Bol Reviews 

48,351
TrustScore 2.5 out of 5

2.5

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Rated 2 out of 5 stars

I was dissatisfied with the site's services regarding product returns.I received a refund only three weeks after sending the item back.I wrote to the company asking when I would get my money back, but... See more

Rated 1 out of 5 stars

I ordered a dishwasher from Bol. It arrived completely damaged, so I refused the delivery. I called customer service twice. After that, my order still shows as completed. No refund or return proces... See more

Company replied

Rated 5 out of 5 stars

Maybe a little more expensive than Amazon, but the delivery is fast, can be delivered the same day. But most important, when you return a package they come to pick it up at home for you. That is the b... See more

Company replied

Rated 1 out of 5 stars

I bought a Roborock robot vacuum from bol.com on October 5, 2025 (Order A0009HEX49). The device has technical problems, and despite contacting bol.com several times and repeatedly uploading videos... See more

Company replied

Company details

  1. Software company

Written by the company

Bol.com opende op 30 maart 1999 zijn winkeldeuren. Ruim achttien jaar later heeft de winkel meer dan 8 miljoen actieve klanten in Nederland en België en een assortiment van ruim 15 miljoen artikelen. Bol.com behoort tot een van de populairste winkels van Nederland en België. Bij bol.com vinden klanten het grootste assortiment in meer dan 20 winkelcategorieeën met boeken & ebooks in het Nederlands en andere talen, muziek, films, games, elektronica, speelgoed, babyartikelen, tuin- en klusartikelen en alles voor wonen, dieren, sport, vrije tijd en persoonlijke verzorging. Op het hoofdkantoor van bol.com in Utrecht werken ruim 1.400 experts. Via fulfilment partner Ingram Micro werken er dagelijks honderden mensen in het bol.com ‘pakjeshuis’ in Waalwijk, (ook wel fulfilment center genoemd).


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2.5

Poor

TrustScore 2.5 out of 5

48k reviews

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Asks customers to review

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Replied to 99% of negative reviews

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2.5

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(48,351)

4,337 reviews in the last 12 months

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Rated 2 out of 5 stars

The refund system isn't working well.

I was dissatisfied with the site's services regarding product returns.I received a refund only three weeks after sending the item back.I wrote to the company asking when I would get my money back, but they couldn't give me a clear answer.And I feel like if I hadn't constantly written to them and pestered them, I might not have gotten a refund at all.

5 September 2026
Unprompted review
Rated 1 out of 5 stars

Never again!!!!

Never again!!!!
You order the goods on Thursday morning to have them before the weekend and they might not arrive until Monday!!
Not 1st time!

5 September 2026
Unprompted review
Rated 1 out of 5 stars

Got a gift card which Bol insist that I…

Got a gift card which Bol insist that I am intering the number wrongly but I know the system made a mistake and used the card without me buying anything.

1 September 2026
Unprompted review
Bol logo

Reply from Bol

Hi Mohammed,

Thank you for your review. We have sent you a request so that you can provide more information about your order and/or account. We look forward to your response.

Kind regards,
Bol

Rated 1 out of 5 stars

Damaged dishwasher refused, order still marked completed, no refund

I ordered a dishwasher from Bol. It arrived completely damaged, so I refused the delivery.
I called customer service twice. After that, my order still shows as completed. No refund or return process has been started. They just told me to wait.
That is unacceptable for an expensive household appliance. You refuse a broken product, you call twice, and the purchase still looks finished.
I ended up buying the dishwasher from Siemens’ official website instead. Based on this experience I do not recommend Bol for this kind of purchase. For large appliances, buy directly from the manufacturer so you are not stuck with a “completed” order and no refund.

27 August 2026
Unprompted review
Bol logo

Reply from Bol

Dear Saman,

Thank you for your review. We will ensure that the money is repaid as soon as possible.

Kind regards,
Bol.

