, and it would seem that the sale is considered final and there is no option to return the unopened goods. Emma went to great lengths to explain that I had signed up to a subscription etc etc. and there was no way I was getting my money back. How disappointing and what a con these trial offers that lead to subscriptions are. If Zoe really cared about its customers they would have allowed me to return this parcel which is now sitting unopened in my house. £133 is a lot of money to throw away - BEWARE!

October 28, 2026
Unprompted review
ZOE logo

Reply from ZOE

Hi,

Thanks for taking the time to describe what happened with your subscription and return request.

We appreciate that an unexpected charge of this amount is frustrating, particularly when you didn't plan to continue after the trial pack. It's useful to hear how the move from trial to subscription came across from your side.

Kind Regards,
ZOE Team

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Rated 5 out of 5 stars

Zoe is awesome

Zoe is awesome!
Regarding customer service, Muslima and Sam were very responsive, friendly and professional!

October 1, 2026
Unprompted review
ZOE logo

Reply from ZOE

Hi,

It's great to hear you're enjoying ZOE. Muslima and Sam will be pleased to know their responsiveness and friendly approach made a good impression.

Kind Regards,
ZOE Team

Rated 5 out of 5 stars

A quick resolution

My message was quickly forwarded to a real person who got back to me within the hour. I am impressed by the quick resolution to my problem and look forward to receiving my replacement order soon. Mike had done his research and was very polite and helpful. I didn’t feel as though I was being fobbed off, which makes all the difference. Thank you

November 4, 2026
Unprompted review
ZOE logo

Reply from ZOE

Hi,

It's good to hear Mike looked into things properly and got back to you within the hour.

We're pleased the issue was resolved so quickly, and we hope your replacement order arrives soon.

Kind Regards,
ZOE Team

Rated 5 out of 5 stars

Fantastic insights

Fantastic insights, gentle steering towards healthier options. Early days for me but I am delighted at the intuitive eating guidance. Customer service very responsive and helpful. Recommended to anyone done with restrictive diets; this is a step towards life long mindful health.

November 3, 2026
Unprompted review
ZOE logo

Reply from ZOE

Hi Vicki,

Thank you for such a thoughtful review! We’re delighted that ZOE’s guidance feels intuitive and supportive, and that our team has been responsive when you’ve needed help. It’s wonderful to hear you’re enjoying these early steps towards a healthier, more mindful way of eating.

Best,
The ZOE Team

Rated 5 out of 5 stars

A simple problem solving reply to a…

A simple problem solving reply to a question. Very efficient

November 3, 2026
Unprompted review
ZOE logo

Reply from ZOE

Hi Nigel,

Thank you for your kind feedback. We’re glad our team could answer your question simply and efficiently.

We hope you continue to feel supported on your journey towards better health.
Best,
The ZOE Team

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Rated 5 out of 5 stars

Zoe for Life.. No looking back!

I have been incorporating Zoe30+ into my daily diet for 10 months now. I was introduced to it when staying with a friend who made a ritual of her breakfast bowl, adding 30+ to kefir, berries, nuts and a drizzle of organic honey. I ordered my first pouch and started doing the same. I now have a subscription. I love the taste ( part savoury, part fruity, part crunch) and now look forward to “ mixing it up” with different fruits and ingredients. If I fancy avocado and egg toast for a change it goes on that! My indigestion and acid reflux is a thing of the past. I have referred 3 friends so far and earned £60 in rewards ( and treated myself to the new Zoe snack bars, although my desire to snack at all is much reduced) The friends are all delighted that they can ditch their “ starvation” diets. It’s not about less on your plate it’s about more variety !
Oh.. and I have lost 7 pounds in weight without even trying 🤗

January 23, 2026
Unprompted review
ZOE logo

Reply from ZOE

Hi Mrs. Karen,

Your review truly warms our heart. We congratulate you on the lovely progress you've made.

What a lovely breakfast ritual to have discovered through a friend! We’re so pleased you’re enjoying the taste and finding creative ways to add Daily30 to your meals. Thank you for sharing your experience and introducing your friends to ZOE. We hope you continue to enjoy exploring variety on your health journey.

Best,
The ZOE Team

Rated 5 out of 5 stars

Speedy answer to question

I had a question about part of the app that I hadn't used, and received a very speedy answer with simple yet comprehensive instructions. Then I discovered how amazing this feature is! 😊

November 3, 2026
Unprompted review
ZOE logo

Reply from ZOE

Hi Gill,

We’re delighted our team could help you discover a new part of the app with clear, speedy guidance.

Thank you for sharing your experience, we hope you enjoy exploring the feature and using it to support your health goals!

Best,
The ZOE Team

Rated 1 out of 5 stars

Subscription scam!

Subscription scam!

To start with if you want to get a spoon on your eggs you will be eating seeds with eggs not the other way round! It is a big portion you are recommended to sprinkle on your food.
I never really grown fond of it even though I’m not a fussy eater. Never really noticed any improvement in my health either.
I’d compare to birds food!

Secondly, after signing up for a subscription I have been sent an email reminding me it was due for its second delivery I have skipped or amended the later date due to above points.

Two days ago I received a credit card notification saying transaction has been refused due to insufficient founds, unfortunately there was another backup card via Klarna which had founds in it and I was charged £133 pounds that I completely forgot about! Tried to refuse at delivery which I was told I couldn’t do. Then contacted company trying to return unopened box, which again I was told I could t do due to terms and conditions of subscription. They have put me in debt which I will be struggling to pay off with a product that I don’t have any attention to use!

Be aware! They have not sent me any reminders about upcoming delivery to give me a chance to cancel, which I find ridiculous. Not experienced anything like this before. Very disappointed after reading books and following profesor Spector. Money making business not health concerned at all!

Wish I was wiser and cancelled to start with. I just dot. See how can you not rerun the parcel that have not been even opened. SCAM

Just to update on the reply from ZOE I have looked into the consumer regulations which you keep throwing at me and there is nothing stopping you from accepting this return. This is to protect companies you but doesn’t state you cannot accept a return. Since I contacted you the day after delivery with unopened box, sounds very unreasonable to me why you wouldn’t. From my research most retailers would accept such a return. You clearly are struggling with sales to put people into a trap like this. And conditions are not clearly explained! Not the first review from what I can see about your subscription.

November 3, 2026
Unprompted review
ZOE logo

Reply from ZOE

Hi Monika,

Thanks for taking the to share your experience. We are sorry to hear that you view our Daily30 subscription as a scam as we strive to make the subscription terms clear as possible by stating it multiple times during the checkout process, confirmation, and renewal reminder emails.

Our support team has been in contact with you and explained what happened here as you reschedule the subscription for a later date and it wasn't canceled before that date, it auto renewed.

If you have any further questions please reach out via the current open thread you have with our support team.

We look forward to supporting you further.

Best,

The ZOE Team

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