ZOE Reviews 

14,172
TrustScore 4 out of 5

4.1

While we don't verify specific claims because reviewers' opinions are their own, we may label reviews as "Verified" when we can confirm a business interaction took place. Read more

To protect platform integrity, every review on our platform—verified or not—is screened by our 24/7 automated software. This technology is designed to identify and remove content that breaches our guidelines, including reviews that are not based on a genuine experience. We recognise we may not catch everything, and you can flag anything you think we may have missed. Read more

Review summary

Created with AI, based on recent reviews

Evaluating 1,633 reviews, reviewers had a truly great experience with this company. Customers frequently praise the exceptionally fast response times and the remarkably helpful support teams available when actively answering daily inquiries. Consumers truly love the incredibly easy-to-use application and its wide variety of delicious, nutritious recipes that seamlessly support healthy daily eating habits at home. However, some people mentioned lingering issues with technical glitches, sudden system crashes, and frustrating automated emails regarding ongoing monthly subscription plans. A few other individuals also experienced specific difficulties with features like saving favorite recipes, managing personal account settings, or correctly identifying certain food products daily.

What people talk about most

Product

Reviewers highlight ambiguous aspects of product, as opinions on the effectiveness and quality vary... See more

Customer service

Reviewers mention ambiguous feedback about customer service, highlighting both highly responsive assistance... See more

User experience

Consumers find user experience to be ambiguous, reflecting a wide range of differing opinions. Many reviewers... See more

Application

Customers consistently note ambiguous experiences with the app. Reviewers frequently praise the software for... See more

Response time

People report positive experiences with response time, highlighting that individual queries are answered very... See more

Reviews shaping this summary

Rated 5 out of 5 stars

Following Zoe has been such a positive step. My cholesterol levels and triglyceride's decreased in a 4 month period in 2026. My recent annual review showed they had dropped significantly again to real... See more

Company replied

Rated 5 out of 5 stars

The issue I raised was dealt with promptly and efficiently by Fin, Zoe's AI assistant. I was very impressed with Fin's understanding of my query and the helpfulness of the reply, which included an... See more

Company replied

Rated 5 out of 5 stars

I have been with Zoe for around 3 weeks now, I have my gut test results and am using the App daily to log my food. I am finding it simple to use, informative and quietly reassuring when my daily meals... See more

Company replied

Rated 5 out of 5 stars

I had a small misunderstanding about the promotional items when I signed up to Daily30. Fin directed me to a human for help, and I ended up speaking with Emily, who was brilliant—she clarified everyt... See more

Company replied


Company details

  1. Fitness and Nutrition Service
  2. Nutritionist
  3. Weight Loss Service
  4. Wellness Program

Written by the company

ZOE is a nutrition science company leading the gut health revolution, helping people to feel better now and be on track to live many more healthy years. Powered by the world’s largest nutrition study, ZOE uses cutting-edge research and personalised tools to put the gut microbiome at the centre of long-lasting health.


Contact info

4.1

Great

TrustScore 4 out of 5

14K reviews

5-star
4-star
3-star
2-star
1-star

No recent history of asking for reviews

This company hasn't invited customers recently, so reviews may not be representative

Replied to 99% of negative reviews

Typically replies within 1 week

How this company uses Trustpilot

See how their reviews and ratings are sourced, scored, and moderated.

4.1

All reviews

(14,172)

1,589 reviews in the last 12 months

Write a review
Companies on Trustpilot aren't allowed to offer incentives or pay to hide reviews. Reviews are the opinions of individual users and not of Trustpilot. Read more

Rated 5 out of 5 stars

A wonderfully helpful app

A wonderfully helpful app. I've been using the app since mid August and already have lost more than half a stone. Previously I've used weight watchers and fasting but neither have been so easy to adhere to, and I now feel so much more healthy, both physically and mentally, I can't thank you enough. The difference was apparent when I did the 1 week trial which costed me £2.30, less than the price of a cup of coffee! During that week I lost my sweet tooth! And have not looked back. Thank you, I just wish I'd found you earlier , I'm soon to be 77, and now looking forward to being that bit older, the thought doesn't fill me with dread. My knees are no longer sore. Better late than never

September 6, 2026
Unprompted review
Advertisement
Rated 4 out of 5 stars

The app is great at highlighting the…

The app is great at highlighting the effects of different foods and is helping change the way I eat. Only 4 stars because my wife and I are both doing it, and a feature to share recipes would make it perfect. Instead of us both having to manually add our meals to each app

September 6, 2026
Unprompted review
Advertisement
Rated 5 out of 5 stars

Zoe App

Just started the 7 day trial Zoe app I had few issues with it which was sorted very quickly by the team. Communication and customer service 100%. Only first day of using app but very impressed.