Rated 1 out of 5 stars

DO NOT ORDER ANYTHING THROUGH BOL.COM…

Update: Parcel was suddenly delivered days later. Still not sure how they could mark it as delivered without a PIN code. I would still be very careful ordering from them. Also, never pay via IDeal in case you need to make a chargeback later on!

DO NOT ORDER ANYTHING THROUGH BOL.COM if you don't want to lose your money...

I ordered a laptop costing almost 800€. It was supposed to be delivered by PostNL and could only be delivered when providing the code they sent via email.

PostNL marked parcel as delivered, I was at home exactly this time, no one even rang the bell. I ran directly downstairs to check maybe it was left on the hallway but nothing was there. I have no clue how delivery driver could mark parcel as delivered without the code.

I started investigation immediately with PostNL and BOL. BOL closed the investigation saying that basically PostNL said it was delivered and you're not getting a refund nor replacement.

They also don't have any option on the website to deliver the parcel to post point or locker which would be much safer, only to home address...

Now I've lost 800€.. I am going to make a report with police and checking of taking legal actions...

25 August 2026
Unprompted review
Bol logo

Reply from Bol

Dear Mariliis,

Thank you for your review. We recently sent you a request for further details, but unfortunately, we haven't received a response. If we can still be of assistance, please email your complaint along with your order or customer number to klantenservice@bol.com. You can also reach us by phone at 030-3104999 (NL) or +32 (0) 27 885 999 (BE). My colleagues will be happy to help you further.

Kind regards,
Bol.

Rated 4 out of 5 stars

I'm pretty satisfied of BOL.com

I'm pretty satisfied of BOL.com
They are a good European alternative to the Americans. Of course, there is room for improvement, but all in all, a good webshop.

24 August 2026
Unprompted review
Bol logo

Reply from Bol

Thank you very much!

Rated 1 out of 5 stars

When will the government and consumer…

When will the government and consumer organisations step in to demand change to bols unethical and corrupt reviews system. They delete any bad review about the service from bol, claiming that the review must only be about the product. Ofcourse the platform experience should be part of the review. How is it even legal for them to delete reviews about their own platform. You can't get more corrupt and unethical than that.

I understand that they dont control what the delivery service does, or third parties selling the product. But they do control what service they provide, and this should be allowed as part of the review.

25 August 2026
Unprompted review
Bol logo

Reply from Bol

Dear blue,

Thank you for your review. We recently sent you a request for further details, but unfortunately, we haven't received a response. If we can still be of assistance, please email your complaint along with your order or customer number to klantenservice@bol.com. You can also reach us by phone at 030-3104999 (NL) or +32 (0) 27 885 999 (BE). My colleagues will be happy to help you further.

Kind regards,
Bol.

Rated 1 out of 5 stars

Very disappointing customer servi

I bought a Roborock robot vacuum from bol.com on October 5, 2025 (Order A0009HEX49). The device has technical problems, and despite contacting bol.com several times and repeatedly uploading videos, I still have no solution.

I am constantly asked to repeat the same steps and upload the same videos. This is extremely frustrating and unacceptable.

I expected much better customer service from bol.com.

24 August 2026
Unprompted review
Bol logo

Reply from Bol

Hi Ercan,

Thank you for your review.
It is a shame that things aren't going smoothly. I will pass your complaint on to the seller of the vacuum cleaner and keep an eye on the situation to ensure it is resolved properly.

Kind regards,
Bol

Rated 1 out of 5 stars

I am writing this to warn everyone that…

I am writing this to warn everyone that bol.com is no longer a safe platform to buy from. They are actively allowing organized scammers (like the seller 3D4YouStore / AEH Solutions) to exploit their internal systems, and they offer zero protection when you get robbed.

Here is the massive security flaw bol.com refuses to fix:

1. Scammers use bol.com's OFFICIAL messages: A seller canceled my legitimate order, and then used bol.com’s internal messaging system to send me an external payment link that came directly from bol.com's official customer service address. Because the phishing link came from their verified, official communication channel, I trusted it and paid.

2. System routes complaints to the scammer: When I realized the seller was sending dummy packages with fake tracking to stall the delivery, I tried to reply to bol.com's customer service to report the fraud. Unbelievably, bol.com’s automated system routed my fraud complaints directly back to the scammer! The scammer literally intercepts the messages you try to send to bol.com management.

3. Bol.com washes their hands: When I finally managed to reach bol.com support, they told me they "can no longer take action" because the final payment happened off-platform. They completely ignore the fact that their own official messaging infrastructure was weaponized to deceive me.

The seller has since resorted to extreme verbal abuse (literally texting me profanities and calling me names) and flat-out refuses to refund me for sending the wrong items. Bol.com knows this seller is doing this and allows them to stay on the platform.

It has been months, and I am still fighting to get my money back. Bol.com provided the infrastructure for this scam and abandoned me the second it happened. Do not trust bol.com or their third-party partners!

15 June 2026
Unprompted review
Bol logo

Reply from Bol

Hi Customer,

Thank you for your review. We have sent you a request so that you can provide more information about your order and/or account. We look forward to your response.

Kind regards,
Bol

Rated 4 out of 5 stars

Fast delivery

Fast delivery, clear overview, and great discounts in collaboration with other companies.

19 August 2026
Unprompted review
Bol logo

Reply from Bol

Thank you for your review!

Rated 1 out of 5 stars

Bol is complete mess. No longer reliable


Bol used to be a reliable marketplace. Now it has become a complete mess.
I have been a regular customer for years. But lately the experience has deteriorated so much that every order increasingly feels like a gamble.
Far too many times I have received products that were simply NOT what I ordered: different articles/models, even considerably cheaper products than the specific item I selected and paid for!
Bol’s review system is a total joke. Negative reviews are not possible to publish if you mention that a seller sent the wrong item, provided false/inaccurate listing information, handled an order negligently or ignored messages. You are simply NOT ALLOWED to share your real purchase experience with other buyers! But the entire purchase situation including seller attitude, product listing, wrong description, seller support or ignorance, delivery, packaging, item condition DOES matter and is more than relevant! If I consider a €200 product and previous customers received a €100 substitute, I want to know before paying. If a seller is not trustworthy I want to know before placing the order! But Bol doesn’t allow us to have this option!
Another major problem is questionable sellers and counterfeit goods. Yes, counterfeit products are sold on bol; perfumes are one category where I have encountered obvious red flags. Many sellers of branded goods have suspicious business information/addresses that have nothing to do with trustworthy commercial activity. Why must customers investigate KvK records and seller data/histories themselves to determine whether a seller on a major Dutch marketplace is legitimate? Shouldn’t Bol.com be doing that?
Then there is delivery. Several times my deliberately selected home address has somehow been changed, without my permission or confirmation, to a parcel locker/collection point I did not select. The delivery company confirmed that they had not changed it and could see the change came from the sender’s side. Yet instead of registering and technically investigating this recurring problem, Bol support suggested perhaps I clicked something myself. If a system repeatedly changes my selected delivery option, investigate the system instead of shifting responsibility to the customer!
As for the delivery time, even with my latest order, which I had already been waiting two weeks for and which was finally supposed to be delivered today, I received yet another message saying that the delivery had been postponed for another three days. At this point, it is simply beyond acceptable.
Customer service has also become an obstacle course. Bol pushes customers towards chatbots while making access to a human unnecessarily difficult. With a complicated problem, you navigate a ridiculous chain of automated questions and may then wait indefinitely. Even the chat has such a restrictive message-length limit that a complicated complaint must be chopped into tiny messages.
Human support is also inconsistent: instead of documenting and escalating a recurring technical issue, some operators immediately put responsibility back on the customer, literally ignoring the complaint and doing nothing to solve the issue or escalate it to the relevant department. With a smile attached to their rude, dismissive message! Ridiculous!
This is what ordering from bol now feels like: Will I receive what I ordered or a different/cheaper substitute? Is the seller legitimate? Is the branded product authentic? Is the listing accurate? Will my parcel go to my selected address? If something goes wrong, can I get past the chatbot and reach someone who will help? Will bol publish my review if I warn others? Etc.
Remarkably, I have had better experiences with orders, disputes and customer support on AliExpress than I now have on Bol.
I used to go to bol automatically. Not anymore. If the same product is available somewhere else, I will seriously consider buying it there instead.
I am completely fed up with Bol.