September 4, 2026
Unprompted review
Rated 5 out of 5 stars

It’s useful to have ‘Fin’ the AI…

It’s useful to have ‘Fin’ the AI assistant. You can contact ‘Fin’ any time of the day or night and get your query answered, your delivery sorted.
Very well done to all the humans in the system too.

September 4, 2026
Unprompted review
Rated 1 out of 5 stars

It is a pity that such a great idea is…

It is a pity that such a great idea is not supported by an adequate and transparent billing plan. Despite my account was not showing any subscription, they kept billing me monthly. When I tried to delete my subscription, I could find no cancellation button. Disappointing.

September 4, 2026
Unprompted review
Rated 5 out of 5 stars

Was thorough in trying to help with the…

Was thorough in trying to help with the problem

September 1, 2026
Unprompted review
ZOE logo

Reply from ZOE

Hi Mary,

Thank you for taking the time to share this and for being part of our community. We’re glad the team was thorough while trying to help with the problem.

We hope you have an awesome day.

Best,
The ZOE Team

Advertisement
Rated 5 out of 5 stars

SUPER HELPFUL AND RAPID

Quick to respond to my concerns about a payment that I had failed to cancel. They had no hesitation in refunding me the full amount.
Brilliant service 👏

September 1, 2026
Unprompted review
ZOE logo

Reply from ZOE

Hi David,

Thank you for taking the time to share your experience and for being part of our community. We’re happy our team responded quickly to your payment concern and helped resolve it with a full refund.

We hope you have an awesome day.

Best,
The ZOE Team

Rated 5 out of 5 stars

Whilst I have had variable interactions…

Whilst I have had variable interactions with Zoe customer support, I wanted to leave specific feedback for Sam who is kind, polite and seems to genuinely care about delivering a great service. Thanks Sam!

September 3, 2026
Unprompted review
ZOE logo

Reply from ZOE

Hello,

Thank you for taking the time to leave your review and for being part of our community. We’re pleased to hear Sam made such a positive impression with kind, polite support and genuine care.

We hope you have an awesome day.

Best,
The ZOE Team

Rated 2 out of 5 stars

Did not like the bot interaction

Did not like the bot interaction. Wanted to speak to a human

August 31, 2026
Unprompted review
ZOE logo

Reply from ZOE

Hi Karin,

While our AI assistant FIN enhances our customer service capabilities by being available 24/7, our dedicated support team remains readily available to address complex issues, provide personalised assistance, and offer the human touch when needed. FIN and our support team work in tandem to ensure you receive the best possible service experience, combining the efficiency of AI with the empathy and expertise of our staff.

If you need any further assistance, please reach back out to us and request human support.

Best,

The ZOE Team

Rated 5 out of 5 stars

So easy to send a question

So easy to send a question. Answered very promptly, with clear instructions. Gave me a direct link to make an order. Excellent service.

September 1, 2026
Unprompted review
ZOE logo

Reply from ZOE

Hi Lorna,

Thank you for taking the time to share this and for being part of our community. We’re glad it was easy to send in your question and that you received a prompt answer with clear instructions and a direct order link.

We hope you have an awesome day.

Best,
The ZOE Team

Advertisement
Rated 5 out of 5 stars

Issues promptly resolved

Sam and the team was very responsive to my concerns and was able to promptly address the issue of the missing recipes. Everything has been completely resolved.

September 3, 2026
Unprompted review
ZOE logo

Reply from ZOE

Hello,

Thank you for taking the time to share your feedback and for being part of our community. We’re happy Sam and the team were responsive to your concerns and able to resolve the missing recipes issue promptly.

We hope you have an awesome day.