19 August 2026
Unprompted review
Bol logo

Reply from Bol

Dear AI R,

Thank you for your review. We're sorry to hear about your experiences.

We actively monitor our selling partners and their product range. If a partner repeatedly fails to meet our standards or agreements, appropriate measures may be taken. If you suspect a counterfeit product, you can report it via: https://www.bol.com/nl/nl/klantenservice/info/blt226733039baab1cb/illegaal-artikel-of-content.

If you prefer not to use the chatbot, you can also contact our customer service directly via klantenservice@bol.com or by phone at +31 30 310 4999 (NL) or +32 2 788 5999 (BE).

Finally, negative reviews are published as long as they comply with our review guidelines. Product reviews are intended for feedback about the item itself rather than the service provided by a selling partner.

Kind regards,
Bol

Rated 1 out of 5 stars

Order cancelled no refund for 5 days

Bol accepted by credit card payment, then 24 hours later cancelled the order due to 'invalid payment'. Following this, Bol did not issue me a refund despite reaching out to customer service several times.

Edit: After 5 days my money was returned

12 August 2026
Unprompted review
Bol logo

Reply from Bol

Hi PS,

Thank you for your review. We have sent you a request so that you can provide more information about your order and/or account. We look forward to your response.

Kind regards,
Bol

Rated 1 out of 5 stars

It was good but the last year it's been…

It was good but the last year it's been a hassle. You buy from bol but you have to resolve your problems with the sellers from bol....no Moore. Problem still not solved... 🙂‍↔️

12 August 2026
Unprompted review
Bol logo

Reply from Bol

Hi Yoper,

Thank you for your review.
If the order was placed with a sales partner, communication often needs to go through them, as the purchase agreement is with them and delivery is frequently handled by them as well. Of course, we are always here to help if things don't go quite smoothly!

Kind regards,
Bol

Rated 2 out of 5 stars

Going back to US based competition

Order number: C000C2NXH8

The order is over 1.5 weeks delayed. As I needed the product urgently, I have already purchased a substitute from Amazon which BTW arrived the next day. Klantservice chat is useless as it closes the conversation each time you leave the website. I already tried twice. The Klantservice website is not very intuitive. Also, there is no English option. Only Dutch and Belgian (I think).

I was always an Amazon user. I decided to switch to Bol.com as I wanted to support Dutch economy instead of the competition from US. But after 3 months of being Select customer (paid version of Bol.com) I cancelled the subscription (which nevertheless continues till the end of the subscription period - 1 year) and switched back to Amazon Prime.

Bol.com - still a lot to improve, expecially that competition is very hard in the field of e-commerce.

31 July 2026
Unprompted review
Bol logo

Reply from Bol

Dear Mr Greg,

Thank you for your feedback. We're sorry to hear about the delay and that your order could not be delivered. The order has since been fully refunded. While we do everything we can to deliver orders on the promised date, occasional delays can unfortunately occur.

We also appreciate your feedback regarding our customer service and website. Although our website is currently not available in English, customers are always welcome to contact our customer service team in English. Your comments help us improve, and we appreciate you taking the time to share them.

Kind regards,
Bol.

Rated 1 out of 5 stars

I tried to leave a negative review for…

I tried to leave a negative review for a purchase.
No offensive words used just my short feedback about the product feature.

They never publish it and the product has only 5 star reviews despite obvious flaws.

10 August 2026
Unprompted review
Bol logo

Reply from Bol

Hi Florin,

Thank you for your review. We will contact you as soon as possible.

Kind regards,
Bol

Rated 4 out of 5 stars

BOL.com responded to my complaint

BOL.com said yesterday my product is delivered but nothing arrived. The digital assistant said I must wait a week to see if it arrives. This did not make me very happy. Fortunately they delivered it today - so I am satisfied now. Maybe the digital assistant needs some training to provide the correct response - like the one from Post NL says I must provide a trakc&trace no - then he will look for my parcel and let me know

6 August 2026
Unprompted review
Bol logo

Reply from Bol

Dear Jan,

Thank you for your review. We have sent you a request so that you can provide more information about your order and/or account. We look forward to hearing from you.

Kind regards,
Bol.

Rated 1 out of 5 stars

Partner products

We bought a RC sailboot from a partner that dit not respond to a warranty issue for a defect product. 3 months of contact with Bol.com and in the Bol dit not take responsibility and let us manage the dispute ourselfs with a not responding partner. They make money when selling an item, but when warranty is claimed they stall it thill you give up basicly. Even because they where offboarding the partner because of to much dispute cases with it Bol does not take ownership or responsibility.

6 August 2026
Unprompted review
Bol logo

Reply from Bol

Dear Marcus,

Thank you for your review. You contacted our customer service on August 6, and we processed the refund for the order. The purchase amount will be in the account used for the payment by tomorrow at the latest.

Kind regards,
Bol.

Rated 1 out of 5 stars

🤕Demarar sugar inside BOL 🤮

Demarar sugar inside BOL. first time in my life, pretty sad as I spent money seeking more about BOL

Their emails state 24 or 2 days. 6 days later BOL lies to customers.

Most disgusting and turned me off BOL instantly. Drinks are okay, not sweet like the pots of food.

The pots ingredients are so hard as if they did not sit on the fire to hear up for a very long time.

First and last time using BOL.

No sure what language you are replying to me in.. Not interested in sugared foods BOL.

Ask (6th Aug 2026 Your request (26216) has been updated at Cindy (BOL) 9.54am 6 Aug 2026, 10:54 CEST) Cindy not to email me please, telling me why you add sugar to a plant based ingredients, as I could not and would not use it again. Thanks in advance

30 July 2026
Unprompted review
Bol logo

Reply from Bol

Hi Mr X,

Thank you for your review. Unfortunately, we are unable to locate an account in our system using the email address you provided. Please email your complaint and an order number or customer number to klantenservice@bol.com. You can also reach us by phone at: NL: 030-3104999 / BE: 027- 885999. My colleagues will be happy to assist you further.

Kind regards,

Bol.

Rated 1 out of 5 stars

Parcel delivered to wrong pickup point. Useless customer service

I asked Bol to deliver to an pickup point in a town other than my home town. In all of the mails I received this pick up point was clearly listed which meant that we didn't expect anything to be wrong. When we went to the pickup point we found out that Post nl had delivered the parcel to a completely different pick up point. Only when we clicked through to track and trace could we see that they had done this. This was done without any consultation. Ringing Bol customer service was useless as they took no responsibility whatsoever. Trying to register a formal complaint was also useless as I have been told that this has been done but have had no confirmation of it. We have now physically had to pick up the item and ferry it across to our requested pick up point ourselves, something which will have cost at least €20 in petrol. This coupled with the fact that our neighbourhood groupsapp has regular messages from people trying to find where their parcels have been delivered to means that I definitely wouldn't recommend bol.com.

4 August 2026
Unprompted review
Bol logo

Reply from Bol

Hi Jennifer,

Thank you for your review. We have requested details so that we can access your account. Unfortunately, we have not received a response from you. If we can still help you, please email your complaint + order number or customer number to klantenservice@bol.com. You can also reach us by phone at NL: 030-3104999 / BE: 027- 885999. Our customer service team will be happy to assist you further.

Kind regards,
Bol.

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