Best,
The ZOE Team

Rated 5 out of 5 stars

Excellent company

I joined Zoe almost a month ago and so pleased that I did. I love the Zoe app and customer service is exceptional, on the few occasions I’ve needed to use it I have had an instant response and my queries have been answered immediately, a rarity these days

September 3, 2026
Unprompted review
ZOE logo

Reply from ZOE

Hello,

Thank you for taking the time to share this and for being part of our community. We’re so pleased you’re enjoying the ZOE app after joining almost a month ago, and that our customer service team has answered your queries instantly.

We hope you have an awesome day.

Best,
The ZOE Team

Rated 4 out of 5 stars

Question was answered quickly and…

Question was answered quickly and efficiently

September 3, 2026
Unprompted review
ZOE logo

Reply from ZOE

Hi Gill,

Thank you for taking the time to share this and for being part of our community. We’re pleased your question was answered quickly and efficiently.

We hope you have an awesome day.

Best,
The ZOE Team

Rated 5 out of 5 stars

Love the app I’ve been quite suprised by some of my meal choices

I’ve been quite suprised that some of what I thought were good food choices could be better. I love the app & am learning quite a lot which is good. Since I started eating breakfast again but a healthy breakfast I feel healthier & more energised.

September 3, 2026
Unprompted review
ZOE logo

Reply from ZOE

Hi,

Thank you for taking the time to share this and for being part of our community. We’re so pleased the app is helping you learn more about your food choices, and that starting your day with a healthy breakfast has left you feeling healthier and more energised.
We hope you have an awesome day.

Best,
The ZOE Team

Advertisement
Rated 5 out of 5 stars

Helpful detail to help my daughter join…

Helpful detail to help my daughter join Zoe

September 2, 2026
Unprompted review
ZOE logo

Reply from ZOE

Hello,

Thank you for taking the time to share your feedback and for being part of our community. We’re glad the information provided was helpful in supporting your daughter with joining ZOE.
We hope you have an awesome day.

Best,
The ZOE Team

Rated 2 out of 5 stars

I signed up for a seven day trial…

I signed up for a seven day trial period to test out the app and to see if Zoe would work with my lifestyle. For the first two days the app kept crashing so I couldn’t set it up. I asked for the trial to be extended, as a busy few days meant I didn’t have time to learn how to use it properly in the remaining time. I was told this wasn’t possible. It meant I cancelled the subscription as I wasn’t prepared to pay for something I wasn’t sure I could use and didn’t have adequate time to test. The customer service team were responsive but it is frustrating they weren’t willing to extend the trial to ensure I had the full seven days which could have led to me signing up to a longer term subscription.

August 24, 2026
Unprompted review
ZOE logo

Reply from ZOE

Hi Miss Gray,
Thank you for leaving us a review. We understand your frustration that the app crashing during the first two days limited the time you had to properly try the seven-day trial. While trial extensions aren't possible, our support team can help troubleshoot app setup issues and review what options may be available for your account. Please contact us so we can provide further guidance.

We hope to assist you further regarding this.

Best, The ZOE Team

Rated 5 out of 5 stars

Always a prompt and helpful response…

Always a prompt and helpful response whenever making contact with them. Customer service is an integral part of their company which is prominent when contacting them.
I feel confident that they are a well trusted brand in all they do together with their podcast with their science backed evidence & Zoe app. From my own experience I would highly recommend.

September 2, 2026
Unprompted review
ZOE logo

Reply from ZOE

Hi Michelle,

Thank you for taking the time to share your experience and for being part of our community. It’s wonderful to hear you’ve consistently received prompt, helpful responses and that ZOE feels like a trusted, science-backed brand to you.
We hope you have an awesome day.

Best,
The ZOE Team

The Trustpilot Experience

Anyone can write a Trustpilot review. People who write reviews have ownership to edit or delete them at any time, and they’ll be displayed as long as an account is active.

We use dedicated people and clever technology to safeguard our platform. Find out how we combat fake reviews.

Learn about Trustpilot’s review process.

Here are 8 tips for writing great reviews.

Verification can help ensure real people are writing the reviews you read on Trustpilot.

Offering incentives for reviews or asking for them selectively can bias the TrustScore, which goes against our guidelines.

Take a closer look